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MUMBAI: English movie channel Pix started its ‘Movie Club‘ brand building initiative eight months back. The aim was to build a connect with college students by...
MUMBAI: C has said that PepsiCo chairperson and CEO Indra Nooyi will be the Keynote Speaker at the Congress to be held in New Delhi from...
MUMBAI: Publicis, the world‘s number three advertising group, has agreed to acquire U.S.-based Rosetta Marketing Group for at least $575 million to enhance its digital and...
MUMBAI: Law & Kenneth (L&K), an independent brand communications agency, has bagged the creative duties of state-run oil firm, Bharat Petroleum Corporation (BPCL), along with the...
Mumbai: Madison Media has appointed Sushma Jhaveri as COO of Madison Media Infinity. Jhaveri moves in from Carat Media, where she was senior VP. She will...
MUMBAI: Carat Media has won the media planning and buying duties of recruitment services brand ABC Consultants. ABC will conduct an identity revival exercise and plans...
MUMBAI: Saatchi & Saatchi has bagged the creative duties of automobile manufacturer, Škoda Auto India, a fully owned subsidiary of Skoda Auto a.s., Czech Republic (Volkswagen...
MUMBAI: Leo Burnett, Mumbai, has created a new television commercial featuring John and Bipasha, for Proctor & Gamble’s hair colour brand – Wella Kolestint. According to...
MUMBAI: ZenithOptimedia, the global media services agency from the Publicis group, has won the media duties of Honda Siel Cars India, a joint venture between Honda...
MUMBAI: Telecom giant Airtel has christened its redesigned logo as ‘Wave‘. Wave is crowd sourced and has been chosen after a six month long excercise. Airtel...
MUMBAI: Bangalore-based agency, ThoughtBox, has bagged the media duties of sleep comfort products manufacturers, PEPS Industries. The account size is estimated to be around Rs 60...
MUMBAI: Leo Burnett, Mumbai, has been appointed as the creative agency on record (AOR) for Asia Motor Works (AMW), the truck manufacturing company in India. The...
MUMBAI: India‘s largest private bank, ICICI, appeared for a second consecutive year in the BrandZ Top 100 ranking, at No. 53, with a brand value of...
MUMBAI: Triton Ahmedabad has created three spots for Vadilal to make the brand more youthful and popularise ice cream eating. Pegged at Rs 25 billion, the...
MUMBAI: Cheil Worldwide SW Asia has unveiled two new television commercials for Samsung smartphones — Galaxy Ace and Galaxy Pro. The two spots showcase people using...
MUMBAI: Rediffusion – Y & R has won the creative mandate of Kolkata based consumer product giant Emami for its two flagship brands – BoroPlus and...
MUMBAI: The average TVR for the fourth edition of the Indian Premier League (IPL) has fallen to 3.94 for the first 49 matches, according to data...
MUMBAI: Luggage maker, Samsonite, has unveiled its new campaign — step out — simultaneously worldwide. Also for the first time, Samsonite has done away with the...
MUMBAI: The Asian Marketing Effectiveness Festival in Shanghai aims to offer delegates an extensive and topical two-day content programme, followed by an awards gala dinner which...
MUMBAI: Apple has emerged as the most valuable brand in the world, ending the four-year reign of Google at the top of the table, says the...
MUMBAI: Dilip Marathe has been appointed as creative head – art at Rediffusion – Y & R, Mumbai. Marathe moves in from Publicis Ambience and will...
MUMBAI: Cheil Worldwide SW Asia has beefed up its Interactive team in India. Chandrashekhar B Mhaskar has joined as general manager, Interactive, while Manav Narula has...
MUMBAI: The National Payments Corporation of India (NPCI), charged with the mandate to create a new Indian payment system, has chosen R K Swamy BBDO to...
MUMBAI: Real estate company, Runwal Group, has unveiled a new logo and philosophy for the brand to strengthen its relationship with customers. The new look will...
In a rapidly changing business environment where brands need to be constantly rejuvenated, it is not only important to analyse but also interpret data from a...
MUMBAI: For broadcasters who are clamouring for increase in advertising rates, there is a piece of good news. Hindustan Unilever, the largest ad spender in the...
MUMBAI: P9 Integrated, the 360 degree entertainment marketing company of Percept Ltd, has created co-branded association for Tata Photon with Fast and Furious 5, the latest...
MUMBAI: The Walt Disney Company (India) has appointed Avinash Pant as executive director, marketing. Pant will report in to Walt Disney Company (India) MD Mahesh Samat....
MUMBAI: Leo Burnett has roped in Rajesh Mani as executive creative director at its Mumbai office. Mani moves in from Ogilvy and has 12 years of...
MUMBAI:Jishnu Sen has been promoted as the president and CEO of Grey Group India. In his new role, Sen will continue to report to Grey Group...
MUMBAI:Mudra West has won the creative duties of Worldwide Media‘s (WWM) BBC Top Gear magazine. This will be Mudra‘s fourth win of a brand from the...
MUMBAI: Reliance Broadcast Network (RBNL) has announced key appointments in its sales team. The company has appointed Gargi Kaul as national sales head, television and Soumen...
MUMBAI: Cheil Worldwide SW Asia has released a new 30-second television commercial for the Samsung Hero 3G enabled handset. The ad aims to change the perception...
MUMBAI: 3net, the 3D network from Sony, Discovery and Imax in the US, has announced strategic launch partnerships with Xpand 3D and Sony Electronics. The multi-year...
MUMBAI: Footwear manufacturers and marketers, Skechers, has launched a new shape-ups spot featuring model and actress Kim Kardashian and her mother, reality show star and entrepreneur...
MUMBAI: Sanjiv Goenka, younger son of Rama Prasad Goenka, is creating a new corporate identity for his share of the RPG Group and has assigned the...
MUMBAI: Lintas Media Group, Kolkata has won the media duties of Bengal Shriram Hi-Tech City and Srei Infrastructure. Also, National Jute Board has reappointed Lowe Lintas,...
MUMBAI:Govind Rubber has appointed Ignite Mudra as its strategic branding partner. The long-term partnership is to pursue GRL‘s growth ambitions in the bicycle tyres and allied...
MUMBAI: Three Indian agencies have made it to the final list of Clio Awards this year, with McCann Worldgroup getting the maximum three shortlists. The other...
MUMBAI: The Advertising Club Bangalore, a body that conducts annual Big Bang Awards for excellence in communication and media, has introduced three new categories – Mobiles,...
MUMBAI: Digital media network, Komli Media, has agreed with global performance marketing company, Efficient Frontier, to partner in India for their search engine marketing services. This...
MUMBAI: Rediffusion – Y&R has further strengthened its creative team in Mumbai by hiring Parag Shahane as creative head – art department. Shahane will report to...
MUMBAI: For the first time in nearly 20 years, the number of homes in the US with television sets has dropped. US media research company Nielsen...
MUMBAI: After a three-week lull, the top three channels in the Hindi general entertainment genre have seen a boost in their viewership despite the Indian Premier...
MUMBAI: The ratings for the Indian Premier League (IPL) 4 continue to drop, indicating the impact the World Cup could have had on the cricketing property...
MUMBAI: Actress Dia Mirza has been named the brand ambassador of Britain-based personal care products retailer The Body Shop. This is the first time the beauty...
MUMBAI: Publicis Capital has appointed Lavanya Anirudh Verma as its vice-president. Based in Delhi, Verma will report to Publicis Capital Delhi executive vice-president and branch head...
MUMBAI: Brandscapes Worldwide, a global marketing consulting company, has announced the launch of a new global discipline that has been crafted to provide profitable growth strategies...
MUMBAI: Communications services group WPP and IMG Worldwide, the global sports, fashion and media company, have announced a worldwide partnership to collaborate in offering consumer products...
MUMBAI: The Media Research Users’ Council (MRUC) and the Market Research Society of India (MRSI) have unveiled a new Socio-Economic Classification (SEC) system. The new system...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
