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MUMBAI: Looks like there is going to be a Mumbai-Delhi face-off on the India fashion calendar. In a move that could well signal a split down...
MUMBAI: Football’s governing body,Fifa, has announced the launch of the SuperFan Contest for the Fifa Club World Championship Toyota Cup Japan 2005. The contest is...
MUMBAI: Dhruva Interactive has tied up with Wisden Group’s Cricinfo to provide cutting edge cricket products and applications on the mobile. Drawing on Cricinfo’s experience as...
MUMBAI: Adidas has launched its latest offering in the football boot range, Predator. Sleek lines and claw like spikes are the main features of this new...
MUMBAI: BMW North America selected GSD&M, Austin, as its new US advertising agency from a group of four finalists. The search for a new national ad...
MUMBAI: Ad and comunications services group Havas has named Herve Philippe as its CFO. Philippe will be responsible for the entire Group’s financial functions. He...
MUMBAI: Allied Computer International (ACi), the notebook specialist from UK, has has appointed Lintas Integrated Marketing Action Group (Imag) as its communications and marketing partner in...
MUMBAI: The Point of Purchase Advertising International – India (POPAI India) organisation will roll out the red carpet in Mumbai next year as it hosts the...
MUMBAI: A grand total of 40 awards, that’s the score that Star managed at the 2005 Promax & BDA Awards held in New York, USA with...
In today’s e-commerce age, where everyone is forced to type and to remember names with absolutely correct spellings, companies with big branding campaigns only hurt themselves...
MUMBAI: Global bank ABN Amro has signed a four year agreement with the International Hockey Federation (FIH). ABN Amro will be the title sponsor of the...
NEW DELHI: Ushak Kaal Advertising, Delhi office, has won three new accounts including the mandate for launching Spice Topaz gemstones in the U. S. and Europe....
MUMBAI: International banking group ABN Amro has appointed Pitch PR to oversee a global PR campaign around its team sponsorship in the 2005 – 2006 Volvo...
MUMBAI: Apple today introduced the iPod nano, a revolutionary full-featured iPod that holds 1,000 songs yet is thinner than a standard pencil and less than half...
MUMBAI: Liquor major Shaw Wallace & company (SWC) is using the events route to create awareness and excitement around its brands such as White Mischief and...
NEW DELHI: Better late than never. Planet Hollywood, promoted by stars like Bruce Willis and film actor-turned-politician Arnold Schwarzenegger in 1992, has plans to dazzle India...
MUMBAI: The average American spends more time using media devices —television, radio, iPods and cell phones — than any other activity while awake, says a new...
MUMBAI: Footwear manufacturer Reebok International is using the medium of ice hockey in the US and Canada in a big way to connect closer with consumers....
MUMBAI: Tanishq has announced celebration of Gudi Padwa across its stores in Maharashtra with exquisite Maharashtrian jewellery like patlis, todas and vati mangalsutras. Considered...
For corporate executives, it is still a very challenging task to fully understand these new terminologies and how they can deliver all this brand new magic....
MUMBAI: As they get older, American tweens and young teens – the 8-14 year old crowd – become increasingly disinterested in watching television, and more and...
They took the gamble in 2001, when India’s biggest Click here for bigger image corporate entity decided to back a ‘dark horse’ called Narain Karthikeyan....
MUMBAI: American firm Lightningcast, which specialises in broadband video advertising insertion technology, has announced its next generation Live Stream Advertising Management System. Lightningcast’s live stream ad...
Sohrabji lists out what goes behind planning and buying for television at MediaCom: An analysis on how relevant a channel is for our brand on various...
MUMBAI: The Interpublic Group of Companies has hired Nick Brien as chief executive officer and president of Universal McCann. Brien comes to Interpublic after a long...
MUMBAI/BANGALORE: Festivals are a big event today for anyone and anything that wants attention and visibility. Radio Mirchi 98.3 FM, Bangalore and Big FM plan to...
MUMBAI: To celebrate the festive season cellular operator Idea Cellular is offering the opportunity to its customers to win a 22K Gold coin It is...
The name identity of a business will now be the only measure on how a name works in a micro-multi-national-formation in a maze of countries and...
Whenever there is a slowdown and results in belt-tightening by companies, one of the direct casualties is the duration or length of the television commercial (TVC)....
MUMBAI: Tetra Pak has appointed National Award winner actor Tabu as its new brand ambassador. She will be featuring in the latest Tetra Pak commercials created...
MUMBAI: Adidas has introduced the world’s first “intelligent” running shoe called – adidas_1 in India. Priced at Rs 12,499, adidas_1 will come to India as an...
MUMBAI: Tarun Tejpal’s English newspaper has done a ‘Tehelka’ yet again. The paper, which was launched in January 2004 has crossed a record copies of 100,000...
MUMBAI: Reebok has rolled out a new global advertising campaign — “I Am What I Am” — which embodies Reebok’s brand position – celebrating individuality and...
As e-commerce matures, it opens a great door for smart marketing based on some fundamental laws of common sense, which should address bringing out honest and...
MUMBAI: Gillette announced the launch of the new Gillette Champions program unveiling its newest brand ambassadors -Tiger Woods, Roger Federer and Thierry Henry. The three ambassadors...
MUMBAI: The rumour has been doing the rounds for a while now. The much anticipated move of Star India’s senior vice president ad sales Joy Chakraborthy...
Corporations, which have heavily relied on graphic design, logos and too many colorful themes while ignoring the real names, are facing some new challenges. As the...
MUMBAI: Ogilvy Public Relations Worldwide (Ogilvy PR) has appointed Meenu Handa as national president, India. Handa will oversee and continue to expand Ogilvy PR’s national network....
Conventional, customary, commonplace… Certainly NOT words in the almanac of marketers who are looking to break away from the clutter as they strive to connect to...
LONDON: Financial service provider Lloyds TSB has announced a partnership with Rugby World Cup Ltd. As per this the company has become a sponsor of Rugby...
For any corporation with plans to hit the markets with going public in 2005 or beyond, here are some key points. Just like how your latest...
BANGALORE: Matrix Partners, the US-based venture capital firm, prefers India over China to do some major investments. The firm, which focuses on early stage technology startups,...
MUMBAI: Japan Airlines has expanded its in-flight Internet connection service to flights between Tokyo-New York: the world’s first service on a transpacific flight. Provided by Connexion...
MUMBAI: Future Media, the media company of Future Group has announced a slew of management appointments with Madison’s Hemant Shah roped in as COO. Among other...
MUMBAI: Lemon has lost the creative account of Cadbury’s ‘Delight’ and ‘Temptations’ brands. O&M, which handles a chunk of Cadbury’s business, will look after ‘Delight’ for...
The Internet highway is just a free medium, just like the roads and all the highways. Somehow there are those who walk on the roads and...
MUMBAI: How’s this for broadcaster-filmmaker synergy? After Ab Tak Chappan and Masti, MTV has taken innovation in film promotion to a higher level partnering exclusively with...
MUMBAI: Walt Disney Television International (India) (WDTI-I) has putting its ad sales team in place. The latest to join is Star India’s manager Swati Shetty who...
MUMBAI: Madison Media continues its dream run and has ended the 2004-05 year end by winning the Tata Tea AOR. The media buying and planning AOR...
BANGALORE: Bagpiper Whisky, the flagship brand of the UB Group Spirits Division, has signed Bollywood star Sanjay Dutt as its brand ambassador. Dutt joins a select...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...