MUMBAI: Communications services organisation WPP has elevated Steve Harding as global CEO of OgilvyAction division, an unit of Ogilvy & Mather. Harding has been a part...
MUMBAI: Quasar, the digital media and e-solutions provider company, has appointed Naveen Verma to the newly created post of national creative director (NCD). The company spokesperson...
MUMBAI: Communications services group WPP has announced the formation of a new corporate trading division to help clients secure media credits in exchange for underperforming assets....
MUMBAI: In a bid to propagate its “Life‘s Good” proposition, LG Electronics is launching a new ad campaign that has been created by Y&R, Mindshare and...
MUMBAI: The top 10 shows on the Hindi general entertainment channels have skid 8.8 per cent during the IPL playing window as compared to the two-week...
MUMBAI: The Indian Premier League (IPL) may have entered murky waters, but television audiences are unconcerned as they stay glued to their TV sets with the...
MUMBAI: Kangna Ranaut is brand ambassador for Alcatel Ice3, a product launched in the Indian market by Alcatel Mobile in association with Ice Mobile Network Systems. ...
MUMBAI: The Indian Premier League (IPL) is a format that changed the way cricket was viewed by many, so it does not come as a surprise...
MUMBAI: Manchester United has stayed as the most valuable football club in the world for the sixth time in a row despite facing an erosion due...
MUMBAI: Sony Entertainment Television (SET) is all ready to launch the fifth season of its flagship property, Indian Idol, on 26 April. The channel is pumping...
MUMBAI: In a bid to expand its footprint into the southern market, Lowe Lintas has set foot in Kerala to set up a fully functional office...
MUMBAI: Wynn Telecom, which recently announced its foray into the mobile handset business under the ‘Wynncom‘ brand, has appointed Dentsu Creative Impact as its creative agency,...
MUMBAI: Colors marketing head Rameet Arora, who was part of the original team set up in April 2008, has resigned. Arora, who is serving his three-month...
MUMBAI: R K Swamy BBDO has roped in Rohini Gauthaman as Media Direction general manager for its New Delhi office. She will report to Media Direction...
MUMBAI: Dabur India has roped in Bipasha Basu as the new brand ambassador for Real Activ. The company will partner with the actress in its brand...
The Indian Premier League (IPL) is caught in the midst of a storm with dark clouds hovering over team ownership issues, sources of funding, corruption...
MUMBAI: The IPL brand is under threat of standing eroded if the Board of Control for Cricket in India (BCCI) does not introduce sweeping changes that...
MUMBAI: The Festival Of Media Awards 2010, which was held in Valencia on 20 April, has named MPG Mexico as agency of the year for its...
BANGALORE: Celebrating the chutzpah and razzmatazz around the frenetic DLF IPL frenzy, Royal Challenge from the house of United Spirits Limited has unveiled a Gold Bat...
MUMBAI: In the wake of a multi-agency pitch, RK Swamy BBDO Mumbai has bagged the creative duties of CMS Computers, an IT solutions provider. RK Swamy...
MUMBAI: Quadrant Communications has bagged the creative duties for Alliance Tire Group and TBZ Nirmal Zaveri. The account size of both the businesses together is valued...
MUMBAI: Ogilvy India has appointed Rohan Deshpande as chief information officer (CIF), a newly created position in the organisation. Deshpande will be based out of Mumbai....
MUMBAI: Dutch consumer electronics major Philips has entered into a five-year brand licensing pact with Videocon for managing its television sets business in India. As per...
BANGALORE: United Spirits Limited (USL) announced Kevin Pietersen as brand ambassador for Scotch whisky brand Whyte & Mackay. Pietersen is supposed to be a connoisseur of...
MUMBAI: Lowe Lintas has bagged the creative duties of Nirulas India, beating other agencies like Saatchi& Saatchi, M&C Saatchi and T.A.G. Ideation in the contest. Under...
MUMBAI: In the wake of a multi-agency pitch, Leo Burnett Delhi has won the creative duties of Kohler India. The agency was awarded the duties after...
MUMBAI: Kurl-On has rolled out Teenz collection, bed linens exclusively designed for the new generation. Said Kurlon director marketing and sales G.Sivaram, ” Teenz collection, that...
MUMBAI: Theme Ventures, the diversified brand management firm, is on a growth trajectory and plans to have a 100-city operation within three years. The company at...
MUMBAI: Contract Advertising has roped in Kumar Subramaniam as executive vice president for its Mumbai office. As part of his new mandate, Subramaniam will also be...
MUMBAI: Premier sports, entertainment and media company IMG Worldwide has announced that it has signed rising Romanian tennis star, Sorana Cirstea, as a client. Cirstea, 20,...
MUMBAI: The International Cricket Council (ICC) and the hosts of the ICC Cricket World Cup 2015 Australia and New Zealand are requesting proposals from companies interested...
MUMBAI: Rediffusion-Y&R has split its wholly-owned subsidiary, Wunderman, into two distinct entities to segregate its domestic and international clients. Said Wunderman Global CEO and chairman Daniel...
MUMBAI: BBH India has appointed Russell Barrett to head the creative team. Prior to this, Barrett was executive creative director at Bates 141. Barrett will join...
MUMBAI: Rasna International has moved to a new positioning, shifting from ‘I love you‘ Rasna for years to ‘Shararat ek ghoont‘. The fruit drink brand has...
MUMBAI: Luminous Power Technologies has appointed Meridian (an Ogilvy Group agency) as its new creative agency following a multi-agency pitch. The company, which specialises in home...
MUMBAI: Online travel company Yatra.com has launched a new advertisement campaign, “Go See the World”, targeting the young international travelers between the age group of 21...
MUMBAI: Generally cricket and Bollywood compete fiercely with each other for viewers attention. However with ESPN Star Sports’ (ESS) campaign for the Twenty20 World Cup, they...
MUMBAI: Wynn Telecom, the company which recently forayed into the mobile handset market through ‘Wynncom‘, has roped in Bollywood actor Saif Ali Khan as brand ambassador. ...
MUMBAI: The ratings of Indian Premier League (IPL) 3.0 continue to hold firm as the event moves towards the climax stage. The average TVR of the...
MUMBAI: The Indian ad market is on a swift recovery course and is set to grow at 9 per cent this year, leaving behind its slow...
MUMBAI: Miditech Private Limited and Global Agency have signed a Memorandum of Understanding (MoU) at Cannes to strengthen their partnership. Under the pact, Miditech will produce...
MUMBAI: The International Cricket Council (ICC) and Hero Honda Motors have announced a three-year partnership. According to the deal, Hero Honda will become a global partner...
MUMBAI: McCain Foods (India), the Indian subsidiary of McCain Foods Canada, has appointed Leo Burnett as its creative partner following a multi-agency pitch. The agency has...
MUMBAI: Mudra MAX, part of the Mudra Group, has been awarded the media mandate of Shakti Pumps (India). The size of the account is pegged at...
MUMBAI: HCL Technologies, a global IT services provider, has engaged Wieden+Kennedy (W+K) Delhi to work on a global brand strategy project. The first phase of the...
MUMBAI: Shantonu Aditya has joined Manhattan Communications, a total marketing solutions company, as co-promoter and executive director. Besides Adris Chakraborty, other investors in Manhattan Communications and...
MUMBAI: The rising popularity of the Indian Premier League (IPL) has forced the two arch rivals, Star Plus and Zee TV, to join hands. In a...
MUMBAI: Global market research firm Synovate has elevated Scott Miller to North America CEO. In his new capacity, Miller will be responsible for managing Synovate’s US...
MUMBAI: Bates141 Delhi has appointed Sambit Mohanty as executive creative director. Prior to this, he was heading the creative function department at advertising and design firm,...
MUMBAI: Hindustan Times has appointed Equus Red Cell as the creative partner for its tutorial center brand, ‘Studymate‘. While Equus Red Cell CEO Swapan Seth confirmed...