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MUMBAI: Nothing is as simple, commonly agreed and indisputable as CPRP (cost per rating point). Often it is the final clincher for a pitch and the...
MUMBAI: The duet between Spain and Holland in the final of the soccer World Cup was watched by a record 6.1 million viewers across the six...
MUMBAI: For 18 consecutive months, it has been a tough call with advertisers tightening their belts. The climate now seems to be improving. According to a...
MUMBAI: Leveraging on the accomplishment that it achieved through its happy price menu campaigns in recent years, McDonald‘s is ready to launch its new campaign that...
MUMBAI: German vodka brand Wodka Gorbatschow has appointed Metaphor, the second agency from Triton Communications, to handle its creative duties for the Indian market. As part...
MUMBAI: Sony India has retained Lintas Media Group as its media agency following a multi-agency pitch. It may be recalled that in 2008, Lintas Media Group...
NEW DELHI: Following MTV Networks’ recent commitment to the Asian Television Advertising Coalition (ATAC), Casbaa announced that Disney Channels Southeast Asia has also joined the alliance...
MUMBAI: In a bid to expand in the Asia pacific market, Mumbai-based digital media company Komli Media has raised venture capital funding worth $6 million from...
BANGALORE: Mahindra & Mahindra Ltd (Mahindra) has launched its Maxximo mini-truck in Karnataka and Kerala. As part of its marketing strategy, the company has launched a...
MUMBAI: Creativeland Asia has been assigned the creative duties of the German luxury car manufacturer Audi for the India region following a multi-agency pitch. As part...
MUMBAI: As Edelweiss Capital expands operations into various consumer services, primarily retail broking and mutual fund, it has launched a fresh advertising campaign that articulates the...
MUMBAI: Allied Blenders & Distilleries (ABD), the third largest spirits company in India, has appointed TME to manage the media requirements of the company following a...
MUMBAI: The two semi-finals of the recently concluded soccer World Cup on ESPN got an average TVR of 1.5, up marginally from the previous edition in...
MUMBAI: It was a ten-week wait. And at the end of it, Zee TV has knocked out Colors to grab the second spot in the Hindi...
BANGALORE: Indian mobile handset player Wynn Telecom Ltd (Wynncom) plans to invest Rs 5 billion in India by 2012. Attempting to grab an ambitious five per...
MUMBAI: Sports marketing firm Total Sports Asia (TSA) has bagged the Asia media marketing rights to the UEFA Euro 2012 qualifying matches for the Spanish national...
MUMBAI: US media conglomerate Time Warner and Unilever have entered into a multi-year strategic partnership. This aligns Unilever’s brands and marketing initiatives with the content and...
MUMBAI: The nineteenth Commonwealth Games (CWG) has announced its association with Indian Luxor as the official licensee for writing instruments. The company is expected to spend...
MUMBAI: Lowe + Partners has elevated Rupen Desai, currently the network‘s operating director for Unilever‘s worldwide business, to the newly created role of president, South East...
MUMBAI: Indian cricket captain Mahendra Singh Dhoni has signed a Rs 2 billion endorsement deal for three years with Rhiti Sports Management and Mindscapes. Tendulkar‘s three-year...
MUMBAI: Urban Health Initiative (UHI), an initiative funded by Bill & Melinda Gates Foundation, has appointed Lintas Media Group (LMG) as its agency of record following...
MUMBAI: Mudra West, Triton Communications and Concept Communication have been empanelled to handle the creative and media duties of General Insurance Corporation of India (GIC). ...
NEW DELHI: Doordarshan, which has generally been blamed for its slack publicity methods, has decided to go out-of-home – particularly in view of the Commonwealth Games...
MUMBAI: Ogilvy India has elevated Kunal Jeswani to country head of OgilvyOne, the agency‘s CRM and interactive arm, with immediate effect. Jeswani has been involved in...
MUMBAI: Grey India has named Ketan Desai as associate vice president and branch head for the Delhi region. Desai began his career with the then Trikaya...
MUMBAI: JWT has appointed Adrian Miller as chief creative officer for the Delhi region. Miller will report to JWT managing partner Rohit Ohri and JWT India...
MUMBAI: Mudra India has roped in Gopal Krishnan as VP for North and East. This is Krishnan‘s second stint with Mudra who will report to EVP...
MUMBAI: Though there is enough positivity reining the global economy, world‘s top executives feel that there exists fragility in the market as consumers remain demoralized while...
MUMBAI: DB Corp, publishers of Hindi news daily Dainik Bhaskar and Divya Bhaskar, has hiked its advertising rates and expects to clock a 14 per cent...
MUMBAI: Entertainment Network (India) Ltd has agreed to sell its out-of-home (OOH) subsidiary to parent company Bennett, Coleman & Co Ltd (BCCL) at valuations that has...
NEW DELHI: The first major step towards nation-wide audience research was taken today with the Indian Broadcasting Foundation announcing the formal registration of the Broadcast Audience...
MUMBAI: Global market research company Synovate has named Ben Llewellyn as managing director, Malaysia. Prior to this, Llewellyn had been the acting head of the company‘s...
MUMBAI: 61 million viewers have tuned in to the soccer World Cup on ESPN Star Sports (ESS) for the first 60 matches and the opening ceremony....
MUMBAI: GEC flock leader Star Plus that had sky-rocketed to cut through the 400 plus GRP mark has shed 50 points for the week ended 3...
MUMBAI: General Motors India has elevated Sumit Sawhney as vice president – sales, marketing & after sales with effect from 1 August, 2010. He will replace...
MUMBAI: The Chief Marketing Officer (CMO) Council, a US based organisation dedicated towards connecting marketers at a common platform, has announced the launch of CMO Asia....
MUMBAI: Last month, Nielsen had reported that Nike ‘ambushed‘ its way into the World Cup conversation by producing a popular soccer-themed ad that spread virally across...
MUMBAI: Religare Enterprises, a diversified financial services company, has appointed Scarecrow Communications as the creative agency for Religare Arts Initiative. Religare Arts Initiative Limited, a subsidiary...
MUMBAI: Ferrero Group has appointed OMD India as the media agency for its entire portfolio. This includes Ferrero Rocher, Tic-Tac, Nutella and Kinder Joy. The...
MUMBAI: Spikes Asia Advertising Festival, which celebrates creative excellence in advertising and communications, has announced that a co-operation agreement has been made with The Confederation of...
MUMBAI: Amul ranks as the top Indian brand for the second consecutive year and improves its overall brand status in the Asia Pacific region. Media Magazine...
MUMBAI: The Media Research Users Council (MRUC) has elected Tata Teleservices president & chief marketing officer Lloyd Mathis as the new chairman. Lloyd takes over from...
MUMBAI: Star Health and Allied Insurance Company has appointed TBWAIndia as its creative agency. The size of the account is Rs 100 million, according to sources...
MUMBAI: Mercedes-Benz has announced its partnership with MaXposure Media Group to launch the Mercedes Magazine in India. Mercedes Magazine will cover topics on various aspects like...
MUMBAI: Close on the heels of winning the INQ Mobile and IMN Media (News X) MPG has added yet another new business to its kitty. M3M...
MUMBAI: As Colvyn Harris’ one-year term as Advertising Agencies Association of India (AAAI) president is ready to end on 31 July, the organisation is once again...
MUMBAI: It isn’t quite what you would have imagined. Advertising agency Ogilvy & Mather has launched a consultancy service to provide advertisers a platform to target...
MUMBAI: HP has unveiled its “HP LaserJet Pays You Back” global marketing campaign to illustrate the significant cost savings – up to $2,500 in less than...
MUMBAI: Corporate Voice | Weber Shandwick’s (CV|WS) “W.A.L.S.” (Women Against Lazy Stubble) campaign for Procter & Gamble (P&G) has won “Launch of a New Product” at...
NEW DELHI: With just around three months left before the start of the Commonwealth Games, the Government has issued a Code of Conduct for Safe and...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
