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MUMBAI: Bates141 has roped in Kaizad Pardiwalla as executive vice president for its Mumbai office. In his new capacity, Pardiwalla will be responsible for handling the...
MUMBAI: ITC‘s education and stationery products brand Classmate has launched its new television campaign, featuring cricketer Yuvraj Singh and actor Soha Ali Khan. Conceptualised by Rediffusion...
MUMBAI: Big Live, Reliance Media World‘s experiential marketing arm, has roped in Sameet Sharma as regional head-West. In his new role, Sharma will head Big Events,...
MUMBAI: Credit card major Visa, the preferred card of the 2010 Fifa World Cup, has announced an extension of its first-ever global Fifa-themed marketing campaign –...
MUMBAI: Sony Pictures Television (SPT) has announced that it has secured a brand partnership for its global football documentary, How to Win the Fifa World Cup...
CAVELOSSIM: While new creativity is the language of future advertising, consumers trust other people‘s recommendations for their future consumptions, believes Mindshare global leader (invention) George Michaelides. ...
MUMBAI: The successful return of the ZooZoos has earned Ogilvy and Mather and Nirvana one Grand Prix each for the Creative Abby at the Goafest this...
MUMBAI: On the occasion of Levi‘s completing its 15 years in India, the American jeans and casual wear brand has launched the “Change Your World” campaign...
CAVELOSSIM: While creating online buzz for brands could lead to only generating noise for consumers, the right management of brand conversation across the platform could have...
CAVELOSSIM: The refreshing words came from Naked Communications partner Will Collin who was speaking at the ‘Knowledge and Learning’ seminar on day 2 of Goafest 2010....
CAVELOSSIM: Lodestar Universal and Mudra Max have been awarded with three golds each for Media Abby at Goafest 2010, the maximum catch for any agency this...
CAVELOSSIM: The first panel discussion of The Business Conclave session of the fifth edition of Goafest 2010 on Time to Grow – Brand and Creativity was...
CAVELOSSIM: India is on the right side of history and the time has come for the advertising industry to grow, experts said. The size of the...
GOA: In a scenario where the top 20 Indian broadcasters suffer a combined loss of $39 million, a possible way out is to reduce ad inventory...
MUMBAI: Emami has roped in Virender Sehwag, Amit Mishra and Dinesh Karthik to endorse its Zandu Balm brand. Under the contract signed, the three cricketers will...
MUMBAI: ZAPP Media & Entertainment (ZME) has partnered with UK-based Grand Central Entertainment (GC) to launch an independent branded content division that will create branded shows...
MUMBAI: Kirtilal Kalidas Jewellers has awarded its creative and media duties to Chennai-based Fifth Estate Communications. The account size is pegged at Rs 50 million. While...
MUMBAI: Reliance Media World‘s radio arm Big 92.7 FM has roped in Saurabh Doshi as regional head- west zone. In his new capacity, Doshi will be...
MUMBAI: Bates 141 has appointed Sagar Mahableshwarkar as national creative director for the India and Bangladesh region. Currently Rediffusion Y & R chief creative officer, Mahabaleshwarkar...
MUMBAI: Ogilvy & Mather (O&M) has won the creative duties of IndusInd bank for this fiscal, replacing incumbent agency RK Swamy BBDO. The Bank plans to...
MUMBAI: Dhanlaxmi Bank has awarded its media duties to Mindshare. This is the first time the Bank has brought on board an agency to handle its...
MUMBAI: The shortlisted entries for the Creative Abby Awards at Goafest 2010 stand at 571. The entries include works from 73 advertising agencies along with direct...
MUMBAI: OMD India has won the media duties of Cotton World and Hindustan Pencils which has popular brands including Apsara and Nataraj in its portfolio. The...
MUMBAI: Shriram Transport Finance Company Ltd (STFC) has appointed Madison Media as its AOR following a multi-agency pitch. The size of the account is pegged at...
MUMBAI: TV guidance channel What‘s On India has unveiled its first advertising campaign as part of its integrated strategy to reach out to its target viewers....
MUMBAI: Kent RO Systems, the makers of water purifiers, has appointed Law & Kenneth to handle its creative account. Glaze Ads is the incumbent agency. Says...
MUMBAI: The board of Media Research Users Council has roped in Joseph Eapen as MRUC chief executive officer. Currently serving his notice period as aMap CEO,...
MUMBAI: Max, the official broadcaster of the Indian Premier League, has held back 10 per cent of its ad inventory for the semi-finals and final and...
MUMBAI: The mascot of the International Cricket Council (ICC) Cricket World Cup 2011 is an elephant who is young, enthusiastic and determined. Unveiled at a function...
MUMBAI: Kushal Sanghvi has quit Media Contacts, the digital arm of Havas Media, to join StratosHear Technologies as executive director – business development, media and alliances....
MUMBAI: Following the launch of Apple iPhone-3Gs in partnership on 26 March, Bharati Airtel is now gearing up to launch HTC Smart phone 3G by the...
MUMBAI: ESPN Star Sports (ESS) is targeting an advertising revenue of Rs 1.6 billion from the Twenty20 World Cup that kicks off on 30 April, just...
MUMBAI: Reliant Energy has launched its new advertising campaign, “Lights”, illustrating the benefits that power brings to people‘s lives and highlighting advantages it delivers to customers....
MUMBAI: Singer-cum-song writer Oliver Sean, who is exclusively managed by AMG india , an artiste management company, has signed a deal with Times Music to release...
MUMBAI: Chennai-based creative agency 1pointsize has won the creative duties of Pasta Bar Veneto, a chain of Italian restaurants from Fifth Avenue Hotels & Resorts. The...
MUMBAI: The Indian Premier League (IPL) is improving its ratings on Max channel, the official broadcaster for the event. The nine matches from 21-27 March averaged...
MUMBAI: FMCG major Reckitt Benckiser India has roped in Bollywood actress Sridevi as brand ambassador for its specialist stain remover variant, Vanish. Also, with an...
MUMBAI: Purple Focus, an advertising and marketing communication solutions agency, has roped in Arvind Pal Singh as national creative director. Singh will be based out of...
MUMBAI: In the wake of a multi-agency pitch, Percept D‘Mark (PDM) has bagged the on-ground advertising duties of MasterCard. Under the terms of the contract, PDM...
MUMBAI: In a bid to strengthen its integrated solution offerings to clients, Reliance Media World has appointed Navneeth Mohan to head its below-the-line (BTL) division. In...
MUMBAI: M&C Saatchi India has launched a brand design specialist company ‘id‘. Brand design director Hemant Sapre will head the company that will have a staff...
MUMBAI: The Indian Premier League (IPL) has announced that Yog Sports, a sports marketing and distribution company that provides international quality merchandise for premier sporting events,...
MUMBAI: Posterscope, the out of home (OOH) agency of Percept, has added four new businesses including Marks & Spencer, Nestle, Colgate and YouTube to its portfolio...
MUMBAI: PerceptH Delhi has won the creative duties of Pavers England, a footwear retailer with over 100 retail outlets, and Lakshmi Energy & Foods Ltd, a...
MUMBAI: Red FM national head events and station head Delhi, Jagdeep Singh Pawar has called it a day. Pawar was with the radio station for a...
MUMBAI: Raj Nayak is quitting NDTV Media to float a new media company, AIDEM Ventures, that aims to become a major player in India and overseas....
MUMBAI: Kingfisher has launched a new advertising campaign, to be aired during the Indian Premiere League, which features 21 cricketers from four IPL teams – Royal...
MUMBAI: Soccer‘s governing body Fifa has announced that Brazilian telecom company, Oi, is the first Brazilian Fifa World Cup Sponsor for the 2014 Fifa World Cup...
MUMBAI: UK media watchdog Ofcom has published a consultation on possible removal of the Airtime Sales Rules (ASR). The consultation relates to how broadcasters sell TV...
MUMBAI: Red FM head national marketing and West Anuj Singh has called it quits. Singh is serving a notice period and his last day with the...
Reliance and BlackRock chiefs map the future of investing as global capital eyes India
Super Bowl pilot to refine how shared TV audiences are counted
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....