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MUMBAI: Grey India has won the creative duties of Dabur’s Fem and Oxybleach business. Bagged after a multi-agency pitch, the accounts will be handled out of...
MUMBAI: Asian Paints has rolled out the Apex Ultima campaign. Conceptualized by Ogilvy Mumbai, the brand will be focusing on pushing Asian Paints‘ colour stay property....
MUMBAI: Kimberly-Clark has roped in Prakash Iyer as managing director of Kimberley Clark Lever, a 50:50 jointventure between Kimberly-Clark Corporation, of USA and Hindustan Lever. Iyer...
MUMBAI: 141Sercon, a below-the-line marketing agency, has won the mandate to organize the eighth edition of the Chennai Marathon. The event will be held on 21...
MUMBAI: Law & Kenneth has been assigned with the creative duties of Kelvinator as well as Sansui following a multi-agency pitch. The other agencies that too...
MUMBAI: It is a catch that could be worth Rs 1 billion. Colgate-Palmolive (India) Ltd. has decided to shift its media planning and buying business to...
MUMBAI: Himanshu Shekhar has put in his papers at Big FM as regional head of North and West India, after a two-year stint. It is learned from...
MUMBAI: Aroma Mobiles, a new entrant into the handset market, has been roped in as the official mobile handset partner of Kings XI Punjab, one of...
MUMBAI: Following a multi-agency pitch, Scarecrow Communications has bagged the multimedia duties of Shriram Transport Finance and creative duties of Religare Macquaire business. Scarecrow Communications is...
MUMBAI: BBC Worldwide has appointed Fluid World to handle select categories in the ever-expanding Top Gear licensing programme. Top Gear is a show about cars and is...
MUMBAI: BBH has elevated John Hadfield to CEO, BBH Asia Pacific. Prior to this, Hadfield was MD, Asia Pacific. In his new capacity, Hadfield will be...
MUMBAI: IBD India, Percept-Hakuhoda‘s integrated brand development division, has won the creative duties for Sunil Mantri Realty. “Based on their portfolio of work and their presentation...
MUMBAI: In the wake of a multi-agency pitch, Saints & Warriors has bagged the creative duties of Skoda Auto India. The agency will be handling the...
MUMBAI: With census forms set to arrive in more than 130 million mailboxes next month, the US Census Bureau will continue building awareness about the importance...
MUMBAI: In the wake of a multi-agency pitch, Grey Advertising has won the creative duties of the Ferrero group. The agency will handle the four brands...
MUMBAI: McCann Erickson has elevated Namrata Nandan to general manager. In her new capacity, Nandan who prior to the promotion was McCann Mumbai group business director...
MUMBAI: Max, the official broadcaster of the DLF Indian Premier League, has launched a 90-second television campaign that plays on the tagline, ‘We missed you too‘....
MUMBAI: Prasanna Group has awarded its creative duties to Origin Beanstalk Creative Consultants, following a multi-agency pitch. The account size is pegged at Rs 50-70 million....
MUMBAI: With Valentine‘s Day around the corner, Mogae Digital promoted Garden of Love (www.gardenoflove.in) has roped in Aircel as its title sponsor. Additionally, for the second...
MUMBAI: LG Electronics, which is a global sponsor of the International Cricket Council (ICC) events, has launched a campaign ‘Lead XI’ for the ICC World Twenty20...
MUMBAI: NDTV Imagine‘s endeavour to scout for the “right bride” for controversial politico-television personality Rahul Mahajan may have riveted the audiences to the channel, but it‘s...
MUMBAI: The fourth season of the show Heroes kicks off on Star World on 16 February at 10 pm. It will air from Monday – Thursday....
MUMBAI: The 2010 Super Bowl on CBS has broken all viewership records in the history of American television, amassing 106.5 million people. According to Nielsen data,...
MUMBAI: Crayon Advertising has bagged the creative and media duties of the Indian counterpart of the Harvard Business School. This is the first time the Indian...
MUMBAI: Lintas Media Group has won the media duties for Religare Enterprises. The pitch involved seven media agencies. According to industry sources, the account size is...
MUMBAI: Marketing & brand management heads Hari C and Ravi Luthria have put in their papers at Star Plus and Star One respectively. While Hari joined...
MUMBAI: It is a win that came after a six-month evaluation process. Mindshare has retained its Unilever account for South Asia, including India, the US, Canada,...
MUMBAI: Telecom company Idea Cellular has announced a multi-year sponsorship agreement with the current Indian Premier League (IPL) Champions, The Deccan Chargers of Hyderabad. Idea Cellular,...
MUMBAI: Vizeum India, part of the Aegis Media group, has won the media duties for Amrutanjan. The size of the account is pegged at Rs 150...
MUMBAI: Media research company Nielsen has announced the appointment of Piyush Mathur as director for its South Asia business. The appointment follows the retirement of Partha...
MUMBAI: Despite its poor on-field performance, the IndiaN Premier League (IPL) franchise Kolkata Knight Riders has signed up four more partners. Kolkata Knight Riders CEO Joy...
MUMBAI: Social networking sites like Facebook and Twitter are increasingly helping brands to create a viral impact on consumer purchase choices through word of mouth (WoM)....
MUMBAI: The utility derived from time has changed significantly in the last decade and will change even more in the next decade as very young people...
MUMBAI: Ogilvy India’s former top boss and advertising legend SR Mani Ayer died today morning at the age of 74, after a brief illness. Popularly known...
MUMBAI: Allied Media, the media planning, evaluation and buying arm of Percept, has bagged the media duties of Lovely Professional University (LPU) in a multi-agency pitch....
MUMBAI: Colors has announced the appointment of two new members in its sales team, signaling an aggressive push for augmenting revenues. The channel has created two...
MUMBAI: In a bid to expand brand awareness, HDFC Standard Life has launched its new marketing campaign. Said HDFC Standard Life EVP & head – marketing...
MUMBAI: After years of partnering with Microsoft, Facebook has decided to take over its own display advertising from the former. Microsoft Bing general manager Jon Tinter...
MUMBAI: VacationRental, a specialised website in the vacation rental industry, is launching a new advertising campaign this Super Bowl Sunday. The company is kicking off the...
MUMBAI: Prasanth Mohanachandran has put in his papers as OgilvyOne Worldwide & Neo@Ogilvy India executive director- digital services. Says Mohanachandran, “I consider myself extremely fortunate to...
MUMBAI: Ogilvy & Mather‘s out-of-home (OOH) specialist agency Ogilvy Landscapes has won the outdoor media business of Canara HSBC Oriental Bank of Commerce Life Insurance Company...
MUMBAI: With the Hockey World Cup kicking off on 28 February, official broadcaster Ten Sports has roped in three sponsors. Ten Sports has roped in Hero...
MUMBAI: Sab Miller has appointed Kavitha Bagga as head of national key account. She will be based out of Mumbai. “I will be looking at Sab...
MUMBAI: Ogilvy Kolkata has promoted Malini Sengupta, until recently head account manager, to general manager. She will report to Ogilvy (North & East) president Sanjay Thapar....
MUMBAI: As the world struggles to find its footing, slowly dragging itself out of the immense ravine of recession, globally advertisers continue to display caution and...
MUMBAI: After strengthening its content by launching differentiated reality shows, youth entertainment channel UTV Bindass will roll out its first brand campaign ‘What I Am‘ across...
MUMBAI: Rajasthan Royals is eyeing revenues of over $1 million from its ticket sales. And, to achieve the target, Indian Premier League (IPL) franchise has tied...
MUMBAI: Only recently did Publicis Ambience elevate president and chief operating officer Aniruddha Banerjee and national creative director Ashish Khazanchi to chairperson and vice-chairperson respectively. And...
MUMBAI: Creative and integrated brand communication agency Six Inches Communication has been roped in by Kenya-based IT company Craft Silicon and Klear, a Middle Eastern company,...
MUMBAI: Lodestar Universal Delhi has won the media duties of Population Service International of India (PSI), Omron Healthcare and Verisign. All the three companies are based...
Reliance and BlackRock chiefs map the future of investing as global capital eyes India
Super Bowl pilot to refine how shared TV audiences are counted
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....