Category: Marketing

  • F1 and Heineken shift gears with turbocharged partnership

    F1 and Heineken shift gears with turbocharged partnership

    MUMBAI: When beer meets the roar of engines, magic happens. Formula 1 and Heineken have renewed and expanded their global partnership, continuing a nearly decade-long collaboration that’s been as smooth as a perfectly poured pint.

    First teaming up in 2016, the partnership has delivered unforgettable fan moments both on and off the track, from high-octane hospitality experiences to Heineken’s signature pop-up bars. Now, the new multi-year deal takes the alliance into overdrive with fresh activations, bold fan engagement, and a unique twist for motorsport lovers.

    The F1 fan zone, now presented by Heineken 0.0, will bring immersive experiences to race weekends, alongside vivid branding and innovative in-person installations. The brewer will also enjoy naming rights for three Grands Prix each season.

    Adding an extra shot of excitement, Heineken has launched the ‘Star Fans’ campaign, celebrating the most passionate F1 supporters through exclusive online content, competitions, and awards. But the real showstopper is the world’s first F1 season ticket, a carbon fibre-crafted pass that grants one lucky fan and a friend access to every race on the calendar, complete with travel and accommodation.

    Formula 1 president and CEO Stefano Domenicali hailed the partnership, saying, “Heineken has stood alongside Formula 1 for nearly a decade with a shared passion for delivering an unrivalled spectacle. Together, we’ll continue to push boundaries and bring fans closer to the action.”

    Echoing the excitement, Heineken CEO and chairman Dolf van den Brink added, “This partnership is about more than sponsorship. It’s about connecting fans, creating experiences, and celebrating the incredible energy of F1 – all with a cold Heineken 0.0 in hand.”

    As the two global powerhouses toast to their next chapter, one thing’s clear, this partnership is still firmly on pole position.

     

  • Kaha Diamonds sparkles with a sustainable twist in Bengaluru

    Kaha Diamonds sparkles with a sustainable twist in Bengaluru

    MUMBAI: Luxury just got a conscience. Kaha Diamonds, the homegrown new-age jewellery brand known for its exquisite lab-grown diamonds, has opened its flagship boutique in Bengaluru, redefining how modern India wears its sparkle.

    Designed as more than a store, the boutique is a celebration of individuality and sustainability, offering customers a chance to customise fine jewellery that tells their own story. Each piece showcases intricate craftsmanship, ethical sourcing, and sustainable elegance, hallmarks of Kaha’s mission to make fine jewellery both meaningful and accessible.

    Founded by Kashish Khivesara, Kaha Diamonds rests on a simple yet striking philosophy, true luxury should dazzle the heart and the planet. Every diamond is IGI-certified, E plus VVS graded, and hand-crafted with precision and clarity. The brand’s distinctive collections also feature rare coloured lab-grown diamonds in stunning pink, blue, and yellow hues, adding a modern vibrancy to timeless designs.

    “We’ve seen how people are drawn to diamond jewellery that tells a tale and stands for something,” said Kaha Diamonds founder Kashish Khivesara. “Our Bengaluru boutique reflects this belief, blending craftsmanship, individuality, and sustainability into every sparkle.”

    With plans to expand into other major Indian cities, Kaha Diamonds is setting a shining example of how modern luxury can be both beautiful and responsible, proving that brilliance doesn’t have to come at the Earth’s expense.

     

  • Smart sharp and supercharged Moto g67 powers up

    Smart sharp and supercharged Moto g67 powers up

    MUMBAI: Looks like Motorola just turned up the charge. The tech brand has unleashed the moto g67 Power, a sub- Rs 15,000 smartphone that’s practically buzzing with energy, and style. With a whopping 7000mAh battery, a 50MP Sony Lytia 600 camera, and a sleek Pantone-curated vegan leather design, this one’s got both stamina and swagger.

    Launching at an effective price of Rs 14,999, the moto g67 Power is geared for those who live life unplugged. The phone’s silicon carbon battery promises up to 58 hours of runtime on a single charge, making low-battery anxiety a thing of the past.

    But it’s not just about endurance. The handset flexes a Snapdragon 7s gen 2 chip, 8GB RAM (expandable to 24GB), and 128GB storage, ensuring a lag-free experience whether you’re gaming, streaming, or toggling between 27 tabs at once. Connectivity-wise, it’s no slouch either, offering support for 11 5G bands, VoNR, and Wi-Fi 6.

    Camera buffs get plenty to click about. The moto g67 Power boasts the segment’s best 50MP Sony LYTIA 600 sensor, 8MP ultrawide lens, and a 32MP selfie camera, all capable of 4K recording. Add Motorola’s AI photo tricks like auto night vision and AI-powered portraits, and your social feed might just start looking like a mini film festival.

    Durability is another headline act. With corning gorilla glass 7i, MIL-STD-810H military-grade testing, and IP64 water resistance, this phone could probably survive a clumsy tumble or two, and still look good doing it.

    Entertainment-wise, the 6.7-inch FHD+ 120Hz display dazzles with 1050 nits brightness, while dolby atmos dual speakers bring the bass to your binge sessions.

    Available in cilantro green, parachute beige, and blue curacao, the moto g67 Power goes on sale from 12 November on Flipkart, Motorola.in, and at leading retail stores.

    As Motorola India managing director T.M. Narasimhan put it, “The moto g67 Power delivers the best camera and battery experience under Rs 15,000, a powerful blend of performance, innovation, and style.”

    With its marathon battery, polished design, and AI smarts, Motorola’s latest might just be the pocket powerhouse to beat this season.
     

  • Charged on spirits, ThunderPlus unveils ethanol power

    Charged on spirits, ThunderPlus unveils ethanol power

    MUMBAI: Looks like India’s electric future just got a shot of “liquid courage.” In a move that’s set to energise the country’s green mobility drive, ThunderPlus and Trinity Cleantech have launched the world’s first ethanol-powered, mobile 150 kW DC fast charger, the ME energy rapid charger 150, in Hyderabad.

    Forget heavy grid setups and endless approvals, this clean, portable powerhouse can be up and running in just 72 hours, and it runs entirely on ethanol, a bio-fuel made from plants. The result? Up to 80 per cent lower CO2 emissions and half the operational costs of diesel generators.

    “This innovation is all about collapsing timelines, cutting diesel dependence, and giving India a cleaner, instantly deployable charging solution,” said ThunderPlus director and CEO Rajeev YSR. “We proudly call it liquid electricity.”

    Unveiling the charger, Olectra Green Tech Ltd. managing director Mahesh Babu hailed it as a “game-changer” for India’s electric bus and fleet ecosystem. “It’s a breakthrough that slashes costs and wait times while boosting sustainability. Perfect for roadside assistance and depots as the grid catches up,” he said.

    Trinity Cleantech executive director Raj Kumar added that the product is made under a patented licence from Germany’s ME Energy GmbH and is ready for rollout across India. “It offers a scalable, economical path for companies serious about decarbonising their operations,” he noted.

    Inspired by Nitin Gadkari’s ethanol mission, the launch was attended by leaders from India’s clean mobility sector, including Chandramouli Vemula from SIDBI, who praised it as a perfect fit for the nation’s green-finance goals.

    The rapid charger 150 isn’t just for EVs stranded on highways. It’s also ideal for remote depots, logistics hubs, mining zones, and even construction sites where grid access is tricky. Beyond transport, it could replace diesel gensets in residential and commercial spaces, offering both power and charging in one eco-friendly package.

    With over 1,000 chargers across 60 cities, ThunderPlus has already become one of India’s fastest-growing EV charging companies, working with giants like Tata Motors, Olectra, and Mahindra. Trinity Cleantech, meanwhile, continues to push the boundaries of clean energy innovation.

    Together, the two firms are proving that India’s future runs not just on electricity, but on ethanol-fuelled ingenuity. It’s not just a new charger on the block; it’s the start of a cleaner, cleverer India on the move.

  • Cashless For Celebrities, Chaos For The Rest: What Saif Ali Khan’s Case Reveals About India’s Insurance Divide

    Cashless For Celebrities, Chaos For The Rest: What Saif Ali Khan’s Case Reveals About India’s Insurance Divide

    A high-profile hospital visit can make cashless treatment look effortless. The reality for most people, however, is far messier, especially when navigating policy wording, network rules, and on-the-spot documentation. This article looks at why the experience feels unequal and how to approach health insurance with clear-eyed expectations.

    The Cashless Spotlight and the Everyday Reality

    Celebrity admissions tend to run on rails: fast authorisations, dedicated liaison teams, and seamless discharge. For regular households, the same pathway may involve multiple checks and a longer approval loop.

    That perception gap fuels frustration. Understanding why it exists helps you choose and operate a plan more confidently.

    How Cashless Actually Works Behind the Scenes

    Cashless is a contract between the insurer, the hospital network, and you. Pre-authorisation rests on your policy terms, the hospital’s tie-up, and how precisely the treatment maps to the wording.

    When any one of those pieces is shaky, unclear documents, a non-network facility, or a mismatch in definitions, cashless can stall or convert to reimbursement.

    Where the Divide Shows up Most Clearly

    Inequity isn’t only about fame; it’s about familiarity with the system and the resources available at admission.

    ●  Policy Wording Versus Reality: Clauses on room eligibility, sub-limits, and day-care can trim admissible bills.

    ●  Network Negotiations: Hospitals may prioritise known coordinators or established channels that move faster.

    ●  Document Readiness: Missing prescriptions, IDs, or reports can delay authorisation, even when the treatment itself is straightforward.

    ●  Communication Gaps: Jargon-heavy updates confuse families, leading to avoidable escalations at the billing desk.

    The Role of Networks, Rooms, and Rates

    Network choice shapes whether cashless is even possible. Within a network, room category rules influence how much of each line item is admissible under the mediclaim policy.

    If the chosen room exceeds what the policy allows, proportionate deductions may follow, turning a “cashless” expectation into a part-cash, part-out-of-pocket reality.

    Documentation, Pre-Authorisation, and Timelines

    Hospitals usually submit a treatment estimate, past records, and a proposed plan. The authorisation team checks eligibility under your medical insurance, seeks clarifications, and issues approvals with conditions.

    Tidy paperwork speeds this cycle. Sloppy paperwork slows it. Celebrities often have handlers who keep files pristine; most families don’t.

    Why Senior Citizens Face a Steeper Slope

    Older members can have longer medical histories, multiple prescriptions, and prior procedures. That raises the paperwork burden and the number of queries during cashless approval.

    When exploring health insurance for senior citizens look closely at pre-existing disease terms, waiting periods, co-pay language, and the clarity of day-care and OPD provisions.

    Digital Convenience is Real, But not a Magic Wand

    It’s easier than ever to compare, propose, verify, and receive an e-policy. Yet the hospital floor still runs on documents, definitions, and processes.

    If you plan to buy health insurance online, use the digital journey to prepare your claim kit in advance, not just to finish payment.

    What to Look for in a Workable Policy

    A workable policy is one you can run without panic on a busy day. Read the wording slowly and focus on operability, not hype.

    ●  Network Fit: Facilities you will actually use, across specialities you rely on.

    ●  Room Eligibility: Clear rules that won’t surprise you at discharge.

    ●  Cost Sharing: Co-pay or deductibles you can handle without stress.

    ●  Definitions and Limits: Disease-wise clauses that mirror real care patterns.

    ●  Claims Pathway: Step-by-step instructions for cashless and reimbursement, with contact points you can reach.

    Navigating The “Best” Label Without Getting Misled

    Lists of the best health insurance often ignore how families really seek care. A plan that shines on paper may wobble at the admission desk if its rules don’t match your hospital choices.

    Treat rankings as conversation starters. The real test is whether your preferred hospitals are in-network and whether the policy language fits your routine healthcare usage.

    Preparing Your Paperwork Like a Pro

    What feels like “celebrity privilege” is often disciplined preparation. You can replicate the method, if not the entourage.

    ●  Keep ID proofs, past reports, prescriptions, and scans in a single, backed-up folder.

    ●  Store the e-policy, endorsements, and premium receipts with clear file names.

    ●  Maintain a one-page claim checklist, pre-authorisation steps, helplines, and the documents each step requires.

    ●  After every health event, update your folder so nothing is missing at the next admission.

    Mind The Fine Print on Add-Ons and Exclusions

    Add-ons can be helpful, but not all are worth keeping year after year. Choose riders you’ll genuinely use and avoid stacking features that complicate authorisations.

    Exclusions and sub-limits deserve a slow read. They decide whether cashless is smooth, partial, or denied at the window.

    Conclusion

    A star’s smooth cashless experience may spotlight what the system can do at its best. For everyone else, the same result depends on wording, networks, documents, and discipline. Read slowly, prepare thoroughly, and choose a health insurance plan you can operate without second-guessing. When you finally buy health insurance or buy medical insurance, let fit and clarity, not headlines, decide the winner.  
     

  • Sandwizzaa’s cRAVE party toasts 40 years of flavour

    Sandwizzaa’s cRAVE party toasts 40 years of flavour

    MUMBAI: This World Sandwich Day, Mumbai’s beloved sandwich brand Sandwizzaa is serving more than just its signature chutneys. The city’s iconic pure-veg chain is celebrating with a full-on cRAVE Party, a flavour-packed bash that fuses food, music, and Mumbai’s unmistakable vibe.

    Hosted at Sandwizzaa’s flagship outlet in Vile Parle (East), the invite-only celebration is a nod to the global trend of “sandwich raves,” where food meets festivity. For loyal fans, it’s a delicious mix of nostalgia and novelty, topped with that signature Sandwizzaa freshness.

    The event also kicks off the brand’s 40th anniversary journey. From a humble sandwich shop to 20 bustling outlets across the city, Sandwizzaa has built an empire one chutney-layered bite at a time. Known for its inventive vegetarian creations and crowd-favourite classics, it remains a cornerstone of Mumbai’s fast-food culture.

    “We wanted to celebrate World Sandwich Day in a way only Sandwizzaa can, with flavour, energy, and the people who made this journey possible,” said Sandwizzaa founder Pankaj Sharma. “The cRAVE Party is our thank-you to Mumbai as we step into our 40th year.”

    As the world raises a toast to its favourite handheld meal, Sandwizzaa’s cRAVE Party reminds Mumbai why a good sandwich never goes out of style, especially when it’s made with a little love and a lot of chutney.
     

  • Ankur Raghav levels up with Indian.now buzz

    Ankur Raghav levels up with Indian.now buzz

    MUMBAI: Ankur Raghav, the mastermind behind some of India’s biggest meme sensations, has switched gears from laughs to headlines. The digital veteran and entrepreneur has launched Indian.now, an Instagram-first news and motivation page that’s already crossed the one million–follower mark.

    Known for running Naughty World, a meme empire boasting 11 million followers, and Epic 69, with over three million fans, Raghav has long ruled India’s online entertainment scene. Now, with Indian.now, he’s out to inform and inspire, not just amuse.

    The page serves up global news bites, motivational quotes, and viral trends in snappy, scroll-stopping formats built for Gen Z. Whether it’s a world event, a sports update, or a business breakthrough, Indian.now delivers it in under a minute with bold visuals and cheeky captions that make even serious stories shareable.

    Raghav describes his new venture as “content that informs and inspires,” aiming to bridge the gap between traditional news and social media storytelling. It’s a space where current affairs meet creativity, turning daily updates into addictive digital moments.

    The results speak for themselves. In just weeks, Indian.now has become one of India’s fastest-growing Instagram news pages, lighting up feeds with viral engagement and a steady stream of story shares.

    As Raghav teases “exciting and ground-breaking” new projects on the horizon, one thing’s clear, the man who made India laugh is now making it think.
     

  • Zepto ties the knot with Britannia for a shaadi that wasn’t real

    Zepto ties the knot with Britannia for a shaadi that wasn’t real

    MUMBAI: Who says you need a bride and groom to have a big fat Indian wedding? Zepto just proved otherwise with its Great Indian Fake Shaadi, a no-nuptials bash that turned Chattarpur’s Ira Luxe into the wildest wedding that never was. In partnership with Britannia, the event saw 300 plus guests, top creators and brand partners show up for a night where nothing was real, but everything was reel.

    Britannia, the title sponsor, quite literally led the baraat kicking off the evening with the Britannia Pure Magic Baraat and a flash mob to Bingo!’s viral Tedhe Medhe Bhojpuri anthem. The result? A spectacle that felt like a cross between a shaadi, a music video, and a meme come to life.

    Shaadi.com joined the fun with a digital roast by founder Anupam Mittal, taking a hilariously self-aware dig at India’s dating scene, while Manforce Epic Condoms added some cheeky sparkle with a vibrating bed installation that had guests blushing and grinning in equal measure.

    The celebration was co-powered by a who’s who of brands Nivea, Haldiram’s, Bingo Tedhe Medhe, Manforce Epic Condoms, Shaadi.com, Close-Up, ITC Fabelle, and Minimalist making it less of a wedding and more of a brand baaraat. Rebound – Detox Shot, Hershey’s, Sugar, and Wildstone joined in as supporting partners, ensuring the party stayed powered through the night.

    The creative chaos was choreographed by Meragi, a real wedding planning startup that turned Zepto’s tongue-in-cheek concept into a content goldmine. With sangeet performances, spoof rituals, and brand-led installations, the venue became a playground for creators with over 100 influencers flooding social feeds in real time.

    “The fake shaadi trend isn’t just a meme anymore, it’s a cultural moment,” said Zepto chief brand officer Chandan Mendiratta. “We wanted to kick off the wedding season by owning that moment and turning it into something bigger. The fake shaadi reflects how Gen Z celebrates with irony, energy and endless content.”

    For Britannia general manager for marketing Siddharth Gupta the evening was a perfect fit for their indulgent new range. “The Great Indian Fake Shaadi was such a fun and unexpected way to start the wedding season. It was full of laughter, energy, and indulgence, much like Britannia Pure Magic. Guests experienced our new choco creations that turn every bite into an irresistible delight.”

    At the end of the night, there were no pheras, no tears, and definitely no bidaai but there was plenty of laughter, content and chaos. Zepto’s Fake Shaadi wasn’t just a stunt; it was a sly mirror to how India’s wedding season has gone from ceremonial to cinematic. Because who needs “I do” when you’ve got “I post”?
     

  • District by Zomato brings luxury to Kotak Solitaire

    District by Zomato brings luxury to Kotak Solitaire

    MUMBAI: Fine dining just got finer, and a little more exclusive. District by Zomato has teamed up with Kotak Mahindra Bank to offer Kotak Solitaire Credit Card holders a seat at India’s most coveted culinary tables.

    The partnership opens doors to extraordinary experiences curated by some of the world’s top chefs and mixologists. Think Himalayan air meeting Malaysian flair in Naar x Dewakan by chefs Prateek Sadhu and Darren Teoh, or the soulful Bhog Table experience by chef Auroni and Bengaluru Oota Company, each event crafted for those who treat dining as an art form.

    For Solitaire cardholders, the flavour of privilege continues long after dessert. They enjoy 20 per cent savings on dining via District (up to Rs 5,000 per bill, twice a month), priority access to India’s most sought-after restaurants, and Zomato Gold membership at just Rs 1.

    “At Kotak Solitaire, we believe true luxury lies in experiences that feel personal and effortless,” said Kotak Mahindra Bank executive vice president – head of affluent and salaried propositions Jyoti Samajpati. “For our clients, dining is not just a meal, but a celebration of taste, culture and identity.”

    A District by Zomato spokesperson added, “We’re not just creating events like the Naar x Michelin series, we’re building a movement to redefine India’s fine dining culture and make these collaborations more accessible.”

    Previously reserved for those with industry access or insider connections, such dining experiences are now discoverable through the District app. For Kotak’s elite, this is more than a card, it’s a golden ticket to a world where banking meets haute cuisine.

  • Fixderma Schools teens in smart skincare habits

    Fixderma Schools teens in smart skincare habits

    MUMBAI: Fixderma is giving acne a lesson to remember. The dermatologist-prescribed skincare brand has wrapped up its engaging school campaign, Skin Investment, aimed at helping teenagers make smart, science-backed skincare choices before problems strike.

    Targeting students aged 13 to 16, the initiative reached over 20 schools across NCR through dermatologist talks, interactive workshops and hands-on learning modules powered by Fixderma’s Salyzap range, a clinically formulated line for acne-prone and sensitive skin.

    Students not only soaked up expert advice but also showed surprising creativity, coining slogans like “Skin achi toh din acha” and “Treat your skin like a plant, hydrate it every day.” The campaign made skincare fun, relatable and rooted in confidence.

    “Too often, teens start thinking about skincare only after a breakout,” said Fixderma founder and CEO Shaily Mehrotra. “With Skin Investment, we wanted to shift that mindset from reactive to preventive. Just like financial literacy, skin literacy should start early, because healthy skin is a lifelong investment.”

    Fixderma chairman Anurag Mehrotra added, “The response from schools has been phenomenal. Our aim was not sales but awareness. When children understand their skin, they become more confident and responsible. Education is at the heart of our brand’s purpose.”

    Following its successful Pimple Police campaign for college students, Fixderma continues to carve a niche as a skincare brand that leads with science, empathy and education. With its philosophy skin first, confidence always, the company now plans to take skin investment nationwide, ensuring every young face gets a healthy head start.