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MUMBAI: English movie channel Pix is eyeing a 20 per cent in fiscal 2011-12, despite a looming slowdown. Pix business head Sunder Aaron says that the...
BANGALORE: Off Road Vehicle (ORV) Polaris Industries‘ Indian subsidiary Polaris India (PIPL) is eyeing a turnover of $100 million by 2016 with a major push through...
MUMBAI: Philips India has appointed Ogilvy & Mather as creative agency for consumer lifestyle and lighting division following a multi-agency pitch. The incumbent agency was DDB....
MUMBAI: Katha Mediatix has won the media mandate for Finnish energy drink Mad Croc. The brand was earlier seen at the F1 Grand Prix race held...
MUMBAI: Creative house Palasa has won the accounts for a low cost furniture brand, Housefull and soon to be launched fashion brand, Rawwar. Rawwar will be...
MUMBAI: Oye! FM ‘sabse filmy‘ has rolled out its second TVC directed by Bollywood director, Pradeep Sarkar. It is inspired by Bollywood movie Delly Belly‘s popular...
MUMBAI: Hungama Digital Media has appointed Nalin Gagrani to the position of consumer business head. He moves from Aircel where he was head of marketing –...
MUMBAI: Cadbury India made a victory at the Effie Awards 2011. Leading with 80 points, it was acknowledged as the Client of the Year. Cadbury India...
MUMBAI: After Hindustan Unilever (HUL), it‘s the time for ITC to do an advertising roadblock on Star Network. ITC has struck a deal with the leading...
MUMBAI: Lintas Media Group has appointed Raghav Subramanian as COO. He will be joining LMG on 19 December. At LMG, he will take on the mantle...
MUMBAI: Piyush Pandey led Ogilvy & Mather (O&M) has done it once again as the agency swept away Effie Agency of the Year Award 2011, third...
MUMBAI: The leading general entertainment channel (GEC) Star Plus is the highest gainer of 50th week (4 December- 10 December) of TAM. The channel grossed 350...
MUMBAI: The latest footfall figures released by Synovate for the full week commencing 4 December 2011, show that shopper numbers across the UK were 2.7 per...
MUMBAI: Saatchi & Saatchi has created a new campaign for Novartis which is launching its new product, Otrivin Cold Tab in the market. The idea behind...
MUMBAI: Kitchen appliances brand Preethi Kitchen Appliances has signed a two-year agreement with Aircel Chennai Open 2012. Preethi Kitchen Appliances will come on board as the...
MUMBAI: Draftfcb Ulka has launched a new division offering strategic brand activation and experiential marketing solutions. The new division, Aquila Experience, has started functioning in Delhi...
MUMBAI: Dell India has awarded the creative duties of its Consumer and SMB division to Grey Advertising. The account will be handled by the Bangalore office...
MUMBAI: Dreamworks Animation has roped in Kwan and Dream Theatre as its consumer products licensing and promotional representatives in India. Cashing in on the iconic characters...
MUMBAI: Amitabh Bachchan and Salman Khan have first time made to the top 5 of the Characters Youth Loves (CYL) study of Ormax Media. While Bachchan,...
MUMBAI: Windchimes Communications has been assigned with the social media duties by insurance brand Aegon Religare. Windchimes will leverage Aegon Religare‘s presence in the social media...
MUMBAI: Outdoor Advertising Professionals (OAP) has appointed Jesley Joseph as VP South. His induction is with the objective to help develop and strengthen the company in...
MUMBAI: Reliance Broadcast Network Limited (RBNL), has roped in Vivek Malhotra as the head of marketing for its radio brand Big FM. He moves from Bloomberg...
MUMBAI: Divya Radhakrishnan, who had quit in February this year as president of TME, the media arm of Rediffusion-Y&R, has launched her own venture, Helios Media....
MUMBAI: Alliance Advertising and Marketing has won the media responsibilities for all the verticals of ibibo Web. The account was previously held by Zenith Optimedia. Alliance...
MUMBAI: Akhil Saxena has taken over the responsibility of executive creative director at Saints & Warriors. He will report in to senior VP and branch head...
MUMBAI: Proximity India has won the digital mandate of PepsiCo India‘s soft drink brand, 7UP. The agency will also handle 7UP‘s social media activities. PepsiCo India...
MUMBAI: Nokia and Seagrams have joined ESPN Star Sports (ESS) as sponsors for India‘s upcoming cricket series against Australia. The broadcaster could make a little over...
MUMBAI: Hollywood studio Paramount Pictures has kicked off the ‘Flock To Unlock – Be a Part Of The #mission” campaign in support of its upcoming film...
MUMBAI: Home shopping channel Star CJ Alive has come up with a new TVC aiming at attracting more shoppers during the yearend festive season. The film...
MUMBAI: Pure – Home+Living, the retail brand of DLF Brands, has roped in IBD India, a Percept Hukuhodo Company to handle their brand and creative services....
NEW DELHI: The Government has directed that all films and television programmes made before 14 November 2011 and showing consumption of tobacco or liquor will have...
MUMBAI: Viacom18‘s kids entertainment channel Nick and Future Group‘s retail chain Big Bazar have collaborated to launch the Spongebob SquarePants – Back to School range of...
MUMBAI: Karbonn Mobiles, the Indian domestic mobile phone brand, has become the title sponsor of the 2011 edition of the South Asian Football Federation Cup. ‘Karbonn...
MUMBAI: India loves melody and clocked over 150 million mobile music downloads in 2011. After the success of Munni and Sheila in 2010, Chammak Challo from...
MUMBAI: The Zoop brand from Titan stable has launched Puss in Boots inspired watches to celebrate the release of the animation film. The collection comprises of...
MUMBAI: Debunking the notion that viewer fatigue might happen with India cricket taking place almost every month, the recently concluded three match Test series at home...
MUMBAI: LG is moving ahead with an experiential marketing campaign to differentiate and demonstrate the prowess of its Cinema 3D TV line-up — targeting the youth...
MUMBAI: Making a debut on the court, Hide & Seek, the biscuit brand from the house of Parle, has joined hands with the Aircel Chennai Open...
MUMBAI: South African Tourism has launched its annual advertisement campaign in order to promote the destination in India. The 60 seconds ad film captures various activities,...
MUMBAI: Salil Kulkarni has been roped in as the regional head, West Zone, sales by Zoom Entertainment Network. Kulkarni will look after all revenue aspects for...
AHMEDABAD: As a part of its consumer outreach program, ice-cream brand Vadilal has selected 12 children between five and 10 years of age to be featured...
MUMBAI: Sunil Doshi-owned boutique production house, Alliance Media, which also manages celebrity endorsements, will now take care of the endorsements of ‘Kolaveri Di‘ singer, Dhanush. The...
MUMBAI: International telecommunications services provider Matrix Cellular is launching a new television commercial (TVC) to promote its data solutions for smartphones. The creative agency for the...
DELHI: HTC has launched its media campaign to introduce the Explorer handset. While the print leg of the campaign has already been released, the TVC will...
MUMBAI: Ricoh, a technology company specialising in the office and production printing markets has announced its association with the Aircel Chennai Open 2012 as an official...
MUMBAI: Dentsu Marcom will once again handle the account for two brands from the Dharampal Satyapal (DS) Group, namely, the mouth freshener brand PassPass and a...
MUMBAI: Viacom 18‘s flagship Hindi general entertainment channel Colors, which was the only gainer in the previous week (20 November- 26 November) in terms of GRPs...
MUMBAI: JWT‘s center for provocative thinking JWTIntelligence, has released its seventh annual yearend forecast of key trends that will “drive” or “significantly impact” consumer mindset and...
MUMBAI: Multi Screen Media (MSM)‘s Hindi movie and special events channel Max has launched a new campaign highlighting its weekend programming. The campaign promotes the idea...
MUMBAI: With more competition entering the infotainment space National Geographic Channel (NGC) has refreshed its product, packaging and proposition. The aim of the new look, themes,...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
