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Sticky! One word that best describes MediaCom, one of India’s earliest independent media agencies. Its senior management has stayed put with it for around a decade...
Most corporations established a century ago no longer boast their years of establishment on their stationery for fear of being rejected as outdated. Indeed, if the...
MUMBAI: . The Internet & Online Association, a not-for-profit organisation registered under the Societies Act, 1896 has enlisted the help of top legal experts to ascertain...
MUMBAI: With the summer season upon us soft drink companies are going all out to further imprint brand awareness upon consumers. A case in point is...
MUMBAI: Months after the loss of Star India’s media account to TME, Mindshare has managed to swing the entire Star Network account back into its coffers....
BANGALORE: Titan today re-launched their ‘Fast Track‘ brand of watches aimed at the 16-22 age group. Revealing its new logo for the brand, along with a...
BANGALORE: Ruchi Soya Industries Limited (RSIL) has launched its ready-to-cook Nutrela Flavours. The brand comes in three flavors: korma masala, spicy curry and Chinese Manchurian. Nutrela...
O&M India has struck gold at Cannes this year. In the Press and Outdoor categories, the company bagged two golds for an ad that discourages smoking....
Is your brand valuation worth a billion dollars today? Maybe yes or maybe no, but it surely is worth something pretty big. At the end of...
MUMBAI: Aliagroup has bagged the strategic brand creation and branding assignment of Pyramid Food Retail in a multi-agency pitch. The scope of work covers...
BANGALORE: TeleVital, an integrated telemedicine and e-health technology solutions company, has announced its expansion plans in India under its global strategy. In India, TeleVital plans to...
MUMBAI: Call it opputunist marketing! To commemorate Father‘s Day (June 19th), Titan Industries has introduced, Tommy Hilfiger International Men‘s collection in India by entering into exclusive...
MUMBAI: Footwear maker Adidas has announced a new global advertising campaign with basketball as its core theme. The TVC featuring NBA All-Stars Kevin Garnett, Tracy McGrady...
NEW DELHI: The rules of the burgeoning retail market were being written and rewritten at the second day of the 7th KSA Retail Summit here today,...
NEW DELHI: The Firm, a specialist marketing communications advisory agency has been launched in Delhi. The Firm has been founded by Parveen Ahluwalia, former...
When advertising and marketing professionals and trade publications talk about media independents in India, Media Direction is not a name that pops up first. It’s the...
Only properly structured and clearly legit and globally strong trademark holders would be able to protect themselves; the rest with generic business names based on dictionary...
MUMBAI: The ADAE group is all set to overhaul its branding and communication strategies, focused around customer centricity. Post the Reliance split Anil Ambani had inherited...
MUMBAI: Yesterday morning’s ad symposium organised by AAAI, saw Ogilvy chairman and NCD, Piyush Pandey talk about pushing the creative boundaries. He expressed disappointment that India...
MUMBAI: The Ford car brand Fiesta will be awarded to the ‘Man of the Series’ of the One Day International series being played between India and...
MUMBAI: Nielsen Media Research in the US has announced that, for the first time in its history of measuring television audiences, it is making available via...
MUMBAI: Pizza chain Domino’s Pizza India announces a new product Domino’s Cheese Burger Pizza. Domino’s Cheese Burger Pizza launch has been allocated a marketing budget of...
MUMBAI: Combined ad revenues for US broadcast networks ABC, CBS and NBC were down by 21.5 per cent for the third quarter and by 8.3 per...
MUMBAI: Dwight Caines has been promoted to Columbia TriStar Motion Picture Group (CTMG) executive VP worldwide digital marketing. Caines oversees the digital marketing strategy for the...
MUMBAI: Indiagames has signed up Mona ‘Jassi’ Singh of Jassi Jaisi Koi Nahin fame and will develop mobile content based on her. Mobile phone users...
MUMBAI: Software giant ,Microsoft, has announced the five winners of its Start Something Amazing Awards. This consumer oriented programme, honours the unique and inspiring ways that...
MUMBAI: Nestlé India has appointed ZenithOptimedia as their media partner for their planning and buying in India. With this, India, will be the 15th country so...
MUMBAI: Nitin Jain, who heads the cricket and music sponsorship management ventures for GroupM, is joining MTV India, replacing ad sales head Abraham Thomas who quit...
BANGALORE: Kundan Care Products (KCP), the official licensees of Jolen Inc. USA, has launched three new beauty products – Cold Cr?me, Moisturizer and two variants of...
MUMBAI: It is advantage Sahara as Indian cricket’s sponsorship deal comes up for renewal. The current sponsor of Indian cricket team is expected to bid for...
MUMBAI: Nick has joined forces with the United Nations (UN) for the Millennium Development campaign, which is titled ‘Nick 2015.’ Actor and Miss Universe 2000, Lara...
MUMBAI: A master schedule for the delivery of projects and programmes for the London 2012 Olympic Games was announced at an orientation seminar involving the International...
MUMBAI: TiVo Inc. is planning to offer the first television-based advertising search solution in mid 2006. Leveraging TiVo’s television search capabilities that enhance the TV viewing...
MUMBAI: Mudra Communications celebrated its 25th anniversary, marking it as an important milestone in the agency’s young history. Symbolically, the silver jubilee year celebrations were held...
You might have the best team with the best of innovation, but there are these overly diluted markets out there, glutted with look-alike brands and identical...
MUMBAI: Coca Cola and McDonald’s have got together to give Mumbai kids a rare chance to play with cricketing sensation Virendra Sehwag. As part of...
BANGALORE: HDFC Bank has engaged Mumbai based Fractal Analytics (Fractal), a business analytics company, for a period of one year to aid their marketing initiatives in...
MUMBAI: All About Ads – NDTV Profit travels to Miami, Florida (USA) for an exclusive coverage of the Clio 2005, one of the top international advertising...
MUMBAI: Gillette’s M3Power razor’s ad in the US seems to have got itself into some serious trouble. In a competitive move, razor rivals Energizer Holdings’s Schik...
MUMBAI: The buoyant retail industry in India received a further shot in the arm today when Pantaloons and Planet Sports firmed up a strategic JV according...
Move over telecom, print is here! Wondering what the connection is? Here’s what… By far the largest advertiser on the outdoor medium – telecom – is...
MUMBAI: Media agency TBWA in the US has announced the formation of a new group structure for the west coast, TBWACalifornia. At its foundation...
MUMBAI: The internet in the US is increasingly becoming a useful platform for marketers to reach consumers. eMarketer reports that while paid search advertising will grow...
NEW DELHI: Awaaz, India’s Hindi consumer channel, in association with AC Nielsen ORG-MARG and ICICI Bank awarded brand leaders across 21 product and service categories at...
It was in November 2001 that Mindshare was christened, calling itelf the ‘House of Media’. In its second year, Mindshare figured that to up the game...
MUMBAI: Times Global Broadcasting, the Times Group company managing its news channel business, has announced the appointment of Sandeep Sharma as vice-president and head of ad...
MUMBAI: Global online careers network Monster’s Indian arm Monster India has announced an exclusive strategic alliance with matrimonial service provider Shaadi.com owned by People Group. ...
LONDON: Advertising guru Charles Saatchi has left his mark not just on the advertising world but also on everyone who loves arts and culture. A new...
MUMBAI: Getty Images, the imagery company, has signed an agreement with Visage Media Services to exclusively represent Getty Images creative collections in India, Sri Lanka, Bangladesh,...
MUMBAI: Candico has introduced new flavours in its gum brand Loco Poco. The gum is chewier and juicier and offers unique flavours in combinations of mixed...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...