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MUMBAI: Colors, which had dropped ratings to stand dangerously close to Zee TV, has now widened the gap as it gained 33 GRPs (gross rating points)...
MUMBAI: WPP, the world’s largest marketing group by sales, has created a unit for buying digital media to combine its data and technology resources with the...
MUMBAI: Rediffusion – Y&R has appointed Indrajeet Mookerjee as branch head of Rediffusion – Y&R, Bangalore. Mookerjee moves in from Ogilvy & Mather, Bangalore, where he...
MUMBAI: Arnab Mitra has been appointed as the national director – Digital at Starcom MediaVest Group (SMG) India. Mitra will report to SMG India CEO Mallikarjunadas...
NEW DELHI: The government has asked the Indian Broadcasting Foundation (IBF) and the News Broadcasting Association (NBA) to finalise within three weeks their strategy relating to...
MUMBAI: Consumer co-creation lifestyle brand, Inkfruit, has designed a new brand identity and tossed a new tagline, “be interesting”. The new logo has been designed by...
MUMBAI: Nagpur-based agency, L’amour (love) Advertising, has won three creative accounts in the last three months. The agency now handles Maruti India account in the West...
MUMBAI: US kids broadcaster Cartoon Network Enterprises (CNE) and Threadless, a design company, have unveiled plans for a first-ever Adventure Time design challenge. a Up and...
MUMBAI: A combination of several factors, including lack of big names, has resulted in a weak ratings performance for the current India versus West Indies cricket...
MUMBAI: Salt Brand Solutions has won the creative duties of Marico‘s Kaya Skin Clinic. Kaya Skin Clinic is looking at making the brand relevant to a...
MUMBAI: Madison Media has appointed Rajdeep Bhattacharyya as director for Delhi‘s digital operations. In his current role Rajdeep will oversee the agency‘s digital operations in Delhi...
MUMBAI: India landed up with two more gold on the last day of Cannes Lions, taking its final score to 24 metals that included four gold...
MUMBAI: ESPN Star Sports (ESS) has the potential to rake in Rs 1.5 billion as advertising revenue from the upcoming India-England cricket series, according to a...
MUMBAI: They might not have won many metals at Cannes Lions 2011 but if a new index is to be believed, Ogilvy & Mather Mumbai and...
MUMBAI: FMCG behemoth Unilever is shifting its organisational focus to emerging markets to better anticipate the needs of a growing but “ever more demanding” class of...
MUMBAI: IMG Worldwide, the global sports, fashion and media company, has been selected by Uefa as the official sales agent for the Uefa Euro 2012 hospitality...
MUMBAI: India has got its first nomination in the Film Craft Lions category that was introduced last year. Ogilvy & Mather has become the first Indian...
MUMBAI: BBDO India has made it to the shortlist of the newly introduced Creative Effectiveness Lions category at the 58th Cannes Lions International Festival of Creativity...
MUMBAI: ZenithOptimedia India has won the media duties of free online classifieds company, OLX. The business is pegged at Rs 100-120 million. The mandate was awarded...
MUMBAI: Hindustan Unilever’s Mukesh Pawar and ITC Kolkata’s Tanmay Prusty are representing India in the second annual Young Marketers Competition at the 58th Cannes Lions International...
MUMBAI: Two Indian campaigns have been shortlisted in the Film Lions category. JWT India has got its first nomination at the 58th International festival of Creativity....
MUMBAI: Ignitee Digital Solutions has bagged the online marketing duties of Star Health Insurance. The agency will conceptualise online campaigns for Star Health Insurance, which offers...
MUMBAI: Hakuhodo Percept‘s integrated brand development wing, IBD India, has appointed Akash Sharma as creative director for the Delhi office. Sharma will be responsible for driving...
MUMBAI: ZenithOptimedia has won the media duties of Advanced Micro Devices (AMD) India, which designs microprocessors, fusion SoCs, graphics and media solutions. The mandate was awarded...
MUMBAI: Leo Burnett has unveiled, a new interactive ad unit for Facebook at the Cannes Lions International Festival of Creativity. Facebook’s Global Marketing Solutions’ VP Carolyn...
MUMBAI: Google is planning to buy more companies to accelerate its presence in the sprawling online display ad sector. Speaking to a group of reporters at...
MUMBAI: India’s gold winning continued at the Cannes Lions Festival. The second gold came in the design category with Delhi-based Out of the Box winning it...
MUMBAI: Hrithik Roshan shines on Indian television but not as much as the other Bollywood stars have done. And while his debut performance on flagship Hindi...
MUMBAI: Sab, the Hindi general entertainment channel from the Multi Screen Media (MSM) stable, has awarded its media duties to MediaVest Worldwide after a multi-agency pitch....
MUMBAI: The Cyber jinx has followed Indian agencies into the new decade. Barring the first year, when Lions were given out for online advertising and promotions,...
MUMBAI: Lodestar UM wins the first Gold metal for India at Cannes Lions 2011. The agency turned triumphant for its campaign ‘The world’s first newspaper on...
MUMBAI:Starcom MediaVest Group has appointed Raghav Subramanian as the national director – insights and research. Subramanian takes charge on 1 July and will be based in...
MUMBAI: Lalit Modi’s tweets have brought life into the Indian Cricket League (ICL), the original but defunct T20 format league floated by Subhash Chandra. Post Modi’s...
MUMBAI: Advertising industry watchdog, Advertising Standards Council of India (ASCI), has said that it will discuss the issue ‘‘obscene‘‘ and ‘‘indecent‘‘ deodorant ads at its meeting...
MUMBAI: IT giant Infosys is the lead brand in India while salt-to-software conglomerate Tata occupies the second spot, according to a survey. In fact, seven out...
MUMBAI: The Cannes Lions International Festival of Creativity has announced the second set of nominations in the categories of Outdoor, Media, Radio, Press, Cyber and Design....
MUMBAI: India begins it winning account in Cannes, but is yet to reap a gold metal. Among the first bag of winners in three categories at...
MUMBAI: Media research and consulting firm Ormax Media aims at doubling its revenues in FY‘12 as it looks at the regional markets and plans to launch...
MUMBAI: The outdoor advertising industry is not growing at a pace it should, said Bates 141 Asia regional executive creative director and Indian chairman Sonal Dabral...
MUMBAI: The Walt Disney Company‘s Disney Consumer Products has launched new merchandise for its various properties including, Disney.Pixar Cars 2, Mickey and friends and Winnie the...
MUMBAI: The Indians innings at the weeklong advertising event has seen an upright start. There are seven Indian nominations in the promos and activations category –...
MUMBAI: Social media agency, Social Wavelength, has been appointed by manufacturers and exporters of diamond jewelry, Kama Schachter, to manage its social media marketing activities. Kama...
MUMBAI: India’s biggest television media company, Zee Entertainment Enterprises Ltd (Zeel), is turning “cool”, in a major rebranding exercise that aims to reflect the progressive outlook...
MUMBAI:The biggest monster for the Hindi general entertainment channels – Indian Premier League (IPL) – has been tamed this year. One may call it overdose of...
MUMBAI: Pratiyogita Darpan, India Today and Vanitha are undisputed leaders in the Hindi, English and regional magazine segments, according to the IRS (Indian Readership Survey) first-quarter...
MUMBAI: Year-to-year royalties generated from the sale of licensed merchandise remained fairly stable in 2010 at $5.065 billion despite ongoing softness in consumer spending, according to...
MUMBAI: IMG Worldwide, the global sports, fashion and media company, has signed motocross racer Ryan Dungey for exclusive worldwide management, sponsorship, licensing and marketing representation. Dungey,...
MUMBAI: Topps has announced that Cricket Attax, the Indian premier League‘s (IPL)’s official trading card game, has sold over three million units. The Topps Company, which...
MUMBAI: The banking sector spends Rs 20 billion on outdoor advertising medium and it is more effective than television but less than print, according to ICICI...
MUMBAI: Dainik Jagran and The Times of India are continuing to hold on to their top spot as the most read publications in the Hindi and...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
