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MUMBAI: Topps India Sports and Entertainment Company has appointed Aegis Groups‘ Vizeum as its media AoR. The account will be handled by Vizeum‘s Mumbai office. Topps...
MUMBAI: Ogilvy & Mather’s Bangalore-based full service agency, Meridian Communication, has won the creative duties of Voltas AC. The account was earlier handled by Publicis Capital....
MUMBAI: FMCG major CavinKare has appointed Jatin Bhatt as VP-marketing and business development. Bhatt has joined in from Pidilite where he was working as chief of...
MUMBAI: BBC Worldwide Australia GM Tony Iffland has announced that Amanda McGregor will be the new director of brands, consumers and new ventures, overseeing all commercial...
MUMBAI: Chain of skincare clinics, Kaya Skin Clinic, has announced a complete revamp of its brand identity. It has redesigned its logo and has come up...
MUMBAI: Anchor Electricals, a Panasonic Group company, has appointed Scarecrow Communications as its creative agency. Anchor Electrical director sales and marketing Dinesh Aggarwal said, “We were...
MUMBAI: iball has recently launched a new TVC for its product, iball Slide. The digital life-style product company has also appointed Hrithik Roshan as the brand...
MUMBAI: Global marketing and communications company Cheil Worldwide South West Asia has rolled out a digital corporate social responsibility (CSR) campaign- ‘Minus One Project‘ to save...
MUMBAI: Kamal Basu, who quit Saatchi & Saatchi India in November, will be joining automobile company Skoda India as marketing head from January next year. Sources...
MUMBAI: Zee TV, the Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises (Zeel) stable, emerged as the biggest gainer of the week ended 24...
MUMBAI: Star India’s latest Hindi general entertainment offering — Life OK –has opened its inning with 87 GRPs (gross rating points) and at No. 6 among...
MUMBAI: Giving Creative Thinks Media (CTM) exclusivity, Amagi has entered a strategic agreement with the agency to handle its FCT sales in the real estate category...
MUMBAI: SABMiller India in collaboration with Home Safe (a chauffer service in Delhi NCR), has introduced the second leg of the campaign ‘Respect the Road‘ as...
MUMBAI: Interpublic Group‘s (IPG) performance-led media communications company, Initiative, has launched a free advertising campaign to help promote a better world for children. The agency is...
MUMBAI: M&C Saatchi has been selected as the creative agency for Future Group‘s T24 Mobile. T24 is an “unpaid” GSM mobile service and an alliance between...
MUMBAI: Coca-Cola is launching a new communication campaign- ‘Believe in a Happier Tomorrow‘ this New Year. The integrated communication programme will be leveraged through social media,...
MUMBAI: Zee Entertainment Enterprises Limited (Zeel) is launching a synergistic, collaborative campaign for Zee Cine Awards (ZCA), which are to be held in January next year....
MUMBAI: MTV India, the youth brand, and leisure biking company Firefox Bikes, have partnered to launch co-branded adventure bikes. The new range of product line-up will...
MUMBAI: Telecom brand MTS has signed Bollywood icon Imran Khan as its brand ambassador. The deal was facilitated by Kwan Entertainment. Sistema Shyam TeleServices, which operates...
MUMBAI: NeuroFocus, which works in the area of applying neuroscience to consumer insights, has announced the results of a new study that takes a look at...
MUMBAI: Zee TV, the flagship channel from the Zee Entertainment Enterprises Ltd (Zeel) stable, conducted flash mobs across various parts of Mumbai and Delhi on the...
MUMBAI: Cheil WW SW Asia has bagged the IPL Delhi franchise Delhi Daredevils’ entire creative and digital mandate following a multi-agency pitch. There were 12 agencies...
MUMBAI: AkzoNobel, the paints and coatings company, has launched a new media innovation in India for its flagship decorative paints brand, Dulux. Exploring a new format...
MUMBAI: German toy manufacturer Simba Toys is all set to enter the Indian markets with the launch of 50 multi brand stores in the first quarter...
MUMBAI: The Indian Readership Survey (IRS) 2011 for the third quarter carried out and released by Media Research Users Council (MRUC) and Hansa Research revealed that...
MUMBAI: Samsung has launched three new TV commercials for its smartphones. The commercials are made to promote the company‘s latest offerings Samsung GalaxyY and Wave Y....
MUMBAI: Mindshare India principal partner, invention Madan Sanglikar has decided to call it a day. He had been with the company for four years and six...
MUMBAI: Red Santa Claus, who is known to be happy always, is sad this year and is going white for Tata Housing‘s Amantra as white represents...
MUMBAI: Katha Mediatix has won the brand consulting mandate for Mobile Plus, which is a multi brand mobile, accessories retail brand. The store is promoted by...
MUMBAI: The research, audit and consulting major Ernst & Young (E&Y) has promoted Farokh Balsara to the Media & Entertainment (M&E) industry leader for Europe, Middle...
MUMBAI: According to the Q3 IRS (Indian Readership Survey) second-quarter report released by the Media Research Users Council (MRUC) and Hansa Research the Q2 leader in...
MUMBAI: North East India‘s OOH services provider Outreach Advertising has bagged a 15-year contract from the Jorhat Municipal Board. The OOH media will include unipoles, gantries,...
MUMBAI: Plywood company Greenply has launched a TVC that has been created by Lowe Lintas. The objective of the campaign is to break the format and...
MUMBAI: Cable & Satellite (C&S) and Internet are two sectors, which are continuously showing robust growth in the total reach. As per the Indian Readership Survey...
MUMBAI: Mumbai Mirror, daily tabloid from Bennett Coleman & Company Ltd (BCCL), has launched a new campaign that has been conceptualised by Taproot India. The objective...
MUMBAI: The Consumer Complaints Council (CCC) of Advertising Standards Council of India (Asci) has upheld complaints made against 17 advertisements from various sectors like Education, Health,...
MUMBAI: The new Del Monte tomato ketchup TV commercial has an unusual brand spokesperson in Chhota Bheem, an animated character from the Pogo‘s popular show with...
MUMBAI: Bajaj Allianz will be launching their new product campaign called Guaranteed Maturity Insurance Plan (GMIP) soon. The 20 second TVC is conceptualised by Grey (Batey...
MUMBAI: The leading Hindi general entertainment channel (GEC) Star Plus has seen a dip in its viewership in the week ended 17 December, even if it...
MUMBAI: Design Worldwide, the multi-disciplined strategic branding, design and creative solutions company, has entered into a strategic collaboration with Milan-based Wave Design & Communication (Wave D&C),...
MUMBAI: The full service agency Media2win has won the digital account of UTV Motion Pictures following multi agency pitch. Media2win will be responsible for handling the...
MUMBAI: Ultraviolet Digital, the digital arm of Crayons Advertising, has won the digital duties for the Ministry of Tourism’s Incredible India campaign. The agency will be...
MUMBAI: Caratlane.com, the online portal offering a selection of diamond jewellery, has appointed Starcom as its media agency. The agency will handle all the media investments...
MUMBAI: Lodestar UM has bagged the media duties for Alliance data group‘s LoyaltyOne and financial services brand DSP Blackrock following a multi-agency pitch. Lodestar UM COO...
MUMBAI: The media research and consulting firm Ormax Media has announced the launch of ‘Characters Andhra Loves‘ (CAL), a popularity tracking study for television characters for...
MUMBAI: Maharashtra Institute of Technology (MIT) has awards the social media responsibilities of four of its institutes to Windchimes Communications. The social media agency will be...
MUMBAI: Aidem Ventures will now handle the media sales function for the South Korean international TV channel, KBS World. The channel, which is being distributed and...
MUMBAI: US-headquartered global water solutions and purification solutions provider company Pentair Water solutions has appointed Scarecrow Communications, Delhi as its advertising agency. Scarecrow will handle all...
MUMBAI: Thinktank Games has launched a new board game based on upcoming movie Don 2 at Oberoi Mall in Mumbai. The launch took place in presence...
MUMBAI: UK pubcaster The BBC has begun the first stage in its search for a media agency for combined services. Two BBC business areas have joined...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
