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MUMBAI: The Creative ABBY shortlists have been announced for the three categories – film, print and interactive digital advertising. In the print category, 281 entries have...
MUMBAI: Media Contacts India and South Asia regional director Arnab Mitra has quit the agency. Currently serving his notice period, May will be Mitra‘s last month...
MUMBAI: LT Foods, producer of Basmati Rice under the flagship brand of Daawat, has awarded its creative duties to Pickle Lintas. LT Foods didn’t have...
MUMBAI: Euro RSCG India has announced a restructuring of its management team with immediate effect. Euro RSCG Delhi director Sushant Panda has been elevated to the...
MUMBAI: The first 42 World Cup matches have fetched a rating of 2.4 compared to a TVR of 2.01 in the last edition played four years...
MUMBAI: The Marico Group is restructuring its brands basket. As part of its plans to focus on beauty and wellness, the FMCG major has sold its...
MUMBAI: Percept H has roped in Sameer Aasht as VP, Strategy Planning. He replaces Sujay Nanavati who quit the agency in December 2010. Aasht moves in...
MUMBAI: Health and personal care company, Reckitt Benckiser, is launching a campaign to create awareness amongst graduates and people early on in their business careers. The...
MUMBAI: Nike has launched “Bleed Blue Pledge”, a 60-second new television commercial created by JWT Bangalore. The teaser made its premiere on Nike’s Cricket Facebook page...
MUMBAI: Berkshire India, the majority owned subsidiary of Berkshire Hathaway, has selected Metal Communications as its brand building and marketing communications partner. Metal will help Berkshire...
MUMBAI: Unilever, the consumer goods firm that owns brands such as Dove, Lipton and Hellmann‘s, has entered into an agreement to sell the global soap maker...
BANGALORE: With the launch of a new range of laptops and desktop computers based on the 2nd generation Intel core processors, Lenovo India has become one...
MUMBAI: The first 40 matches of the cricket World Cup have deliveered a TVR of 2.07 compared to 1.95 for the same period in 2007. Of...
MUMBAI: Bates 141 India Chief Strategy Officer Dheeraj Sinha has been promoted as Regional Planning Director. He will continue to work out of the Mumbai office...
MUMBAI: Ignitee Sports, the sports marketing arm of Ignitee Digital Solutions, has signed an annual contract with Maxx Mobile to handle its sports management for the...
MUMBAI: Publicis Groupe has decided to acquire a majority stake in Mumbai-based healthcare advertising agency, Watermelon Healthcare Communications. On completion of the transaction, Watermelon will become...
MUMBAI: A month before he could complete five years of his service at Euro RSCG India, former executive creative director Nilesh Vaidya has quit the organization...
MUMBAI: Total ad expenditure increased 6.5 per cent in 2010 and finished at $131.1 billion, according to data released by Kantar Media which provides strategic advertising...
MUMBAI: Colgate-Palmolive India, the market leader in oral care, today launched a new “Ask the Dentist” campaign for its flagship brand, Colgate Dental Cream. Developed by...
MUMBAI: Food and beverage company, PepsiCo India, has appointed actor Sharman Joshi as brand ambassador for its natural lemon flavoured drink, 7Up. The brand has also...
MUMBAI: Grey’s executive creative director Rohit Malkani and creative director Bhavesh Kosambia have been appointed onthe Jury Panel for the New York Festival International Advertising Awards...
MUMBAI: The English movie channel genre is sized at Rs 3.25 billion and is expected to grow at 20-25 per cent due to the entry of...
MUMBAI: The cricket World Cup has delivered an average TVR of 2.41 across six Metros, an improvement compared to 2.12 for the same period in 2007....
BANGALORE: Yahoo’s joint venture and horizontal ad network, Tyroo Media, has announced a few additions in their Sales and Performance team as a part of expansion...
MUMBAI: The print media is in serious trouble. For the first time ever in history, more people have said that they got their news from the...
MUMBAI: McCann Erickson has roped in Alok Lall as executive director McCann Worldgroup to replace Debashis Paul, who moves on to head the newly formed outfit...
MUMBAI: The India-South Africa encounter attracted 81 million viewers and the peak TVR stood at 21.33. The match fetched a rating of 10.11, according to data...
MUMBAI: BBH (Bartle Bogle Hegarty) India has appointed Paul Ward as its managing partner. The position has been lying vacant since Priti Nair left a few...
MUMBAI: Lenovo India has appointed Shailendra Katyal as the its marketing head. Based out of Lenovo‘s Bangalore head office in Bangalore, Katyal will be responsible for...
MUMBAI: Digital Direction, part of the R K Swamy Media Group has appointed Vishal Singh as its General Manager. He will report to R K Swamy...
MUMBAI: Publicis Groupe’s MSLGroup has launched MSLGroup Creative+, a global design and creative services unit in India. Hanmer CEO and MSLGroup India board member Jaideep Shergill...
MUMBAI: Grey Bangalore has conceptualised a new television commercial for Bharti AXA General Insurance Company. According to Grey, the new TVC brings humour to serious insurance...
MUMBAI: Multi Screen Media’s Hindi comedy entertainment channel Sab has awarded its creative duties to Saints & Warriors after a multi-agency pitch. Sab claims that 15...
MUMBAI: Scarecrow Communications has won the creative duties of five brands belonging to Rupa, the knitwear company. The mandate was awarded following a multi-agency pitch. The...
MUMBAI: Dainik Jagran and The Times of India have retained their stature as the most read publications in the Hindi and English language dailies, according to...
MUMBAI: Cable & Satellite (C&S) and Internet are two sectors which are seeing robust growth in reach compared to the sequential quarter, whereas radio is continuously...
MUMBAI: Kalanithi Maran-promoted Sun TV Network will be upping ad rates for its Malayalam and Kannada language channels from 1 April, in tune with its other...
MUMBAI: MediaCom has won the Rs 300 million MakeMyTrip.com media business following a multi-agency pitch. The business moves from the previous agency Starcom, which had been...
MUMBAI: Big Street, a subsidiary of Reliance Broadcast Network operating in the media aggregation space, has signed its first client – The Radisson Hotel and Country...
MUMBAI: Marketers’ strategy to deal with inflation through promos, pack sizes and price discounts has kept the consumer’s spending on fast moving consumer goods stimulated, according...
MUMBAI: NDTV Ltd. has decided not to renew its ad sales contract with Raj Nayak-promoted Aidem Ventures from 1 April, according to sources familiar with the...
MUMBAI: The World Cup match between India and Ireland got a TVR of 9.8, according to data from Tam Sports (C&S 4+ six Metros). The match...
MUMBAI: The cricket World Cup is eating into the share of the other popular genres including the Hindi general entertainment channels, reinforcing the mass reach that...
MUMBAI: Star Movies will double its marketing spend this year as it shifts to a digital and on-air focus while retaining selective off air activities. In...
MUMBAI: PromaxBDA, the global association for marketing, promotion and design professionals working in the entertainment industry, has announced that former US VP Al Gore who is...
MUMBAI: With the World Cup in full swing, Base Batteries has charged up the tempo by announcing a sponsorship agreement with Cricket Canada. During the World...
MUMBAI: Alchemist, the talent solutions company led by former Percept Talent Management CEO Manish Porwal, launched its Delhi (NCR) office last week with communications expert Nandini...
MUMBAI: Volkswagen has launched a special edition of its popular model, the Vento, coinciding with Season four and five of the Indian Premier League (IPL). The...
MUMBAI: CNN is banking on India to boost its ad revenue this year as the international news outfit hunts for fast-growing economies in a downturn environment....
MUMBAI: Neo Sports has roped in a clutch of sponsors for the All England Badminton Championship. The sponsors are Perfetti, Adidas, Vodafone and Tata DoCoMo e-connect,...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
