MUMBAI: Reliance Media World‘s FM radio network Big 92.7 FM has entered into an advertising alliance with Radio Dhamaal and Rangila FM. With this deal in...
MUMBAI: Network18 has entered into a co-marketing agreement with the professional networking platform LinkedIn for the Indian market. The alliance is aimed at exploiting content integration...
MUMBAI: citizen dentsu, Dentsu India‘s specialised division for social communications, has been assigned Delhi government‘s Civility Campaign. Led by the Directorate of Information and Publicity, the...
MUMBAI: With recession creating roadblock across every economy and with consumer pockets going hollow, year 2009 was the most unfurnished testing ground for the Indian advertising...
MUMBAI: Media in the new digital age – that was the theme of the Media Thinkers Congress held at the St Regis Hotel in Singapore, organised...
MUMBAI: Tata Indicom has taken the radio route in a bid to expand its footprints in Gujarat. The telecom operator together with Radio One Ahmedabad has...
MUMBAI: The recession plague may finally be sketching its way out of the Indian economy map, making way for the ad industry to once again fill...
MUMBAI: Divya Bhaskar, one of the leading daily newspapers from Gujarat, has assigned its creative duties to Ignite Mudra, the Mudra Group‘s brand building agency for...
MUMBAI: Following a multi-agency pitch, Dabur has roped in Bates 141 and Law & Kenneth to handle the creative duties of Oxybleach (for women) and Saka...
MUMBAI: Big TV, the Anil Ambani-owned direct-to-home (DTH) company, has entered into a marketing alliance with Fox Star Studios for promoting James Cameron’s magnum opus Avatar...
MUMBAI: Casual romps in the sack with busty bimbettes can be costly. That we all know. But Tiger Woods is learning this first hand, following the...
MUMBAI: Ignitee Digital Solutions has roped in Shankar B as national business director. In his new capacity, Shankar will report to chief executive officer Atul Hegde...
MUMBAI: Multi Screen Media (formerly Sony Entertainment Television) is eyeing an advertising revenue of Rs 7 billion from the third season of the Indian Premier League...
MUMBAI: Madame has signed former VJ, singer and Bollywood actress Sophie Choudry as its brand ambassador. Choudry will feature in the upcoming promotions and campaigns. She...
MUMBAI: At the Media Agency of the Year 2009 awards held on 9 December in Singapore, OMD India MD Jasmin Sohrabji bagged the ‘Agency Head of...
MUMBAI: Leo Burnett has roped in Hemant Jain as executive creative director. He will be based out of Mumbai. This is Jain‘s second stint with the...
MUMBAI: Fever FM Bangalore has tied up with Kannada movie Maleyali Jotheyali. The radio station is organising a mix of on-air and on-ground activities, to create...
MUMBAI: Following a multi-agency pitch, Black Swan Life has bagged the creative duties of Crusoe, a brand from the Coimbatore-based Jagannath Textile Company. Crusoe, will be...
MUMBAI: Milestone Brandcom has roped in Krishnendu Ghosh as regional head (North India) and core member of the steering committee. It has also appointed Prashant Mishra...
MUMBAI: Synovate Business Consulting (BC), the consulting arm of global market research firm Synovate, has elevated Karthik Ramamurthy as India head. Prior to this, Ramamurthy was...
MUMBAI: Nielsen, the US media research company, has announced that it will begin measuring television viewing in Puerto Rico. Clients that have signed up for Nielsen’s...
MUMBAI: JK Helene Curtis, a wholly owned subsidiary of JK Investo Trade India, has awarded its media duties to MediaVest, a division of Starcom MediaVest Group...
MUMBAI: Zee TV USA, has announced its sponsorship of several California bridal events in 2010. By throwing its Tiara into the bridal ring, the broadcaster has...
MUMBAI: Linc Pen has renewed its brand endorsement contract with Shah Rukh Khan. Says Linc Pen & Plastics Ltd. managing director Deepak Jalan, “We have renewed...
MUMBAI: The Ad Club Bombay will organise the Effie Awards on 16 December at the Royal Western India Turf Club. The award night provides a platform...
MUMBAI: Total measured ad expenditures in the first nine months of 2009 in the US dropped by 14.7 per cent as compared to the same period...
BANGALORE: Tata Tea has blocked over 1000 spots on all the 14 Star Network channels on 9 December for the second phase of its ‘Jaago Re‘...
MUMBAI: Consumer knowledge firm Ormax Media has published the second edition of its “Characters India Loves” track. As per the findings, Colors has consolidated its lead...
MUMBAI: Cheil Worldwide, the ad agency that belongs to Samsung, has bagged the creative duties of IndiaCan, a joint venture between Pearson Education and Educomp Solutions....
MUMBAI: Pradeep Guha, representing the Advertising Council of India, takes over as the Asian Federation of Advertising Associations (AFAA) chairman. Guha said “While the improvement on...
MUMBAI: DAVP (Directorate of Advertising & Visual Publicity) has announced the names of 29 advertising agencies that it has empanelled to handle its creative duties. DAVP...
MUMBAI: Sun TV Network has decided to up the advertising rates of its Telugu, Kannada and Malayalam general entertainment channels with effect from 1 January, a...
MUMBAI: Zee Turner marketing head Gareth Eswin Thomas has put in his papers. Thomas is serving his notice period till second week of December. Confirming to...
MUMBAI: Mediacom has bagged the media duties for TVS Group’s TVS Srichakra, following a multi-agency pitch. Mediacom officials confirmed the development. The pitch involved six other...
MUMBAI: DDB Mudra Group, a part of Mudra Group, has promoted Rajeev Raja to the position of national creative director for the entire group. He was...
MUMBAI: TBWA India is elevating Nirmalya Sen to the role of managing director. Sen, who is currently the COO of the agency, will move into his...
MUMBAI: The second cricket Test match between India and Sri Lanka which was won by India has managed a rating of 1.28 TVR on Neo Cricket....
MUMBAI: In the wake of a multi-agency pitch, Capital Advertising has bagged the creative duties of Tata Enterprsies’ Voltas air conditioners. The account was earlier handled by...
MUMBAI: Mudra West has won the creative duties for the Lonely Planet Magazine. The agency will help Worldwide Media Group to launch the monthly travel magazine...
MUMBAI: Karishma Initiative has won the media duties of Add Gel Pens. The account size is pegged at Rs 150-180 million upwards. 81 YOE has been...
MUMBAI: Quasar Media has elevated Sandeep Singh as business head brand and media solutions for its operations in Delhi, Mumbai and Bangalore. In his new role,...
MUMBAI: Sponsorship practitioners from all over Europe recorded a resounding vote of no confidence in London’s Olympic sponsorship programme and indeed Olympic sponsorship in general at...
MUMBAI: Cequity, a data-led marketing services provider of the RK Swamy- Hansa Group, has appointed Anand Siva as business head for its newly set up unit...
MUMBAI: After winning the Visa account in November; OMD has now bagged the media duties of Danone. According to a source close to the development, the...
MUMBAI: Vyas Giannetti Creative (VGC), specializing in design and communications, has bagged the creative mandate of Borosil Glassworks wherein the agency will develop a new brand...
MUMBAI: The Bangladesh Cricket Board (BCB) has floated a tender inviting bids from parties for Title Sponsorship and/or in stadia advertising for the tri nation ODI...
MUMBAI: BEST (Brihanmumbai Electric Supply and Transport Undertaking) has awarded for three years the advertising rights to Bright Outdoor for its entire fleet of buses. Bright Outdoor,...
MUMBAI: 63336 (formerly known as AQA 63336), a UK-based text question and answer service, is set to launch a Christmas marketing campaign on 30 November with...
BANGALORE: McDowell’s Celebration is launching the ‘Freestyle Friendzy’ contest to find India’s best freestyle footballer. Betting big on the event, McDowell’s has planned to spend almost...
MUMBAI: Vodafone Essar is back with the second innings of the Zoozoo TVC, starting 27 November. Returning with a renewed focus on a fresh set of...