MUMBAI: Keen to engage with its current and potential customers through a fresh approach, Thomas Cook India (TCIL) has signed ZenithOptimedia and JWT as its media...
MUMBAI: Star India has elevated Kevin Vaz to president, ad sales.Prior to this, Vaz was Star India advertising and sales executive vice president. Said Star India...
MUMBAI: With a change in consumer perceptions and an increase in market competition, Hamdard has decided to re-invent the brand communication of its product, ‘Joshina‘. Earlier,...
MUMBAI: TV Networks including NBC, ABC, Fox, Nickelodeon, ABC Family and other cable networks have banned a new television commercial (TVC) made by People for the...
MUMBAI: Bates 141 Delhi has roped in Vaasu Gavarasana as executive vice president. Gavarasana will assume his new role from 30 November, to replace Jayanto Banerjee. ...
MUMBAI: ZenithOptimedia (ZO) India, which is celebrating its fifth anniversary, has elevated Satyajit Sen MD North to CEO with immediate effect. Meanwhile, Ambika Srivastava has been...
MUMBAI: In a move to extend its ‘Jiyo Befikar‘ message, Bajaj Allianz has tied up with the upcoming Amitabh Bachchan, Abhishek Bachchan starrer Paa. This tie-up...
MUMBAI: In the wake of a multi-agency pitch, MPG India has preserved the media account of Reckitt Benckiser. As part of the new mandate, MPG will...
BANGALORE: The digital signage market (DSM) in India, which is at a nascent stage with a size of about Rs.500 million annually, is expected to grow...
MUMBAI: Maxus India has won the media duties of Akzonobel, formerly known as ICI Paints, following a multi-agency pitch. The other contenders in the pitch process...
MUMBAI: Vizeum India, part of the Aegis Media Group, has bagged the media duties of Essar Corporate. Essar had several media agencies pitching for its multi-crore...
MUMBAI: For almost two years Sun TV Network had left its advertising rates untouched as the market stayed sluggish. But effective 1 January, the southern broadcasting...
MUMBAI: Mediamark Research & Intelligence (MRI) announced that WPP‘s GroupM has purchased MRI‘s AdMeasure, the ad ratings service for major consumer magazines. AdMeasure, which was launched...
MUMBAI: Radio Mirchi has appointed Shamik Talukder to head its national activations. This is Talukder‘s second stint with the company. Said Talukder.”I am very happy to...
MUMBAI: NS Publicity, an out-of-home (OOH) agency based out of Jaipur has bagged the advertising rights of civil structures of Delhi Metro Rail Corporation (DMRC). This...
MUMBAI: MTV is making an entry into the lifestyle segment with the launch of a range of ‘MTV‘ and ‘Roadies‘ eyewear. For this line of business...
MUMBAI: K&V Media, an IMC agency, has bagged the media mandate for Networth Direct. The account size is pegged at approximately Rs 40 million. “Our sound...
MUMBAI: citizen dentsu, Dentsu India‘s specialised division for social communications, has bagged the creative and media duties for the Government of Delhi‘s campaign against child exploitation,...
MUMBAI: After posting a major downfall last season, the second round of IRS 2009 suggests that total readership in India is again on an upswing. While...
MUMBAI: Media Research Users Council (MRUC) general manager Sabina Solomon has resigned. “Yes, I have put in my papers. I feel I have outgrown MRUC. The...
MUMBAI: Mauj Mobile has joined forces with mobile advertising and multimedia solutions provider Mobixell to deliver services in mobile advertising. The partnership will offer a commercial...
MUMBAI: India-based ad network Ozone Media Solutions has launched ‘Eva‘, an ad channel platform that aims to reach out to Indian women online. Says Ozone Media...
MUMBAI: ITC Limited Foods Division has launched a new television communication for its hot chilly variant, Red Chilli Bijli. Directed by Ayappa, the film has been...
MUMBAI: The Steel Authority of India (Sail) will be the presenting partner for the Hero Honda FIH World Cup 2010, to be hosted by India in...
MUMBAI: BBC Worldwide, the commercial arm of UK pubcaster the BBC, has appointed ZenithOptimedia as its sole global media agency to deliver media buying and planning...
MUMBAI: Pan Asian action broadcaster AXN has announced AXN Big Breaks, in association with travel search engine Wego. AXN Big Breaks allows AXN viewers to enjoy...
MUMBAI: Bates 141 has roped in Shubhabrata Sarkar as chief operating officer for its Indonesian business. Prior to this, Sarkar was with JWT Indonesia as general...
MUMBAI: OMD India has bagged the media duties of Visa Inc, following a global alignment. The account size is pegged at Rs 500- 600 million, according...
MUMBAI: STC Associates, the New York-headquartered global brand management firm, has roped in Swati Katakam as regional director for the Indian subcontinent. The company established its...
MUMBAI: Film and entertainment magazine Filmfare has awarded its creative duties to Mudra West, following a multi-agency pitch. The account was earlier with Lowe. “Very few magazines...
MUMBAI: Bharti AXA General Insurance has rolled out its new mass media campaign that revoles round the company‘s health offerings. Beginning 18 November, the campaign will...
MUMBAI: Kansai Nerolac has launched a new television commercial for its premium exterior paints, ‘Nerolac Excel Total‘. Playing on the theme, ‘Na papdi utre, na surat...
MUMBAI:Palasa Creative House has bagged the creative duties of Kidzee and Zee School that form part of Zee Network’s education arm Zee Interactive Learning Systems. The...
MUMBAI: Aromaz, the aromatic concept brand from RDM Care (India), has roped in Bollywood actress Karishma Kapoor for its new Tamarind-based skin care range. RDM Care...
MUMBAI: Jewellery brand Tribhovandas Bhimji Zaveri (TBZ) is ready to adorn a new look. As part of the rebranding exercise, the brand will launch a new...
MUMBAI: Toyota has awarded the advertising duties to Dentsu Communications for its small car segment in India, a space which it is planning to make an...
MUMBAI: Ignite Mudra has bagged creative duties for three new business – Delhi-based Okaya Batteries, Vinsura (part of Vinsura Winery) and Ahmedabad-based Dishman Pharmaceuticals and Chemicals...
MUMBAI:TheCongress party has given Crayons Advertising and JWT India the mandate to handle its media and creative duties for the upcoming Jharkhand assembly elections. JWT India...
MUMBAI: The Incredible India promotional film has received the Grand Prix Award in Vienna, Austria. The award was received by tourism minister Kumari Selja. Said Selja,...
MUMBAI: Jaypee Cement has taken the title sponsorship for the upcoming three-match test series between India and Sri Lanka. Information available with Indiantelevision.com indicates that Jaypee...
MUMBAI: Former Bates 141 SVP south Vijay Jacob has joined Grey Worldwide as VP for the southern market. Interestingly, this is Jacob‘s second stint with the...
MUMBAI: Children‘s apparel company Gini & Jony has partnered with Bajaj Allianz to launch the limited edition of ‘Groovy T-shirts‘. Says Giny & Jony director Anil...
MUMBAI: The Advertising Agencies Association of India (AAAI) has unanimously elected Colvyn Harris, JWT CEO, to replace Mudra Communications MD and CEO Madhukar Kamath, as president...
MUMBAI: The ODI format is still alive, at least when it comes to bilateral series featuring India. However, it is also subject to the law of...
MUMBAI: DDB Worldwide has bagged the creative rights for Unilever‘s Flora/Becel brands including Flora pro.activ, in Western Europe and North America in a multi-agency pitch. A...
MUMBAI: Credit card major Visa, a Worldwide Olympic Games sponsor for more than two decades, has announced the global launch of its Olympic-themed marketing campaign for...
MUMBAI: Film actor R Madhavan is the brand ambassador for the Dubai-manufactured Spark mobile phones which are aimed at being ‘fashion phones wrapped in toughness’. Madhavan...
MUMBAI: Taking advantage of the economic slowdown, advertisers have worked out a new formula in what they term as a roadblock strategy. Television channels were the...
MUMBAI: Creativeland Asia has roped in Paul Menacherry as its executive creative director. Based out of Kochi, Menacherry will head the company‘s South India operations. Prior...
MUMBAI: MTV has partnered with Ballarpur Industries Limited (Bilt) to launch an exclusive range of ‘MTV‘ and ‘Roadies‘ notebooks. With over 25 designs, the notebooks are...