MUMBAI: Fast food meets music! Fast food major McDonald’s and MTV Networks have announced a global partnership. The collaboration launches with McDonald’s exclusive support...
NEW DELHI: With increasing number of international brands entering the Indian market, one aspect of worry is the survival of local brands in a market where...
MUMBAI: In a bid to strengthen its ad sales team, Turner International India Pvt Ltd has poached Avinash Pillai from MindShare. Pillai will be the director...
CHENNAI: The second day at the brand summit infused a lot of inspirational thought, discussion and provocation with speakers across genres addressing the age old yet...
NEW DELHI: On the second day of the KSA Retail Summit, global experts advised the Indian retail industry to ‘lead change.’ The Indian customers today look...
MUMBAI: Samsung India Electronics Ltd. has kicked off the PC gaming revolution in India by announcing the launch of the Cyber Olympics event – the World...
MUMBAI: Promotions are an integral part of a company’s marketing plan. Marketers in an effort to break through the clutter and reach their target audience, conduct...
Every hour round the clock and every single day of the year, a major corporation is forced to change its name for several reasons, such as...
MUMBAI: With more than 700,000 people voting worldwide rock anthem We are the Champions by Queen was crowned number one in the first global search for...
Why should Internet break and how ridiculous is this issue? Imagine if a few printers around the globe got together and jointly decided to replace all...
Here are ten clues that your entire branding campaign has gone overboard. Get the lifeboats ready! One: There is a specially built underground tunnel between your...
MUMBAI: Infosys chairman and chief mentor Narayana Murthy has emerged as India’s most admired business leader, for the 4th consecutive year, in a survey conducted by...
MUMBAI: Is 59 years a good age to be given a face lift and a new lease on life? Most of us would answer in the...
MUMBAI: The Advertising Agencies Association of India (AAAI) has for the fifth consecutive year announced the young creative talent contest renewing their endeavour of nurturing and...
MUMBAI: Considering that it is the US that is defining the direction of culture globally, this could be a scenario that India will be confronting sooner...
MUMBAI: Expect some fizzy fun when beer brand Kingfisher hosts a fashion awards. And that’s just what happened at the Kingfisher Fashion Awards 2005 held recently....
MUMBAI: Samsung India has initiated an online marketing campaign for the promotion of its lifestyle-focussed ‘X Series’ of Note PCs. Launched on 11 April, this month-long...
MUMBAI: Leo Burnett’s three years old baby – Leo Activation, which offers 360 degrees solutions for energising brands, has come a long way. It has now...
MUMBAI: A new way for the Indian advertising and marketing community to study consumer behaviour and build a stronger brand connect! That is what Dfx -CCI,...
BANGALORE: Titan Industries Ltd recently announced the launch of their new Gold and Steel Collection in Bangalore. The Gold & Steel Collection is a radical range...
MUMBAI: Ogilvy & Mather’s national business director on Hutchison Telecom Renuka Jaypal has been elevated to OgilvyOne India president. Jaypal however, will continue her responsibilities as...
MUMBAI: Sansui India together with Optical Disc Systems magazine announced India’s first DVD awards for excellence in DVD Authoring and Creation. In a ceremony at the...
MUMBAI: Shringar Cinemas’ multiplex Fame has taken movie marketing one step further by tying up with actor Akshay Kumar and director Vipul Shah for the soon...
MUMBAI: In a first of its kind initiative, US outdoor agency Viacom Outdoor is launching digital escalator posters on the London Underground in the UK. The...
MUMBAI: Samsung India Electronics Limited (SIEL) today announced the elevation of Ravinder Zutshi to the position of deputy managing director. Prior to this, Zutshi was director...
MUMBAI: With the explosion of gizmos and explicit content all around; parents of today’s teenagers sure are a wary lot. According to a recent survey findings...
MUMBAI: Yet another appointment at the Zee Stable. This time it is print media veteran Sridhar Pongur who has joined in the capacity of network sales...
MUMBAI: Tata-Star joint venture Space TV senior vice-president content Shantanu Nalavadi has decided to call it a day. Nalavadi is slated to join Disney as director...
MUMBAI: Tata-Star joint venture Space TV senior vice-president content Shantanu Nalavadi has decided to call it a day. Nalavadi is slated to join Disney as director...
MUMBAI: Kicking off a major global licensing agreement, European football club AC Milan has announced the appointment of Warner Bros Consumer Products as its exclusive worldwide...
MUMBAI: Indian fashion designer JJ Valaya announced that he has joined hands with international fashion footwear brand Skin Sin to launch a new label of designer...
MUMBAI: Hathway Cable Internet is offering unlimited download with its new broadband package ‘Freeway’ at 128 Kbps for just Rs. 995 per month. This offer is...
BANGALORE: Tata Indicom has claimed that it crossed the 400,000 customer mark in Karnataka. The company has been marketing innovations and introducing new generation value-added services....
MUMBAI: Women overwhelmingly rely on real-life stories told in fun, fresh ways for humor versus punch-line-driven jokes, according to a qualitative report on women and humor...
MUMBAI: Ever thought that a bus conductor would drop in at your office to invite you for a party and hand you over the invite, which...
MUMBAI: A marketing conference organised by the ICFAI students on 15 January at the Nehru centre delved into ‘What’s Cool’ in the current context and how...
BANGALORE: Indian Soft Drink Concentrate (SDC) player Rasna has forayed into the highly competitive fruit juice market by launching Rasna Juc Fit, which will be available...
BANGALORE: India‘s first low cost airline Air Deccan has made available its tickets on Indiatimes.com, a news and entertainment, auction portal of Times Internet Limited ((TIL))...
MUMBAI: Marico Bangladesh Ltd (MBL), the Bangladesh-based wholly owned subsidiary of Marico LTD, has acquired the toilet soap brand “Aromatic” from Aromatic Cosmetics LTD (ACL). ACL...
MUMBAI: Ultra Movie Channel which distributes VCDs and DVDs has tied up with Kiddinx Merchandising. The two parties will market the German toon character Benjamin, the...
MUMBAI: Media industry veterans Richard Seet and Stephen Elsky have formed Amity Entertainment, a multi-faceted production, distribution and licensing company using financing secured from New York...
LAS VEGAS: Pathfire, which claims to be a leading business-to-business provider of digital media content management and distribution services. has introduced Pathfire Ads. This is a...
MUMBAI: The Indian entertainment industry has signed a memorandum of understanding (MoU) with the US India Business Alliance (USIBA) to promote the interests of India’s entertainment...
MUMBAI: Hutchison Essar is planning to refresh its Hutch brand and has introduced an updated logo, a new image style, graphics and colour palette, which will...
MUMBAI: In a unique tie-up, Shaadi.com and UAE Exchange Center LLC, the leaders in money transfer services in the region have signed a strategic agreement to...
MUMBAI: An international youthful lifestyle brand offering smart luxury and bringing newness and style to life! Premium clothing brand Esprit is looking to tap the growing...
MUMBAI: Interactive programming isn’t entirely new to television in India and MTV Networks India is using research feedback collated during the audition of the Roadies 3...
MUMBAI: ICICI Bank which claims to be India’s second largest bank has launched the ICICI Bank Private Banking Masters 2005. This is a golf tournament...
MUMBAI: This October, Toon Disney is calling on kids across the country to tune into The Legend of Tarzan, and participate in the ‘Tarzan Jungle Josh’...
MUMBAI: Internet service provider America Online in the US has announced a range of aggressive new steps to help protect AOL members from phishing attacks. Phishing...