MUMBAI: Nickelodeon has signed a multi-year licensing agreement with Grimmway Farms, Inc., Boskovich Farms and LGS Specialty Sales to introduce packaged fruits and vegetables featuring popular...
MUMBAI: St Luke’s India head Praveen Kenneth has severed ties with the London based mother company – St Luke’s and has decided to kickstart his own...
MUMBAI: Tennis icon Andre Agassi and Adidas announced that for every pair of ‘mi’ Adidas shoes sold at the NY Sport Performance store through the duration...
MUMBAI: On a hiring spree, SaharaOne Television’s team stands complete with Prashant Sharma joining in as national head- sales, who has come on board from Radio...
MUMBAI: The ad sales team at Zee is falling into place. The most recent addition being Star India hand Simran Hoon, who has joined Zee Telefilms...
MUMBAI: CNN is offering a trip for two to New York City as the prize of a special online competition testing knowledge of iconic news events....
BANGALORE: Uttar Pradesh Mandi Parishad (UPMP) has launched its mango brand ‘Nawab’ in Bangalore. The company has branded three varieties under a common brand name ‘Nawab’...
MUMBAI: JAKKS Pacific, Inc. announced that it has extended its TV Games licensing agreement with FremantleMedia Licensing Worldwide, Americas (the US licensing division of FremantleMedia) to...
MUMBAI: Tam India’s strategy research paper “Penta-gration,” which deals with a new technique to measure TV sponsorships, has won the best paper award at the WAM...
MUMBAI: The Promax, 2005 BDA Awards and 2005 Promax &BDA world gold awards, a combined ceremony which took place at the Marriott Marquis hotel in New...
BANGALORE: In a trial run, airliner Air Deccan will sell its air tickets by mobile vans at three places in Bangalore – M G Road, BDA...
MUMBAI: MSN and Mark Burnett Productions have entered a deal wherein MSN will be the official online home for Mark Burnett Productions’ upcoming reality series Rock...
MUMBAI: The first Pakistan Fashion Week, which is scheduled to take place in Lahore in October this year, is being organised by the country’s television channel...
MUMBAI: The Advertising Council, in partnership with the National Center for Missing & Exploited Children (NCMEC) in the US have launched a series of public service...
MUMBAI: The Mudra Group, which has won the creative duties for the Johnson & Johnson’s skincare brands, has launched a new agency Canvas Communications to handle...
MUMBAI: Group M agencies Mediaedge:CIA and MindShare have joined with North America’s leading out-of-home (OOH) company Poster Publicity to form Kinetic, which will be the largest...
MUMBAI: This is a piece of news that should energise motorsport event World Rally Championship (WRC). WRC’s rights holder, International Sportsworld Communicators (ISC) has announced that...
BANGALORE: In order to attract and reward excellence in academics among outstanding students from all over the country, Amber Valley Residential School, (AVRS) Chikmaglur, in association...
MUMBAI: The new SF Jeans Autumn/Winter collection is out. Surrounding the collection the jean company has unleashed a 4-ad series, which revolves around the interpretation of...
MUMBAI: W, the fashion brand for contemporary Indian women has launched its new advertising campaign that breaks this September. W’s campaign rightly portrays the modern Indian...
MUMBAI: High-end luggage maker Samsonite Corp has awarded its global media business to Initiative after a comprehensive media agency review. Interestingly, Initiative India has been servicing...
MUMBAI: “Can they do it at Cannes?” Well, this recurrently asked question is not relevant anymore! They have done it. Three Indian agencies – JWT, Leo...
MUMBAI: ZenithOptimedia’s latest edition of Advertising Expenditure Forecasts revealed that although the ‘BRIIC’ economies of Brazil, Russia, India, Indonesia and China represent around eight per cent...
MUMBAI: MakeMyTrip.com which claims to be India’s largest online travel company has appointed Gayatri Buddha as AVP, Marketing It has also appointed Venkatesh Bhardwaj...
MUMBAI: This is an alliance that brings together Mazda’s 2006 multi-activity vehicle and US broadcaster NBC’s fall lineup of new and returning programming. It also moves...
MUMBAI: We’re familiar with advertising agencies and media agencies. But what’s a branding services agency and how different is it from an ad agency? Wondering what...
MUMBAI: The hype created around Sony’s Jassi Jaissi Koi Nahin contest called ‘forgive or revenge,’ which was a contest promoted via short code 2525; was essentially...
BANGALORE: Pepsi is going strong on the brand promotion of its youth drink Mountain Dew. At the core of the promotional strategy is a live event...
MUMBAI: Following its announcement to acquire UbiNetics’ software business, CSR announced that the R&D talent in the company’s Bangalore centre is to play a key role...
BANGALORE: Kerala-based jewellery chain Alukkas has announced its plan to open their outlet in Bangalore on 21 May. Alukkas has 36 outlets in Kerala, 32 in...
MUMBAI: Shemaroo has announced the release of Bullet and Elaan on home video and DVD. While Elaan has been released six weeks after theatrical release, Bullet-Ek...
MUMBAI: Public Relations (PR) firm Hanmer & Partners has appointed Amit Misra as the VP for their businesses in North and East The announcement...
MUMBAI: Tribal DDB India, Mudra’s specialist interactive unit, has appointed Meera Sharath Chandra as its national creative director. Chandra will be based in Mumbai and will...
MUMBAI: USA Video Interactive Corp. has signed a formal sales and marketing agreement with First Serve International, LLC (“First Serve”) in accordance with the memorandum of...
MUMBAI: Colgate-Palmolive (India) Limited (CPIL) has launched the New Colgate Super Flexible Toothbrush, which has a unique tongue-cleaning feature at the back of its head. New...
MUMBAI: US broadcaster CBS is poised to stop NBC’s traditional dominance as the leader in ad sales at the annual “upfront” market for the 2005-2006 season....
MUMBAI: To help visualise the next generation of seamless mobility, Motorola India has launched MotoFWRD. This competition challenges emerging innovators to depict – either through words...
BANGALORE: Kingfisher Airlines has launched an SMS service, King Mobile to update guests on latest flight schedules. The service enables a guest to get the latest...
BANGALORE: Ranbaxy Laboratories Limited, India has entered into an in-licensing agreement with J. B. Chemicals & Pharmaceuticals Limited (JBCPL), India. As per the arrangement, Ranbaxy will...
MUMBAI: Fun Technologies plc, a leading provider of skill gaming technology, online sports information and fantasy sports, has entered into exclusive multi-year agreements with Virgin Games...
MUMBAI: Soon to be launched liquor Baron Vijay Mallya’s Kingfisher Airlines, today announced that it has inked a deal with Tata Motors for the purchase of...
MUMBAI: Lintas’ management school Northpoint Centre of Learning has rolled out its first bunch of media planners/buyers. A group of 25 received their post graduate program...
MUMBAI: It’s now Barbie’s turn to enter the mobile arena. Mattel Toys India and Rajshri Media Pvt. Ltd, producer of content for broadband and the wireless...
MUMBAI: ACNielsen has introduced Global Launch Tracker, a new service designed to help consumer packaged goods (CPG) manufacturers benchmark the progress of their new product launches...
MUMBAI: With the growing importance of rural markets in corporate marketing strategies, there is an increased recognition of rural specialties in helping companies plan and implement...
MUMBAI: Mobile service provider Idea Cellular has introduced a service called Dialer Tones for its customers. The company’s customers can now set their Ringing...
MUMBAI: Leo Burnett Worldwide unveiled the results of a proprietary global study of men’s attitudes and values at the Cannes International Advertising Festival in its seminar,...
MUMBAI: The increase in the use of online classified advertising, up 80 per cent year over year in the US according to a study, represents a...
MUMBAI: Western Union Financial Services Inc. today announced a three year contract with ESPN Star Sports to sponsor two Premier Hockey League (PHL) teams of Sher-e-Jalandhar...
MUMBAI: Wimbledon champ Maria Sharapova has been roped in by Colgate-Palmolive for their deodorant and body spray brands in the US. Sharapova will appear in all...