MUMBAI: Electronic Arts (EA) and sports broadcaster ESPN US have announced a long-term agreement for the development and integrated marketing of EA Sports games containing ESPN...
BANGALORE: Goldkist Group of Singapore, a distributor of O2, Sony Ericsson, Watch Data and Lexmark, has set up South East Asia’s first Mobile Technology Academy in...
MUMBAI: The International Gemological Institute (IGI) has launched India’s first ‘LaserScribersm’ – Diamond Laser Inscription System for jewelers and consumers in India. With the introduction of...
MUMBAI: Mid Day has launched its new lifestyle section, Your Life, with sample copies being sent along with dabbas to office goers in South and Central...
MUMBAI: Interactive Television Pvt. Ltd., a pioneer in the rapidly expanding movie marketing industry in India, has come up with innovative promotions for brands like Fair...
MUMBAI: Beverage conglomerate Coca Cola in the US is all set to create a stir at a poolside and on a neighbourhood street by using bubbles...
MUMBAI: Search engine giant Google plans for the first time to sell ads that include images, says a posting on the company’s Web site. The posting...
NEW DELHI: While most broadcasters are smarting under a ban reiterated by the Election Commission and the government, relating to political advertising on TV channels, Zee...
MUMBAI: It’s Oscar time again and Adlabs cinemas is bringing Oscar themed programming in which the best of Oscar nominated films of this year and the...
MUMBAI: Priority Public Relations has been named the AoR for Singapore’s Media Development Authority, a government agency created in part to develop global awareness of Singapore’s...
MUMBAI: Alain de Pouzilhac, chairman and CEO of French advertising company Havas, has resigned. According to agency reports, de Pouzilhac’s departure was followed by a...
MUMBAI: Mobile phone manufacturer majors Nokia and Sony Ericsson have launched fresh models in the market. While Nokia unveiled three new CDMA handsets during the annual...
MUMBAI: Viacom has entered the 16 billion Yuan outdoor advertising market in China by opening a shop in Beijing. According to a China Business News...
MUMBAI: Tourism New Zealand has introduced online travel planner. In order to plan one’s vacations tourism New Zealand now offers online travel planner at www.newzealand.com. This...
MUMBAI: Grasim Industries has consolidated its cement business with Starcom. While, last year the agency was mandated with the media planning and buying for UltraTec Cement;...
MUMBAI: As part of the restructuring exercise, Zee Network has brought three of its regional channels under one head. Nitin Vaidya is made the head of...
BANGALORE: Sony India announced the debut of Grand WEGA, a range of innovative LCD projection televisions, in the city today. The latest in the exceptional range...
NEW DELHI: An oily T-zone, breakouts on the face and stubborn dry skin – problems like these always crop up during summers. Nomarks has launched skin-care...
BANGALORE: As the country gears up to adopt Value Added Tax (VAT) from 1 April, 2005, India’s financial accounting company Tally Solutions, has launched its first...
BANGALORE: Acer has announced its new complete home cinema center offering of the Acer PD113P wide screen DLP projector, bundled with the Phillips Home Theater System,...
MUMBAI: India’s Best – Cinestar Ki Khoj received good response in the first four cities where it was held; Hyderabad, Ahmedabad, Kanpur and Lucknow, with participants...
MUMBAI: Marico Industries announced the launch of a revolutionary formulation in edible oils – Saffola Gold – which will has a 70:30 blend of Ricebran oil...
MUMBAI: Summer beckons and with that the cola war begins. Coca-Cola India is all set to launch yet another ad campaign for its orange drink Fanta...
MUMBAI: The Tag Media In-store Television Network in India had invited ad agencies, design firms, and students to submit Public Service Announcements (PSAs) for any cause...
MUMBAI: Kingfisher Airlines announced its multi-year partnership deal with Toyota Motorsport GmbH to be an official partner of the Toyota F1 Racing team. With the signing...
MUMBAI: ING Vysya Life Insurance has appointed Starcom MediaVest Group in Bangalore as its media AoR. Speaking about the win MD India – West and South...
MUMBAI: Well, looks as if the 360 degrees mantra hasn’t really filtered down the hierarchy of advertisers and ad agencies in the US. If it had,...
MUMBAI: Total advertising expenditures for the first quarter of 2005 in the US have increased by 4.4 per cent to $33.5 billion compared to the same...
BANGALORE: MSN India, the official sponsor of the Cannes Cyber Lions Awards, has announced the India winner. Chaya Brian Carvalho and her creative team including Raunaq...
MUMBAI: The second edition of the Tata Crucible – Business Quiz reaches its climax in Mumbai on 24 July. The business quiz is a...
MUMBAI: Hungama TV’s first mini marathon for kids, Surf Excel Hungamathon, is ready to roll on 23 October in Mumbai. Apart from Total Sports & Entertainment...
MUMBAI: The third annual ‘Bridge Tournament’ commencing 12 August to 15 August at Hotel Radisson, Noida is being sponsored by HCL Corporation under the chairmanship of...
MUMBAI: Breakfast cereals major Kellogg’s has introduced a new Chocos Star Wars limited edition pack with the intention of giving the consumer an out of the...
MUMBAI: Incorporated for the first time ever, 1 March saw the kick off of the FMCG Consumer Reaction Awards 2005. Concieved and executed by Fun &...
MUMBAI: The baby has turned 60 this year. And it seems to grow only younger by the day. Incepted in 1945, the Advertising Agencies Association of...
MUMBAI: The BK Modi Group’s Spice Mobile has awarded its media planning and buying duties to Optimum Media Solutions (OMS). The multi-agency pitch involved three agencies...
NEW DELHI: Call it over-confidence of the BJP or the downfall of `India Shining’ or the success of Congress’ ‘Aam Aadmi’campaign, the recently concluded political battle,...
MUMBAI: Moving in line with its commitment to nurture the hopes and nourish the lives of its customers by offering world class and innovative products, Electrolux...
MUMBAI: Design, performance and comfort – Toyota Motor Corporation’s highest selling luxury sedan “Corolla” laid claim to all of it and more yesterday at the official...
MUMBAI: In order to boost its revenues from licensing and merchandising activities the World Wrestling Entertainment (WWE) has announced a legends programme. In India WWE action...
MUMBAI: One of WPP’s media franchises Mediaedge:cia is merging three of its leading interactive and direct marketing specialist agencies to form one unit — MEC Interaction....
MUMBAI: Publicis Groupe has been awarded favourable investment-grade ratings by Standard & Poor’s and also by Moody’s, which indicate the Group’s stable outlook. These ratings are...
MUMBAI: “We never take ourselves seriously.” What else can you expect from someone who is involved 24×7 with Comedy Central? For the uninitiated, Comedy Central is...
MUMBAI: Out-of-Home (OOH) advertising has arrived in India. While a handful of ad agencies already have their OOH divisions in place, like O&M’s Ogilvy Activation, Mudra’s...
MUMBAI: On the note of women’s day, Tata Indicom took the opportunity to introduce their first value added service titled ‘Woman’s Zone’. The concept being an...
MUMBAI: Starcom MediaVest Group (SMG) has compiled a predictions report on the future of advertising and consumer contact from SMG experts titled – The NEXT Report....
MUMBAI: Advertising spend in China rose 20 per cent in the first half of the year to $17.7 billion. Companies like Procter & Gamble Co were...
MUMBAI: Can India’s outdoor advertising industry simply shrug off the projected loss (anywhere between Rs 600 million to 1 billion depending on who you talk to)...
MUMBAI: The Northpoint Centre of Learning established by the Lintas Employees’ Welfare Trusts to further the cause of holistic learning and development of practicing managers and...
MUMBAI: How do you describe a red lacy G-string underwear in advertising terms? “Covers just about the bare essential and reveals all. A one line brief...