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MUMBAI: After Fraiser and Friends another popular sitcom bids adieu. US broadcaster CBS has announced that the family comedy Everybody Loves Raymond which has been on...
Every corporation has a face, captured by its name identity and its image, including the overall image delivery system to push that name in the marketplace....
BANGALORE: Not satisfied with the loss of face and prestige resulting from the failure of the moratorium imposed on non-Kannada films in Karnataka, Kannada film industry...
New Delhi: Consumers can expect a slew of new launches and services at Mobile Expo 2005, to be held from 9 February to 12 February, in...
NEW DELHI: Standard Chartered Bank in association with VISA today launched India’s first mobile credit card called m-Wallet. Currently being undertaken as a pilot project amongst...
MUMBAI:The Dubai Department of Tourism and Commerce Marketing (DTCM) has launched a huge marketing campaign titled ‘Dubai Heart’. The campaign essentially targets international tourists and residents...
MUMBAI: General Motors Asia Pacific today announced the appointment of Rajeev Chaba as president and managing director, GM India, with effect from 1 June. Rajeev Chaba...
NEW DELHI: In a bid to open up another segment of the market and readership, Hindustan Times on Monday launched a daily newspaper, called HT Next,...
BANGALORE: At the Indian International Coffee Festival 2007 (IICF) in Bangalore, which is being touted as the largest coffee event in Asia, the mood was quite...
MUMBAI: Six ads made by Leo Burnett India ads have achieved the finalist status in the New York Festivals 2005 Print Advertising Awards competition. These ads...
MUMBAI: Nirula’s has announced the appointment of Sudipta Sen Gupta as senior VP marketing and sales. The company states that the new appointment is in line...
MUMBAI: TAG Heuer unveiled the world’s first Professional Golf Watch that has been designed and developed with golfing legend and TAG Heuer brand ambassador – Tiger...
MUMBAI: Sudler and Hennessey, the health care agency launched a new ad campaign titled ‘Dry Holi’ in an attempt to sensitize Indians to the festival. While...
MUMBAI: Indians are turning couch potatoes, says a research study Horizon 2003 conducted by BBC World. According to the report, Indians watch on an average five...
Every now and then, our society is placed at a crossroads, a kind of a juxtaposition where a leading current technology gets run over by a...
NEW DELHI: Dubai-based Emirates Airline has short-listed two agencies Grey Worldwide and Everest Integrated Communications for its Indian sub-continent advertising account. Besides Grey and Everest, the...
Now the newly acclaimed morality standard of America must fully realign itself with the messages and their deliveries to the right mindsets, while clearly explaining the...
Is this the dawning of the age of branding or just another black hole? Learn and teach new standards, lead and spread the new knowledge in...
MUMBAI: In an increasingly fragmented and cluttered television environment in America, advertisers are constantly seeking the most effective way to mamise the bang for their buck....
Triton Communications, Trikaya Grey, Leo Burnett, Ogilvy & Mather and now Ambience Publicis. The man has come a long way. Heading Ambience Publicis creatively as National...
MUMBAI: CBS may lose out financially on account of Janet Jackson flashing her tits on its broadcast of the Super Bowl half time show on Sunday....
Satvinder, Mr. Lele, Tiger Thangrajan and Misra ji! Wondering what these diverse characters from across the country have in common? Here’s what… these characters are all...
There is no way that a comfortably nestled corporation in a successfully digitized-industrialized US economy can compete with the soft-information-skill-savvy workforce of the Indian subcontinent. There...
MUMBAI: Despite the fact that it suffered major losses on the theatrical front with films like The Alamo failing badly at the box office and the...
NEW DELHI: Media company Deccan Chronicle’s initial public offer is set to open on 25 November with the price of share price being in the band...
NEW DELHI: A tough stance against errant companies has helped broadcasters get back outstanding dues in jiffy. Only into the second day of an embargo put...
MUMBAI: Russell Wolff has been promoted to ESPN International executive VP and MD. The announcement was made by ESPN and ABC Sports president George Bodenheimer. Wolff...
From its docile and low profile beginning as a small poster on the roadside to becoming huge hoardings to building and vehicles wraps… outdoor advertising has...
From the Model T to modern cars and from dusty trails to super-highways, historians tabulate the remarkable evolution of transportation — the good and the bad...
From the Model T to modern cars and from dusty trails to super-highways, historians tabulate the remarkable evolution of transportation — the good and the bad...
With a tagline of “With us, you’re sure,” SBI Life Insurance has rolled out a new television commercial (TVC) conceptualised by Ogilvy & Mather, Mumbai. While...
MUMBAI: Head of Mumbai-based Vyas Giannetti Creative – Preeti Vyas Giannetti has been invited to judge the prestigious New York Festivals (NYF) by Michael A Demetriades,...
MUMBAI: The fate of BBC Worldwide hangs in the balance. While the Beeb is said to have decided against selling its commercial arm reports indicate that...
MUMBAI: Hinduja TMT has inducted changes in the company’s directorship. I N Chatterjee has been named as the alternate director to DG Hinduja. He was earlier...
Triton Communications, Grey Worldwide, Leo Burnett, Ogilvy & Mather and now Ambience Publicis… man on the move this. Ambience Publicis’ new national creative director Pushpinder Singh...
Advertising slogans or taglines pushing sales are great for getting a customer’s attention as they often tangle and hold them hostage for a second or two....
The role of this quick audit is to find the truth and have an objective analysis. It’s very easy to determine the fitness status of all...
MUMBAI: English news channel NDTV 24*7 is the television partner for the indiatimes strategy summit that will showcase leading management guru Dr Lester Thurow. Dr Thurow,...
NEW DELHI: Superbrands India bestowed The Superbrand award to Star TV for being the strongest brand in the media category. The much anticipated first list of...
When Meenakshi Madhvani’s Spatial Access’ (SAS) entered into the media audit business last year, there was many a debate within the industry about its role in...
US based Jupiter Media Metrix has introduced a new media planning tool – Audience Insite Measures (AiM) – that will provide advertising agencies, advertisers and media...
The media business on an average has been growing at about 10 per cent per annum. Last year, saw a little more optimism with the growth...
MUMBAI: Reebok has announced a new global marketing and advertising campaign to cement its brand position — celebrating individuality and authenticity. The I am what I...
MUMBAI: It’s action time at the Rs. 9 billion Madison Media. To begin with, Punita Arumugam has been elevated to Madison Media Group CEO. The home...
MUMBAI: Viacom Inc. announced that, based on preliminary results, its exchange offer for the split-off of Blockbuster Inc. was oversubscribed. The final results to be announced...
Globalization is at a crossroads, and businesses are now entering into a major war. We must take some very aggressive action because at this very second,...
Insurance companies are heavily into advertising these days. A new name that comes to mind is that of Chola General Insurance and its new TVC that...
The problem: Horlicks was perceived to be a fuddy-duddy brand amongst kids and it sought to transform itself into an exciting and vibrant brand. Research showed...
It is not just the media companies who are eyeing the consumer through the mobile phone, it would seem. Advertisers have long had their eye on...
Wakaw! Just another of those wacky lines penned by a copywriter who’s had a shot too many of you know what? Just what is Wakaw or...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...