MUMBAI: The Nielsen Company has partnered with Northpoint Centre of Learning has launched a ‘Certificate Course in Marketing Research‘ at the post graduate level. The course...
MUMBAI: In the wake of a multi-agency pitch, S Kumars Nationwide Ltd has appointed Law & Kenneth to handle the creative duties for its new brand,...
MUMBAI: Carat Media has roped in Rajni Menon as associate vice president for its Mumbai office. Prior to this, Menon was with ZenithOptimedia as director. In...
MUMBAI: Betting big on its new reality show Mahayatra… Rishton Ka Anokha Safar, Star Plus has kicked off aggressive marketing initiatives for the show. Targeting to...
MUMBAI: US broadcaster truTV will be part of the ad lineup for CBS’ broadcast of the Super Bowl. truTV’s first Super Bowl ad will feature one...
MUMBAI: In the wake of a multi-agency pitch, IDFC (Infrastructure Development Finance Company) has roped in TBWAIndia as its new creative partner. The size of the...
MUMBAI: Six Inches Communications, an integrated brand communication agency, has announced mid level management appointments to strengthen its creative and account management team. The company has...
MUMBAI: Panasonic has announced its partnership with the All India Football Federation (AIFF) and will be spending Rs 142.5 million over three years to promote the...
MUMBAI: She made a mark as an astute media professional at Lodestar Universal, Starcom, JWT and in the business intelligence unit of Ananda Bazar Patrika. Now...
MUMBAI: Pune-based dairy company Parag Milk Foods is ready to don a new visual identity. Also, supported by a new communication strategy, the company will launch...
MUMBAI: The escalating chatter surrounding Super Bowl XLIV in the US is not just about the teams competing for the 2010 championship. The TV commercials that...
MUMBAI: Star World, The English general enetertainment channel from the Star stable, is set to kick off the fifth season of Lost from 18 January onwards....
MUMBAI: In the wake of a multi-agency pitch, Law & Kenneth Kolkata has bagged the creative duties of Spencers‘ private label business. Says Law & Kenneth...
MUMBAI: Katherine Kaufman will join Televix Entertainment as its new VP of sales. Kaufman will be in charge of domestic and international sales. She will report...
MUMBAI: Colors has roped in Bollywood superstar Amitabh Bachchan as brand ambassador ahead of its launch in the US and UK, two tough but revenue-earning markets...
MUMBAI: In a bid to strengthen its India presence, VivaKi Exchange India (earlier known as India Media Exchange) has restructured its senior management team and introduced...
MUMBAI: ZenithOptimedia India has roped in Dnyanada Chaudhari as managing director for West and South. Chaudhari joins from Hindustan Unilever Ltd where she was head-media services...
MUMBAI: In the wake of a multi-agency pitch, Starcom Worldwide Delhi has bagged the media duties of Educomp Solutions. The agency takes on the role of...
BANGALORE: Real estate developer Sunil Mantri Group unveiled its new corporate brand image and announced expansion plans in Bangalore today. The group has identified Bangalore as...
MUMBAI: Rediffusion Y&R has appointed Rahul Roy as planning head, South. Prior to this, Roy was head and director – strategy planning at Lowe Malaysia. Says...
MUMBAI: The Sahara Group brought the striking Indian hockey players back into the playing arena just days before the World Cup. The five-day row over issue...
MUMBAI: The Kumbh Mela Administration, Government of Uttarakhand (GoU), has awarded Impact Communications, which specializes in rural marketing, the advertising rights for Mahakumbh Haridwar 2010 that...
MUMBAI: Russian tennis player Maria Sharapova, 22, has renewed her deal with Nike for eight more years. The deal is said to be worth $75 million....
MUMBAI: Channel [V], the youth channel from the Star India stable, has appointed JWT India to handle its creative duties. With this win, JWT now has...
MUMBAI: In a move to firm up its top management, Publicis Ambience has elevated Aniruddha Banerjee and Ashish Khazanchi to the newly created posts chairman and...
MUMBAI: Dhanalakshmi Bank is shedding its navy blue look as it unveils its corporate identity makeover. The new logo sports a purple colour that stands for...
MUMBAI: While the soccer World Cup takes place only in June, ESPN Star Sports (ESS) is already selling sponsorships. The broadcaster has already sold four sponsorship...
MUMBAI: Indian FMCG marketers are looking at differentiated packaging to attract consumer attention, reveals the latest study by Datamonitor. Food packaging across the globe has seen...
MUMBAI: Wieden+ Kennedy (W+K) has bagged the creative duties of The Park Hotel and will handle the account from its Delhi office. As part of its...
MUMBAI: Bloomberg UTV has appointed Manoj Padmanabhan as VP sales. He would be reporting to Bloomberg UTV business head Deepak Lamba. UTV Global Broadcasting Ltd CEO...
MUMBAI: Indian TV guide company What’s On India has joined hands with Ormax Media to create a learning initiative on promotional strategies for television channels. Ormax...
MUMBAI: BBDO India has roped in Arindam Sarkar as vice president, strategic planning. Prior to this, Sarkar was senior planning director at Ogilvy Delhi where he...
MUMBAI: Classmate, ITC‘s Education and Stationery Products, has roped in Yuvraj Singh and Soha Ali Khan as brand ambassadors for their entire product range. Says Chand...
MUMBAI: In the wake of a multi-agency pitch, Maruti Suzuki has signed Denstu Creative Impact as its creative partner for its newly-launched multi purpose vehicle (MPV),...
MUMBAI: The Advertising Standards Council Of India (ASCI) is in the process of reviewing the Tata Sky complaint against competition brand Airtel Digital TV‘s “Dil Titli”...
MUMBAI: In the wake of a multi-agency pitch, Mudra West has bagged the creative and media duties of Mexus Education, an education innovations enterprise from the...
MUMBAI: Hindi general entertainment channels (GECs) have weathered the recessionary storm and will be posting an ad revenue growth of 24 per cent this fiscal, according...
MUMBAI: The Walt Disney Co, CNN and MTV are among the companies that created the maximum social media buzz last year, reveals the latest study by...
MUMBAI: In the wake of a multi agency pitch, Zee Entertainment Enterprises Ltd (Zeel) has roped in Mediaedge: cia (MEC) as its media partner. Sources from...
MUMBAI: Mumbai-based Bounce Enterprises is foraying into the Indian toy market in the next two to three months and thus, in a bid to expand its...
MUMBAI: Following a multi agency pitch, Publicis Ambience has bagged the creative duties for JK Helene Curtis. According to sources close to the development, the size...
MUMBAI: Partho Sengupta has put in his papers at Iris as creative director. Confirming the development, Sengupta said, “Currently, I am not joining any company as...
MUMBAI: Idea Cellular has launched a new television campaign under its ‘What An Idea Sirji‘ series. Conceptualized by Lowe Lintas, the new campaign plays around the...
MUMBAI: Worldwide the economy is emerging from recession and in some markets the recovery is accelerating, according to the latest Nielsen Global Consumer Confidence Survey. Results...
MUMBAI: The Indian Premier League (IPL) has roped Bandelier 1878 of Geneva, Switzerland as the official watch licensee for the league. This is for the first...
MUMBAI: Even as Max has set a target of getting an advertising revenue of Rs 7 billion, the broadcast rights holder has decided to spend 20...
MUMBAI: Bringing an end to its decade-long partnership with MediaCom, Multi Screen Media has appointed OMD India as its new media partner following a multi-agency pitch. ...
MUMBAI: Solutions|Digitas has roped in Nandu Narasimhan as national creative director. Prior to this, Narasimhan was executive creative director with Saatchi & Saatchi for its Delhi...
MUMBAI: Percept Talent Management (PTM) has named Shailee Sanghvi as the new chief operating officer (COO). She will replace Vinita Bangard who decided to step down...
MUMBAI: WWP-owned GroupM has selected Rob Norman, currently GroupM Interaction chief executive officer, to take over Marc Goldstein‘s role as CEO for the North America region....