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MUMBAI: Triton Communications has won the creative duties of Add Pens after a multi-agency pitch. The account will be handled out of the creative agency‘s Mumbai...
MUMBAI: The apparel brand Blackberrys has launched a new TV commercial that aims to bring to life the “Go Sharp” philosophy of the refurbished brand. The...
MUMBAI: The hype and hoopla surrounding Bigg Boss season 5 helped Colors overtake Sony Entertainment Television in its debut week. But as the ratings of the...
MUMBAI: The apparel brand Blackberrys has launched a new TV commercial that aims to bring to life the “Go Sharp” philosophy of the refurbished brand. The...
BANGALORE: Telecom major Tata Teleservices Ltd (TTL) today unveiled a technology agnostic structure to leverage emerging market opportunities. To this end, the company has brought its...
NEW DELHI: With the Department of Consumer Affairs adamant on setting an agency to check misleading advertisements, the Advertising Standards Council of India has decided to...
MUMBAI: Allen Solly has launched a new campaign on its theme of Friday dressing. The new TV commercial, conceptualised by Ogilvy & Mather Bangalore, has the...
BANGALORE: Car maker Hyundai Motor India Limited (HMIL) has booked 6000 spots on general entertainment and major news channels for the new Eon that its claims...
MUMBAI: Marketers are using social media to build their brands and connect with their audience more directly. Even as US consumers spend more time than ever...
MUMBAI: HBO, which has lost market share in the English movie channel space, has packed 21 Bond films and has kicked off its biggest marketing campaign...
MUMBAI: Media2win, the independent full service digital agency, has won the social media digital business for female ethnic wear brand Biba. Media2win will be responsible for...
MUMBAI: MF Global, a broker-dealer with involvement in financial markets, is rolling out its new television campaign, creatively conceptualised by Six Inches Communication. The campaign centres...
MUMBAI: The media and entertainment research and consulting firm Ormax Media has unveiled a special study on the effectiveness of marketing for the reality shows. The...
MUMBAI: Magnaglobal a division of IPG Mediabrands has released its updated US Media Owners Advertising Revenue Forecast. The 2011 forecast remains unchanged at 1.6 per cent...
MUMBAI: Amid gloomy economic forecasts, a new study has revealed how advertising performed during the economic downturn in recent years. It shows that TV advertising in...
MUMBAI: Spatial Access, the audit, advisory and analytics company founded by Meenakshi Menon (Madhvani) in October 2003, is looking to expand to Indonesia, Thailand and Philippines....
NEW DELHI: Fifteen agencies have been shortlisted for a period of three years by the Food Processing Industries Ministry to work on its creative and media...
MUMBAI: Creativeland Asia has won the creative mandate for two verticals of Godrej – Godrej hair colour and a new product line which is soon to...
MUMBAI: The three-and-a-half hour debut episode of Bigg Boss 5, in which Colors unveiled the 14 housemates, has helped the channel claw back to the second...
BANGALORE: Kolkata-based organic and organic enriched food products’ company MPS Food Products (MPS) has planned to spend Rs 200 million towards marketing of its products this...
MUMBAI: Ipsos has successfully completed theacquisition of the Synovate business for an enterprise value of ?525 million. Following this transaction, Ipsos becomes the third largest global...
MUMBAI: Champions League Twenty20 on Star Cricket and ESPN has delivered an average TVR of 1.53 (not including qualifying matches), a slight improvement over the 1.44...
MUMBAI: US broadcaster Fox has announced a restructuring of the network‘s marketing and communications functions to increase collaboration and creativity between departments and streamline the group‘s...
MUMBAI: Popular dairy brand Paras Dairy has assigned Rediffusion-Y&R to handle its creative duties while its media duties will be handled by The Media Edge (TME),...
MUMBAI: Mudra West has bagged the creative mandate of BBC GoodFood Magazine. This is the fifth world wide media account that the unit will handle. The...
MUMBAI: WPP‘s marketing communications network, bates, has unveiled a new corporate identity with changengage as the philosophy for the new agency model. The new logo features...
NEW DELHI. Demonstrating its commitment to securing a larger role in the fast growing South Asian economy, Ruder Finn, which is one of the world’s largest...
MUMBAI: Aegis Media’s Isobar has been signed on by online travel company, Expedia, to manage its social media presence in India. Expedia marketing head Manmeet Ahluwalia...
MUMBAI: While there is talk about the growth of digitisation in India, the fact is that advertisers are not getting the benefit of it in India....
BANGALORE: Coca-Cola has launched its new integrated communication initiative – “Khushiyan Baatne Se Hi Badhti Hain” for this Diwali. The campaign builds on the values of...
MUMBAI: A total of 800 delegates have registered for AdAsia 2011, Asia‘s biggest management, marketing, media, advertising and communications congress that takes place in Delhi later...
MUMBAI: Zee Learn, the education company, has awarded its media buying and planning duties to MediaVest Worldwide. The account will be managed out of the Mumbai...
MUMBAI: Rediffusion – Y & R, Mumbai has appointed Prithviraj Banerjee as one of it vertical heads for Planning. He will report into Rediffusion – Y...
BANGALORE: Atlético Madrid’s star striker and Columbian international Radamel Falcao has signed a long term contract with international lifestyle brand Puma. Falcao will feature prominently in...
MUMBAI: Carlsberg India has appointed Saatchi & Saatchi, Delhi as its creative partner. As part of the mandate, Publicis Groupe‘s agency will handle all communication development...
MUMBAI: Borges Mediterranean Group, exporters of branded olive oil from Spain, has appointed Aegis Media Group’s Carat Media for its India launch. The company wants to...
BANGALORE: Following its recent announcement of signing on Katrina Kaif as brand ambassador for its women’s range of Raga watches, Titan Industries announced Bollywood personality Farhan...
MUMBAI: In its zest to focus on formulating a national levelcommunication strategy to ensure the specified target audience understand its national campaign Aadhaar, the Unique Identification...
MUMBAI: Radio Audience Measurement (RAM), launched by TAM Media Research in 2007 for the radio Industry, has expanded its footprint across nine additional Indian cities –...
MUMBAI: Bajaj Allianz, the life and general insurance company, has launched an 8-city ‘Drive Safely‘ campaign across India with Mercedes GP Petronas F1 driver Nico Rosberg...
MUMBAI: Kantar, the wholly-owned operating company of advertising firm WPP PLC, has acquired the remaining 51 per cent shares in Lanka Market Research Bureau Pvt Ltd.(LMRB),...
MUMBAI: The fourth edition of the Nokia Champions Twenty20 League is maintaining its average TVR of 1.46 on ESPN Star Sports (ESS) channels, same as that...
MUMBAI: Conceptualised by TBWA, handbag brand Lavie has launched its first ever TV commercial featuring the brand ambassador Kareena Kapoor. The TVC for Lavie is created...
BANGALORE: Indian watches brand Titan Industries Limited (Titan) has roped in Bollywood diva Katrina Kaif as the brand ambassador for its exclusive women’s watch brand, Titan...
MUMBAI: One of the most remarkable personalities of the television business, Arthur C. Nielsen Jr, has died at the age 92. Nielsen took over the company...
MUMBAI: Euro RSCG has won the creative business of Nimbus Sport’s World Hockey Series after a multi-agency pitch. As a part of the contract, Euro RSCG’s...
MUMBAI: Star Plus is continuing to lead the Hindi general entertainment channel (GEC) genre, while Sony Entertainment TV (Set), Colors and Zee TV have declined in...
BANGALORE: With plans to double revenues over the next three years, TI Cycles of India (TI Cycles) will be increasing its marketing spends proportionately. The cycle...
MUMBAI: P&G has appointed Indian actress Karisma Kapoor as the new brand ambassador for its anti ageing skincare product, Olay Total Effects. Kapoor joins other actresses...
MUMBAI: ESPNcricinfo has made a long-term mobile advertising deal in with mobile operator Idea Cellular, with an aim to demonstrate its ability to deliver value to...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
