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MUMBAI: Ice-cream brand Gelato Italiano has joined hands with music channel 9XM and launched Bheegi Billi Strawberry Splash as the flavour of the month to celebrate...
MUMBAI: The recently launched Curry-Nation will now have two leaders. Nagessh Pannaswami has joined the agency to lead the business side of the agency, while Priti...
MUMBAI: FMCG Company Gillette India has roped in actor Arjun Rampal as its brand ambassador. Gillette that owns brands like Gillette Mach 3 Turbo, Oral-B and...
MUMBAI: Rediffusion Y&R has won the digital mandate of Kingfisher Airlines. The agency will now handle all digital brand communications for Kingfisher businesses – Kingfisher Airlines,...
MUMBAI: Sandeep Madan, who had quit recently as Rediffuson Y&R EVP, is joining Ogilvy Africa as managing director. Madan was with the Delhi branch of Rediffuson...
MUMBAI: Marketing company, Planman Marcom, has launched Powerbrands 2010-11, a research-driven power book that consists of India‘s most powerful brands. The book, launched in two formats...
MUMBAI: Bharti Telemedia, Nuzen Herbal, Gillette India, Piramal Healthcare, and Space Age Multiproducts have faced the ire of the Advertising Standards Council of India (Asci) which...
MUMBAI: Sony Entertainment Television is launching a new finite fiction series produced by Yash Raj Films (YRF) Television starting 14 February. Sources say Sony is spending...
MUMBAI: The fourth Advertising Club of Bombay (ACB) Young Achievers‘ Awards 2011 (YAA) turned out to be a ladies night. All the categories had at least...
MUMBAI: Aje and The Football Association in England (The FA) have signed a two-year exclusive license agreement. As per this Aje‘s brand Big Cola has become...
MUMBAI: Triton Communication has bagged the creative mandate of ECS Infotech, the newly launched eco-friendly Computech solution company and sister concern of Sai InfoSystem (India). There...
MUMBAI: Suhaana, the protagonist of Star Plus’ popular show Sauraal Genda Phool, has replaced Balika Vadhu’s Anandi to become the most popular character among the Hindi...
MUMBAI: With the ICC World Cup just 15 days away, Percept Limited, along with Idea Cellular, kicked off its ‘Champions of the World‘ campaign on 2...
MUMBAI: Internet products company Directi‘s recently launched BigRock.com has roped in Mediacom as its media buying partner. It has also roped in Ideas@Work to handle its...
MUMBAI: Mudra Max, a part of the Mudra Group, has appointed Sonia Lal as the vice president for its outdoor division- South India. Prior to this...
MUMBAI: Advertising agency Scarecrow has been appointed as the communication agency for toilet soap brand Margo. DraftFCB Ulka is the incumbent agency. The mandate was given...
NEW DELHI: Around 60 per cent of Reebok‘s entire advertising and marketing budget will be spent in the months of February, March and April on promoting...
MUMBAI: Star Plus‘ gamble to sprinkle weekend content with original shows as a counter to movie telecast on rival general entertainment channels seems to be paying...
MUMBAI: Lowe Lintas India CEO Joseph George has been invited to be part of the panel of judges at the prestigious 2011 Global Effie Awards. In...
MUMBAI: Digital media network platform, Komli Media, has roped in Gulshan Verma as VP and country head, ad network for India and Middle East. Verma moves...
MUMBAI: Consumer electronics company Sony India has roped in Indian skipper Mahendra Singh Dhoni as its brand ambassador, hoping to cash in on the cricket World...
MUMBAI: Samsung India has launched various consumer offers on its flat panel televisions for the World Cup cricket season. The offers that are being launched today...
MUMBAI: Grey India has won the creative duties of Honda Siel Cars India‘s hatchback Brio that is slated to launch later this year, a source close...
MUMBAI: K&L Arms Communications has retained the creative and media businesses of camera company, Nikon. Nikon India, a subsidiary of Nikon Corporation Tokyo, made the decision...
MUMBAI: Amid fading hopes for a full economic recovery this year in most parts of the world, Indians have emerged as the most optimistic consumers globally....
MUMBAI: Indian Premier League (IPL) franchise Sahara Pune Warriors has awarded its exclusive sponsorship mandate to Percept Sport. A joint team of Sahara Corporate Communications led...
MUMBAI: Dentsu Inc. has bought out its joint venture partner in India for an undisclosed amount, a move indicative of the consolidation that is taking place...
MUMBAI: ESPN Star Sports (ESS) has roped in eight sponsors for the World Cup and is in negotiations to add one more to complete its roster....
MUMBAI: Gitanjali Group has roped in Indian actress Riya Sen and cricketer Sreesanth to endorse its jewellery brand Rivaaz, a line of 18K gold jewellery with...
MUMBAI: MTV has partnered with footwear retailers ‘Mochi – The Shoe Shoppe’ to launch an entire range of ‘Roadies’ footwear. Priced between Rs 249 to Rs...
MUMBAI: BMB India, a 50:50 JV between Trevor Beattie’s BMB and Madison World, wins five accounts in a row starting with Leela Kempinski Gurgaon (Delhi NCR)....
MUMBAI: Neutrogena, which offers skincare and cosmetics products, has announced that actress Kristen Bell will be the face of their new Neutrogena Naturals line that pioneers...
NEW DELHI: The Information and Broadcasting Ministry has issued a show-cause notice to Ten Cricket on violation of advertising code during the telecast of the India–South...
MUMBAI: Scarecrow Communications has conceptualised a new campaign, “India Positive”, for DNA (Daily News and Analysis). The campaign was launched on the Indian Republic Day across...
MUMBAI: Mudra Group has created a new National Anthem video for Big Cinemas, part of the Reliance ADA Group. The video has been shot in sign...
MUMBAI: Television-and-Internet audience measurer Nielsen Holdings has raised $1.6 billion through an initial public offering (IPO). Nielsen will use the money heaved through the IPO to...
MUMBAI: Two wheeler company Hero Honda Motors, which is a global partner of the International Cricket Council (ICC), has unleashed a slew of activities offering opportunities...
MUMBAI: Warner Bros. India has appointed Ignitee Digital Solutions for their social media marketing activities that will be used to promote movies under its banner. The...
MUMBAI: Vizeum India, the media arm of Aegis Group, has been named as the media AoR by Lotus Herbals. The natural personal care products company is...
MUMBAI: LG Mobile will spend Rs 400 million for the LG Mobile Army marketing campaign aimed at the cricket World Cup. LG Mobile will conduct...
MUMBAI: Golf player Colin Montgomerie has been announced as the new ambassador for Golfing World, a golf media platform launched by global sports and media company...
MUMBAI: Samsung India has appointed Raj Kumar Rishi as VP, business head for its Audio Visual (AV) business. In this role, Rishi will be responsible...
MUMBAI: The Media Edge (TME), Rediffusion Y&R‘s media planning arm, has appointed Chetan Ahuja as its general manager for Mumbai. This position was previously occupied by...
MUMBAI: Hindustan Unilever (HUL) has consolidated all its OOH (out-of-home) business with Lintas Media Group‘s outdoor arm Aaren Initiatives. Until recently, Unilever’s OOH duties were...
MUMBAI: DDB India, DDB Mudra’s strategic business unit, has appointed Anurag Tandon as VP – account management. Tandon joins DDB India from Rediffusion Y&R, where he...
MUMBAI: Anything that has to do with the Indian Premier League is drawing audience attention. The two-day player auction, telecast fully live on a single television...
MUMBAI: The toughest challenge is to retain people after making the acquisition as they don’t want to be where they have ended up, said the founder...
BANGALORE: Hitachi Home & Life Solutions (India) Ltd (HHLI) will be spending around Rs.500 million this year towards brand building, media, advertising and marketing, reveal company...
MUMBAI: Fox International Channels (FIC) has appointed Liz Dolan as CMO, a post newly created. The announcement was made by FIC president, CEO Hernan Lopez, to...
MUMBAI: Allied Media, the media planning, evaluation and buying arm of Percept, has appointed Navroze Hodiwala as its general manager, strategy. Prior to joining Allied Media,...
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From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
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Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
