
MUMBAI: Manappuram General Finance and Leasing Ltd has appointed Bollywood actor Akshay Kumar as brand ambassador. Akshay will join other super stars of the South namely,...
MUMBAI: The Union of European Football Associations (Uefa) has announced the appointment of Warner Bros. Consumer Products (WBCP) as the exclusive licensing representative for all national...
MUMBAI: Nielsen and McKinsey have announced a global joint venture, NM Incite, to help leading companies harness the power of social media intelligence to drive superior...
MUMBAI: Zen Mobile has roped in Amitabh Bachchan as its brand ambassador. The company says that its brand stands for style, innovation, and performance, the qualities...
MUMBAI: Mudra Connext, a unit of Mudra Max (integrated communications planning & implementation) has bagged the media mandate for Apollo Hospitals. It will be handled out...
MUMBAI: Ten years ago, Star Plus went all-Hindi to give rise to a new wave of ground-breaking shows that redefined the programming strategy for Hindi general...
MUMBAI: The first five matches of the recently concluded Micromax Cup tri-series cricket ODI managed only an average TVR of 1.18 according to Tam data c&s4+....
MUMBAI: Bikes and especially custom-made ones bring alive a thrill unequalled by any other. Del Monte, the global food and beverage brand brought to India by...
MUMBAI: Dream Theatre, the Mumbai-based entertainment company set up by former Turner executive Jiggy George, has won the exclusive licensing rights for WB‘s Iconic brands such...
MUMBAI: Fitz Roy Media (FRM) has signed an agreement with Brothers Entertainment Merchandising (BEM) and Odd Rods Productions for the development of Odd Rods, an irreverent,...
MUMBAI: Bollywood actor John Abraham is the brand ambassador for V Dot, the clubwear brand from Van Heusen. It has launched a new V Dot line...
MUMBAI: Del Monte, the food and beverage brand, brought to India by FieldFresh Foods Pvt Ltd, will look to rev up excitement at youth hangouts this...
MUMBAI: ITC, the multi-business conglomerate, has forayed into the fairness creams segment with Vivel Active Fair. With this launch, ITC expands its personal care products portfolio....
MUMBAI: World Wrestling Entertainment (WWE) has announced that Eddie Hill is senior VP, marketing. He will be responsible for providing strategic direction around WWE’s branding and...
BANGALORE: American ice cream brand Swensen’s has opened its first outlet in Bangalore, India at what is purportedly the largest mall in India – The Mantri...
NEW DELHI: Ace cricketer Kapil Dev is the goodwill ambassador in India for Olive Telecommunication after its debut in the Indian market. Kapil Dev will lend...
MUMBAI: With the soccer World Cup kicking off tomorrow Amigo Sport has launched Fifa merchandise in India through a licensing agreement with Global Brands Group which...
MUMBAI: Since inception, Yes Bank‘s strategic focus was on corporate and institutional banking. But now, after growing to over 150 branches and 200 plus ATMs, the...
MUMBAI: Carat Media has won the media duties for Scandic Food India which markets processed food products under the brand name, Sil. The account size is...
MUMBAI: AMO Communications, the Percept Hakuhodo company, has won the creative account of Singapore-based Mobell‘s mobile handset business, following a two-month multi-agency pitch. The account will...
BANGALORE: The Reliance Retail Lts (Reliance) juggernaut continues in India in keeping with its announcements of investing about Rs 250 billion into organised retail in the...
MUMBAI: Rediffusion-Y&R has once again won the creative business for the English daily, DNA (Daily News & Analysis). This is the second time the agency will...
MUMBAI: UK pubcaster the BBC‘s commercial arm BBC Worldwide has announced two new appointments within its Licensed Consumer Products division. The appointments see Carla Peyton stepping...
MUMBAI: David Beckham will be Yahoo!‘s brand ambassador for soccer. This summer, Yahoo!’s more than 600 million global users will have even more reason to visit...
MUMBAI: Radio One, the joint venture between BBC worldwide and Mid-day Multimedia, has signed up music directors Shankar, Ehsaan and Loy as its exclusive brand endorsers....
MUMBAI: Nissan Motors, the Japanese car manufacturing company, is entering in the Indian small-car market with Nissan Micra in India in July. The company, going with...
MUMBAI: Football icon and two times FIFA World Cup champion Franz Beckenbauer proudly launched The Quest; adidas‘ new interactive FIFA World Cup football campaign in Johannesburg....
MUMBAI: Consumer electronics company Sony India has announced the launch of the Vaio E Series laptops for which it will spend Rs 200 million towards marketing....
MUMBAI: Rediffusion Y&R has appointed Gautam Talwar as executive VP of new business development and special projects. Based in Mumbai, Talwar will report to Group CEO...
MUMBAI: Percept/H has bagged the creative account of ‘Adhaar‘, an initiative by Nandan Nilekani-headed Unique Identification Authority of India (UIDAI). Industry sources say Percept/H will handle...
MUMBAI: Navia Asia, Starcom MediaVest Group‘s out-of-home (OOH) media arm (earlier known as StarSight) has appointed Cyrus Dumasia as head – Western Region. Based in Mumbai,...
MUMBAI: Following a multi-agency pitch, Richfeel Health & Beauty has appointed AMO Communications (a Percept Hakuhodo Company) to handle the brand, Richfeel. Said Brand Richfeel founder...
MUMBAI: In a bid to further strengthen its Mumbai creative team, Grey has brought on board Aarati Kakkad as creative director – copy. Aarati, who joins...
MUMBAI: Having already bagged three different accounts in the past few weeks, Vizeum has now added Aegis Global Academy (an Essar Group enterprise) to its current...
MUMBAI: After recently bagging the media duties of Travelguru, Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation), has now added the media...
MUMBAI: The Great Indian Nautanki Pvt Ltd has decided to head for a new creative and media agency, just ahead of the launch of its flagship...
MUMBAI: Madison has retained the lucrative Airtel account. The account size, pegged at Rs 3.5-4 billion, includes the agency on record (AOR) for Airtel and also...
NEW DELHI: Strings, which is a popular rock band in Pakistan, has been chosen as the brand ambassador by Etihad Airways, the national airline of the...
MUMBAI: Italian soccer club AC Milan and Infront Sports and Media, the club’s official marketing partner, have presented a new marketing concept for the 2010-2011 season....
MUMBAI: Air Asia, the low fare Malaysian airline, will spend around $5 million on publicity to coincide with its flight being introduced to Delhi and some...
MUMBAI: Warner Bros Consumer Products (WBCP) has appointed Entheos Consulting and Dream Theatre as its licensing agents in India. The two companies will represent WBCP in...
NEW DELHI: AirAsia X, the low fare Malaysian airline, has earmarked a budget of $5 million for advertising in India. The publicity campaign will coincide with...
MUMBAI: Wanting to ensure that the upcoming Fifa Soccer World Cup turns out to be a world-class spectacle, South African beer brand South African Breweries (Sab)...
MUMBAI: Automaker Maruti Suzuki has reshuffled the ad agencies that handle its brands. In the process, it has terminated the services of Hakuhodo Percept, which recently...
MUMBAI: It‘s made a roaring start. The annual jamboree of the international advertising fraternity, The Cannes Lions, has seen a spurt in the number of entries...
NEW DELHI: A young art-copy team from Mudra India’s South (Bangalore) office has won the prestigious AAAI-Cannes Young Lions Creative Competition. This year, the theme of...
MUMBAI: Leading Indian Hindi general entertainment television channel Zee TV has signed up with US-based viewership monitoring firm Rentrak Corp for its TV Essentials television measurement...
NEW DELHI: Actor John Abraham, who has become the new brand ambassador for the Haier in India, today said he agrees to endorse a brand only...
MUMBAI: Neville Shah has joined Mudra North & East as creative director. Shah will work on the agency‘s North & East‘s portfolio of clients, which include...
MUMBAI: In victory, Dhoni‘s ‘Men in Blue‘ proved to be much more popular than his IPL franchise. While the cricket World Cup final notched up a...

