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MUMBAI: The cricket World Cup is showing the first signs of softening in ratings compared to its previous edition in 2007, though in terms of reach...
MUMBAI: Royal Enfield is releasing a new ad this week–created and produced by Wieden+Kennedy, Delhi. The film will be released across cinemas, digital channels and other...
MUMBAI: Discovery has announced the appointment of Mehuli Shah as director – advertising sales, West. Shah will be responsible for generating advertising revenue along with planning...
MUMBAI: Kwan, India‘s entertainment and marketing company, has acquired controlling interest in PR agency Eye D Communications for an undisclosed amount. Eye D and Kwan already...
MUMBAI: Like often in the past, Zee TV has been unable to retain its lead over Colors for a second straight week. After one week of...
MUMBAI: Discovery has announced a 12-month sponsorship deal with Nissan Motor in Australia. The partnership, an exclusive in the auto category in Australia, will feature Bear...
MUMBAI: JWT has won the creative duties of the Central Vigilance Commission (CVC) for three years. The size of the account is pegged at Rs 1...
MUMBAI: Following a competitive tender, five agencies have been appointed to the BBC‘s restructured creative services roster. “WInterbrand has been appointed for brand strategy work,...
MUMBAI: Hero Honda Motors, the largest two-wheeler manufacturer, has come on board as the new team sponsor for the Mumbai Indians (MI), the Mumbai franchise of...
MUMBAI: Media Research Users Council (MRUC) has elected Hormusji N Cama as its new vice chairman. He replaces Bharat Kapadia, who had resigned citing personal reasons....
MUMBAI: Digital imaging company Canon is now a global sponsor of the upcoming Copa America Argentina 2011. This marks the first time that Canon will be...
MUMBAI: Samsung has awarded the creative duties of its refrigerator business to Leo Burnett. Industry sources have pegged the account size to be in the region...
MUMBAI: MEC has won the media duties of the daily newspaper Daily News & Analysis (DNA), owned by Diligent Media, a joint venture company of the...
MUMBAI: The GVK-led Mumbai International Airport has appointed TBWA as its creative AoR (agency of record) for the Chhatrapati Shivaji International Airport (CSIA). GVK is...
BANGALORE: Yahoo’s Indian ad network joint venture Tyroo Media and SlideShare today announced an exclusive partnership in the India region. Under this agreement, Tyroo Media will...
MUMBAI: Digital Law & Kenneth has appointed Dinesh Swamy as its creative director. Swamy will report to Anil K Nair, managing partner of agency. Earlier,...
MUMBAI: Consumer electronics company Samsung India has appointed Elkana Ezekiel as its chief marketing officer. In this role, Ezekiel will be heading the corporate marketing function...
MUMBAI: Meridian Bengaluru has roped in Ravikumar C and Manoj Jacob to head its creative function. The duo, who assumed office on 1 March, bring in...
MUMBAI: The cricket World Cup is climbing new heights, taking home record ratings at the early stage of the competition. The cliff-hanger tied match between India...
MUMBAI: Goafest 2011, in alliance with the Indian chapter of International Advertising Association, will host the first ever Olive Crown Awards on 9 April. Aimed at...
MUMBAI: Cheil Worldwide SW Asia has appointed Elvis Sequeira as national creative director. Sequeira will be head of creative for SWA regional office of Cheil and...
MUMBAI: Advertisers are peeved that ESPN Star Sports (ESS) did not inform them about offering an ad clean feed on its high definition (HD) service for...
NEW DELHI: Operational community radio stations have become entitled to empanelment with the Directorate of Advertising and Visual Publicity for getting government advertisements. Following this decision...
MUMBAI: Amrutanjan Health Care has signed an agreement with Siva‘s Soft Drink to buy its soft drink and fruit-based beverages business for Rs 262 million. The...
MUMBAI: Lowe Lintas India has appointed Sabyasachi Mishra as its chief growth officer. Says Lowe Worldwide CEO Michael Wall, “Sabyasachi has a wealth of client and...
MUMBAI: Mobile social network RockeTalk has launched Cricket World Cup contests – ‘Cricket Vidhata’ and ‘Funny Commentator Contest’. In ‘Cricket Vidhata’ users can participate by answering...
MUMBAI: World Wrestling Entertainment (WWE) and Kmart have announced that Kmart will be the exclusive presenting sponsor of all the WWE’s US live events throughout 2011....
MUMBAI: The first 10 World Cup matches have fetched an average TVR of 2.06 compared to a rating of 2.04 in 2007, demonstrating that the current...
MUMBAI: Reliance Brands, a part of Reliance Industries, today announced an exclusive long-term license agreement with designer Steven Madden to launch his fashion-forward range of footwear...
MUMBAI: FMCG company Godrej Consumer Products (GCPL) has relaunched FairGlow soap in a new pack and shape. Godrej FairGlow has launched an activation programme – ‘No...
MUMBAI: Running into the ninth week of 2011, the Hindi general entertainment channel (GEC) space is seeing interesting twists and turns. Even as Star Plus continues...
MUMBAI: Base Batteries has roped in OmnicomMediaGroup (OMD) as its media agency. The overall account stands at Rs 400 million. The mandate was awarded following...
MUMBAI: With the cricket World Cup preceding the Indian Premier League (IPL), Max has decided to up its marketing spend by 30 per cent for...
MUMBAI: Plan B has bagged the creative mandate for MTR‘s upcoming snacking business. The mandate was awarded following a multi-agency pitch. The other agencies were JWT,...
MUMBAI: Windchimes has been handed the social media mandate for the Kochi Indian Premier league (IPL ) team Indi Commandos and will handle the team’s presence...
MUMBAI: PerceptH has roped in Ryan Menezes as its chief creative officer. He moves in from McCann Erickson, where he was executive creative director. Prior...
MUMBAI: Starcom MediaVest Group chief digital officer, north and south Asia and global head of social marketing practice Pushkar Sane has put in his papers. Based...
MUMBAI: Though the 83rd Academy Awards ceremony was watched extensively around the globe, it failed to beat last year’s ratings. In its three-hour presentation, the Oscar...
MUMBAI: Cricket is expected to earn an advertising revenue of Rs 18 billion from its television telecast this year, up from Rs 15 billion in 2010,...
MUMBAI: Scarecrow Communications has roped in Kapil Tammal as its creative director. Prior to this, Tammal was with McCann Erickson Mumbai serving as creative director (art)....
MUMBAI: Marketers have to be accountable for business consequences and not just idea executions, experts in the industry said. “There has to be an analytical correlation....
MUMBAI: Brands need to hold on to consumers through a constant engagement process. Digital conversations are important but not many brands are using it enough. A...
MUMBAI: Disruptive innovations like the Indian Premier League (IPL) can break through a cluttered market, several experts said. Kolkata Knight Riders CEO Venky Mysore noted that...
MUMBAI: Global market research company Synovate has effected changes in China, Hong Kong and Taiwan, promoting two senior executives and roped in a new one. Managing...
MUMBAI: IT services and solutions provider Allied Digital Services has appointed Gaurav Bahirvani as its global chief marketing officer. Bahirvani will report directly to chairman and...
MUMBAI: Euro RSCG has won the creative mandate of Zee Business. The account size, pegged at between Rs 80 to 100 million will have the agency‘s...
MUMBAI: In a curious case, Monique da Silva Moore, global healthcare director in the Boston office of the Publicis Groupe SA, has sued the company for...
MUMBAI: Marketing relies on innovation to keep pace in a fractured world, Mindshare Worldwide CEO Dominic Proctor said here today. Speaking at The Mindsahre Brand Equity...
MUMBAI: Fox International Network is searching for an additional creative partner in India even as it has had an active expansion spell with seven new channels...
MUMBAI: The television trade event MipTV 2011 will present the first Brand of the Year Award (April 5) as part of its two-day Branded Entertainment Summit...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
