NEW YORK: This is news that should give our broadcasters some pause for thought! Discovey US is continuously thinking of unusual ways to promote its specials....
MUMBAI: Sanjay Sharma has ended his two-year stint as media director of The Media Edge, Mumbai, recently. He will soon be leaving for Bangkok to start...
MUMBAI: There’s some good news for Coca Cola vis-?-vis the ongoing pesticide controversy. A press release issued by the cola company claims that the Madhya Pradesh...
MUMBAI: Next Gen Publishing (NGPL), a Forbes Group and HDFC Enterprise today launched the Indian version of two world leading auto magazines, Car India and Bike...
MUMBAI: Madison Outdoor Media Services (MOMS), a leading outdoor services company and part of the Madison Group, celebrated its second anniversary at the ITC Grand Maratha...
NEW DELHI: Continuing with its strategy of portraying salient motorbike attributes through innovative and enticing concepts, Lowe India has created a campaign ‘wind biking’ for its...
MUMBAI: Diwan Arun Nanda, chairman, Rediffusion DYR and co-chairman of Dentsu Young & Rubicarn and Wunderman, Asia Pacific is the recipient of the AAAl-Premnarayen Award for...
NEW DELHI: Good news seems to be pouring in for Ogilvy & Mather’s Delhi office. After being chosen as one of empanelled agencies for the Chhattisgarh...
MUMBAI: BBC’s Tamil Service, Tamilosai, will distribute prizes to the winners of a cricket quiz held during the March cricket world cup in South Africa earlier...
MUMBAI: Hot on the heels of the recently concluded Lakme India Fashion Week With Liberty 2003 (LIFWL 2003) in Mumbai, the event organisers the Fashion Design...
NEW YORK: Procter & Gamble (P&G) has announced that it has appointed Bernhard Glock as manager, global media and communication. The position takes effect from 1...
MUMBAI: India’s first media independent agency Carat, part of the Rs 450 billion Aegis group, claims to have bagged business worth Rs 4 billion through the...
MUMBAI: Midday Outdoors has acquired the rights of mobile van advertising in Mumbai city from Emcon and has become the dominant player in this particular stream...
MUMBAI: European news channel EuroNews is aiming at generating advertising sales reveune in India. The channel has signed an agreement with the Mumbai based Cutting Edge...
MUMBAI: The second edition of the Effie Awards, organized by Advertising Club of Bombay, will be announced in a ceremony held at the Taj Lands End...
MUMBAI: It’s getting on to just about four years at the top for Star Plus and looks like the channel has decided to make a strong...
MUMBAI: The effectiveness of brand placements in feature films can be marred by controversies surrounding the brands or the segment that pop up during the release...
MUMBAI: BBC World CEO Richard Sambrook and BBC Worldwide Global Channels managing director Darren Childs have announced their plans to merge airtime and distribution sales teams...
FLORIDA: Monogram International has been awarded the rights to manufacture and distribute novelty items for Nickelodeon, the award-winning, phenomenally popular children’s television network that broadcasts programming...
MUMBAI: Indian consumers can get a glimpse of the latest trends in wrist watches and timepieces under a single roof. The International Watch Exhibition 2003 will...
MUMBAI: Videocon International, the Rs 5.5 billion consumer durables major, launched its Khel Ke Dekho offer for its consumers starting prior to the ICC World Cup...
MUMBAI: The Coca-Cola Company will be launching a new Coca-Cola and coffee fusion drink called Coca-Cola Blak in January in France. France will be the first...
NEW DELHI: Timex Watches India has announced that it has been adjudged a Superbrand in the country by the Superbrands Council. This is an independent body...
MUMBAI: TV research and ratings giant Nielsen Media Research has suffered a setback in its efforts to introduce its new system, Local People Meter (LPM). US...
MUMBAI: One of India’s leading contributor to exports, The Gem & Jewellery Export Promotion Council (GJEPC) today announced the appointment of Hanmer & Partners, one of...
MUMBAI: In a quick reshuffle of portfolios following the exit of Tushar Shah, Sony Entertainment TV India has made Nina Jaipuria vice-president marketing of the network’s...
NEW DELHI: It seems to be boom time for the advertising agencies. Some of the top agencies are vying for various Zee channel accounts said to...
MUMBAI: Procter & Gamble (P&G) Hygiene and Healthcare Ltd today launched Vicks Formula 44 cough syrup with a promise that it would give “long-lasting cough relief...
MUMBAI: Wipro Technologies has won the 2003 Asian Most Admired Knowledge Enterprise (MAKE) Award. Wipro Technologies was recognised in the second annual Asian MAKE study for...
MUMBAI: Samsung has announced the launch of their biggest-ever channel promotion called Samsung Power of 3, which seeks to reward system integrators (SI) all across the...
MUMBAI: FMCG major Videocon has launched its festival promotion Diwali Phataka- Ek Mein Char Ka Dhamaka. The four stroke offer gives customers gifts, exchange offer, extended...
NEW DELHI: It seems to be boom time for the advertising agencies. Some of the top agencies are vying for various Zee channel accounts said to...
HONG KONG: CNN is continuing to build cachet among the well heeled Asians. Its audiences earned US$79.9 billion in the past year according to the latest...
syrup with a promise that it would give “long-lasting cough relief for up to eight hours.” Present at the press conference held in Mumbai to announce...
MUMBAI: The day of reckoning – 17 February 2003 at 5:45 pm; the venue- Presidential Room, Hotel President, Cuffe Parade, Mumbai; the event- Ad Club Bombay’s...
MUMBAI: Initiative, the media services division of the Lintas Group, has announced Divas Reloaded, a two-day residential conference on the media environment at Northpoint, the group’s...
NEW DELHI: The creative campaign from Enterprise Nexus was adjudicated as the ‘most creative’ in the Madvertising II competition, an annual creative excellence award, organised by...
NEW YORK: A new study from MediaVest USA and Knowledge Networks has found that people pay more attention to traditional media ads and less so to...
NEW DELHI: The United Nations International Children’s Emergency Fund (Unicef) has announced that Amitabh Bachchan has agreed to become its newest Goodwill ambassador. He will promote...
NEW YORK: The International Advertising Association (IAA), the only global partnership association of advertisers, agencies, the media and related services, has announced the appointment of Frank...
MUMBAI: Lintas India chairman and managing director Prem Mehta has been appointed to the Global Management Board of Lowe Worldwide. With this appointment, in addition to...
MUMBAI: “Biases drive client solutions in advertising today. The current breed of media planners and creative personnel prefer the television medium because they feel that it...
MUMBAI: When it comes to the television viewer, “the railway budget is for the masses and the Union budget for the classes.” That seems to be...
MUMBAI: The Walt Disney Company might disown its film unit Miramax. Reports suggest that Disney ceo Michael Eisner is considering the sale of the studio back...
MUMBAI: Just a couple of days after Mel Karmazin left Viacom as its COO another high profile executive has jumped ship. Viacom Entertainment Group chairman Jonathan...
Rekha's fans are in for a treat. Come 6 June they will get an insight into Rekha's personality as she speaks her heart out with Simi...
MUMBAI: The next couple of years at Viacom is likely to see a fierce tussle for the CEO’s position. After Mel Karmazin stepped down yesterday as...
MUMBAI: Mel Karmazin, president and COO of media major Viacom, is out. That brief line about sums up the manner in which the announcement of Karmazin’s...
MUMBAI: With ad agencies and advertisers making their intentions of going into the interiors of Indian consumer markets, marketing concessionaires who market or promote programmes or...
MUMBAI: International news channel CNN has entered into an alliance with wireless marketing solutions provider, Mobile2Win (M2W) for an SMS marketing promotion. The channel will offer...