Connect with us
MUMBAI: Rediffusion – Y&R has launched the toolkit PlayDo that aims to deliver ‘brand conversations‘ in a bid to recognise that the brand is not just...
MUMBAI: Mudra Group has elevated Jude Fernandes, until now executive director, to chief executive officer of Mudra Advertising. In his new capacity, Fernandes will oversee Mudra...
MUMBAI: Global technology leader IBM has named EuroRSCG 4D as its lead digital agency worldwide. The appointment spans web and digital brand experiences, including the development...
MUMBAI: After undertaking a major review of its worldwide media planning and buying activities, Kia together with Hyundai, has appointed Havas Media-owned to operate a consolidated...
MUMBAI: Yatra.com, an online travel company, has roped in Pratik Mazumder as head – marketing. In his new capacity, Mazumder will be responsible for the overall...
MUMBAI: The joint body formed by merging the National Readership Studies Council (NRSC) and Media Research User‘s Council (MRUC) to conduct an amalgamated readership survey will...
MUMBAI: Soon after partner Manish Bhatt decided to move on from Contract Advertising, senior vice-president and executive creative director Raghu Bhat has also put in his...
MUMBAI: Tata Sky, the joint venture company between the Tata Group and Star, has announced the launch of its latest television campaign with Aamir Khan playing...
MUMBAI: San West, a company that manufactures, sells and repairs off-road vehicles, apparel and accessories, has announced the launch of its first marketing and advertising campaign...
MUMBAI: Orange Advertising Network, an advertising sales house in Europe, has forayed into the US and Latin America markets to provide a complete portfolio of online...
MUMBAI: Mumbai-based Boiling Point Communications has bagged the creative account for Zodhita Health Solutions, a health and hygiene company, following a multi agency pitch. Says Zodhita...
MUMBAI: Percept OOH has appointed Ovez Khan as regional head for the South India region. Based out of Bangalore, he will report to Percept OOH president...
MUMBAI: Not all brands need to use social media in their communication strategy. However, those that do, should adopt a transparent strategy so that there is...
MUMBAI: Mediaedge:cia (MEC) has roped in Rashna Pochkhanawala as MEC Interaction national director. She will report to MEC India MD, T Gangadhar and MEC Interaction Asia-Pacific...
MUMBAI: While GroupM India bagged the agency of the year award at the World Brand Congress this year, it was Madison World chairman and managing director...
MUMBAI: As the economic downturn has picked significant holes into consumer pockets thereby forcing buyers to become exceedingly cautious is their spending habits, marketers need to...
MUMBAI: Mudra Max‘s media agency Mudra Connext has bagged the media duties of She Comfort, a female care brand, and V-Guard, the electrical appliance brand. The...
MUMBAI: Primesite, the Mudra Max-owned out-of-home (OOH) agency, has roped in Shermann Colaco as general manager. Prior to this, Colaco was with Ogilvy & Mather as...
MUMBAI: Multi Screen Media (earlier Sony Entertainment Television India) has roped in seven sponsors for the third season of the Indian Premier League (IPL). Vodafone has...
NEW DELHI: Taking advantage of her slim figure, Sony has taken petite actress Kareena Kapoor as their brand ambassador to promote the sales of the latest...
MUMBAI: Creativeland Asia has won the creative duties for JM Financial following an account review. The size of the business however remains undisclosed. Earlier, Grey Worldwide...
MUMBAI: Uninor, the brand name taken on by Unitech Wireless and Norwegian telecom operator Telenor for the Indian market, has appointed Navia Asia as its out-of-home...
MUMBAI: In an attempt to woo more youngsters through Pepsi‘s ‘What‘s your way‘ campaign, JWT has developed a new television commercial (TVC) for the soft drink...
MUMBAI: Rediffusion Y&R national creative director Karl Gomes has quit the organisation. Gomes joined Rediffusion Y&R on 1 November last year. Confirming the development, Gomes says,...
MUMBAI: BBDO India has named Renilson Joseph as associate vice president (AVP) for its Delhi office. Prior to this, Joseph was director strategic planning at Grey,...
MUMBAI: Food brand Smith & Jones has launched a promotional campaign for its newly launched noodles variant, ‘Tadka Marke‘. The campaign comprises a television commercial (TVC)...
MUMBAI: Mobile operator Tata Docomo has launched its latest television commercial that aims to capture the joys of being together and celebrate “the unity in diversity”...
MUMBAI: India can be a fertile market for brands, providing scope for marketers to launch new products to tap a rapidly growing middle class. According to...
MUMBAI: Consumer confidence in India has seen a steady rise for some time now and India has topped the latest round of Nielsen‘s Consumer Confidence Survey...
MUMBAI: Manish Bhatt, senior vice-president and executive creative director at Contract Advertising, has put in his papers to pursue his interest in political communication. Bhatt will...
MUMBAI: ZenithOptimedia has bagged Swarovski‘s media account as part of the company‘s global alignment strategy. The agency will begin work on the account from January 2010....
MUMBAI: Recruitment and human resources training firm Alchemist and BCIDS, under the academic guidance of SP Jain Institute of Management and Research, has launched the Professional...
MUMBAI: Vizeum India has been appointed as the media AOR for BSA Motors. The size of the account is estimated to be in the region of...
MUMBAI: Candid Marketing, a strategic brand activation agency, is looking at scaling up its to operations pan India and has rechristened its trade marketing business to...
MUMBAI: Allied Media, the media planning, evaluation and buying arm of Percept, has appointed Priya Iyer as business director for its South office. Iyer will report...
BANGALORE: Sistema Shyam Telesrvices Limited’s (SSTL) mobile telephony services brand MTS will initiate a mass media communications campaign, including TVC’s across all major national GEC, music...
MUMBAI: Anand Siva, Saatchi & Saatchi vice-president and branch head, Mumbai has put in his papers. Confirming the development, Siva said, “I am currently serving my...
MUMBAI: Primesite, Mudra Group‘s specialist out-of-home communications unit, has appointed Ranjit Banerjee as group account director for its Kolkata office. Prior to this, Banerjee was senior...
MUMBAI: Insurance service provider Bajaj Allianz has launched a new advertising campaign for its child insurance plans. Targeted at parents, the campaign aims at bringing out...
MUMBAI: FMCG major Hindustan Unilever (HUL) is once again hosting a roadblock across all the Star network channels. The ad exclusivity on the Star channels will...
MUMBAI: Lay‘s, the potato chips brand from the PepsiCo India factory, has announced the launch of its latest consumer engagement campaign, “Give Us Your Dillicious Flavour”....
MUMBAI: Lux, the soap brand that has been long associated with beauty and film stars, is bringing together Bollywood couple Abhishek Bachchan and Aishwarya Rai for...
MUMBAI: Pizza Hut has once again roped in JWT Delhi as its creative partner following a multi-agency pitch. The size of the account is pegged at...
MUMBAI: Mudra has roped in Burnard Rajan as creative director for its Kochi office. In his new role, Rajan will be handling the creative work for...
MUMBAI: Brand-Comm, a communications consultancy firm, has announced the launched of a certificate course, “brandware”, an eight-week comprehensive course in brand management. Said brand-comm CEO and...
MUMBAI: Ogilvy & Mather Worldwide has been appointed as the global communications partner of package delivery giant United Parcel Service, commonly referred to as UPS. O&M...
MUMBAI: With several new television projects in the making including a Chinese-language biopic and an animated series for the worldwide market, the late Bruce Lee‘s daughter...
MUMBAI: In a bid to support growth of start-ups and small-sized companies in the marketing and communication business, Starcom MediaVest Group has initiated the project Jumpstart...
MUMBAI: Coca-Cola India director for marketing Kashimira Chadha has put in her papers. She will however work with the company until 31 December. Chadha joined Coca-Cola...
MUMBAI: Retail Major Shopper’s Stop Ltd has acquired the exclusive rights to manufacture and retail official Zoozoo merchandise in specified categories across all Shoppers Stop stores...
Reliance and BlackRock chiefs map the future of investing as global capital eyes India
Super Bowl pilot to refine how shared TV audiences are counted
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....