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MUMBAI: Madison Media Sigma has roped in Vandana Ramkrishna to handle its Godrej account. Ramkrishna re-joins Madison as Sr GM and will be based in Mumbai....
MUMBAI: Jewellery manufacturer Gitanjali Group has launched a new brand, Gdivas and has roped in Bollywood actor Neha Dhupia as the brand ambassador for the same....
MUMBAI: Lintas Media Group (LMG) has bought out the remaining 50 per cent stake in Aaren Initiative to take complete ownership of the OOH firm. The...
MUMBAI: Consumer electronics major Philips has continued its global strategic media partnership with Carat across all its business segments and corporate organisation. While global media agency...
MUMBAI: Zee TV‘s latest fiction show, Hitler Didi, may have a first-week average TVR of 1.6 at the 8 pm slot. The predicted opening is a...
MUMBAI: EMM International, one of the four global media auditors, is entering the Indian market through the joint venture route. The London-based company is partnering Indraksh...
MUMBAI: Pamela Levine will join US broadcaster HBO as executive VP of marketing and will report to co-president Eric Kessler. Levine will be responsible for overseeing...
MUMBAI: The first Indian F1 Grand Prix that was held last weekend has seen a sixfold increase in TV ratings compared to other F1 races, according...
MUMBAI: India‘s continued economic growth has fueled an emerging opportunity for brands and retailers to engage consumers, according to the new 2011 Colloquy Cross-Cultural Loyalty Study....
MUMBAI: Delhi-based Creative Think Media (CTM) Group has entered into a strategic alliance with the brand consulting boutique firm BehindTheMoon Consultants for brand advisory to its...
MUMBAI: Vodafone India has launched a new campaign to promote the new voice based services on the basic handsets. It also revolves around the thought that...
MUMBAI: Birla Sun Life Insurance‘s (BSLI) has launched a new TV commercial urging viewers to not leave their dreams to chance but to protect them. Created...
MUMBAI: Epson, the digital imaging technology provider and the official partner of soccer club Manchester United, is looking to incentivise its customers during this season of...
MUMBAI: With India whitewashing England 5-0 at home during the ODI series the ratings showed a big improvement compared to the away series in England where...
NEW DELHI: In a world of so many choices, it is important for advertisers and corporates to continually reinvent ideas to reach out to the new...
MUMBAI: Kwan Entertainment and Marketing Solutions has been appointed as the sports and event management agency for the third edition of Punj Lloyd PSA Masters Tournament...
MUMBAI: Birla Cement has launched a new TV commercial for its wall care putty cement. The campaign, conceptualised by Lowe Lintas, aims to educate the IHB...
MUMBAI: Colors and Sony Entertainment Television shared the second spot among the Hindi general entertainment (GEC) space in the week ended 29 October as the former...
MUMBAI: The Ad Club Bombay has invited entries for the 2011 Effie India Awards. The last date for sending entries is 11 November, 2011. The award...
MUMBAI: The cosmetic brand Olay has roped in Bollywood actress Madhuri Dixit as the brand ambassador for Olay Regenerist, the company‘s premium skin care range in...
MUMBAI: The West Indies cricket team‘s tour of India consisting of three Tests and five One Day Internationals begins from 6 November 2011 on Neo Cricket....
NEW DELHI: Creativity in advertising can work only if there is a mix of the global and the local and when the consumer is hooked to...
MUMBAI: TME, the media planning and buying arm of Rediffusion – Y & R and Everest Brand Solutions, and Havas Media’s flagship brand MPG have entered...
MUMBAI: Puma, the global- sport- lifestyle brand, has roped in Indian cricket team all rounder Yuvraj Singh as their brand ambassador. Singh will now be the...
MUMBAI: Eye-Q, the chain of super specialty eye hospitals in North India, has awarded its media duties to Carat Media. Eye-Q, which is founded and run...
NEW DELHI: Even as advertising has grown from Rs 100 billion to Rs 300 billion in the last 20 years, consumers are rewarding those advertising agencies...
NEW DELHI: The government appears to be heading for a confrontation with the advertising fraternity following the insistence of the Consumer Affairs Ministry to draw up...
MUMBAI: Creative Thinks Media (CTM) Group has entered into an agreement with Round-O-Clock Services for the managing the advertising space in the Mango Cabs. With the...
MUMBAI: Global marketing and communications giant WPP has announced that in the third quarter revenues rose by nine per cent to ?2.46 billion. The revenue was...
MUMBAI: Reliance Broadcast Network’s OOH arm, Big Street, has retained the mandate for Line II of the Delhi Metro Rail Corporation (DMRC) till 2016. This 10.46...
MUMBAI: US-based advertising giant Omnicom Group is upping its stake in Anil Ambani’s integrated marketing communications company Mudra Group in a bid to significantly expand its...
MUMBAI: With India hosting a F1 race for the first time over the weekend in Delhi advertisers and sports marketing experts expect the event to give...
NEW DELHI: About 1500 delegates from India and overseas are expected in the capital early next week for the 27th AdAsia being held in India after...
MUMBAI: Colgate-Palmolive India has tied up with Sony Pictures for the upcoming film ‘The Adventures of Tintin‘ which releases on 11 November. There is a contest...
MUMBAI: Direct Marketing Association: India (DMA: India) has appointed Vatsal Asher as chief executive officer. In his new role at DMA: India, he will be responsible...
NEW DELHI: TI Cycles of India, the bicycle manufacturer and part of the $3.8 billion Murugappa Group, has roped in F1 Racer Karun Chandhok as the...
NEW DELHI: The Advertising Standards Council of India (Asci), the advertising watchdog, has asked the advertisers to display the advisories of the Asci, carried under various...
NEW DELHI: Registered telemarketers can send more than 100 text messages a day on each SIM, however, they will have to pay an additional five paisa...
MUMBAI: A recent study by Percept Media forecasts a brighter festive season for TV and newspaper media. The study forecasts a good growth of 9 per...
MUMBAI: International sports marketing agency Sportfive, owned by Lagard?re, has announced that Alain Lemarchand has nominated Shaila-Ann Rao as the new managing director of its international...
MUMBAI: Percept/H has been awarded the creative mandate of Next Care‘s to-be-launched perfumed body deodorant brand – Next. The agency won the account following a multi-agency...
MUMBAI: ZenithOptimedia India has bagged the media planning and buying duties for Best Foods after a multi-agency pitch. The business was won through a competitive pitch...
MUMBAI: Advertising showed its resiliency this quarter by achieving solid gains consistent with spending trends from third quarter 2010, according to a new Strata quarterly survey...
MUMBAI: Mindshare have appointed R. Gowthaman as Chief Client Officer for the Asia Pacific region, effective 1 January 2012. In his previous role, Gowthaman was leading...
BANGALORE: Apparel manufacturer Inmark Retail (Inmark) launched in Bangalore the first of the 10 chain of retail stores that it plans to open in South India...
MUMBAI: Metal Communications, an integrated marketing communications company, has appointed Gaurav Soi as general manager, in charge of its Mumbai operations. Soi has over 12 years...
MUMBAI: Creative Thinks Media (CTM), an integrated media solutions company, has roped in Narendra Kumar as director – media operations for its print communication arm –...
MUMBAI: Shah Rukh Khan has tied up with Homeshop18, to showcase Ra.One merchandise on a special series on the home shopping channel. With the deal in...
MUMBAI: Despite four Indian Premier League (IPL) teams taking part and Shah Rukh Khan being used as brand ambassador for the event, the recently concluded Nokia...
MUMBAI: The Gitanjali Group has roped in Sharmila Tagore and Soha Ali Khan as the brand ambassador for its ‘Nizam Collection‘. The new collection boasts of...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
