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MUMBAI: Mindshare, GroupM’s media agency, has won the media AOR duties for PepsiCo and Tata Global Beverages’ JV NourishCo. NourishCo provides “healthier hydration solutions” across urban...
MUMBAI: Sikka Group has appointed Ignite Mudra to handle its real estate company‘s corporate identity revamp and also handle its creative duties. The agency‘s mandate includes...
MUMBAI: Starcom MediaVest Group (SMG) India has promoted its three general managers — Dinesh Rathore, Narendra Alambara and Sriram Sharma to the post of VP. In...
MUMBAI: MPG India, a flagship brand of Havas Media, has been appointed the media AOR of real estate company Vaswani Group. The account, worth upwards of...
MUMBAI: Star Plus, the leader among the Hindi general entertainment channels (GECs), saw a mighty fall in its ratings for the week ended 11 June, resulting...
MUMBAI: Indian actor Amitabh Bachchan has returned as the brand ambassador of Luxor Writing Instruments‘s Parker brand after a gap of two years. Bachchan, who endorsed...
MUMBAI: Television format creator and dstributor, Endemol, has secured a international licensing deal for the leading German kids brand Lillebi. Created by German artist Steinbeck and...
MUMBAI: Bates 141 has relocated its top creative person as it presses the accelerator to race past its 20 per cent growth in India. Bates 141...
MUMBAI: Sony Entertainment Television (Set) is kicking off the second phase of the marketing campaign for its upcoming show Kaun banega Crorepati (KBC) 2011 on 15...
MUMBAI: Starcom MediaVest Group’s Starcom Worldwide has won the media duties of BIBA Apparels. The account will be handled out of the agency’s Delhi office. ...
MUMBAI: FMCG company, CainKare, has recently handed over the project to relaunch Chik shampoo and launch Spinz hair colour brand to Contract Advertising. The WPP-agency was...
MUMBAI: Entertainment marketing firm, Go Fish Entertainment, has roped in Indian actor, John Abraham, as the brand ambassador for Philips. Abraham will endorse the electronics company‘s...
MUMBAI: The Benetton Group has consolidated its management and creative structure with the appointment of You Nguyen, United Colors of Benetton’s new chief merchandising officer and...
MUMBAI: English movie channel WB has posted a 56 per cent ad revenue growth in the first quarter of this year compared to the year-ago period,...
MUMBAI: US broadcaster Fox, Syco Television and FremantleMedia North America have announced Chevrolet as the official automotive sponsor of ‘The X Factor’. The show debuts later...
MUMBAI: UK media watchdog Ofcom has launched a review into the UK’s TV advertising trading market. The review will establish whether the way TV advertising is...
NEW DELHI: Bacardi India, a subsidiary of Bacardi Limited, has announced a global campaign called ‘Bacardi Together‘. The brand, which is positioned as bringing people together...
MUMBAI: Saatchi & Saatchi unveils its first campaign for Skoda to mark the beginning of the car brand‘s 10th Anniversary celebrations. The 20-second television commercial shows...
NEW DELHI: Actress Malaika Arora Khan launched the second edition of the Taiwan Excellence Campaign in India by displaying her Excellence ICT Kit. The campaign has...
MUMBAI: Lintas Media Group (LMG) Kolkata has won Eveready Industries‘ Rs 200-250 million worth media account. The mandate was awarded following a multi-agency pitch. LMG COO...
MUMBAI: World Wrestling Entertainment (WWE) announced today that Dream Theatre has been appointed as a licensing agent in India for WWE. Dream Theatre has secured licensees...
MUMBAI: MVL Mobiles has appointed Scarecrow Communications as its communication consultant for upcoming products across India. Dentsu Marcom was the incumbent agency on the account that...
MUMBAI: Lilliput, the kidswear brand, has launched a new campaign created by Focus Circle Brands. According to the ad agency, the campaign is about understanding kids...
MUMBAI: Mudra Max has appointed Samir Khanna as the media head — west. Prior to this appointment, Khanna was in-charge of Mumbai clients for Mudra India....
MUMBAI: ZenithOptimedia has won the Rs 1 billion worth Toshiba corporate branding account after a multi-agency pitch that also involved agencies such as Madison Media, Dentsu...
MUMBAI: Khatron Ke Khiladi – Torchaar (KKK4) has emerged as the winner in a closely fought battle of reality shows that have flooded the Hindi general...
MUMBAI: Advertising agencies in India, which have not built scale, are in danger of being badly bruised from a new rule that comes into force from...
MUMBAI: Sony Ericsson has announced that world number one women tennis player, Caroline Wozniacki, has renewed and extended her role as a global Sony Ericsson brand...
MUMBAI: Media research and consulting firm Ormax Media has launched YoBuzz!, a new weekly tracking tool to measure the awareness of reality shows amongst youth channel...
MUMBAI: Mudra West, an SBU of Mudra India, has appointed Amit Kekre as head, planning. Kekre will oversee the planning function of some of the agency‘s...
MUMBAI: Dentsu India is filling up the top-rung as it prepares for life after the exit of its high-profile local joint venture partner Sandeep Goyal. Rohit...
MUMBAI: AdAsia 2011 has said that David Droga, Dr Ram Charan and Rishad Tobaccowala will be the key speakers for the congress to be held in...
MUMBAI: Network18’s experiential marketing and events company, E18, has appointed Navneeth Mohan as its senior vice president. Mohan will take charge on 8 June. He...
MUMBAI: The year marks the coming together of two FMCG giants, PepsiCo India and Hindustan Unilever Limited (HUL). They announced the launch of Lipton Ice Tea...
BANGALORE: Maxus, Stark Communications and Tanishq walked away with the Big Bang award for the Media Agency of the Year, Big Bang award for the Ad...
MUMBAI: Publicis Groupe’s Saatchi & Saatchi India has roped in three Rediffusion Y & R executives in the last three months. Saatchi & Saatchi today announced...
MUMBAI:Ignite Mudra has won the creative duties of Vasu Healthcare’s Trichup brand of hair care products. The mandate was given without any official pitch process and...
MUMBAI: Colors is targeting a revenue of Rs 600 million from its flagship reality show Fear Factor Khataron Ke Khiladi – Torchaar,according to sources. Even as...
MUMBAI: Percept Media, the media planning, buying and evaluation arm of Percept Limited, has entered into an alliance with Pointlogic, which is an integrated marketing communications...
MUMBAI: Marico has handed out creative duties of its two hair care brands, Hair & Care and Silk & Shine, to BBH India.The two brands were...
MUMBAI: Havas Media’s flagship brand, MPG India, has promoted Mohit Joshi as the managing partner for India. The agency has also appointed Gautam Rajagopal as vice...
MUMBAI: TBWA India has won the creative mandate for the newspaper brand, the New Indian Express – a part of the Chennai-based Express Publications (Madurai). The...
MUMBAI: Dell India has consolidated its digital media business with its offline media initiatives and has aligned with its global media partner, MediaCom. MediaCom has been...
MUMBAI: Leo Burnett Worldwide’s integrated marketing services arm, Arc Worldwide, has won the digital creative mandate of online tax filing company, TaxSpanner. The business will be...
MUMBAI: The sportswear and fitness brand, Reebok, has joined hands with Disney Consumer Products to launch apparels based on Disney’s popular franchise The Pirates of the...
MUMBAI: Stem cell storage bank, Cryo-Save India, has appointed Mandira Bedi as their official brand ambassador. Bedi is expected to be involved in various strategic communication...
MUMBAI: Saatchi & Saatchi has bagged the creative duties for the leader in free classifieds worldwide – OLX. Catering to an audience in one of the...
MUMBAI: Digital network platform, Komli Media, has acquired a digital media company, Aktiv Digital. Aktiv is an online media sales venture with a presence in Singapore...
MUMBAI: Marketers need to know where consumers are spending their time in order to best engage them, states a new report entitled ‘Living with the Internet...
MUMBAI: In victory, Dhoni‘s ‘Men in Blue‘ proved to be much more popular than his IPL franchise. While the cricket World Cup final notched up a...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
