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MUMBAI: Nestle India has appointed Scarecrow Communications as creative consultant for one of their soon-to-be launched brands. The company and the agency have denied revealing any...
MUMBAI: MTV India has decided to hike its ad rates even as it has readied international format show launches, something the youth-music genre has found it...
MUMBAI: Global custom market research firm Synovate has announced the global launch of its BrandLife solution, a research technique that allows respondents to utilise images instead...
MUMBAI: Zenithoptimedia has revised the ad spend growth forecast down from 4.6 per cent to 4.2 per cent due to the turmoil in Middle East and...
MUMBAI: Star India has appointed Gayatri Yadav as its marketing director. Yadav has joined Star from today. She was earlier with General Mills where she was...
MUMBAI: Creativeland Asia has roped in Roy Menezes as creative director of its digital operations. Menezes moves in from Rediffusion–Wunderman, the digital and direct communications arm...
MUMBAI: Cadbury India, a part of Kraft Foods, has launched its first marketing campaign in India for its global power brand, Tang. The spot is developed...
MUMBAI: Social media agency, Windchimes Communications, has been roped in by Yardley London to consult the cosmetic brand as it forays into social media. Yardley is...
MUMBAI: Quadrant Communications has bagged the creative duties of real estate developers Paranjape Schemes. According to market sources, the account size is pegged at Rs 40-50...
MUMBAI: MediaCom has appointed Niti Kumar as national director-new business and insights. She will be based in Delhi. In her last stint, Kumar was head of...
MUMBAI:Havas Media’s flagship brand, MPG India, has bagged the media planning and buying business of Clarks Future Footwear, following a multi-agency pitch process. According to market...
BANGALORE: Unilever’s detergent brand Surf Excel has partnered with the Star Network’s Tamil offering to create a one hour television show–‘Surf Excel Little Big Film Makers’...
MUMBAI: India will emerge as the fifth-fastest growing advertising economy in the world by 2013, as developed markets are still recovering from the tremors of a...
MUMBAI: Looks like the World Cup hangover does not exist for the Indian cricket fan who just wants more. The fourth edition of the Indian Premier...
MUMBAI: MTV India has decided to up its advertising rates even as it beefs up its programming lineup with international format shows. For the new big-ticket...
MUMBAI: Facing bouncers and googlies from the cricket World Cup, India‘s Hindi general entertainment channels (GECs) have regained their old order in the television audience graph...
MUMBAI: Jewellery brand, Tanishq, has associated with movie-stars Amitabh Bachchan and Jaya Bachchan for their forthcoming diamond campaign. The campaign that is scheduled to go on...
MUMBAI: Law & Kenneth has conceptualised its first television commercial (TVC) for Tata AIG General Insurance. Law & Kenneth CEO and managing partner Anil Nair said...
MUMBAI: Dentsu India executive vice-chairman and chief creative officer Gullu Sen has put in his papers. He is currently serving his notice period. Sen had joined...
MUMBAI:Scarecrow Communications has roped in Anindya Banerjee to head its creative function in Delhi as executive creative director. Until now, the agency’s Delhi clients such as...
MUMBAI: MTV India, the youth destination, is reviving its iconic property – the Youth Marketing Forum. The company has also got Virgin Mobiles as the presenting...
MUMBAI:New IPL entrant Pune Warriors received a shot in the arm with India‘s third largest two wheeler manufacturer, TVS Motor Company, leading as team sponsors. The...
MUMBAI:Targeted Marketing Solutions (TMS) has acquired the rights to sell airtime and sponsorship of ITV‘s coverage of the IPL in the UK. With India winning the...
MUMBAI: Ketchum, Omnicom Group’s public relations unit, has acquired a majority stake in Indian communications agency, Sampark PR. Bela Rajan and NS Rajan, who founded Sampark...
BANGALORE: Regional amusement park player Wonderla Holidays plans to increase its mass media communication spends to Rs 90 million this year, up from the Rs 50...
MUMBAI:Mudra Max has appointed Anwesh Bose as its branch head for North and East. Prior to this appointment he was with the Dentsu India Group as...
MUMBAI: Rediffusion Y&R has promoted Gautam Talwar as its chief strategy officer He takes over as head of the strategic planning function from Arvind Mohan who...
VARCA: The biggest revolution is happening in mobile commerce, said Wunderman chairman and chief executive officer Daniel Morel. Adding leverage to his thought, he said: “In...
VARCA: BBH worldwide creative director Sir John Hegarty‘s session at Goafest 2011 witnessed the highest turnout. In his presentation termed ‘Super Bowl to Super Social‘, Hegarty...
MUMBAI: Bicycle manufacturer, Hero Cycles, announces a strategic tie-up with Sports Division- Pantaloon Retail India Limited, part of Future Group, to market and sell their new...
MUMBAI: Lowe Lintas India has elevated its chief operating officer, Fali Vakeel, to vice chairman. Vakeel will continue to be based in Mumbai and his new...
MUMBAI: As India‘s cricket board is trying to clean up its biggestcricket-entertainment property, there are still questions looming over the business model of the Indian Premier...
MUMBAI: Direct response marketing company, Guthy-Renker, has roped in OMD as its media agency-on-record (AOR) for digital and print Media. OMD India MD Jasmin Sohrabji said, “We...
The Indian Premier League (IPL) has seen an erosion in brand value due to governance issues. Two franchises got termination notice from India‘s cricket board but...
BANGALORE: The Dentsu India Group announced today the appointment of Titus Upputuru as executive creative director, Dentsu Marcom. In his new role, Titus will lead the...
VARCA: If the advertising industry is Formula 1, Ogilvy & Mather is Michael Schumacher. At least that is how it looked at the end of the...
VARCA: Brands need to maintain continuity in their communications as consumers don’t like changing their minds. “It takes an effort for the customers to change their...
MUMBAI: Max New York Life Insurance has associated with Pune Warriors India as principal sponsor and official team partner for the IPL Season 4. Speaking on...
VARCA: Advertisers need to wake up to the new mantra: Community engagement. In today‘s age and time, consumers don‘t really need advertising; they crave for education,...
VARCA: The task of brand managers is to create cultural movements while the concept of USP is not relevant anymore, industry thinkers said. While addressing the...
VARCA: Maxus has done it again, clinching the maximum number of metals this year. The WPP agency has emerged as a clear winner at the Media...
VARCA: Advertising agencies should cut costs and invest in technology, experts at the Goafest 2011 summit said. Cutting costs and employing technologies that can save recurring...
VARCA: Advertising industry is growing world over except in North America and India is a star among the emerging markets, said Leo Burnett chairman and chief...
MUMBAI: Kingfisher Airlines will again be the Official Umpire Partner for the upcoming DLF Indian Premier League (IPL) 2011 season. In making this announcement, the DLF...
VARCA: Agencies should be ready with leaner structures, have a strategy for new media and retain their talent pool as they compete in the new decade...
VARCA: A common emotion runs through the agencies: Better remuneration. Almost every speaker at ”The Advertising Conclave–‘Preparing the profession for the new decade’ implied that the...
BANGALORE: Continuing its partnership for the fourth consecutive season of Indian Premier League, 92.7 Big FM Hyderabad has been appointed as the official radio partners for...
BANGALORE: Tata Teleservices Ltd (TTSL) mobile GSM brand Tata Docomo (Docomo) announced Bollywood actor Ranbir Kapoor as its brand ambassador. Docomo’s new campaign ‘Make it simple,...
MUMBAI: IPL franchise Kings XI Punjab has roped in five new partners. Pearl Group and Flying Machine are Official Team Partners, Carlsberg is the Exceptional Team...
MUMBAI: Linc Pens, one of the leading pen brands of the country, has inked sponsorship deals with three teams for the current season of the Indian...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
