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MUMBAI: The two semi-finals of the recently concluded soccer World Cup on ESPN got an average TVR of 1.5, up marginally from the previous edition in...
MUMBAI: It was a ten-week wait. And at the end of it, Zee TV has knocked out Colors to grab the second spot in the Hindi...
BANGALORE: Indian mobile handset player Wynn Telecom Ltd (Wynncom) plans to invest Rs 5 billion in India by 2012. Attempting to grab an ambitious five per...
MUMBAI: Sports marketing firm Total Sports Asia (TSA) has bagged the Asia media marketing rights to the UEFA Euro 2012 qualifying matches for the Spanish national...
MUMBAI: US media conglomerate Time Warner and Unilever have entered into a multi-year strategic partnership. This aligns Unilever’s brands and marketing initiatives with the content and...
MUMBAI: The nineteenth Commonwealth Games (CWG) has announced its association with Indian Luxor as the official licensee for writing instruments. The company is expected to spend...
MUMBAI: Lowe + Partners has elevated Rupen Desai, currently the network‘s operating director for Unilever‘s worldwide business, to the newly created role of president, South East...
MUMBAI: Indian cricket captain Mahendra Singh Dhoni has signed a Rs 2 billion endorsement deal for three years with Rhiti Sports Management and Mindscapes. Tendulkar‘s three-year...
MUMBAI: Urban Health Initiative (UHI), an initiative funded by Bill & Melinda Gates Foundation, has appointed Lintas Media Group (LMG) as its agency of record following...
MUMBAI: Mudra West, Triton Communications and Concept Communication have been empanelled to handle the creative and media duties of General Insurance Corporation of India (GIC). ...
NEW DELHI: Doordarshan, which has generally been blamed for its slack publicity methods, has decided to go out-of-home – particularly in view of the Commonwealth Games...
MUMBAI: Ogilvy India has elevated Kunal Jeswani to country head of OgilvyOne, the agency‘s CRM and interactive arm, with immediate effect. Jeswani has been involved in...
MUMBAI: Grey India has named Ketan Desai as associate vice president and branch head for the Delhi region. Desai began his career with the then Trikaya...
MUMBAI: JWT has appointed Adrian Miller as chief creative officer for the Delhi region. Miller will report to JWT managing partner Rohit Ohri and JWT India...
MUMBAI: Mudra India has roped in Gopal Krishnan as VP for North and East. This is Krishnan‘s second stint with Mudra who will report to EVP...
MUMBAI: Though there is enough positivity reining the global economy, world‘s top executives feel that there exists fragility in the market as consumers remain demoralized while...
MUMBAI: DB Corp, publishers of Hindi news daily Dainik Bhaskar and Divya Bhaskar, has hiked its advertising rates and expects to clock a 14 per cent...
MUMBAI: Entertainment Network (India) Ltd has agreed to sell its out-of-home (OOH) subsidiary to parent company Bennett, Coleman & Co Ltd (BCCL) at valuations that has...
NEW DELHI: The first major step towards nation-wide audience research was taken today with the Indian Broadcasting Foundation announcing the formal registration of the Broadcast Audience...
MUMBAI: Global market research company Synovate has named Ben Llewellyn as managing director, Malaysia. Prior to this, Llewellyn had been the acting head of the company‘s...
MUMBAI: 61 million viewers have tuned in to the soccer World Cup on ESPN Star Sports (ESS) for the first 60 matches and the opening ceremony....
MUMBAI: GEC flock leader Star Plus that had sky-rocketed to cut through the 400 plus GRP mark has shed 50 points for the week ended 3...
MUMBAI: General Motors India has elevated Sumit Sawhney as vice president – sales, marketing & after sales with effect from 1 August, 2010. He will replace...
MUMBAI: The Chief Marketing Officer (CMO) Council, a US based organisation dedicated towards connecting marketers at a common platform, has announced the launch of CMO Asia....
MUMBAI: Last month, Nielsen had reported that Nike ‘ambushed‘ its way into the World Cup conversation by producing a popular soccer-themed ad that spread virally across...
MUMBAI: Religare Enterprises, a diversified financial services company, has appointed Scarecrow Communications as the creative agency for Religare Arts Initiative. Religare Arts Initiative Limited, a subsidiary...
MUMBAI: Ferrero Group has appointed OMD India as the media agency for its entire portfolio. This includes Ferrero Rocher, Tic-Tac, Nutella and Kinder Joy. The...
MUMBAI: Spikes Asia Advertising Festival, which celebrates creative excellence in advertising and communications, has announced that a co-operation agreement has been made with The Confederation of...
MUMBAI: Amul ranks as the top Indian brand for the second consecutive year and improves its overall brand status in the Asia Pacific region. Media Magazine...
MUMBAI: The Media Research Users Council (MRUC) has elected Tata Teleservices president & chief marketing officer Lloyd Mathis as the new chairman. Lloyd takes over from...
MUMBAI: Star Health and Allied Insurance Company has appointed TBWAIndia as its creative agency. The size of the account is Rs 100 million, according to sources...
MUMBAI: Mercedes-Benz has announced its partnership with MaXposure Media Group to launch the Mercedes Magazine in India. Mercedes Magazine will cover topics on various aspects like...
MUMBAI: Close on the heels of winning the INQ Mobile and IMN Media (News X) MPG has added yet another new business to its kitty. M3M...
MUMBAI: As Colvyn Harris’ one-year term as Advertising Agencies Association of India (AAAI) president is ready to end on 31 July, the organisation is once again...
MUMBAI: It isn’t quite what you would have imagined. Advertising agency Ogilvy & Mather has launched a consultancy service to provide advertisers a platform to target...
MUMBAI: HP has unveiled its “HP LaserJet Pays You Back” global marketing campaign to illustrate the significant cost savings – up to $2,500 in less than...
MUMBAI: Corporate Voice | Weber Shandwick’s (CV|WS) “W.A.L.S.” (Women Against Lazy Stubble) campaign for Procter & Gamble (P&G) has won “Launch of a New Product” at...
NEW DELHI: With just around three months left before the start of the Commonwealth Games, the Government has issued a Code of Conduct for Safe and...
MUMBAI: Driven by strong economic performances and rapidly improving consumer confidence levels in the first quarter of 2010, main media (television, newspaper & magazine) advertising activity...
MUMBAI: Big Street, the OOH arm of Reliance Broadcast Network, has bagged the Delhi Tourism and Transportation Corporation‘s (DTTDC) Street Furniture Makeover project along with the...
MUMBAI: Yum! Restaurants (India) has announced the appointment of Sandeep Kataria as CMO, Indian subcontinent. Kataria will be responsible for all marketing, branding and brand public...
MUMBAI: Sony Pictures Entertainment Networks – Asia (Spena) has appointed Qmedia, a Qatari-based media house, to represent its ad sales interest in the Middle East with...
MUMBAI: Pure Media has won the media duties of Maxima Watches. The incumbant agency was Zenith Optimedia. Maxima Watches has launched a new campaign across media...
NEW DELHI: Coming down heavily on surrogate advertisements, the Information and Broadcasting Ministry has directed all television channels to stop showing advertisements of products using brand...
MUMBAI: Japanese consumer electronics company Toshiba Corporation has appointed Sachin Tendulkar as brand ambassador across its product categories of laptops, LCD TV and home appliances and...
MUMBAI: Kerala Tourism Board has assigned its entire media and creative duties to Crayons Advertising, Mudra, Stark Communications, Group M and three local Kerala agencies –...
MUMBAI: Television ratings for cricket are taking a hit from an overdose of the sport and the soccer World Cup. The Asia Cup, telecast on Neo...
MUMBAI: Rosebys Home Care, a joint venture between Rosebys Interiors India and Caretel Infotech, has appointed Denstu Marcom India to handle its advertising duties. The...
MUMBAI: Star Plus may have shed a little fat that it earned on the back of Star Parivaar Awards but nevertheless it still maintains a vice-like...
MUMBAI: Dalmia Cement Bharat Ltd (DCBL) has appointed the Aegis Media Group-owned Vizeum as its media agency on record (AoR). The size of the account is...
Reliance and BlackRock chiefs map the future of investing as global capital eyes India
Super Bowl pilot to refine how shared TV audiences are counted
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
