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The smell of armpits, dirty laundry, and soiled diapers are all now highly sought-after scents, as companies, pursuing smelly-branding have all lined up, excited for having...
BANGALORE: Shaw Wallace Breweries (SWB) has roped in popular Kannada actor Darshan as the new brand ambassador for the beer brand Knock Out. In his role...
BANGALORE: Aiming for an aggressive growth in the urban retail market, Levi Strauss’ Dockers has launched its newest offering ‘Never Iron’ – the 100 per cent...
BANGALORE: Mobile services provider Tata Indicom (Tata) has announced their new initiative ‘Non Stop Mobile’ with a catchy phrase ‘Chal Chala Chal’. This scheme, applicable across...
MUMBAI: Merchandising and licensing have been setting the cash registers ringing for kids’ channels internationally. However, in India this alternative source of revenue has just about...
CHICAGO: Omnicom Group is the top global ad organisation and the J. Walter Thompson unit of the WPP Group is the largest core US agency brand...
MUMBAI: The personal and healthcare major Emami has announced plans to make BoroPlus a complete skincare brand by 2007, with the launch of many skin care...
Mumbai, November 2005: Car lovers can now own their favourite cars as Mattel Toys presents its exciting and long-awaited new series, Hot Wheels 1:18 collectibles –...
Samsung Electronics hosts Analyst Day, Largest event held by an Asian corporation. SEOUL, Korea – November 3, 2005: Samsung Electronics Co., Ltd. invited analysts to present...
MUMBAI: FremantleMedia Licensing Worldwide (FLW), the licensing division of television format creator FremantleMedia has announced two publishing deals for the culinary adventure show, Planet Cook. FLW...
MUMBAI: The International Paralympic Committee (IPC) and credit card major Visa International have renewed their exclusive partnership agreement making Visa the official payments sponsor of the...
MUMBAI: Nielsen Monitor-Plus, the advertising intelligence service of US media research organisation Nielsen Media Research has announced that it has signed a multi-year renewal agreement with...
BANGALORE: LG Electronics India Pvt. Limited (LGEIL), the fifth largest mobile maker in the world, has announced the launch of its new model of GSM handsets...
MUMBAI: Twentieth Century Fox Licensing and Merchandising has named Michael Peikoff as licensing VP.. Peikoff will serve as a key member of the division’s...
NEW DELHI: Passion, innovation and leap of faith is what separates good brands from great brands, according to flamboyant entrepreneur Vijay Mallya whose business empire...
MUMBAI: The celebrations started in March this year and since then it’s been one long party. The Advertising Agencies Association of India (AAAI) completed 60 years...
BANGALORE: Castrol India has announced the re-launch of the Castrol Brand with an array of new products based on its new “Liquid Engineering” theme. The new...
NEW DELHI: Marketing is not only about handing out attractive deals to consumers or talking to them in general terms. Now, it is about relationship building,...
NEW DELHI: When a lawyer-turned-politician and a successful medical professional hold forth on marketing, branding and packaging tourism, a different perspective come forth, apart from some...
MUMBAI: Rediffusion DYR has appointed Nisha Singhania as planning director. Singhania, who will be based out of Mumbai, started her career with Grey, Mumbai, in 1997....
BANGALORE: Apple today introduced the new iPod®, featuring a gorgeous 2.5-inch color screen which can display album artwork and photos, and play stunning video including video...
MUMBAI: TBWAIndia has bagged the media duties of Standard Chartered bank. According to reliable sources in the agency, the account is pegged at Rs 250 –...
MUMBAI: The global entertainment and media industry is poised to grow at a 7.3 per cent compound annual growth rate (CAGR) to $1.8 trillion in 2009!...
MUMBAI: The Radio Ad Effectiveness Lab (Rael) in the US has put out the results of a study which show that radio campaigns show 49 per...
MUMBAI: Aaren Initiative, the outdoors arm of Lintas India’s Integrated Marketing Action Group, has clinched the outdoor business of Tata Indicom’s Madhya Pradesh & Chattisgarh circles....
MUMBAI: The Lions have started roaring in Cannes, France and the first shortlist for four categories at 52nd International Advertising Festival has been announced. From India,...
MUMBAI: This year’s International Advertising Festival, Cannes Lions 2005, which kicked off on 19 June has lined up an unprecedented 36 seminar and presentations. Some of...
MUMBAI: Having completed the financial closure of acquisition of Shaw Wallace and becoming the second largest distilled spirits company in the world, UB Group chairman Dr...
MUMBAI: The diamond festival, the Nakshatra Utsav 2005 has been launched by the Diamond Trading Company (DTC) and will continue till the end of this month....
MUMBAI: Mauj wireless solutions provider has announced the launch of a game, Sarkar on Cell One Galaxy – BSNL’s GPRS portal. Abhishek Bachchan star of Sarkar,...
NEW DELHI: A new multi-media advertising campaign from Nokia, launched on Wednesday, uses mobility as a metaphor to urge Indians to make the most of emerging...
MUMBAI: The BBC has completed an investigation into allegations of product placement and product prominence made in the Sunday Times in the UK. The investigation, which...
MUMBAI: Media buying agency ZenithOptimedia has raised its forecast for global ad spending. Spurred by the booming emerging markets Brazil, Russia, India and China — the...
MUMBAI: Hair care brand Garnier has signed Bollywood star Kareena Kapoor as their brand ambassador in India. Kapoor will appear in print ads as...
MUMBAI: Turner International India Pvt. Ltd. has entered into a strategic tie-up with Mobile2win India in order to capitalise on the expanding wireless and emerging...
MUMBAI: Synovate has appointed Jairaj Jatar to head its Customer Loyalty practice. Jatar comes with the mandate to set up a separate customer loyalty vertical for...
MUMBAI: After Big B, Star Gold has now Shahrukh Khan as the birthday boy. As the actor turns 40 on 2 November, Star’s Hindi movie...
BANGALORE: Hewlett Packard India (HP) has launched in New Delhi their new range of HP Pavilion PCs to enter the digital entertainment segment. Featuring the one...
MUMBAI: Microsoft Corp really knows how to “Start Something.” The company kicked off a new global awareness campaign designed to showcase how people can explore, enhance...
MUMBAI: Delhi-headquartered multiplex cinema operator PVR Limited has filed its Draft Red Herring Prospectus with the Securities & Exchange Board of India (SEBI) to enter the...
MUMBAI: Zee TV will promote Hum Paanch on MTV and a few news channels. The channel is initiating this ‘cross-border’ promotion to lure younger audiences. Zee...
MUMBAI: If last year it was the boy and dog pair of Hutch that brought glory to Oglivy & Mather (O&M) at the industry’s advertising effectiveness...
MUMBAI: A recent study done by the Confederation of Indian Industry (CII) and KSA Technopak on Indian textiles throws light on South Asia’s tremendous potential to...
MUMBAI: “Umeed pe to duniya kaayam hai.” (The world survives on hope.) The theme of this oft repeated optimistic phrase is just what Star Plus and...
As long as the flow of information shifts from the old model of “from one to many” to “from many to one,” the current TV and...
MUMBAI: Ultra Movie Channel which distributes VCDs and DVDs has tied up with Monginis Foods to market its party kits. Ultra Party Products...
MUMBAI: Is the ‘Badshah of Bollywood’ trying to tell us something? Spray on his message in a bottle every time you go out for a party....
MUMBAI: The Union budget has left some people high and others dry. Apropos, at a time when people are cautious about spending their hard earned money;...
MUMBAI: Disney Channel’s Doy Princess hunt for ‘My Little Princess’ has finally come to an end. Five girls from different parts of the country have won...
MUMBAI: Wunderman, Mumbai, a part of Young & Rubicam group, has won the coveted ‘Echo Leadership’ award at the Direct Marketing Association (DMA) international Echo awards,...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...