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MUMBAI: The Bangalore franchise of the World Series Hockey, Karnatake Lions has entrusted Katha Mediatix with its media mandate. The account size is around Rs 20-40...
NEW DELHI: The Broadcast Audience Research Council (BARC) to be set up by the Indian Broadcasting Foundation (IBF) will commence publication of television and radio ratings...
MUMBAI: Lavazza has roped in Law & Kenneth Communications as its strategic and creative solutions agency in India. The agency will handle the entire portfolio of...
MUMBAI: Zee TV, the flagship Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises stable, is bringing back its biggest non-fiction property – Dance India...
MUMBAI: As the year draws to an end, the festivities increase in tempo and so does the shopping. Providing shoppers lucrative deals and exciting offers, Star...
MUMBAI: With the Dow Chemicals sponsorship of next year‘s London Olympics causing anger among Bhopal Gas tragedy victims, the Sports Ministry has asked the Indian Olympic...
MUMBAI: Nature Valley, which operates in the snacks bar segment, has come on board as the official “Healthy Snack Partner” for the Aircel Chennai Open 2012....
MUMBAI: FMCG company Britannia has rolled out a new television commercial (TVC) for its brand – Rusk. The ad film is created by Grey. The TVC...
MUMBAI: Godrej Hershey‘s confectionery brand Nutrine Mahalacto has launched a new TVC to communicate its message to consumers that even in this day and age of...
MUMBAI: Wagh Bakri tea has launched a new television commercial conceptualised by Triton Communications. The campaign- “Perfect Nati Jodi” targets maharashtrian men and women (in Maharashtra)...
MUMBAI: P&G, the company behind brands such as Fairy, Gillette, Pampers and Pantene has announced that it will be supporting a number of the UK‘s athletes...
MUMBAI: With the slowdown taking place in the auto sector many companies are looking at ways to cut costs including marketing. However, since Nissan is a...
MUMBAI: The International Olympic Committee (IOC) has unveiled ‘Show Your Best‘, an integrated communications campaign inviting people around the world to demonstrate their best. Entrants will...
MUMBAI: A new study by Nordicity Group reveals that advertising does not detract from Canada‘s public broadcaster‘s mandate and that there is no good public policy...
MUMBAI: Vh1 India and Viacom Motion Pictures have partnered to allow movie fans to watch an advance screening of the new ‘Mission Impossible‘ film. The viewers...
MUMBAI: Encouraged by the response to Cricket Attax, the official IPL trading cards game, Topps India Sports and Entertainment will be launching the Topps Slam Attax...
MUMBAI: Dentsu India has roped in Divya Gupta as its chief executive officer. Prior to Dentsu India, Gupta was an independent consultant advising and consulting marketers,...
MUMBAI: UTV Action, the action movie channel from UTV stable has adopted a new on-air look. The refreshed logo and new tagline of the channel captures...
MUMBAI: Since the time of launch, The Ad Club Bombay organised- Effies has seen a steady rise in the number of entries it receives every year....
MUMBAI: Middle East banking group Emirates NBD is looking to take its ‘Truth And Reality‘ brand campaign to the next level in the UAE. Emirates NBD...
MUMBAI: Tata AIG Life Insurance Company, a joint venture formed by Tata Sons and AIA Group, has released the first of the series of a new...
MUMBAI: The Anil Ambani-owned Mudra Group, which has recently got acquired by Omincom, has made its first realignment in the structure. As Omnicom increased its holding...
MUMBAI: If it was the charm and charisma of Amitabh Bachchan that kept Sony Entertainment Television (Set) ahead of Colors, it is now Salman Khan who...
MUMBAI: Rediffusion – Y & R, Delhi has appointed Vishal Chemjong as creative head – copy. He joins in from GIR Communications where he was handling...
MUMBAI: Polaris has launched new TVC created by Futureuday Communications. The 45 second TVC positions Polaris as an ‘off-road‘ vehicle. The tagline says ‘Worlds No 1...
MUMBAI: Publicis Groupe‘s flagship speciality communications and engagement company MSLGroup has launched a global Crisis Network of 50+ experts, to provide the best advice, guidance and...
MUMBAI: JWT has appointed Bindu Sethi as chief strategy officer India. The appointment is close on the heels of appointment of Bobby Pawar as its chief...
MUMBAI: Chennai based property developer, X S Real has appointed Aegis Media‘s Vizeum India as its media AoR. Vizeum India will now handle X S Real‘s...
MUMBAI: Zee Studio is launching a new property Mission Cruise this December. All through December, movies like ‘War of the Worlds‘, ‘Mission: Impossible‘, ‘MI – 2‘,...
MUMBAI: India‘s Economic Confidence grew by six points to 75 per cent in the month of October compared to the previous month, becoming the second most...
MUMBAI: Franco-Indian research project on ‘Communicating luxury to the affluent masses‘ between JWT Mumbai and the French Grande Ecole, ESC Dijon-Bourgogne presented their initial findings. The...
MUMBAI: The automotive company, Fiat Motors (joint venture between Tata Motors and Fiat Group Automobiles), has appointed Saints & warriors as its creative agency following a...
MUMBAI: Karthik Lakshminarayan joins Madison Media as COO of Crest. In his new role, he will head the ITC AOR. He will be alternating between the...
MUMBAI: Real estate major DLF has selected Scarecrow Communications as its creative agency for some of its residential products across India following a rigorous pitch process....
MUMBAI: Adani Wilmar‘s Fortune has launched a television campaign, ‘Har maa ke dil mein‘ today. The 75 second TVC is rooted in the philosophy that there...
MUMBAI: Lodestar UM has been appointed as the media agency for Amar Remedies, a manufacturer and exporter of premier personal hygiene products. Lodestar UM COO Nandini...
MUMBAI: Rediffusion-Y&R has won the digital account for telecom service brand MTS following a multi-agency pitch. The team will manage all digital brand communication: creative, online...
MUMBAI: Educomp Schools has selected Aegis Media‘s Vizeum India as its media AoR. Vizeum India will handle Educomp schools media mandate in India to identify the...
MUMBAI: The current affairs magzine The Economist has appointed Aidem Ventures as the media representative of their online business in India. The Economist Group (Asia/Pacific) digital...
MUMBAI: MediaVest Worldwide has bagged the media duties of SuperMax following a multi-agency pitch. MediaVest will handle the media planning and buying across all media for...
MUMBAI: Since the launch of International brands in the Indian market, there have been few successful stories and few unsuccessful stories too. But there has always...
MUMBAI: Today, brand positioning and brand marketing for a corporate is so critical that one has to be on his foot all the times. Essar Group...
MUMBAI: The best ideas in the digital arena are simple and straightforward. Simplicity can be a very big idea. It is not necessary to have a...
MUMBAI: English movie channel Star Movies has announced a new marketing initiative ‘Star Movies Chillout Nites‘. The property aims to promote the channel‘s Movie of the...
MUMBAI: Marketers should look at the new opportunities to grow themselves and should stay ahead of time, these were the thoughts of LG Electronics CMO Laxmikant...
MUMBAI: Ormax Media, the media research and consulting firm, has released a new research report called ‘The Success of Saathiya – Learning for Hindi GECs.‘ The...
MUMBAI: Mobile operator, Aircel has divided its media duties between Starcom Worldwide and Mudra Max followed by a multi-agency pitch called in September. Starcom Worldwide will...
MUMBAI: Export transportation company, FedEx Express (FedEx), a subsidiary of FedEx Corp has launched a new campaign, ‘Connect your Business to a Changing World‘. The campaign...
MUMBAI: Indian marketers have started adopting the “Guerrilla social media marketing”, an unconventional marketing strategy intended to get maximum results from minimal resources. It is about...
MUMBAI: Four former corporate leaders – Ravi Kiran (Starcom MediaVest Group former CEO-South East & South Asia), Suhail Kazmi (Yes Bank former President – retail banking...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
