Connect with us
NEW DELHI: With spiritual therapy proving to be an attractive proposition for foreign travellers, the ministry of tourism and culture has decided to capitalise on the...
Ever wondered how different the Chinese are from the Indians when it comes to enjoying their home entertainment products? Whether men really love watching sports on...
MUMBAI: Good news for the advertising fraternity! The services sector has continued its steady growth for the period April-June 2003 – says the latest Confederation of...
MUMBAI: Marketers are using the ‘Madison meets Vine’ mantra with increasing regularity! Hungama.com has just clinched a deal with Nokia for powering Bollywood content on Nokia...
NEW DELHI: This festive season, Barista has come up with a special Diwali bonanza for its customers as part of its marketing strategy. Buy any one...
Who are these mysterious and secretive executives behind millions of corporate websites? There are millions of very expensive, well-designed websites all over the globe. Most have...
MUMBAI: The Delhi-based Hindustan Times, part of the KK Birla group group and managed by Shobhana Bharatiya (one of the few woman CEOs and probably the...
NEW DELHI: Trendz, the fashion and style channel from the Zee stable, has announced a tie up with National Institute of Fashion Technology (NIFT) to encourage...
NEW YORK: Integrated marketing communications agency Euro RSCG Worldwide has announced that Euro RSCG Wnek Gosper will merge with Partners BDDH. The combined agency Euro RSCG...
MUMBAI: “The postal department has met Sony Entertainment Television half way to make it possible,” Maharashtra Circles’ chief post master general K Noorjehan was quick to...
MUMBAI: Hinduja TMT has won its appeal made before the Securities Appellate Tribunal (SAT) against a trading ban order passed by market regulator Securities and Exchange...
MUMBAI: Viacom has completed its acquisition of 75.83 per cent of Viva Media AG from 14 shareholders today. Aditionally, the global media giant is also launching...
Welcome to the newly discovered world of being found via search-engine… Oh lord, have mercy, otherwise, our produce will not be discovered and plenty will rot...
An underwear ad with a difference… because for once there are no males or for that matter females strutting their stuff with just an eensie weensie...
ATLANTA: The Coca-Cola Company reported second quarter (2Q 2003) earnings per share of $0.55, a 12 percent increase from the prior year second quarter earnings of...
The biggest of all festivals in the land of kathakali and snake boats is here – Onam. Celebrated over a period of 10 days, Onam festivities...
Let's talk about sex baby, Let's talk about you and me Let's talk about all the good things, And the bad things that may be. Let's...
UAE: Dubai based international airline Emirates is increasing its sport sponsorship portfolio by supporting one of the PGA European Tour’s premier tournaments, the BMW International Open...
MUMBAI: WPP Marketing Communications (WPP MCI) division BroadMind’s new micro marketing initiative Dialect has invited advertisers to exploit tactical micro-marketing opportunities at some of the most...
During the early dawn of mainframe computers, everyone was in Data Processing, and most corporations thought that without the word “DATA” in their corporate naming lingo,...
MUMBAI: After the celebrity endorsements, People for the Ethical Treatment of Animals, PETA is now turning towards the sportsmen. Next in the line to join Indian...
MUMBAI: Crown Media Holdings which runs the Hallmark Channel is said to be talking to different groups of investors to sell the broadcasters international operations. A...
An insight into the happenings of the ad mad world, the vigilant and nerve-racking working hours, client pressures, creative minds scrambling to meet deadlines and much...
Holds a Graduate degree in Electrical Engineering from Indian Institute of Technology, Kanpur and a Post Graduate Diploma in Management from the Indian Institute of Management,...
S K Palekar, 50, has 25 years of experience with borh MNCs and Indian firms marketing branded consumer products. He is a god medal winner...
A few days ago, music channel MTV and cable channel In Mumbai aired ‘missing alerts’ of a certain Vishnu Prasad who, not so coincidentally, bore an...
China may have overtaken other countries in the number of mobile phones and Star may be reaping the harvest of SMSs in the country, but in...
Sam Balsara, born 1951, is a Management Graduate (from Jamnalal Bajaj Institute, Bombay) and has ov er 25 years experience in Managerial positions Marketing ] Sarabhai’...
Suddenly, the mobile phone has a different ring to it. Drawn to the tiny gadget like moths to a flame, broadcasters in India, much like their...
While the Indian housewife has been assiduously tracked and her media habits traced by eager advertisers, the Indian working woman has been dodging definition. A recent...
MUMBAI: Starcom Worldwide has been appointed the lead media agency for global advertising initiatives by Sun Microsystems from 17 September 2003. The unit of Starcom MediaVest...
What is so different and special about Heinz ketchup? That is the question that Leo Burnett India tried to answer through their new ad campaign for...
MUMBAI: Global media giant Viacom that owns MTV has agreed to acquire a majority stake in Viva Media, its only German music television rival. The estimated...
LONDON: Octagon Marketing has announced that they have been appointed by Mastercard Europe to manage their European sales promotion activity for the UEFA Champions League 2003-’04....
MUMBAI: Raj TV in association with International British Petroleum (BP) has launched a special promotional campaign called the International BP Day on 31 August. From 21...
MUMBAI: CommunicAsia and EnterpriseIT, Asia’s largest ICT and enterprise technology shows closed on 18 June at the Singapore Expo. According to organisers, the events attended by...
NEW DELHI: Impact Communications, which claims to be the largest mela marketing and operations agency, has given several leading brands a chance to associate with the...
MUMBAI: Tata Motors (formerly TELCO) has launched a nationwide customer care campaign for its commercial vehicle customers starting 25 August 2003. A press release says that...
MUMBAI: A Unicef -supported television and radio campaign to fight polio won a silver medal at this year’s EFFIE Awards given by the advertising industry. The...
MUMBAI: Sony Pictures India Ltd has roped in P9 Integrated in an exclusive marketing deal for it’s upcoming feature Spiderman 3. A replication of an International...
MUMBAI: Tribal DDB India, a specialist communications unit of the Mudra Group, has a new logo – the Kite. In an endeavour to leverage the power...
MUMBAI: This is what could be termed a real opportunity for television programming honchos. Indians on an average spend a lowly 13.3 hours a week in...
MUMBAI: News channel Times Now has appointed Neel Chowdhury as the head of marketing. He will oversee all marketing, communication and digital responsibilities and will report...
MUMBAI: One of the best ways for a brand to imprint itself in the mind of its customer is to get involved in a big way...
MUMBAI: Viacom and Blockbuster have jointly announced terms of separation. The divestiture is to be achieved through split-off exchange offer to Viacom stockholders. The registration statement...
Television programming is increasingly devoting more time to airing mega events and shows to increase their TVRs. These are some of the findings of The Compass,...
Can a review of the highlights of the advertising business in 2003 be based principally on a survey done on advertising that appeared on air and...
Sound mnemonics planted as memory hooks have been an age old practice in advertising. With more and more apparently meaningless words cropping up in ads these...
MUMBAI: It has been a brief tenure to say the least for Srikant Raman at Triton Communications. Raman joins Starcom Worldwide’s Mumbai office tomorrow as media...
MUMBAI: Channel [V] has announced that all 81 finalists of the Coke [V] Popstars 2 hunt, will be awarded scholarships for a year worth rupees 1,...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...