MUMBAI: Primesite, Mudra Max‘s out-of-home solutions unit, has recently unveiled the latest range of antiperspirants for men by Garnier, a part of world‘s largest cosmetic company...
MUMBAI: Following a multi-agency pitch, Mudra West, a unit of Mudra India, has been awarded the creative duties for Philips Colour Televisions (CTV) and consumer durable...
MUMBAI: With the onset of what appears to be a good monsoon and strong GDP rates, advertising expenditure in India is expected to see a 14...
MUMBAI: UK media watchdog Ofcom has published proposed new rules to allow product placement on TV. It is also proposing to liberalise the rules on paid-for...
MUMBAI: Leo Burnett has appointed Nitin Pradhan as executive creative director to handle the Uninor account. Based in Delhi, Pradhan will report to national creative director...
MUMBAI: Shingar Group, a 50-year-old in the cosmetic industry, has roped in Percept/H to handle its creative duties. The group‘s product portfolio contains the popular kumkum,...
MUMBAI: Ace Metrix, which provides real time television advertising analytics in the US, has formed a strategic partnership with WPP to provide marketers with fast access...
MUMBAI: A B Jewels has appointed Triton Communications, Ahmedabad as its creative agency. The size of the account is estimated to be Rs 50 million. Ochre...
MUMBAI: Saturday‘s US-Ghana match on broadcaster ABC, which resulted in a 2-1 US loss in extra time and eliminated the Americans from the tournament, is the...
MUMBAI: India ended its winning run at Cannes with a tally of 17 metals, the last one coming from Ogilvy in the form of a silver...
MUMBAI: As players continue to set their goals in South Africa, India is keeping its soccer interests alive. The championship has seen a surge in reach...
BANGALORE: Libra Interactive Learning (Libra) has planned an aggressive media campaign across newsprint, television, radio, internet, events and infrastructure up-gradation at various contact points to promote...
MUMBAI: LIC Nomura Mutual Fund has appointed RK Swamy BBDO as its new creative partner following a multi-agency pitch. The other agencies that contended for this...
MUMBAI: Five entries from India have been shorted in the films category at the Cannes Lions International Advertising Festival this year. These include two entries from...
MUMBAI: Percept/H has named Tomomitsu Taue as senior vice president. Prior to joining Percept/H, Taue was director – regional account planning division at Hakuhodo Communications Asia...
MUMBAI: Mediabrands, the media holding company within Interpublic Group, is setting up a joint venture company with Interactive Avenues to offer solutions in search and social...
MUMBAI: Big Street, the out-of-home (OOH) arm of Reliance Broadcast Network (earlier Reliance Media World), has won the OOH contract of Chandigarh Transport Undertaking. Chandigarh Transport...
MUMBAI: RK Swamy BBDO’s Media Direction unit has signed on Partha Ghosh as director – business development. Ghosh moves in from GroupM Motivator where he was...
MUMBAI: India’s gold drought ended at Cannes on Wednesday. RMG India and Taproot India brought home the awards in the Press and Design categories as the...
MUMBAI: Zee TV ranks at the top as the channel having the strongest favourite characters, according to a study by consumer knowledge firm Ormax Media. Zee...
MUMBAI: Surely it has basked in its magnificence for plenty – nine years of continued leadership at the top and then salvaging its lost glory from...
BANGALORE: In a bid to garner more eyeballs for its movie of the month ‘Forbidden Kingdom’ on 25 June, UTV Action has planned a multimedia campaign....
MUMBAI: India has bagged four awards in the Outdoor category at the Cannes Lions International Advertising Festival this year. Mudra DDB Group was awarded a Silver...
MUMBAI: PDM India, a division of Percept, has appointed Rukin Kizilbash as chief operating officer. Kizilbash will replace Manuj Agarwal who has stepped down from the...
MUMBAI: Technology and mobile media company StratosHear Technologies has roped in Surmeet Kaur as group account manager, media sales – India. Kaur will spearhead the sales...
MUMBAI: The Cannes Lions International Advertising Festival has shortlisted seven pieces of work from india in the design lions category. These include three entries from Publicis...
MUMBAI: India’s scorecard started ticking at the Cannes International Advertising Festival as it won a silver and a bronze Lion in sunny conditions. Ogilvy posted India’s...
MUMBAI: Cannes International Advertising Festival has nominated 29 pieces of work from India across 13 broad entries in the Press Lions category this year. A total...
MUMBAI: Percept Limited has entered into a business alliance with US-based The Brand Gallery to offer specialized brand development and positioning implementations that are focused and...
MUMBAI: The first half of 2010 for Mudra Connext, the mediaarm of the Mudra Group, has fetched fairly good results as ,it managed to bag quite...
MUMBAI: Cannes International Advertising Festival has nominated one work each of Ogilvy India and Bates 141 in the Promo Lions category. Incidentally, the number of Indian...
MUMBAI: Airtel Digital TV is looking at exploiting technology and content as platforms to give the brand a big push. The DTH player has already launched...
MUMBAI: While the soccer World Cup has got off to a promising start, the question is what happens once the event is over? Will the additional...
MUMBAI: The final NBA match between The Los Angeles Lakers and Boston Celtics on ABC has fetched a record Nielsen preliminary overnight rating of 18.2. It...
MUMBAI: Grey India has appointed Goral Ajmera as senior creative director – Art. Ajmera started her career with Enterprise Nexus and has over ten years of...
MUMBAI: Big FM has appointed Paikar Jamal as programming head. She will be leading the Delhi programming team to put forth a creative mix for the...
MUMBAI: Reliance Media Worlds has formed Big Connect, a 200-people sales team, which will use all the company verticals and reliance ADAG‘s Big Cinemas and Zapak,...
MUMBAI: In India, the traffic for viewing the soccer World Cup is increasing despite less goals being scored. A record 19.7 million television viewers tuned in...
MUMBAI: Sony Entertainment Television‘s (Set) sibling channel Sab has reached a milestone with 100 GRPs (gross rating points) in its kitty for the week ended 12...
MUMBAI: Turner Entertainment has completed its 2009-10 upfront deals, pushing its CPM 9-10 per cent upward over last year‘s price. Adult Swim, Cartoon Network and CNN...
MUMBAI: Global market research firm Synovate has launched a new customer relationship system that offers companies comprehensive and customer-driven approach to understanding customer experiences, attitudes and...
MUMBAI: Bharti AXA General Insurance has signed on Grey as its advertising agency. The account will be handled by the agency‘s Bangalore office that will provide...
MUMBAI: Micromax‘s latest TVC created by Lowe Lintas which went on air on 12 June 2010, is promo for Micromac‘s latest cricketing foray, wherein they are...
MUMBAI: Fortune Global 500 company Henkel has launched ‘Margo Nutri Care‘, a new version of its flagship brand Margo, and has roped in Bollywood actress Genelia...
MUMBAI: Starcom MediaVest Group (SMG) India has named Kaushik Chakravorty as group chief operating officer -out of home. Chakravorty will now be responsible for managing operations...
MUMBAI: Following a multi-agency pitch, Mudra Group has been awarded the creative and media duties for Kalpataru real estate. Mudra MAX (Integrated Communications Planning & Implementation)...
MUMBAI: Mudra MAX, Mudra Group‘s integrated communications planning and implementation agency, bagged an astounding 21 awards out of the total 35 at the Outdoor Advertising Convention...
MUMBAI: Neo Cricket has sold 80 per cent of its inventory for the Asia Cup which kicks off tomorrow. Neo Sports Broadcast executive VP ad revenue...
MUMBAI: PromaxBDA, the global association for marketing, promotion and design professionals in the entertainment industry, has elevated two members of its board of directors to co-chairmen....
MUMBAI: eCommerce marketplace eBay India and apparel brand adidas are offering football fans a chance to own merchandise of Fifa World Cup teams. eBay India will...