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MUMBAI: Vizeum India, the media arm of Aegis Group, has won the media duties of d.light, a social enterprise and a Silicon Valley venture. The business...
MUMBAI: World Sport Group (WSG) and Blue Giraffe Enterprises (BGE) have announced the creation of a relationship whereby the sports marketing company will exclusively promote and...
MUMBAI: After consolidating its position among the youth entertainment channels, UTV Bindass, the UTV Global Broadcasting (UGBL) channel, is now gearing up to monetize its position....
MUMBAI: Keen on connecting with his roots in the ad world once again, Raj Kumar Hirani, along with his friend Sanjeev Kishinchandani, has launched a company...
BANGALORE: Dubai-based Landmark Group’s value fashion retail brand Max plans to increase the number of stores in the country from the current 38 to around 50-56...
MUMBAI: Dentsu has announced the formation of Dentsu Sports Asia. Starting operations in Singapore, the aim of the new entity is to strengthen and expand the...
MUMBAI: WPP digital company Quasar has appointed Sourav Dutta as its account director, (West). In his new role, Dutta will support new business initiatives for Quasar‘s...
MUMBAI: Textile and apparel major, Raymond has consolidated its entire media planning and buying with R K Swamy Media Group, a part of the R K...
MUMBAI: The third quarter IRS (Indian Readership Survey) report has no good news for the Hindi magazines. As per the report, barring Pratiyogita Darpan, which is...
MUMBAI: Cable & Satellite (C&S) and Internet have seen a major jump in reach over the sequential quarter while radio has fallen, according to the latest...
MUMBAI: Bloomberg Markets magazine has appointed Patrick Brownlow as its advertising sales director for Asia and the Pacific Region. Based in Singapore, Brownlow will be Bloomberg...
MUMBAI: Dainik Jagran retains its stature as the most read publication even as readership for English news dailies is seeing a small fall. Among the Hindi...
MUMBAI: Charles Cadell will be joining McCann Worldgroup as the regional managing director for South East Asia and Australia. Cadell is currently serving his notice period...
MUMBAI: Bates 141 has won the ‘Yahoo! Big Idea Chair Award‘ for their Virgin Mobile campaign – ‘Indian Panga League‘. Mindshare was the media agency for...
MUMBAI: OgilvyOne Worldwide has appointed Graham Kelly as executive creative director for India. Ogilvy & Mather India national creative director Abhijit Avasthi said, “We are thrilled...
MUMBAI: Havas Media is in the process of expanding its operations in India. The company‘s 2011 agenda includes the launch of specialised media agency Arena, and...
MUMBAI: Rediffusion-Y&R has announced a key change in their senior management. Mahesh Chauhan, who was Group CEO, and has been with the Rediffusion Group for 8...
MUMBAI: WPP Group, the world‘s largest advertising conglomerate, has raised the 2011 growth forecasts and predicted a boost in its dividend. The group had previously expected...
MUMBAI: After the successful launch of Posterscope in India, Aegis Media Group will launch its second OOH agency, Brandscope, on 1 December. The agency, which will...
MUMBAI: Chennai-based media major Sun TV Network has hired two media firms for revenue expansion in the North American market. Sun TV Network has appointed Global...
MUMBAI: Zee TV has announced a contest to promote its new shows in the 6-7 pm time band launching 6 December. Zee TV is inviting viewers...
MUMBAI: Everest Brand Solutions national creative director N. Padmakumar is moving to Rediffusion as national creative head. In his four-year stint with Everest, Padmakumar partnered president...
MUMBAI: To promote the latest campaign launched by Madhya Pradesh Tourism, Ogilvy Mumbai has created a new TVC along with shadow artistes of Bengal. ‘MP ajab...
MUMBAI: The Loot has launched personally signed bags from cricketers Mahindra Singh Dhoni and Yuvraj Singh. The products are priced from Rs 650. These bags aim...
MUMBAI: Dentsu India‘s flagship full service and fully integrated agency, Dentsu Marcom has won the creative mandate for the ‘Smartclass‘ brand of education company, Educomp Solutions...
MUMBAI: Lowe + Partners confirmed today the promotion of Lowe Lintas India’s Deputy CEO, Joseph George, to chief executive officer, Lowe Lintas India. He will continue...
MUMBAI: Percept Talent has signed up with Kannada actor Sudeep as an ‘Exclusive Talent‘ for a period of 5 years. Under the terms of the agreement,...
NEW YORK: Advertising company Interpublic group of companies, the world's second-largest owner of advertising agencies has reported a disappointing results for the FY2003. The group also...
MUMBAI: Sir Martin Sorrell‘s Group M has predicted that the UK advertising market spends will be up 7.7 per cent for the full year 2010, aided...
MUMBAI: Ten Cricket is targeting ad revenues in the neighbourhood of Rs 1.4 billion from the upcoming India versus South Africa series that will see 21...
MUMBAI: The Asian Games has attracted 32 million viewers so far from 12-20 November, according to Tam data. While 19.6 million watched it on Ten Sports,...
MUMBAI: Starcom MediaVest associate director – activation & consumer excitement Usha RK has quit the company after an almost six-year stint. For the last three years,...
MUMBAI: Media research and consulting firm Ormax Media has predicted that the television premiere of Salman Khan starrer Dabangg may surpass the ratings of TV premiere...
MUMBAI: MTV, the youth brand channel, will go “raw” as it repositions for its Indian viewers from 27 November. The new philosophy – ‘Stay Raw’ –...
MUMBAI: Neo Cricket could rake in an advertising revenue of Rs 1.2 billion from the India-New Zealand cricket series, according to a preliminary estimate by Indiantelevision.com....
MUMBAI: IBD India, a Percept Hakuhodo company, has roped in Kaushik Ghosh as its senior vice-president. Said IBD India managing director and CEO Rahul Gupta, “Kaushik...
MUMBAI: Ten years into existence, private life insurance company HDFC Standard Life has gone for a brand makeover to make it more ‘relevant‘ and ‘connected‘ with...
MUMBAI: After a multi agency pitch that involved agencies like JWT, Ogilvy and Mega Vision, Lowe Lintas has won the creative duties of Matix Group‘s Matix...
MUMBAI: Automobile major Maruti Suzuki has awarded its sports sedan Maruti Kizashi‘s creative mandate to Dentsu Creative Impact. Interestingly, Maruti‘s roster agencies like Lowe, Dentsu and...
MUMBAI: The biggest brand message in today‘s tough marketplace is to focus on sustainability as consumers, crowded with choice, tend to be punitive. Brands not nursed...
MUMBAI: Pamela Anderson’s entry into the Bigg Boss house has raised the ratings – some people say even the temperature – of the primetime reality show...
MUMBAI: ESPN Star Sports (ESS) has announced that Castrol will continue its association with the show Football Crazy as title sponsor for the 2010/2011 football season....
MUMBAI: Grey Mumbai has created a new ‘three ads‘ campaign for Killer Jeans (Kewal Kiran Clothing). The campaign – ‘What’s your Cut?’ – reaches out to...
MUMBAI: With the beginning of the wedding season, Volkswagen has launched a marketing campaign for its new Beetle, positioning the small car as the perfect wedding...
MUMBAI: The recent introduction of guidelines for the education sector advertisements by the Advertising Standards Council of India (ASCI) seems to have made an impact among...
MUMBAI: Multi Screen Media (MSM) has added Godrej as an associate sponsor for the 2011 edition of the Indian Premier League (IPL). That brings the...
MUMBAI: Siegel+Gale, Omnicom Group‘s global strategic branding company, is planning to set foot in India, one of the fastest growing economies in the world. The New...
MUMBAI: Ignitee Digital Solutions has appointed Anand Yalvigi as president of its sports marketing division – Ignitee Sports. Ignitee Sports conceptualises, creates and executes concepts to...
MUMBAI: Tribal DDB India has appointed Abhishake Das as creative director. In his second stint at Tribal DDB, Das will work on brands such as Volkswagen,...
MUMBAI: Television continues to reach more people over more platforms, according to media research company Nielsen. The amount of television viewing in the US remains high....
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
MUMBAI: When the applause gets louder than the dialogue, you know the fans have taken over. That was the unmistakable...
MUMBAI: As audiences spread across TV, OTT, and short-form platforms, deciding what gets greenlit has become more strategic than ever....
MUMBAI: Jacques Barreau has spent two decades helping Hollywood speak the world’s languages. From The Lord of the Rings to...
INDIA: Dell Technologies is doubling down on artificial intelligence in marketing. The company has elevated Aishwarya Sudhakar to director of...
GURUGRAM: Adidas has appointed Gaurav Pathak as director of key and field accounts, bringing back an executive who began his...
MUMBAI: Myntra has stitched a new thread into its leadership fabric, appointing seasoned technologist Pramod Adiddam as chief technology officer....
A wave of panic swept through Delhi and Mumbai over the past week as viral social media posts claimed a...
MUMBAI: India’s blind women’s cricket team emerged as the standout honouree at the fourth edition of the Zee Samvad with...
MUMBAI: The FMCG arm of Reliance Industries has acquired a majority stake in Australia-based Goodness Group Global, marking its entry...
WASHINGTON: At OpenAI, the fight was not about artificial intelligence going rogue—it was about who got the GPUs.An internal email...
MUMBAI: Zomato, India’s dual-headed monster of food delivery and quick commerce, is marching towards profitability at a clip that puts...
INDIA: From almonds to alcohol, American imports are about to get easier on the Indian wallet. India and the United...
