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MUMBAI: Television advertising had the greatest impact on consumer behaviour in 2011, according to a Deloitte report. The UK’s appreciation of television advertising continues to go...
MUMBAI: Advertising industry watchdog, Advertising Standards Council of India (Asci), is introducing a new procedure that will seek to provide a speedy resolution to intra industry...
MUMBAI: Percept Limited has bagged the media and creative mandates of logistic services company, FedEx. Percept’s media buying and planning arm, Allied Media, will handle the...
BANGALORE: Ad Club, Hyderabad has elected a new committee that includes Gemini TV business head Sanjay Reddy as secretary and PK Sahgal (Branch Manager, Lintas) as...
MUMBAI: UTV Stars, the recently launched Bollywood entertainment channel, has appointed Rickshaw to manage the brand’s creative duties. Rickshaw is taking on the creative mandate of...
MUMBAI: Tata Chemicals has said that advertising industry watchdog, ASCI, has upheld its complaint against leaflets circulated by Hindustan Unilever (HUL), said to be denigrating its...
MUMBAI: Mindshare India has swept EMVIES 2011 with metals including three gold, eight silver and seven bronze awards collecting 160 points, and becoming the ‘Best Media...
MUMBAI: After the World Cup and the Indian Premier League (IPL), the value of the residual cricketing properties in the year could fall due to India‘s...
NEW DELHI: Tupperware India has teamed up with the Salman Khan-Kareena Kapoor starrer ‘Bodyguard’ and will promote a 30-second co-branded TVC showcasing Tupperware’s product lineage with...
MUMBAI: Aegis Group, which has just sold its Synovate research operations to Ipsos, said its organic revenues grew 7.8 per cent excluding Synovate for the first...
MUMBAI: The UK‘s Advertising Standards Agency has banned the television ad for Motorola‘s Atrix, which stated that the gadget was “the world‘s most powerful smartphone”. The...
MUMBAI: Global digital signage systems market will reach $13.8 billion by 2017, said the latest report by Global Industry Analysts, Inc. The report claims that opportunities...
MUMBAI: Ogilvy Mumbai has created a unique launch ampaign for the Fox Crime channel. The campaign aims to popularise this thought: Fox Crime = Crime. The...
MUMBAI: Nickelodeon Consumer Products (NCP), a division of Viacom International Media Networks (VIMN), has announced plans to take its Canadian licensing and merchandising business in-house effective...
MUMBAI: FMCG major Procter & Gamble Hygiene and Health Care has cut its spend on advertisement and sales promotion by 10.82 per cent in the quarter...
MUMBAI: WPP, the world’s largest advertising company, has reported a strong first-half financial performance. WPP declared revenue growth of 8.1 per cent in the first half...
MUMBAI: Ogilvy India has retained the Lenovo India account as its creative agency on record. This is the first time Lenovo called for a pitch, since...
MUMBAI: Beam Global Spirits & Wine, Inc. will start using a new logo upon the separation of Fortune Brands‘ businesses, which is on track for completion...
MUMBAI: Performance marketing company, Online Media Group (OMG), has appointed Bharat Malik as country manager of OMG India. Malik moves in from travel portal Yatra.com, where...
MUMBAI: Amitabh Bachchan, the grand old man of Bollywood, has helped Sony Entertainment Television (Set) sprint ahead of Colors to grab the No. 2 position. Set...
MUMBAI: DHL has become Manchester United‘s first official training kit sponsor. The new four-year-agreement sees the DHL logo included on the clubs‘ training kit worn by...
MUMBAI: AETN-18, a joint venture between A+E Networks and TV18, has associated with actor Salman Khan for its upcoming factual entertainment channel, History. In a first...
MUMBAI: Starcom Worldwide has appointed of Rajendra Dwivedi as vice president. He takes charge on 25 August and will lead Starcom Worldwide, Mumbai. Dwivedi will report...
MUMBAI: Manoj Padmanabhan has joined Neo Sports broadcasting as Neo Cricket national head of ad sales. Padmanabhan will report to Neo Sports Broadcasting executive VP –...
MUMBAI: Ignite Mudra has bagged the creative mandate of an upcoming mall in Mumbai, Phoenix Marketcity. The agency will handle all conventional media communications for the...
MUMBAI: The Indian Railways has reportedly approached Salman Khan to be their brand ambassador. It is said that the Railway offer comes from the belief that...
MUMBAI: Sahara One, the Hindi general entertainment channel from the Sahara One Media and Entertainment stable, has announced a 30 per cent ad rate hike effective...
MUMBAI: Percept Profile, which recently launched its Social Media Division, has bagged the digital mandate for two major brands, Karbonn Mobiles and UK‘s leading hair and...
MUMBAI: In its 27th edition, the Penang Bridge International Marathon will see its first ever Title Sponsor with Allianz Malaysia. A memorandum of understanding was signed...
MUMBAI: Ignitee Digital Solutions chief operating officer Shankar B has moved out of the agency. Shankar had joined the digital solutions provider in December 2009 as...
MUMBAI: WPP Digital, the digital arm of WPP, is acquiring Rockfish Interactive, one of the fastest growing digital marketing agencies in the United States. “Rockfish is...
MUMBAI: ESPN Star Sports (ESS) has set itself a revenue target of Rs 1 billion from airtime and on-ground advertisers for the Champions League Twenty20 cricket...
BANGALORE: Education book publisher Pearson Education (Pearson) will be releasing Dr S Ramesh Kumar‘s‘Case Studies in Marketing Management‘ in Bangalore tomorrow. A paperback edition of the...
MUMBAI: Amitabh Bachchan, a.k.a Big B, has done it again for Sony Entertainment Television (Set). Sony, which was eyeing a permanent third spot among the Hindi...
MUMBAI: Telecom company Bharti Airtel is the title sponsor of Grand Prix of India. In India‘s F1 foray, the telecom company has seen an opportunity to...
MUMBAI: What Sony Entertainment Television (Set) was planning to achieve with the launch of Kaun Banega Crorepati (KBC), it has got one week ahead. Set has...
MUMBAI: Everest Brand Solutions has appointed Meraj Hasan as vice-president, strategic planning. Hasan will take care of the entire planning of the agency that is spread...
MUMBAI: Further strengthening its creative team, JWT has appointed Mohan Sanda as senior creative director. Sanda, who was earlier with Rediffusion-Y&R Mumbai as creative head, art,...
MUMBAI: AETN-18, a joint venture between A & E Networks and TV18, has awarded creative duties for the soon-to-be-launched History Channel in India to McCann Erickson....
MUMBAI: As part of its plans to get active on the communication circuit in a bid to expand its subscriber base and get more advertisers...
MUMBAI: Span Communications has won the global media mandate of Incredible India, Ministry of Tourism. The size of the business is estimated to be around Rs...
MUMBAI: Percept Media, the media planning, buying and evaluation arm of Percept Ltd, has appointed Srikanth Raman as chief planning officer (CPO). Raman joins from Starcom...
MUMBAI: Kids out of home (Kooh), a company providing international standard, professional sports training to children, and a fully integrated outdoor gaming programme for corporate, community...
MUMBAI: Ogilvy & Mather (O&M) has promoted Anand Badami to group MD of its Malaysia office. This is in addition to his current responsibilities as regional...
MUMBAI: As a part of its strategic media planning, MTV India has appointed Aegis Media‘s Vizeum India as its media agency. This appointment will follow the...
MUMBAI: Aneil Deepak, who was senior vice-president, innovation and integration, has been promoted as Mudra Max head of ideas. Talking about his promotion, Deepak said, “Earlier,...
MUMBAI: The amount of time spent watching linear commercial TV channels in the UK during January to June 2011 increased to a new record for the...
MUMBAI: Even as Balika Vadhu retains its position as the top fiction show on Hindi general entertainment channels, its protagonist Anandi goes up the popularity charts...
MUMBAI: Japanese media and advertising group Dentsu has acquired London-based online advertising exchange Adjug for an undisclosed amount. Adjug investor Tomorrow Focus has sold 35.86 per...
MUMBAI: Birla Sun Life Insurance (BSLI), part of the Aditya Birla Financial Services Group, has renewed its endorsement contract only with Yuvraj Singh, leaving out Virender...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
