ITV

Category: Marketing

  • Man of Steel meets wheels as Studds launches Superman Helios helmet

    Man of Steel meets wheels as Studds launches Superman Helios helmet

    MUMBAI: Up, up and away only this time, it’s not Superman taking flight but bikers hitting the roads in superhero style. Studds Accessories Ltd., the world’s largest two-wheeler helmet maker by volume in CY 2024, has unveiled the Helios Superman Edition Helmet, the latest chapter in its DC superhero-inspired range. The launch follows the Batman edition released in July, continuing STUDDS’ collaboration with Warner Bros. Discovery Global Consumer Products India.

    The Helios, Studds’ flagship full-face model, already carries an ISI (BIS) stamp and DOT (USA) certification. The Superman Edition takes things further with a high-impact thermoplastic polymer shell, aerodynamic spoilers, and regulated density EPS padding to handle crashes of varying intensity. For night riders, cataphote retro reflective padding boosts low-light visibility.

    Inside, the helmet is kitted out with comfort-first touches: an Antifog 100 lens offering 100 seconds of fog resistance, a ventilation system that keeps rides cool, and a hypoallergenic liner to reduce skin irritation. Riders with spectacles will appreciate the eyeglass-friendly fit, while integrated speaker pockets make it Bluetooth-ready. A quick-release visor and chin strap add everyday convenience even with gloves on.

    Durability hasn’t been ignored. A silicone-coated dual visor system resists scratches while doubling up as sun protection. A removable lower trim keeps the helmet looking fresh, and a rust-proof stainless steel buckle ensures strength across weather conditions.

    The real showstopper, though, is the bold Superman “Man of Steel” graphics available in six colour combinations across matte and gloss finishes, designed to give riders a road presence as striking as the superhero himself.

    Available in Medium, Large, and XL sizes, the Superman Edition starts at just Rs 3,700. It’s on sale at offline retail stores, Studds exclusive outlets, and the company’s official site, with availability on other leading marketplaces rolling out soon.

    Studds Accessories Ltd., managing director Sidhartha Bhushan Khurana summed up the mission: “At Studds, our aim has always been to combine security, novelty and style in every helmet. The Helios Superman Edition complies with international safety standards, is inspired by one of the most iconic superheroes of all time, and is designed to resonate with today’s riders. It’s protection with personality.”

    With superheroes now swapping capes for visors, Studds is clearly betting that Indian bikers want their safety served with a side of pop culture flair.

  • Group 108 builds buzz at MAPIC India with Grandthum and One FNG

    Group 108 builds buzz at MAPIC India with Grandthum and One FNG

    MUMBAI: From blueprints to buzz, Group 108 turned heads at MAPIC India 2025, proving that retail real estate can be as dazzling as it is strategic. Held on 16 and 17 September at the Jio World Convention Centre, Mumbai, the annual retail real estate gathering brought together the country’s leading developers, investors, and retailers. Amid the power-packed line-up, Group 108 stood out with its showcase of Grandthum in Greater Noida West and One FNG along the Noida Expressway two projects being pitched not just as retail spaces, but as lifestyle statements.

    Grandthum, with its distinctive architecture and mix of global retail and lifestyle offerings, has already become something of a landmark in Greater Noida West. Its strategic positioning places it at the heart of one of NCR’s fastest-growing hubs, catering to both evolving lifestyles and big-name international brands eyeing India’s booming consumer base.

    Meanwhile, One FNG promises to be a game-changer on the Noida Expressway, designed as a high-energy retail hub with immense business potential. Both projects are positioned as more than brick and mortar, they’re envisioned as future-ready ecosystems blending commerce, community, and experience.

    The showcase drew strong engagement across the two-day summit, with Group 108’s stalls buzzing with investors and retail partners. As Group 108, managing director Sanchit Bhutani noted: “The enthusiastic response at MAPIC India 2025 reinforces our vision of building world-class retail environments. This platform enabled us to strengthen alliances and explore opportunities that will fuel the future of retail in India.”

    By highlighting its retail destinations at India’s most influential real estate and retail summit, Group 108 reinforced its reputation as an innovator ready to reshape the NCR’s retail landscape. With Grandthum already commanding attention and One FNG set to rise as a new commercial landmark, the company is charting a path that aligns with India’s broader urban transformation story.

    As MAPIC India 2025 wrapped up, one thing was clear: Group 108 is not just building structures; it’s building buzz, business, and the future of retail real estate in India.

  • Eveready powers up with mobile accessories, from chargers to power banks

    Eveready powers up with mobile accessories, from chargers to power banks

    MUMBAI: From batteries to bandwidth, Eveready is charging into new territory. The iconic Indian brand, best known for lighting up homes with its flashlights and batteries, has now stepped into the fast-paced world of mobile accessories.

    Eveready Industries India Ltd. has unveiled a full range of power banks, chargers, and cables designed to keep India’s smartphone generation connected on the move. The line-up includes power banks from 5,000 mah to 20,000 mah, sleek built-in cable models, and a range of chargers spanning 12W to high-powered 65W GAN options. Nylon-braided cables with fast-charging support up to 5A and universal compatibility round off the offering.

    “Eveready’s foray into the mobile accessories segment represents a significant step forward in our mission to power everyday life in India,” said Eveready, CEO, Anirban Banerjee. “With high-quality power banks and chargers, we aim to provide millions with consistent, on-the-go power.”

    The products are designed to blend Eveready’s century-old reputation for reliability with modern convenience, offering features such as wireless charging pads and travel-friendly designs. The move also reflects the brand’s ambition to be synonymous with “power” in every sense: beyond just batteries and flashlights.

    Eveready, senior general manager, Insiyah Chawala added, “Fast charging isn’t just about the charger, it’s about the whole system. Our range ensures compatibility across cables, chargers, and power banks to give consumers truly seamless performance.”

    With this launch, Eveready positions itself as a one-stop destination for mobile power essentials, underscoring its evolution from a household staple to a digital-age companion.

  • Ranbir Kapoor tells men to skip the copy and show their original with Vi-John

    Ranbir Kapoor tells men to skip the copy and show their original with Vi-John

    MUMBAI: No more copy-paste looks, it is time to hit refresh. Vi-John, India’s number 1 shaving cream brand, has launched its bold new campaign with Ranbir Kapoor at the helm, urging men to stop being a “photocopy” and instead showcase their authentic selves.

    Titled “Photocopy nahi, original dikho”, the campaign shifts grooming from a chore to a statement of individuality. For a brand trusted in Indian homes for over six decades, this marks a sharp step into the world of today’s confident, self-expressive men.

    “Today’s generation doesn’t want to blend in, they want to stand out,” said Ranbir Kapoor. “Grooming plays a big role in that. Vi-John’s message is simple but strong: don’t be a photocopy, own your vibe.”

    Conceptualised by Havas Creative India with media handled by Dentsu, the campaign cuts across TV, print, digital, and social platforms. With its witty, clutter-breaking narrative, it repositions Vi-John not just as a shaving brand, but as a confidence partner for men everywhere.

    Vi-John Group, managing director, Harshit Kochar said, “With this campaign, we are celebrating individuality. Vi-John has always stood for trust and accessibility, but we also want to stay relevant to the aspirations of today’s youth.”

    The campaign also highlights Vi-John’s new premium shaving line, featuring sulphate-free, dermatologically tested creams and razors, designed to blend care with performance.

    As Havas Creative’s Anupama Ramaswamy put it, “Trends are easy to follow, but originality is what sets you apart. This campaign pushes men to embrace their unique style, with Ranbir delivering that message in his trademark charm.”

    With “Photocopy nahi, original dikho”, Vi-John sharpens its edge for a new generation, reminding men that true style begins with originality.

  • Hero Motocorp rolls out Destini 125 with Rajamouli’s blockbuster touch

    Hero Motocorp rolls out Destini 125 with Rajamouli’s blockbuster touch

    MUMBAI: Lights, camera, scooter action. Hero Motocorp has given its new Destini 125 a truly blockbuster launch, enlisting master storyteller S.S. Rajamouli to power the campaign with his signature larger-than-life style.

    The campaign, built on the idea ‘Hero ka scooter, scooter ka hero’, positions the Destini 125 as the undisputed star of the scooter world. Directed by ad filmmaker Arun Gopalan and conceptualised by Mccann Worldgroup, the film highlights the scooter’s strength, reliability and authenticity while connecting with today’s style-conscious, aspirational riders.

    Rajamouli, celebrated for crafting epic narratives and unforgettable heroes, lends cultural weight and cinematic drama to the story. “We imagined the scooter through the scale and spectacle of a Rajamouli vision,” said Mccann Worldgroup India, chairman APAC and CEO & chief creative officer, Prasoon Joshi. “The grandeur isn’t just for show; it mirrors the larger-than-life confidence the scooter gives its riders.”

    The Destini 125 backs up the campaign’s heroic claims with first-in-segment features. Think retro chrome styling, a large floorboard for comfort, bigger alloy wheels for stability, best-in-class 59 km/l mileage, advanced auto-cancel winkers, and a slick LED projector headlight with DRL. Together, they blend performance, convenience and flair into one compelling package.

    “At Hero Motocorp, our mission is to reflect the evolving aspirations of our customers,” said Hero Motocorp India, head of marketing, Aashish Midha. “With the Destini 125, style meets substance, and our collaboration with Rajamouli ensures it is showcased with the grandeur it deserves.”

    With its cinematic storytelling and standout features, the campaign redefines the Hero Destini 125 as not just another scooter but the true hero of its category.

  • Ola powers festive cheer with EVs from Rs 49,999 in ‘Muhurat Mahotsav’

    Ola powers festive cheer with EVs from Rs 49,999 in ‘Muhurat Mahotsav’

    MUMBAI: The EV giant has rolled out its ‘Ola celebrates India’ campaign, unveiling a special ‘Muhurat mahotsav’ with scooters and motorcycles now starting at just Rs 49,999 for nine days beginning 23 September.

    In true festive fashion, the deals are available in limited numbers each day on a first-come, first-served basis, with Muhurat time-slots announced fresh every morning across Ola’s social media handles.

    As part of the offer, the ‘S1 x 2kwh’ scooter and ‘Roadster x 2.5kw’ motorcycle will be priced at Rs 49,999, while the higher-powered ‘S1 pro+ 5.2kwh’ and ‘Roadster x+ 9.1kwh’: both featuring Ola’s advanced 4680 bharat cell battery packs will be available at Rs 99,999.

    “With Ola celebrates India, we’re combining progress, culture, and accessibility in a way that resonates with the festive spirit,” an Ola Electric spokesperson said. “This is not just about attractive prices, it’s about making world-class EVs accessible to every Indian household while celebrating our identity.”

    The campaign builds on Ola’s larger EV portfolio, which includes premium scooters like the S1 pro plus (5.2kwh, 4kwh) and mass-market models such as the S1 x plus (4kwh) and S1 x (2kwh–4kwh), priced from Rs 81,999 to Rs 1,69,999. The Roadster x motorcycle lineup, meanwhile, spans models from Rs 99,999 to Rs 1,27,499.

    The company also used its annual ‘Sankalp’ event to showcase its future roadmap, announcing deliveries of bharat cell-integrated scooters and motorcycles this Navratri, alongside its big leap into the sports scooter category with the new S1 pro sport, arriving in January 2026.

    With ‘Ola Celebrates India,’ the company isn’t just cutting prices, it’s revving up festive sentiment and recharging the nation’s journey towards electrified mobility.

  • HMD and Sanya Malhotra ring in a new era of self-expression

    HMD and Sanya Malhotra ring in a new era of self-expression

    MUMBAI: HMD has turned up the volume on self-expression with its new ‘Issa vibe’ campaign, starring actor and brand ambassador Sanya Malhotra. The spotlight? The stylish new HMD Vibe 5G: a smartphone designed less for numbers on a sheet and more for personality on the street.

    Launched in Mumbai, the campaign marks a bold brand refresh for HMD in India. With the rallying cry “Claim your vibe,” the company is shifting gears from the usual spec-heavy smartphone chatter to something gen z craves more: authenticity, individuality and a touch of flair.

    “HMD is moving the conversation from megapixels to meaningful moments,” said HMD, ceo & vice president, India & APAC, Ravi Kunwar. “It’s about how the device enhances life, not just its features. With Sanya and the Vibe 5G, we’re celebrating young India’s energy, confidence and creativity.”

    The campaign film brings this ethos to life through Sanya’s dynamic presence, blending everyday moments with expressive style. “Claiming your vibe is about owning who you are with comfort and confidence,” said Malhotra. “For me, the Vibe 5g isn’t just a phone, it’s a creative partner.”

    Crafted by And And Brand Partners, the film pulses with youthful energy. Creative director, Rajesh Minocha explained, “We wanted every frame to feel like a heartbeat of self-assurance. Sanya carried that effortlessly, inspiring audiences to own their identity.”

    Beyond the screen, the campaign takes a 360-degree route: splashing across TV, print, digital, social, and even retail spaces. From bold digital storytelling to vibrant point-of-sale displays, HMD is ensuring the vibe is everywhere, right where young Indians are.

    For a brand known globally as Human Mobile Devices, the message is clear: HMD isn’t just selling phones, it’s selling a feeling. And with the Vibe 5G, it’s loud, proud, and unapologetically stylish.

  • Asian Paints Sharad Shamman turns 40

    Asian Paints Sharad Shamman turns 40

    MUMBAI: Kolkata’s iconic taxi has just been given the ride of its life, thanks to ‘Asian Paints Sharad Shamman,’ which this year celebrates 40 colourful years of Pujo pride. Marking the milestone, Asian Paints has unveiled ‘Choltey Choltey Chollish,’ a cinematic campaign and travelling installation that transforms the city’s beloved yellow cab into a rolling time machine. The film zips through four decades of Durga Pujo, blending nostalgia and newness in equal measure.

    The journey begins in the 1980s, with bamboo pandals and radio melodies, cruises into the ’90s with the rise of themes, steers into the 2000s spotlight of global attention and social messaging, and finally parks in today’s world of AR, VR and digital-first celebrations. Each era is splashed across the taxi’s changing surface: hand-painted motifs and designs shining in royale glitz, capturing the essence of Kolkata’s creativity.

    Music, too, gets a seatbelt moment. From retro tunes to modern beats, every decade’s soundtrack weaves into the storytelling, making the cab not just a carrier of memories but a jukebox of Pujo.

    “Festivals mirror their times, showing how societies evolve,” said Asian Paints, md & ceo, Amit Syngle. “With ‘Choltey Choltey Chollish,’ we wanted to honour 40 years of artistry while resonating with today’s generation. The yellow taxi embodies that timeless journey.”

    Ogilvy North, chief creative officer, Sujoy Roy added, “This is more than a tribute. It’s a love letter to Kolkata: its traditions, its imagination and the enduring spirit of Pujo.”

    With its stylised visuals, vibrant music and a fresh, youthful tone, the campaign doesn’t just celebrate ‘Sharad Shamman,’ it reaffirms Asian Paints’ place as Pujo’s unofficial custodian, turning art, culture and community into a living, moving canvas.

    Because in Kolkata, even a cab ride can feel like a festival.

  • Shandi Global stirs India with chickpea-based Chanza, targets 10 million dollars in ’25

    Shandi Global stirs India with chickpea-based Chanza, targets 10 million dollars in ’25

    MUMBAI: Call it chickpeas with a twist. Singapore-based food-tech innovator Shandi Global has landed in India with its flagship product Chanza: a protein-packed, plant-based alternative to meat and paneer that’s already winning fans abroad.

    Made entirely from whole chickpeas: no soy, gluten, or artificial binders in sight. Chanza cooks, tastes, and feels like soft, fibrous chunks of meat. From curries to kebabs, stir-fries to tandoori, it’s designed to slip seamlessly into India’s kitchen classics while packing a nutritional punch.

    The India launch marks Shandi Global’s biggest bet yet. The company has doubled its revenue every year, growing from 0.6 million dollars in 2023 to over 2.5 million dollars in 2025. With India now in its sights, it’s eyeing a bold leap to 10 million plus dollars revenue in 2025.

    “Protein deficiency is a massive issue here, and we want to change that,” said Shandi Global, co-founder, Dr. Gaurav Sharma. “Our vision is simple: Protein for All, Without Compromise.” His fellow co-founder, Dr Reena Sharma, added that the move was “both personal and purposeful,” aiming to fuse nutrition, fitness, and sustainability in everyday Indian diets.

    The rollout will start with restaurants, corporates, and institutions, before hitting retail shelves in metro cities by 2026. Partnerships with gyms and wellness communities are also planned to anchor Chanza firmly in India’s growing fitness culture.

    Shandi Global’s portfolio abroad already includes plant-based meats, protein soups, and drinks under brands like Forever, Sprouty, and Proty. New snacks, cookies, and ready-to-eat meals are in the works, powered by its proprietary Canatein/Sproutin technology.

    Recognition has followed too: at the ‘Vegan India Conference 2025’ in Mumbai, the company bagged the ‘Protein Innovation Icon of the Year Award’, presented by former mp Maneka Gandhi in the presence of  cj D.Y. Chandrachud.

    With India joining its global expansion map alongside Thailand, Canada, and Australia, Shandi Global isn’t just selling another plant-based product, it’s planting the seed for a protein revolution.

  • Technosport flexes festive fit with Durga Pujo film and Bengal expansion

    Technosport flexes festive fit with Durga Pujo film and Bengal expansion

    MUMBAI: Pujo just got a wardrobe workout. Technosport, India’s fastest-growing activewear brand, has draped itself in festive spirit with the launch of its Durga Pujo campaign, ‘Fit for Pujo’, while simultaneously flexing its retail muscle in Bengal.

    The campaign, unveiled on Mahalaya, stars acclaimed Bengali actor Bhaswar Chatterjee, whose presence adds a homegrown touch of authenticity. Through poetic visuals and a lyrical voiceover, the film celebrates autumn’s first whispers, the joy of new clothes, and the season of light and renewal. It ties these cultural cues neatly with Technosport’s promise of stylish, performance-driven activewear.

    “Pujo is not just about new clothes, it’s about preparing for a season of energy, joy, and fresh beginnings,” said Technosport, head of marketing, Patralika Agrawal. “With ‘Fit for Pujo,’ we wanted to capture that spirit, making activewear feel as festive as it is functional.”

    The campaign launch coincides with two new exclusive brand outlets opening in Kolkata’s Mani Square Mall and Asansol’s Sentrum Mall, bringing Technosport’s nationwide tally to 21 stores. With Exclusive Brand Outlets (EBO) revenues doubling year-on-year and an 83 per cent conversion rate on footfalls, the brand is confidently striding towards its Rs 600 crore revenue goal for FY 2025–26.

    By weaving Bhaswar Chatterjee’s cultural resonance into the narrative and making a strategic push in the East, Technosport is betting big on Pujo as more than just a festival. It’s the season to dress, renew and move.