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MUMBAI: Car manufacturer Chevrolet Asia is sponsoring action oriented broadcaster AXN Asia’s latest original production – ‘Cash Cab Asia’. Hosted by Oli Pettigrew, ‘Cash Cab Asia’...
MUMBAI: The International Cricket Council (ICC) is requesting proposals from companies interested in becoming the official marketing, communications, advertising and media agency for the ICC World...
MUMBAI: Contract Advertising has got the creative mandate to work with Ashok Leyland. The agency‘s Mumbai branch will handle the account. It aims to create a...
MUMBAI: With Airtel having pulled the plug on the Champions Twenty20 League as the title sponsor, ESPN Star Sports (ESS) has managed to get Nokia as...
MUMBAI: The Outdoor planning and buying company, Outdoor Advertising Professionals (OAP), is now controlled by Selvel Advertising, as the third partner Rediffusion-Y&R has exited the joint...
MUMBAI: Euro RSCG has won the creative duties of Kanpur-based detergent firm Rohit Surfactants Private Limited (RSPL) that owns the Ghari brand. The size of the...
MUMBAI: Custom market research company Synovate has integrated two of its global analytic and strategic business units, Marketing Management Analytics (MMA) and Synovate Management Analytics (SMA)....
MUMBAI: Sanjoy Chakrabarty has joined ZenithOptimedia as managing partner. Chakrabarty will be based in Mumbai, and moves in from Dentsu media, after spending nearly five years...
MUMBAI: Paras Pharmaceuticals has moved four personal care brands toCut the Crap (CTC). The account size is estimated to be Rs 50-70 million. Earlier, Mudra handled...
MUMBAI: Allied Media, the media buying and planning arm of Percept Ltd, has elevated PM BalaKrishna to the position of chief operating officer. BalaKrishna, who was...
MUMBAI: Nielsen, a global provider of information and analytics around what consumers watch and buy, has acquired Marketing Analytics, Inc, one of the pioneers of marketing...
MUMBAI: Zee TV is under attack. For the third time in the year, Sony Entertainment Television is trailing behind by just three GRPs (gross rating points)....
MUMBAI: FMCG major Marico has said that it would further slash advertising spends to offset input cost pressure and avoid price hike. “Commodity prices are a...
MUMBAI: Levi‘s has temporarily postponed the launch of its first ever global campaign in the UK, saying that the visuals of the ad bizarrely resemble the...
MUMBAI: Cut and snip. That‘s what global advertising agency group WPP is resorting to in the midst of rising costs and a tough economy. It is...
MUMBAI: Online shopping portal Seventymm has launched Chhota Bheem merchandise for all his little folks. The collection will include range of Chhota Bheem mugs and photo...
BANGALORE:TV9 group has appointed Sudipto Chowdhuri as SVP — national sales and brand positioning for TV9 Kannada and News9. Chowdhuri will be reporting to the TV9...
MUMBAI: Turner Broadcasting System Asia Pacific, Inc is restructuring its sponsorship and promotions department to Turner Media Solutions, a full-service in-house agency designed to create customised...
MUMBAI: It’s hoping to hit the jackpot itself. Sony Entertainment Television (SET) is looking at more than doubling its advertising revenues from its flagship reality game...
MUMBAI: Wind power company, Suzlon, has launched a new brand campaign called p.a.l.s. – the Pure Air Lovers‘ Society. The company has roped in radio jockey...
MUMBAI: Cement manufacturers J.K. Cement has roped in Indian cricketer Virender Sehwag as its brand ambassador, and has launched the first spot featuring him. The television...
MUMBAI: ZenithOptimedia has won the media buying and planning duties of home appliances brand IFB for the western region. The account size is estimated to be...
MUMBAI: Rediffusion – Y & R has appointed Tarvinderjit Singh as creative head – copy at Delhi. Singh joins from TBWA, where he was the creative...
BANGALORE: South India jewellery player C K Krishniah Chetty & Sons (CKC) plans to spend Rs.50 million on its campaign to promote a new gold savings...
MUMBAI: Large format outdoor advertising specialist MediaCo Outdoor Ltd has secured a ?1.85m funding package from Natwest. MediaCo Outdoor is a subsidiary of MediaCo, a Trafford...
MUMBAI: Automaker Maruti Suzuki India Limited (MSIL) is escalating its digital spends and has consolidated its digital media buying and planning account with one specialised agency....
MUMBAI: US luxury car manufacturer Audi will serve as the official automotive partner of the Academy of Television Arts & Sciences as well as of the...
MUMBAI: Great ideas are often the simple ones. The same can be said about Ogilvy & Mather‘s film titled ‘Rail Gaadi‘ (Train), the winner of Gold...
MUMBAI: Star India has roped in Arpita Menon to head the media planning and buying team of the network. Menon will report to Star India EVP...
MUMBAI: South Central Railways, one of the 16 railway zones in India,has empanelled six creative agencies for a period of two years. Twenty agencies participated in...
MUMBAI: Comcast has sued DirecTV for an alleged fake NFL Sunday Ticket advertising. The cable company has claimed that the satellite company is fleecing consumers by...
MUMBAI: The Nielsen Company, well-known for its television ratings services, is launching a new service to help online advertisers achieve better visibility over their Internet-based promotional...
MUMBAI: Who watches the most TV? Women watch more than men, African-Americans outpace other ethnicities and older Americans tune in at higher rates than those their...
MUMBAI: Airtel has exited the Champions T20 League as the title sponsor, exercising its review option after two years. Nokia is likely to take up Airtel‘s...
MUMBAI: Joono Simon has been appointed as the executive creative director of Ogilvy & Mather, Bangalore. Simon was previously heading Leo Burnett Solutions – Colombo as...
MUMBAI: The PGA Tour and Wyndham Worldwide have announced that Wyndham has extended its title sponsorship of the Wyndham Championship, one of the golf tour‘s longest-running...
MUMBAI: JWT India has appointed Sanjeev Bhargava as managing partner JWT Delhi. He replaces Rohit Ohri who left to join Dentsu as its India head. In...
MUMBAI: Global network of marketing solutions companies, Whitefield, has appointed Dilip Keshu as its chief executive officer with immediate effect. Keshu will be based in Whitefield‘s...
MUMBAI: The third season of Colors’ talent reality show, India’s Got Talent, has surpassed the opening day performance of all other non-fiction launches in 2011. In...
MUMBAI: They are more accustomed to producing fireworks on the golf course, but could The European Tour‘s best golfers set alight a barrel full of gunpowder...
MUMBAI: The footwear brand, Liberty Shoes, has roped in Indian actor Hrithik Roshan as its brand ambassador. With this move, Liberty is aiming to connect with...
MUMBAI: Olive e-Business has bagged the digital account of healthcare brand Max Healthcare. The pitch that took place recently also involved agencies such as Web...
MUMBAI: Zee Entertainment Enterprises (Zeel) has brought back Sulekha Sharma as deputy vice president and national head, ad sales. Sharma will report to Zeel ad sales...
MUMBAI: Business process outsourcing company WNS has renewed its contract with the insight, information and consultancy group, Kantar. In the renewed contract, WNS will focus on...
MUMBAI: Lowe Lintas has won the creative business of a digital education company, iProf. The account will be handled out of their Delhi Office. As part...
MUMBAI: Interface Communications executive director Nagesh Alai has been re-elected president of Advertising Agencies Association of India (AAAI) for the year 2011-2012 at its Annual General...
MUMBAI: Paint company, AkzoNobel has assigned the creative mandate of Dulux Paints to McCann Erickson. For Dulux, globally, AkzoNobel has aligned with Bartle Bogle Hegarty, following...
MUMBAI: Kinetic, the WPP-owned lifestyle and environments agency has kaunched airport and in-flight media specialist, Aviator. Aviator India will be headed up by Kinetic India business...
MUMBAI: Inbisco, the distributor of Indonesia‘s food manufacturer Mayora‘s products in India, has assigned the creative duties of two of its products to TBWA Chennai. The...
MUMBAI: Bates 141 has appointed Srijib Mallik as executive vice president and head of Delhi operations. Mallik moves in from Rediffusion Y&R, where he was the...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
