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MUMBAI: Nike is all set to host basketball phenomenon – LeBron James – on a three-city tour of Asia. Designed as a cross-cultural exchange between James...
MUMBAI: Kids channels are getting more and more aggressive by each passing day to grab their target audiences’ attention. In a market where the kids’ space...
BANGALORE: Close on the heels of their recent offerings on March 2005 – the Globus and the Starbus range of contemporary buses, India’s auto major Tata...
MUMBAI: Sai Nagesh to join the Lintas Media Group as a senior position with Insight, its youngest brand that was launched last year, from April 2005....
MUMBAI: Srikant Raman, an old hand in the advertising and media business who is with OMS, Mumbai is all set to join GroupM’s Consumer Connect Group...
MUMBAI: Women’s wear brand W has launched a new campaign. The aim is to correctly depict the modern Indian woman in her different facets, that of...
MUMBAI: In a move that emphasizes its brand name and underscores its commitment to create an integrated, streamlined global organization, VNU has announced that it is...
MUMBAI: WPP Media worldwide head of consumer insights Sheila Byfield emphasised that media research has also changed with more emphasis on ROI (return on investment). There...
MUMBAI: “Instead of hunting consumers with advertising like a shark, it would be better if brands involved consumers through communication. The consumer should be involved with...
MUMBAI: News broadcaster CNN’s online broadband video has attracted more than four million page views in Asia since its launch. This has prompted IBM to continue...
BANGALORE: The Jury of the “International Engine of the Year” award have chosen the 1.3 turbo diesel engine, a product of Fiat and GM, as the...
MUMBAI: Indian movie VCD and DVD distributor Ultra Movie Channel Ltd has tied up with Germany’s Kiddinx Merchandising GmbH to market Benjamin, the friendly elephant, in...
MUMBAI: The ad revenues that web sites of television, radio and print companies in the US garnered grew significantly last year. Newspapers, TV and...
MUMBAI: It was time to uncork the bubbly this afternoon in Mumbai as Virgin Atlantic Airways celebrated 21 years in existence by announcing the launch of...
MUMBAI: Submit to major search engines like Google, Yahoo, MSN, and Alta Vista. Encourage other sites to link to yours, thereby increasing its ‘popularity’ ranking. These...
MUMBAI: Mudra Marketing Services’ National creative director Meera Sharath Chandra has been invited be on the Interactive Jury for two world-renowned award shows – the One...
MUMBAI: The low cost international carrier Air India Express will sponsor 60th edition of Santosh Trophy. The tourney will be called Air India Express Santosh Trophy....
MUMBAI: India’s tourism ministry has today empanelled 15 agencies for marketing and promotion for the ‘Incredible India’ campaign. The agencies were selected on the basis of...
MUMBAI: “Keep it simple,” was SKA advisor Sunil Alagh’s opening line. The ten truths about marketing that were spelt out by Alagh were as...
MUMBAI: American cable network USA Network has planned a multimedia campaign to promote World Wrestling Entertainment (WWE) which recently returned to it. In India WWE action...
MUMBAI: US broadcaster CBS has announced that it will use one of the iconic characters of the Christmas holiday season, Rudolph the reindeer in a new...
MUMBAI: Indiagames has signed up cricketer Zaheer Khan and will develop content based on his game, skill and charm for mobile phones. Mobile users...
MUMBAI: Digital Branding Solutions (A Mudra Group venture) has designed a new website for Life Insurance Company (LIC) – www.licindia.com. The e-portal was launched by Indian...
MUMBAI: Retail company Shoppers’ Stop has unveiled its new brand campaign with a series of monochrome print and outdoor executions. The company claims that the...
BANGALORE: Maruti has strategised the brand campaign of its newly launched brand Swift. The ad-campaign will be product-centric and no props will be used. The ads...
MUMBAI: The comedy Desperate Housewives has turned the fortunes of US broadcaster ABC round. Now the broadcaster has launched an online contest. The grand prize includes...
MUMBAI: French financier and Havas Group chairman Vincent Bollore has upped his stake in the Aegis Group from 25 per cent to 25.05 per cent of...
MUMBAI: SET Max is all set to launch a Madhuri Dixit film festival for the afternoons. Starting 20 June, the channel will telecast super hit films...
MUMBAI: Visa International has unveiled new brand identity. The company’s Reliance Any Time Money Card will be the first Visa payment product that will have the...
NEW DELHI: At a time when the print medium is seeing action, Delhi-headqaureterd Hindustan Tinmes has unveiled a new look from 1 May. The new avatar...
MUMBAI: AXN original production, Hong Kong Movie Odyssey won the ‘Best Travel and Tourism Campaign Award’ at this year’s Casbaa (Cable & Satellite Broadcasting Association of...
MUMBAI: Battery maker Amara Raja Batteries is looking to take advantage of its brand ambassadior Narain Kartikeyan making a mark in F1. It has launched the...
MUMBAI: Percept H, a joint venture between Percept and Japanese firm Hakuhudo, has roped in former SSC&B Lintas president Ajay Chandwani as chief executive officer of...
MUMBAI: The Orlando Forum will be featuring the best practice leaders, case studies and techniques to boost online return on investment (ROI). This forum was announced...
MUMBAI: Students are now down to eight in the school, whose activities the entire nation has been following. We’re talking about Sony’s Fame Gurukul, where the...
BANGALORE: It had to happen in a rapidly growing competitive industry where every businessman worth his salt is into – the realty business. And brand building...
MUMBAI: Time Warner occupies the top spot in Zenithoptimedia’s ranking of the leading 30 global media owners. Time Warner generates US$30 billion which is 13 per...
NEW YORK: NetRatings which provides Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, has launched SiteCensus. This is a census-based site measurement service that...
MUMBAI: Tamil Nadu Tennis Association (TNTA) has finalised the sponsorship deals for South Asia’s only ATP International series event, the Chennai Open. TNTA has roped in...
MUMBAI: The week long annual International Advertising Festival commences once again on 19 June in Cannes, France. And as it has since 1986 globally and 2000...
MUMBAI: The Advertising Agencies Association of India (AAAI) will be presenting the AAAI Premnarayen award for outstanding contribution to the industry to Advertising Avenues chairman Goutam...
MUMBAI: With a view to strengthen it’s 62 year relationship with Ford Motor Co., JWT Worldwide CEO and chairman Bob Jeffrey announced two executive moves –...
MUMBAI: “Young successful media planners today are aware of the different dimensions one needs to look at when one is making a media plan. Whilst the...
MUMBAI: This is an initiative that seeks to encourage the reading habit of bookworms in conjunction with the pleasure of sipping coffee. Café Coffee Day has...
MUMBAI: On the weird and wacky scale, this one’s right up there. A small white box labelled ‘Human Organ For Transplant’, inside which is a plastic...
MUMBAI: Mudra Advertising has roped in Bobby Pawar as national creative director. In his capacity, he will oversee the agency’s creative product across the country. Mudra...
MUMBAI: Companies that heavily promote their products would do well to heed this piece of information. A survey, conducted in the US, shows that traditional marketing...
MUMBAI: Motorola has launched the Motorola RAZR BLK V3, which is the latest version of the popular and ultra-slim metal-clad flip phone. The RAZR...
MUMBAI: It was a farewell to remember for Andre Nair – outgoing chief of Group M in India. The heavyweights of the industry were there to...
MUMBAI: Advertising needs to stop interrupting what people are interested in and start becoming what people are interested in. That was the premise of JWT Worldwide...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...