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MUMBAI: BBDO India has roped in Varun Mehta as its senior creative director – special projects. Mehta returns to advertising after an 18-month-long sabbatical and will...
MUMBAI: Sudarshan Banerjee, currently VP at Mudra India, will head Ignite Mudra from 1 April 2011. Banerjee will be replacing Chandan Nath who will continue with...
MUMBAI: Medela AG, manufactures products targeted for breast feeding mothers and other medical vacuum solutions, has appointed Vizeum India as its media AOR. The media arm...
MUMBAI: The World Cup is off to a solid start, scoring across the country with a peak TVR of 12.2 as India demolished Bangladesh in the...
MUMBAI: JWT India, the creative agency of Kellogg‘s, has launched a new TV commercial for Kellogg‘s Chocos that features Karisma Kapoor. The new campaign informs mothers...
MUMBAI: The power of television premiere of big movies has once again helped Colors ramp up ratings as it narrowed the gap with Hindi GEC (general...
MUMBAI: The cricket World Cup has made a cautionary statement to Hindi general entertainment channels as it has opened to strong debut ratings. The inaugural World...
MUMBAI: Korea‘s total ad spending has jumped 16.5 per cent to close 2010 with $7.5 billion, up from $7.1 million posted in the earlier year. The...
MUMBAI: RK Swamy Media Group has roped in Tejal Shastri as senior media director of Media Direction. She will report to VP K Satyanarayana. Prior to...
MUMBAI: The Muthoot Group has come on board as the main team Sponsor of the Delhi Daredevils Indian Premier League (IPL) franchise. A number of joint...
MUMBAI: Pepsi has emerged as the most recalled brand advertised (unaided level) after the first Cricket World Cup match, which was played between India and Bangladesh...
MUMBAI: GroupM has joined hands with Quasar to build an integrated digital media agency network. As per the deal, Quasar will align its media units, Quasar...
MUMBAI: The Canadian Tourism Commission (CTC) has asked Akshay Kumar to promote Canada tourism and has appointed him as its ambassador for India. In his new...
MUMBAI: The cricket World Cup and IPL 4.0 are expected to bring big smiles on the faces of consumer electronics companies. In order to cash in...
MUMBAI: Beverage conglomerate Coco-Cola has announced the second season of its ‘Sprite Gully Cricket championship‘ as a prelude to the DLF-Indian Premier League (IPL), which will...
MUMBAI: The Indian cricket team is miles ahead of its competitors ahead of the ICC Cricket World Cup 2011 in terms of buzz. As expected, the...
MUMBAI: The National Basketball Association (NBA) and beverage conglomerate Coca-Cola have announced a new multi-year extension of their longstanding global marketing partnership. The continuing association will...
MUMBAI: Lintas Media Group Bangalore has won the media mandate of Citizen watches. The current size of the account is Rs 250 million, and is expected...
MUMBAI: Health centre chain Talwalkars Better Value Fitness has roped in Carat Media as its media agency and Guava Creative Solutions as its creative partner. Talwalkar‘s...
MUMBAI: Jaypee Group, the infrastructural company, has roped in Mudra India Delhi as its creative agency. The agency will handle the creative duties of the real...
MUMBAI: The downturn in US and Japan has massaged the brand value of Indian banks as 18 of them make it to the Top 500 league....
MUMBAI: Beauty products company Oriflame India has signed Ignitee Digital Solutions as the digital media agency for a period of one year. Ignitee will run a...
MUMBAI: Sakal Media Group has roped in Kajal Malik to head its brand solutions cell. Malik moves from Lintas Media Group where she headed the planning...
MUMBAI: The glamour and glitz of Bollywood is raking in ratings. In its most recent exposure, the Filmfare Awards has given its telecast partner Sony Entertainment...
MUMBAI: Reliance Life Insurance has joined hands with the International Cricket Council (ICC) and Room to Read – a global non-profit organisation committed to promoting literacy...
BANGALORE: Timex Group India (Timex) has ramped up its retail strategy in India, and more specifically in the southern region. Timex announced the opening of the...
BANGALORE: Himalaya Herbal Healthcare (Himalaya) and its creative agency Meridian have decided to tap selected facebook community members for creating awareness about its hand sanitizer ‘Pure...
MUMBAI: Marketers have spent almost $720 million during the past 10 years to endorse their products during the Oscar telecast, according to a report released by...
MUMBAI: PepsiCo‘s mango drink, Slice, is launching a new campaign featuring Katrina Kaif on 19 February. There will be a 40-second long television commercial, which will...
MUMBAI: Radio One and Chennai Live, Chennai’s talk radio station, have joined hands for advertising sales, an arrangement that is spreading across private FM radio operators...
MUMBAI: Starcom Worldwide has been appointed as media partner in India by Swedish beauty products company Oriflame. Starcom’s Delhi office will manage the account. Says Oriflame...
MUMBAI: Soon after the announcement of an ad hike for the Tamil channels, Kalanithi Maran-promoted Sun TV Network said Monday it has decided to up the...
MUMBAI: Japanese Mitsubishi Pencil‘s Uni-ball Pens, marketed by Linc Pen & Plastics in India, has roped in Bollywood actress Katrina Kaif as their brand ambassador. This...
IPL franchise Kings XI Punjab has renewed sponsorship deals with Emirates, Reebok, USL and Wrigley ahead of the fourth season. Emirates, the Dubai-based global airline, continues...
MUMBAI: Samsonite South Asia has decided to continue with Karishma Initiative as its media partner to handle their entire portfolio of brands. The luggage brand made...
MUMBAI: Law & Kenneth has roped in Lerin Zacharia as its vice-president to specifically handle the agency‘s Renault account. Based in Mumbai, Zacharia will work closely...
BANGALORE: Jewellery brand Joyalukkas‘ will be spending over Rs 500 million towards advertisements across major mediums like television, print, outdoor and radio this fiscal, revealed an...
BANGALORE: Castrol India today announced the signing of Australian pace bowler Brett Lee as its global brand ambassador for two years. The speedster’s band ‘White Shoe...
MUMBAI: Sony India has mandated JWT Delhi, to continue as the creative partner of its laptop computers brand, Sony Vaio. The same was confirmed by JWT...
MUMBAI: Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay (ACB) said Thursday that the sixth edition of Goafest will be extended to five...
MUMBAI: Dabur India has divided the creative duties for its various skin brands between Law & Kenneth and Brand David. The mandates were given following...
BANGALORE: Indian IT peripherals and consumer electronics brand Techcom plans to spend Rs 1 billion towards brand building over the next three years, of which it...
MUMBAI: Lintas Media Group (LMG) has restructured its top rung managent. While Sudha Natrajan has been made the CEO of Lintas Media Group, Hemanth Shah has...
MUMBAI: A Bollywood actress once said that “Shah Rukh Khan and sex sells”. On television, however, the Badshah of Bollywood could not attract audiences that sex...
MUMBAI: The world‘s second-largest consumer-goods company should try to acquire Colgate-Palmolive Co, if it wants to increase sales growth in emerging markets and enlarge its personal-care...
MUMBAI: India‘s burgeoning youth population is the core attraction of every marketer. And reshaping the marketing industry is the fact that 65 per cent of the...
NEW DELHI: Bajaj Allianz is one of the few major advertisers on television which has refrained from using a brand ambassador, because it feels the basic...
NEW DELHI: Hyundai expects to spend around Rs 2 billion over the next five years on promoting cricket, which works out to around 25 to 30...
MUMBAI: Catching the signals of a strong rebound in the Indian economy, Sun TV Network has decided to increase its advertising rates just five quarters after...
MUMBAI: Indian agencies will continue to be gobbled by their multinational counterparts, senior executives in the industry said. “The acquisition of Sandeep Goyal‘s stake by Dentsu...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
