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MUMBAI: The first-of-its-kind exhibition cum conference on point – of – purchase advertising POP Asia 2005 will commence on January 20 and will go on till...
MUMBAI: NBC Universal and Volkswagen have entered a multi-year global marketing alliance. As part of the partnership, Universal will incorporate Volkswagen’s products and brand, in...
MUMBAI: Hit Entertainment, producer of Bob The Builder- the animated show has launched its licensing business in India in conjunction with Licensing Plus (India) Pvt Ltd,...
MUMBAI: One advertising method that is growing in the US is that of product placement in both film and television. How effective is it? That is...
BANGALORE: Fortune Brands, a US $7 billion global liquor company, has completed the transaction for the acquisition of more than 20 spirits and wine brands that...
MUMBAI: Sam Balsara’s Madison is on a roll. After pocketing a gaggle of accounts and being ranked as among the top media agencies in the country,...
MUMBAI: The average adult Canadian watched over 1,240 hours of television and an estimated 20,000 television commercials in 2004 based according to research conducted by Digital...
MUMBAI: And the winners are… Zee Cinema in association with indiantelevision.com had organised a contest in April 2004, around movie- Waisa Bhi Hota Hai- Part II....
MUMBAI: Sanjay Hemady, national sales head for the Millennium Broadcast promoted Win 94.6 is moving to MTV India as group account director from 1 June. Hemady’s...
MUMBAI: This sure is a first of sorts when a film company involved in the movie exhibition business has engaged a professional advertising agency. In a...
IndiEarth MUMBAI: With less than 48 hours to go for the greatest extravaganza in the world of cricket to kick off, DD-Nimbus has managed to add...
MUMBAI: Zee Cinema is getting aggressive. Having grown in viewership, the Hindi movie channel has decided to hike its ad rates by 100 per cent. ...
MUMBAI: A 30-member delegation of the Indian Newspaper Society (INS) is in Pakistan now on a four-day goodwill mission. The delegation is led by Zee Telefilms...
MUMBAI: The Gitanjali Group and Damas – the largest retailing jewelry brand chain in the Middle East – have joined forces to launch the former’s Nakshatra...
MUMBAI: Monsterindia.com today announced the launch of the Monster HR Panel that will forecast trends in the human resource industry. This quarterly initiative will primarily focus...
MUMBAI: BBC World has launched a new global advertising campaign, which features correspondents and cameramen, who will tell the stories behind some of their most extraordinary...
MUMBAI: After the recent re-vamp of its Delhi arm, SSC&B Lintas has adopted a new corporate identity. This move comes in keeping with the endeavour of...
MUMBAI: Indiagames Ltd has announced the opening of its office in Hollywood and the appointment of Sean Malatesta as Business Development VP. Indiagames is...
MUMBAI: With 24 days to go for the Johnnie Walker Super Series in Australia, Max, the movies and special events channel today kicked-off its campaign with...
MUMBAI: It was not just Fantasia Barrino that came out on top of Fox’s recently concluded music based reality show American Idol. Research conducted by America’s...
NEW DELHI: PR consultancy Hanmer & Partners Communications Private Limited has recently bagged the account of LG Care. The public relations account was allotted to Hanmer...
MUMBAI: UTV has finalised JWT as the creative agency and Starcom as the AOR for its kiddies channel Hungama TV which is set to launch in...
MUMBAI: Colgate-Palmolive has appointed Yahoo UK and Ireland to run its first online campaign, and is investing a substantial amount of money researching the effectiveness of...
MUMBAI: Nothing says that elections are around the corner like media frenzy around it. This time on media is all geared up to educate the youth...
MUMBAI: Mediaware Infotech (MI) has developed an integrated credit management system (ICMS) for billing related issues involving TV industry constituents and ad agencies. MI MD Biswajit...
NEW DELHI: The Brand Council, a part of Superbrands India is currently evaluating over 700 brands in the country in 95 different categories to identify the...
MUMBAI: CNN ushers in its year-end marketing campaign — ‘World is Watching’ in India to drive tune-ins to the vast range of programmes featured on the...
MUMBAI: DoubleClick Email Solutions in the US has released the results of its sixth annual Consumer Email Study. This reveals that while consumers have become increasingly...
BANGALORE: Munch Design Workshop Pvt. Ltd., a new age design BPO firm providing comprehensive design solutions to the apparel and related industries, has announced it is...
MUMBAI: Huggies, which dominates the market with a 69 per cent share, has launched its premium end international diaper Huggies® Ultra Comfort in India with a...
MUMBAI: The multi-platinum rock band INXS is about to kick off a new phase of its storied career. On the eve of this summer’s much-buzzed-about reality...
MUMBAI: Media Research Users Council (MRUC) has raised questions over the recent findings brought out in the NRS 2005 survey, setting the ground for a divide...
MUMBAI: Jewellery brand Tanishq has launched ‘New Tales of Tradition’, its new campaign for the festival season. The campaign presents a kaleidoscopic snapshot of the charm,...
BANGALORE: Cellular phone handset manufacturer BenQ has announced the launch of a new model, the M200. With a built -in stereo radio embedded with...
MUMBAI: Media research firm Tam through its special PR and content analysis division, Eikona PR Track has observed the increasing need to monitor and analyse PR...
MUMBAI: Advertising spending for 2004 in the US rose by 6.3 per cent over the same period last year. This has been attributed to gains across...
MUMBAI: Mauj Telecom has introduced a first-of-its-kind innovative ring tone service – Video Ringtones – wherein one can view the ringtones. The Video Ringtones...
MUMBAI: Time Warner continues to expand its presence in China. Its consumer products division and the Bank of China’s (BOC) credit card division have announced the...
MUMBAI. The BMW Williams Formula One team has confirmed that after a successful debut season, team sponsor Budweiser has extended its commercial relationship for the forthcoming...
MUMBAI: The Bhaskar Group has awarded Agency Purple Focus the Kirtikaar Bhaskar creative award. Purple Focus from Indore has bagged four golds, four silvers and one...
MUMBAI: Indigo Consulting has been awarded the interactive responsibility of Barclays Bank. Indigo has developed the Barclays website and will work on interactive initiatives for the...
MUMBAI: With every new Bollywood movie release comes a host of marketing opportunities and here’s yet another. Salaam-e-Ishq which releases today 25 January, has roped in...
MUMBAI: On 18 February 2007 rock icon Roger Waters will perform at a concert in Mumbai. He was the co-founder and creative genius behind the psychedelic...
MUMBAI: To further Ford India’s association with the forthcoming 2007 Standard Chartered Mumbai Marathon, the automobile major is set to launch a contest titled ‘Fida Running...
MUMBAI: DDB Asia-Pacific has announced the appointment of Karen See as corporate brand manager. Reporting to John Zeigler, president and CEO of DDB Asia-Pacific, See’s main...
MUMBAI: Coca Cola has been very successful in its attempts to associate the drink with the cold factor courtesy the slogan Thanda Matlab Coca-Cola. Now the...
MUMBAI: Festivals are almost synonymous with shopping and in the e-Age, more and more shoppers are doing that online. According to a research undertaken by the...
MUMBAI: Global public relations firm Burson-Marsteller has acquired India’s Genesis Public Relations. Filings have been made today with India’s Foreign Investment Promotion Board (FIPB) for approval...
BANGALORE: Rockport, brought to India by Reebok India Company, has announced the launch of the Fall ’05 footwear collection at Rockport exclusive stores and selected Reebok...
MUMBAI: Mobile2win, the mobile marketing and consumer content company has been chosen by the prestigious Stanford University for a case study on mobile marketing. ...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...