MUMBAI: This year‘s One Show Design Awards gave away top honours to three Indian agencies. While Bates 141 won one silver pencil, Karigari Designs and Out...
MUMBAI: Mudra Max has elevated Anurag Gupta to chief strategy officer CSO). Gupta will continue to report to Mudra Group COO and Mudra Max CEO Pratap...
MUMBAI: It‘s Moscow ahoy for all those from the ad and marketing frat as they gather for another jamboree. This time it is for the 42nd...
MUMBAI: Viacom18 Media has appointed Viraj Singh as national head – brand solutions. The division that was set up to develop clients through the route of...
MUMBAI: Until now The Economist has exploited outdoor and print media platforms extensively to reach out to its target audiences in India. But now, for its...
MUMBAI: CNN International and Korean Air have signed an exclusive advertising partnership around CNN‘s new programme, CNNGo, launching to global audiences on 13 May. In a...
MUMBAI: Following a multi-agency pitch, Jaypee Greens, part of the Jaypee Group of companies, has appointed Pencil Inc to handle the creative duties of its Golf...
MUMBAI: Global fast food chain McDonald’s has chalked out a two-month ‘Shrek Festival’ for kids in India to promote DreamWorks Animation‘s upcoming movie, Shrek The Third....
MUMBAI: Uk pubcaster the BBC‘s commercial arm BBC Worldwide has announced the appointment of Bob Traub as VP of Retail Development for the Americas. Reporting to...
MUMBAI: Aegis Media‘s Vizeum has been roped in to handle the media planning and buying for Credila Financial Services, part of HDFC Ventures. The size of...
MUMBAI: When it comes to getting brand exposure for clients in India, print has always played the king. However, 2010 seems to be foretelling a different...
MUMBAI: ZenithOptimedia-owned Equinox has bagged the Mitsubishi portfolio for the India region. The size of the account is pegged at Rs 300 million. The portfolio currently...
MUMBAI: In a strategic move to expand its footprint in India, the Singapore Tourism Board will appoint marketing representatives in Chennai and Bangalore. The marketing representatives...
MUMBAI: Bindass, the youth entertainment channel from the UTV stable, is investing Rs 40 million to market and promote the new season of the reality show,...
MUMBAI: ICICI Lombard has launched a new ad campaign, conceptualized by Ogilvy One. Directed by Jayant Rastogi, aims to state that it is an extremely easy...
MUMBAI: The International Cricket Council (ICC) has appointed Ogilvy & Mather as the advertising and media agency for World Cup 2011, setting the stage for the...
MUMBAI: R K Swamy Hansa has appointed Tyronne Devdros as vice president, Hansa Outdoor. He will report to Hansa Outdoor CEO Surojoy Banerjee. Prior to this,...
MUMBAI: Spice has appointed Ogilvy as its new creative agency for Spice Mobiles – its mobility businesses of handsets & devices, Spice Hotspot – telecom retail...
MUMBAI: Bajaj Finserv, the financial services arm of the Bajaj Group, has adorned a new logo that encompasses the group company‘s business activities as well as...
MUMBAI: With an expanded focus in the digital space, The Media Edge (TME), Rediffusion Y&R‘s media planning arm, has appointed Uma Sivakumar as national digital head....
The Indian Premier League (IPL) defied financial gravity at a time when the world was struggling to fight the menace of recession. Even as capital became...
MUMBAI: Colors, which had lost its leadership position in the Hindi general entertainment channel (GEC) space during the IPL window, has zoomed back to the top...
MUMBAI: Coca-Cola is celebrating the countdown to the 2010 Fifa World Cup South Africa by encouraging people around the world to take part in what it...
BANGALORE: Titan Industries Limited (Titan) has launched the Raga carnival across India and has also launched a TVC, created by Ogilvy, to spread brand awareness. Titan...
MUMBAI: 92.7 Big FM, the radio arm of Reliance Media World, has launched its latest television commercial to promote its show BIG 30 Countdown, endorsed by...
MUMBAI: The Hindustan Times Media Group‘s strong readership performance in the first quarter of 2010 may prove to be the ideal platform for its proposed Rs...
MUMBAI: In the wake of the ongoing controversy that has been hammering the Goafest judging verdict for long, the Advertising Club of Bombay management committee has...
MUMBAI: The Great Indian Nautanki Pvt Ltd has appointed ZenithOptimedia as the media agency for Kingdom of Dreams. ZenithOptimedia plans to release the first phase of...
MUMBAI: Tanishq has launched its new advertising campaign that looks at bridging the gap between a parent‘s desire to have a daughter married and the daughter‘s...
MUMBAI: While Dainik Jagran has topped the overall Hindi dailies in the first quarter IRS report released by The Media Research Users Council (MRUC) today, The...
MUMBAI: Luminous, the leading brand in the field of Power Backup solutions, signs the legend Sachin Tendulkar as brand ambassador. The company has earmarked approximately Rs...
MUMBAI: Starcom Worldwide has roped in Vineet Sodhani as general manager – integrated marketing. He will be based in Mumbai and report to COO-South Asia Sandeep...
MUMBAI: Mudra Terra, the rural marketing arm of Mudra Max, has bagged the media rural activation mandate for Glucon D. The account will be handled out...
MUMBAI: The IPL final on 25 April between Mumbai Indians and Chennai Super Kings averaged a rating of 12.9, an all-time peak, according to Tam data...
MUMBAI: Former Laqshya Media COO – ambient and airports Yuvraj Agarwal and former Outdoor Media Integrated (OMI) CEO Satish Kailash Singh have enetered into a joint...
MUMBAI: Jagran Solutions, the new age marketing agency, has launched a new division to offer end to end meetings, incentives and conference & events services to...
MUMBAI: Kingston Technology has launched its new campaign, ‘I Can‘, in a bid to engage the youth by highlighting the power of self belief. Created by...
MUMBAI: Ignitee Digital Solutions, a digital marketing company, has bagged two new businesses – Whirlpool and C.R.I. Pumps. As part of its mandate, Ignitee will work...
MUMBAI: The D&AD Awards has shortlisted four entries from India in the In-Book work category. In-Book work is considered to be the best work of the...
MUMBAI: In an unprecedented development, Zee Network will conduct an exclusive theatrical trailer roadblock of UTV‘s upcoming release Raajneeti across all its channels in UK. This...
NEW DELHI: Kaya Skin Clinic has launched a new television campaign to capture the common complaint of women that whatever they do to take care of...
MUMBAI: Italian lifestyle brand Diesel, in partnership with Reliance Industries Group‘s Reliance Brand, has launched two of its first India stores. While one is located at...
MUMBAI: Air Asia, the Malaysian low-cost airline, has retained Carat Media Services as its media agency for the Indian sub-continent and Taiwan. The agency will handle...
MUMBAI: Market research firm IMRS Advisory has joined hands with BMI Research of Southeast Asia to simultaneously launch AZ Research Partners across India, Japan, Indonesia, Malaysia,...
MUMBAI: Mudra Group has promoted Ajit Menon from president to executive director, organisational development. Menon is a member of the executive group and works closely with...
MUMBAI: Playboy founder Hugh Hefner will receive the PromaxBDA Lifetime Achievement Award at the group‘s 2010 conference. The event will take place from 22-24 June 2010...
MUMBAI: Controversy seems to be honing the Goafest shores. In a recent development, it has been learnt that the 2010 Creative Abbys has run into trouble...
MUMBAI: With the soccer World Cup kicking off in South Africa in less than two month‘s time, Fifa partner Emirates is doing a slew of activities...
MUMBAI: Mudra Connext, the integrated communications planning and implementation unit of Mudra Max, has appointed Niti Kumar as associate vice president. In her new capacity, Kumar...
MUMBAI: The Advertising Standards Council of India (ASCI) has released the February 2010 report on the advertisements which have either been withdrawn or modified. Six ads...