MUMBAI: Fast food major McDonald’s has announced that Mary Dillon has been named executive VP and global chief marketing officer. She succeeds Larry Light, who will...
MUMBAI: Madison Public Relations has won four new accounts in multi agency pitches namely Sri Adhikari Brothers Television Network, VVF Ltd, Elecon Engineering and fashion designer...
MUMBAI: Madison Communications youngest entertainment unit Madison Teamworks FP&e (Mates) has chalked out an extensive and intrinsic tie-up between Tanishq and Paheli starring Shahrukh Khan and...
MUMBAI: Food and beverage marketing targeted at children ages 12 and under leads them to ask for and consume high-calorie, low-nutrient products, says a new report...
MUMBAI: R K Swamy BBDO has added Rs 1 billion worth of new business to its kitty in the first half of 2005. The new client...
MUMBAI: The second edition of the television branding and promo event Promax&BDA India kicked off this morning in Mumbai. The two-day session was inaugurated...
MUMBAI: After its theatrical run, the 3D magic of Aabra ka Daabra is preparing to cast a spell on the small screen of your living rooms....
MUMBAI: Colgate-Palmolive (India) Limited (CPIL), has launched Colgate Active Salt toothpaste, which is the first and only toothpaste in India that contains salt. Colgate Active Salt...
BANGALORE: Spread across 30,000 sq ft and two floors, Westside’s has launched its third store at Garuda Mall, Bangalore. The store offers a wide selection of...
MUMBAI: The entertainment agency, Brilliant Entertainment Network has launched ‘Listen,’ a platform solely dedicated to promoting music of different genres from across the Indian Sub Continent....
MUMBAI: When it comes to positions of prominence, “Indian curry” is increasingly the flavour of choice within the GroupM family in the Asia-Pacific. Maxus India managing...
MUMBAI: In order to recognise work done by advertising agencies on radio Radio Mirch had launched the Mirchi Kaan Awards last year. The second edition will...
MUMBAI: Nick India has designed a Jadoo contest for its show J Bole toh Jadoo. The contestants will have to participate to help Jadoo in his...
MUMBAI: The BBC has appointed Tim Davie as its marketing, communications and audiences division director. He is currently Pepsi Europe VP, marketing and franchise. ...
MUMBAI: SPAR International managing director Dr Gordon R Campbell, on his inaugural visit to India identified India as one of the three growth driver destinations for...
BANGALORE: The world’s second largest player in publishing technical articles with a 10 per cent global market share and the largest in books with a 25...
MUMBAI: In an ongoing effort to grow the fruit flavour category, PepsiCo’s orange flavoured soft drink Mirinda today announced the launch of its new variant “Batman...
MUMBAI: Hong Kong Tourism Board (HKTB), which is celebrating 2006 as the Discover Hong Kong Year, launched its promotional campaign in India. The 2006 Discover Hong...
MUMBAI: Sony Entertainment Television has partnered with Red FM in a unique association wherein the listeners of the radio channel will get an opportunity to listen...
MUMBAI: The Internet & Online Association of India (IOAI) has announced a 300 per cent increase in membership. IOAI was founded in January 2004,...
MUMBAI: Fashion and luxury eyewear major Safilo launched its ‘Latest from Italy’ exquisite winter eyewear collection of super- premium designer brands in India in a celebrity-studded...
MUMBAI: Indiatimes’ chief manager of 8888 services Kavi Madan has joined Mauj as assistant vice president business development. Madan will be driving the Mauj business for...
MUMBAI: ‘Aap Kis Tarah Ke Aadmi Hain?’ (What kind of a man are you?). Are you man enough for safe sex? Quite a hard hitting line...
MUMBAI: The summer of 2005 is a bonanza for Pepsi lovers in the country with Pepsi’s unprecedented ‘Khufiya Card’ consumer initiative. The initiative received unprecedented response...
MUMBAI: Former McCann Erickson Worldwide senior vice president, (Asia-Pacific) Tony Hanmer has joined the board of Law & Kenneth Worldwide. Hanmer has over 25...
MUMBAI: Marketing communications firm Mudra has appointed Kalpana Bansal as its executive VP and head Leadership Learning and Change (LLC) division. LLC was set up a...
MUMBAI: Barely two months after being recruited as the chief executive officer of Hinduja TMT subsidiary IndusInd Media & Communications, Deepak Varma has quit the company....
Today, there is a major shift in thinking on how to build a major corporate personality. To play the game, one must clearly figure out the...
Bangalore: “Planet Sports – your sports lifestyle store” is the new print and outdoor campaign launched by sports retail outlet Planet Sports. The campaign was unveiled...
MUMBAI: Rajasthan Patrika a media organisation in Rajasthan, is introducing a deluge of mobile SMS services. ‘SMS 6969’ was recently launched. It will focus...
MUMBAI: European business and financial channel Bloomberg states that according to the results of the survey Europe 2005 which deals with media consumption among Europe’s most...
MUMBAI: Coca-Cola’s ad on the ‘Thanda Aish Cash’ promotion announced the winner in Pramod Chaudhuri. As a result of this, he will get an opportunity to...
MUMBAI: Coca Cola’s soft drink brand Fanta is all set to take on the summer season. Apart from acquiring an innovative fun-filled shape called Fanta Spin,...
MUMBAI: The BBC has launched its first ever marketing campaign across the West Bank, promoting the availability of BBC Arabic on partner station, Radio Bethlehem 2000,...
MUMBAI: Greetings major Archies has tied up with Entertainment One’s forthcoming movie Waqt and will be introducing the character of Geri Giraffe in the same. Archies...
BANGALORE: After Akshay Kumar, who promoted Ruff & Tuff, one more Bollywood star is getting into apparel endorsement. Arvind Brands has appointed Saif Ali Khan as...
Industry is quite unanimous in its opinion that Lodestar Media is a deep rooted agency that ensures the best value for their clients and is equipped...
MUMBAI: Is a television brand different from any other fast moving consumer durable goods (FMCG) brand? Is brand building for a TV brand different from an...
MUMBAI: The ad revenue in China has been growing at the rate of 12 per cent a year. It reached $ 3.4 billion in 2004. This...
MUMBAI: The TVC that sees music star Britney Spears promoting her second fragrance from Elizabeth Arden, fantasy Britney Spears premiered on AOL a few days ago....
MUMBAI: The Castrol Autocar Performance Show 2005, which is a display of high end, super performance cars kicked off a couple of days ago at the...
MUMBAI: Over the years Nickelodeon US has positioned itself as being a channel that not only provides entertaining content that has taken it to the top...
MUMBAI: Kidstuff Promos & Events, the Mudra Group’s specialised promotions marketing offering won the Best in Asia award for its Toss Ka Boss promotional campaign for...
MUMBAI: Omnicom Group Inc. announced the appointment of Michael Birkin as president and CEO of Omnicom Asia-Pacific. Birkin who takes charge on 1 April, will also...
MUMBAI: Ogilvy & Mather group planning director Meridith Jamin has been transfered to sister concern WPP shop Mediaedge:cia as director for consumer insights. The...
BANGALORE: Popular actress and danseuse Shobhana announced Tanishq’s Pre-booking Akshaya Tritiya Scheme in Bangalore, in anticipation of the gold rush on this auspicious occasion. The actress...
MUMBAI: It’s the age of niche! As markets evolve across, there has been an acknowledgment to the fact that the discerning consumer’s appetite has only expanded...
MUMBAI: Gulf Air Holidays has put together an additional, but limited number of competitively-priced, last-minute packages to allow race fans to catch three full days of...
MUMBAI: Bharat V Patel, chairman, Procter & Gamble Hygiene and Health Care Limited, has been unanimously re-elected chairman of the Indian Society of Advertisers, for the...
MUMBAI: With the coming of the digital entertainment tide, Tom Online Inc., a leading mobile Internet company in China today launched TOMusic Plus, in partnership with...