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MUMBAI: US media research ciompany Nielsen has reported a revenue of $1.2 billion for the first quarter of this fiscal, up seven per cent from the...
MUMBAI: The Advertising Agencies Association of India (AAAI) today elected Interface Communication executive director Nagesh Alai as its new president, ending a month-old high drama from...
MUMBAI: Rediffusion – Y&R has been assigned the creative duties for Balaji Telefilms‘ upcoming motion picture projects. The business will be handled out of the agency‘s...
MUMBAI: Balika Vadhu, Colors‘ flagship property, demonstrated that it has not lost steam as it took a five-year leap to create excitement and pace up the...
MUMBAI: Following a multi-agency pitch that was called in December last year, Publicis Ambience has won the creative duties for Reserve Bank of India‘s media awareness...
MUMBAI: Following a multi-agency pitch, Grey Chennai has bagged the creative duties of Vummidi Bangaru Jewelers (VBJ). The other agencies that contested for the account include...
NEW DELHI: In the first directive after forming its own Self Regulatory Guidelines, the Indian Broadcasting Foundation (IBF) has said that the advertisement of Amul Macho...
MUMBAI: US kids broadcaster Nickelodeon and Pleasure Beach Amusement Park, a UK tourist attraction, have announced a licensing partnership to develop the first Nickelodeon-branded attraction in...
MUMBAI: Global market research firm Synovate has named Mamapudi Nkgadima as managing director for African Response. Nkgadima will assume the role on 1 August 2010. Nkgadima...
MUMBAI: Reliance Broadcast Network‘s OOH division, Big Street, has secured a five-year contract for the development of Delhi Metro Corporation (DMRC)’s high potential Line III. The...
MUMBAI: New-Jersey-based Bradford Licensing is fortifying its India presence via a joint venture with Franchise India Group to launch its global brands such as Marilyn Monroe...
MUMBAI: Digital and direct marketing agency OgilvyOne Asia-Pacific has appointed Jerry Smith as its new regional president. Smith will be based in Hong Kong and will...
MUMBAI: Chennai-based real estate company Hygrevar Estates and Hearth has appointed Ignitee Digital Solutions for its search engine marketing services. Said Hygrevar Estates and Hearth...
MUMBAI: The England and Wales Cricket Board (ECB) has announced that Red Bull has signed a four-year contract extension to remain the official energy drink partner...
MUMBAI: Starwood Hotels & Resorts has appointed Starcom Worldwide as its media partner in India. Starcom will initially look at print and out-of-home to build the...
MUMBAI: Mudra North & East, a unit of Mudra India, has appointed Nikhlesh Jhingan as group director – brand communications. Jhingan will be working out of...
MUMBAI: Ogilvy & Mather, Mumbai has crafted a new television commercial for Anchor Health & Beauty Care‘s toothpaste variant, Anchor White. Produced by Corcoise Films, the...
MUMBAI: For Bollywood superstar Amitabh Bachchan, October is going to be an auspicious birth month this year as it will mark his re-entry into television as...
MUMBAI: The Hindi GEC space never fails to play its little rumble-tumble match with every passing week, at least within the top-three gang. It was only...
MUMBAI: Radio One, which is strengthening its ‘music specialisation‘ proposition, has appointed Starcom and Vivaki as its buying and planning agencies following a multi agency pitch....
MUMBAI: Advertising Standards Council of India (ASCI) has pulled the plug on a television ad from Bajaj Allianz for danger of misleading consumers. ASCI‘s Consumer Complaints...
MUMBAI: Taking a clue from the celebrity-rich Indian Premier League (IPL), ESPN Star Sports has appointed Amitabh Bachchan to build the brand equity of its Champions...
MUMBAI: The Advertising Agencies Association of India has decided to confer the AAAI Lifetime Achievement Award 2010 to Ogilvy & Mather South Asia executive chairman &...
MUMBAI: Killer Jeans, the flagship brand of Kewal Kiran Clothing, has appointed Grey as its creative agency. The account will be handled from the agency‘s Mumbai...
MUMBAI: Following a multi-agency pitch, Coca-Cola India has appointed OgilvyAction, the activation arm of Ogilvy India, for creating shopper marketing programmes for the company‘s brand portfolio....
MUMBAI: The recently concluded soccer World Cup on ESPN saw 64 million viewers tuning in, up from the earlier edition‘s base of 40 million viewers, while...
MUMBAI: MTV and Wildcraft have launched the MTV range of premium bags and adventure gear. The range includes travel and adventure bags, duffel bags, laptop bags...
MUMBAI: Primesite, Mudra Max’s out-of-home solutions unit has roped in Monisha Mitra as GM. Prior to this appointment, she was with Kinetic, GroupM as its Head...
MUMBAI: Percept Talent Management (PTM) has roped in former Globosport Digital CEO Rajnish Sahay as its CEO. In his new role, Sahay will be in charge...
MUMBAI: Starcom MediaVest Group’s small town and rural marketing unit Xpanse Asia has appointed Sheetal Dasgupta as business director. Based in Mumbai, Dasgupta will report to...
MUMBAI: Goldmine Advertising, which is in process of broadening its service offerings portfolio, has partnered with WPP’s digital marketing agency Quasar to extend digital services to...
NEW DELHI : In a bid to reach out to youth consumers, Lenovo India has launched a new multi-city campaign that will offer a sneak peek...
MUMBAI: Below-the-line marketing firm Theme Ventures has launched an SME marketing cell. To begin with, the division has inked a distribution and marketing deal with Delhi-based...
MUMBAI: Aegon Religare Life Insurance has launched its new campaign that plays on the proposition, “uncertain world, certain solution”. Crafted by Ogilvy & Mather, the three...
MUMBAI: Maxus has bagged the media duties of L‘Oreal India following a multi-agency pitch that also included incumbent agency Lodestar, Madison and ZenithOptimedia. According to industry...
MUMBAI: Maurizio Vitale has been named Oprah Winfrey Network (Own) senior VP, marketing. The announcement was made by Own CEO Christina Norman to whom he will...
MUMBAI: R K Swamy BBDO has bagged the creative duties for Valvoline Engine Oils. The win comes close on the heels of the Rage Mobiles and...
MUMBAI: French car manufacturer Renault has finalised on Law & Kenneth as its creative agency in India. The account size, according to industry estimates, is Rs...
MUMBAI: Nothing is as simple, commonly agreed and indisputable as CPRP (cost per rating point). Often it is the final clincher for a pitch and the...
MUMBAI: The duet between Spain and Holland in the final of the soccer World Cup was watched by a record 6.1 million viewers across the six...
MUMBAI: For 18 consecutive months, it has been a tough call with advertisers tightening their belts. The climate now seems to be improving. According to a...
MUMBAI: Leveraging on the accomplishment that it achieved through its happy price menu campaigns in recent years, McDonald‘s is ready to launch its new campaign that...
MUMBAI: German vodka brand Wodka Gorbatschow has appointed Metaphor, the second agency from Triton Communications, to handle its creative duties for the Indian market. As part...
MUMBAI: Sony India has retained Lintas Media Group as its media agency following a multi-agency pitch. It may be recalled that in 2008, Lintas Media Group...
NEW DELHI: Following MTV Networks’ recent commitment to the Asian Television Advertising Coalition (ATAC), Casbaa announced that Disney Channels Southeast Asia has also joined the alliance...
MUMBAI: In a bid to expand in the Asia pacific market, Mumbai-based digital media company Komli Media has raised venture capital funding worth $6 million from...
BANGALORE: Mahindra & Mahindra Ltd (Mahindra) has launched its Maxximo mini-truck in Karnataka and Kerala. As part of its marketing strategy, the company has launched a...
MUMBAI: Creativeland Asia has been assigned the creative duties of the German luxury car manufacturer Audi for the India region following a multi-agency pitch. As part...
MUMBAI: As Edelweiss Capital expands operations into various consumer services, primarily retail broking and mutual fund, it has launched a fresh advertising campaign that articulates the...
MUMBAI: Allied Blenders & Distilleries (ABD), the third largest spirits company in India, has appointed TME to manage the media requirements of the company following a...
Reliance and BlackRock chiefs map the future of investing as global capital eyes India
Super Bowl pilot to refine how shared TV audiences are counted
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
