Connect with us
What pulls a viewer towards a particular show or channel? In all likelihood, it’s the hype built via publicity and promotions around the show. Right from...
MUMBAI: GV Films and Delhi-based real estate promoters Dynamic Infradevelopers are floating a 50:50 special purpose vehicle (SPV) for setting up a $one billion entertainment infrastructure...
MUMBAI: With the Indian television landscape growing at a healthy rate, companies from abroad are increasingly starting to look at ways to tap it. Format creator...
MUMBAI: After setting shop in India, Endemol has now entered Poland. The company has started operating as a fully independent TV production company named Endemol Polska....
MUMBAI: French media firm Vivendi Universal is paying $1.154 billion for Matsushita Electric Industrial’s 7.66 percent stake in Universal Studios Holding I (USHI). The deal gives...
MUMBAI: Metro-Goldwyn-Mayer Inc. (MGM) has named Jeff Pryor to the newly created post of executive vice president, corporate communications. The appointment is effective immediately. In his...
MUMBAI: Jagran Prakashan Limited, publishers of 25 editions of Dainik Jagran, has finalised an issue price of Rs 320 for its just concluded initial public offer....
The corporate teams that are overdependent on research averages often see their marketing fail at a spectacular rate. Their new product introductions seem caught in a...
Imagine, one morning you see all the roads and highways and ask for the reason of their existence while being totally unaware about the invention of...
Richa Arora comes across as a marketing professional who knows her onions or rather her peppers. Britannia’s marketing head is excited about a new brand called...
MUMBAI: The seventh edition of Infomedia India‘s annual Overdrive Awards will be held on 13 January 2006 in New Delhi‘s Pragati Maidan. Held in association with...
BANGALORE: With competition heating up in the life insurance sector, private life insurance companies are finding new ways to lure customers. What ING Vysya Life (INGVL)...
MUMBAI: After keeping a low profile in 2005, Set India‘s movie and special events channel Max is now padding up for the big battle of 2006....
MUMBAI: For internet surfers, the words pop-up and pop-under ads mean sheer disturbance. They are often forced to equip their computers with pop-up killers and stuff...
MUMBAI: Sri Lanka’s largest corporate house John Keells Holdings Limited has mandated Lowe LDB Media, Sri Lanka, as AOR for their entire business estimated at around...
MUMBAI: Star One show Re-Mix which deals with the high school ‘junta’ has designed a music video of their title track. Taking a leaf out of...
We are being forced to re-design to a new level of “micro-nization” of business units, a “wireless-izing” of mass communication and a “voip-izing” of populace conversations...
MUMBAI: Media planning and buying agency Media Edge has appointed Sushma Jhaveri as National Planning Head. Jhaveri’s appointment is part of an overall restructuring at Media...
MUMBAI: Shahrukh Khan seems to have cast magic on the ratings as he played host for the first time in the game show Kaun Banega Crorepati,...
MUMBAI: Sony sees itself to be “like no other”. And they have decided to focus their brand positioning on this tagline. Sony electronics is implementing a...
MUMBAI: Cogito Consulting, the brand consulting division of the FCB Group shared key findings from the Brand Relationship Style Monitor Study at a seminar attended by...
MUMBAI: Madan Mohapatra, who recently quit Universal McCann, is all set to join OMS as head of the Delhi office. Confirming the development to Indiantelevision.com, OMS...
MUMBAI: The otherwise low profile Tata Teleservices head of media, Anjali Kasbekar is in the news. And for all the good reasons. Kasbekar, a long-standing professional...
MUMBAI: ThompsonConnect Worldwide (TCW), the relationship marketing division of JWT, will soon be re-christened RMG Connect, as part of a global initiative by JWT to add...
MUMBAI: Lowe India has received international accolades for its creative work in two of the most recent international advertising festivals. The agency has bagged six international...
MUMBAI: Sony’s Rihhaee is hogging the city’s hoardings as continuing efforts to spruce sampling for the channel’s critically appreciated docu-drama began a second three-week campaign from...
LG achieves record sales of 4.75 lakh units of CTVs Turnover exceeds Rs 2100 crores during the festive seaso Mumbai, December 21, 2005… LG Electronics India...
MUMBAI: If there is one platform that a brand can count on for reach across the country it is cricket. IndianOil is one of the companies...
NEW DELHI: Hair care brand Sunsilk Naturals shampoo, from the HLL stable has introduced an innovative concept of beating the heat this summer with the introduction...
MUMBAI: With less than a month to go for the biggest sporting event of the year the Cricket World Cup to start in the West Indies...
MUMBAI: Suman Joshi from Gurdaspur, Punjab, Kavita Chauhan from Kurukshetra, Haryana and Suresh Shah from Malad, Mumbai are the three first prize winners of the ‘Lux...
BANGALORE: The Supreme Court (SC) has pulled up Kerala officials for remarks and taking action against on-line and paper lotteries in the state while the matter...
MUMBAI: American Hip-Hop violinist Miri Ben-Ari and footwear firm Reebok make noise with the announcement of a multi-faceted partnership. This includes a first-of-its-kind collaboration between the...
Today, newspapers are known to carry nothing but yesterday’s old news with fresh and often smelly ink. They are commonly treated like unnecessary fuel for our...
BANGALORE: Hitachi Home Electronics Asia (S) Pte Ltd Singapore (HHES) has announced its ambitious plans to increase market presence in the booming Indian market. HHES, which...
MUMBAI: Zee TV is finally game for Kam Ya Zyaada. The ‘closely guarded‘ Rs 30 million gameshow will be hitting the tube on 5 December and...
BANGALORE: In a premium biscuit segment market that‘s just worth around Rs.5 billion in India and growing at about 20 per cent annually, the five-month old...
New Delhi: Ad agency TDI which has been associated with Airport advertising for the last 17 years is looking to spread its wings. TDI claims to...
MUMBAI: ‘Once in 60 years comes a moment like this’ was what set the evening rolling at the Advertising Agencies Associations of India (AAAI) Diamond Jubilee...
MUMBAI: Global market information provider TNS has announced the official Asia Pacific launch of its latest online research tool – ‘6th dimension’. The new product is...
BANGALORE: For a weak starting today, Leela Palace, Bangalore will sport refreshing hues of green as the Kerala tourism road show gets under way. Kerala Tourism...
The reason why ratings are consistently dropping for all the top GECs in markets like Delhi, UP and Punjab is because there’s a huge amount of...
DELHI: The first Mobile Expo, which is being organised by the Confederation of Indian Industry (CII), Indian Cellular Association and the Department of Telecommunication has been...
MUMBAI: Grey Global Group Inc. has announced that the tentative date of the previously announced merger with the WPP Group plc to come in effect will...
MUMBAI: IT People (India) Ltd, a BSE-listed premier staffing solutions company, has announced the launch of an IT-focused vertical career portal exclusively for the IT requirements...
MUMBAI: The Catholic Secular Forum (CSF), a group claiming to represent the community’s interests, has come out against the Rin Advanced ad which shows Amitabh Bachchan...
Corporations that develop clear messages and clearly communicate their stories to both the internal organizations and the external forces are the real players. The rest are...
Mumbai, November 10, 2005: Godrej Tea has joined hands with leading FMCG Company, Jyothi Laboratories Ltd., to market Godrej Tea across the country. The strategic initiative...
MUMBAI: Who better than an advertiser to clearly articulate just what is required of ad agencies in a fast changing media landscape. Speaking at the inaugural...
New Delhi, November 10, 2005: Digital technology leader, Samsung has announced the launch of their biggest-ever Channel Promotion called Samsung “Umeed Se Tiguna”, where you get...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...