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MUMBAI: During the next five years, mobile marketing expenditure is set for a significant expansion worldwide, according to a latest report by research firm Berg Insight....
MUMBAI: Indian golfer Shiv Kapur will now be represented in Asia by World Sport Group, a sports management company, which also manages the likes of Arjun...
MUMBAI: Myspace‘s dropping traffic and decreasing popularity as compared to Facebook hasn‘t deterred Google from extending its long-running advertising contract with the site. The financial terms...
MUMBAI: In the US, the Internet is vanquishing print. The sale of Businessweek and Newsweek, two mighty magazines, has highlighted the fragile health of print publications...
MUMBAI: Advertising Standards Council of India (ASCI) has pulled the plug on five advertisements from Prabhat Khabar, DNA, Naidunia, FMCG brand Sprite and Liquor brand McDowell’s...
MUMBAI: WPP‘s operating company Grey, the global advertising network of Grey Group, has acquired a majority stake in Yolk. Yolk‘s digital offering includes digital strategy, social...
MUMBAI: RK Swamy Media Group has won the media duties of Shriram Capital, a holding company for the Shriram Group‘s financial services entities, following a multi-agency...
MUMBAI: Param Saikia is replacing Subhendu Mukherjee as CEO for JWT Malaysia and will be taking charge in January 2011. Saikia confirmed about his new career...
MUMBAI: IDBI Federal Life Insurance has rolled out new advertising campaigns for its product brands, Wealthsurance and Incomesurance. The campaigns break to catch up with the...
MUMBAI: Media Research Users Council (MRUC) has joined hands with Australia‘s oldest independent market research company, Roy Morgan Research (RMR), to launch the country‘s first national...
MUMBAI: With the cricket World Cup kicking off on 19 February, ESPN Star Sports (ESS) has kicked off a marketing campaign with the overarching theme being...
MUMBAI: In a $660 million deal, American Express Company is acquiring Loyalty Partner, a Munich-based marketing services company known for its loyalty programmes in Germany, Poland...
MUMBAI: Turkish Airlines has announced that basketball star Kobe Bryant has been named as global brand ambassador for the airline for the next two years. Turkish...
MUMBAI: Global sports and media company, IMG Worldwide, has appointed Bobby Sharma as its senior vice president for global business development of basketball. In his new...
MUMBAI: Creativeland Asia has roped in Satya Shetty as Chief Implementation Officer (CIO) for its digital operations. He will be reporting to Creativeland Asia founder and...
MUMBAI: Laqshya Media has bagged promotion rights of the Delhi‘s IGI Airport Terminal 3. This will allow the advertising company to provide clients with the innovative...
MUMBAI: Ignitee Digital Solutions has bagged the digital duties of Akshaya Homes, a Tamil Nadu-based real estate company. Said Ignitee Digital Solutions COO Shankar B, “We...
MUMBAI: Sony has launched the new range of small and light interchangeable lens digital cameras alpha NEX-5 and NEX-3. The two new products, priced at Rs...
MUMBAI: Grey Digital has appointed Navin Kansal as senior creative director. Prior to Grey, Kansal was with OgilvyOne for nine years. During his stint at OgilvyOne...
MUMBAI: Euro RSCG has won the creative duties of Ice-cream brand Baskin-Robbins. The duties were awarded after a multi-agency pitch called by the ice-cream brand about...
MUMBAI: TBWA India has appointed Meenakshi Chohan as vice-president, account management for its Mumbai operations. Confirming the story to Indiantelevison.com, a source from the agency said...
MUMBAI: Emami has roped in Tamil star Suriya, Telugu actor Junior NTR and Malaika Arora Khan as the new brand ambassadors for Zandu Balm. Said Emami...
BANGALORE: Sport18, the sports marketing arm of the Network 18 group and TI Cycles of India (TI Cycles), announced the second edition of the BSA Hercules...
MUMBAI: Custom research company TNS has restructured its operations in the Asia Pacific (APAC) region. Under the new structure, Singapore will become the APAC regional headquarters....
MUMBAI: TI Cycles of India, a part of $3.2 billion Murugappa group, has assigned its media duties to Aegis Media‘s Vizeum India. Industry sources peg the...
MUMBAI: TME, the media company of Rediffusion Y&R, has been appointed the media agency for Shriram Insight, the stock broking arm of the Rs 42,000 crore...
MUMBAI: After a gap of eight years, the Asian Advertising Conference will be held next year in New Delhi from 31 October to 3 November. The...
MUMBAI: Ten Cricket has roped in 12 sponsors for the India-South Africa cricket series, moving in line with its ad revenue target of Rs 1.4 billion...
MUMBAI: 35 Rapid Rescue Teams (RRTs) to be deployed across Tiger Reserves of the country in partnership with Wildlife Conservation Trust with the funds raised. MUMBAI:...
MUMBAI: The marketing communication company Grey has roped in Kavita Gadkari as vice president, planning for the Mumbai office. Gadkari joins Grey from Stellar Search in...
MUMBAI: Brand incubation and design company Scion has been appointed as brand agency for Windflower Spa and Resorts and Group. This announcement comes with the opening...
MUMBAI: India‘s top Hindi entertainment show is coming at the 7 pm slot. In the last two months, Star Plus’ 7 pm show Saathiya has shown...
NEW DELHI: Information and Broadcasting Minister Ambika Soni urged the Directorate of Advertising and Visual Publicity (DAVP) to give greater share of advertisements to the electronic...
MUMBAI: Sony Entertainment Television (Set), which is replacing its top rated show Kaun Banega Crorepati (KBC) with Jhalak Dikhhla Jaa, is in for a treat. As...
MUMBAI: Barclays Premier League is on an India promotion tour. Barclays, the official sponsor of the soccer league, has announced the Barclays Premier League Trophy four-city...
MUMBAI: Star India’s youth brand Channel [v] has launched FYI Youth Report 2010, a study commissioned by the channel to understand the youth better. Through this...
MUMBAI: Four Indian advertisers have been rewarded at the recently held ‘Internationalist Awards‘ in New York. RK Swamy BBDO (for Siemens‘ Dialogue Engagement), Customer Centria (for...
MUMBAI: Cheil has appointed Naresh Gupta as national head, planning. This position was previously unoccupied. He will report to Cheil Worldwide South West Asia COO Agrawal....
NEW DELHI/MUMBAI: ESPN Star Sports (ESS) shared plans to make its first marquee property for next year the cricket World Cup 2011 entertaining and engaging. The...
MUMBAI: Madison Media has won the media duties of Pidilite Industries. The account size is pegged at Rs 500 million. Madison Media chairman and managing director...
MUMBAI: Mudra West, a strategic business unit of Mudra India, has won the creative mandate for Emirates airlines. The digital duties of the aviation company is...
MUMBAI: Vizeum India, the media arm of Aegis Group, has won the media duties of UNI TV. The news provider has appointed the agency even as...
MUMBAI: R K Swamy Media Group has appointed Bhupesh Upadhye as its National Buying Director, Media Direction. He will report to R K Swamy Media Group...
MUMBAI: In its first breakthrough deal, IMG-Reliance is set to sign a Rs 7 billion 15-year deal with the All India Football Federation (AIFF). The deal,...
MUMBAI: India‘s Hindi general entertainment channels are riding high on Bollywood. Salman Khan aka Chulbul Pandey, the corrupt police officer from Uttar Pradesh, has inched closer...
MUMBAI: Global ad spending in measured media is expected to exceed $500 billion for the first time ever next year following an economic recovery that also...
MUMBAI: India‘s leading telecom VAS provider OnMobile Global Limited and Madison World are floating a joint venture mobile marketing company where both will have equal stake....
MUMBAI: Mobile handset company Micromax has roped in Lintas Media Group (LMG) to handle digital media planning and buying of the company. The creative part of...
MUMBAI: OgilvyOne Worldwide has launched a new offering, Social Selling, in the US to help companies drive topline growth through the use of social media. It...
MUMBAI: The International Cricket Council (ICC) has engaged Copyright Integrity International (CII) to work closely with its existing in-house legal team on the management of a...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
