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MUMBAI: The Hindu has awarded its media and digital duties to Mindshare and OMD respectively. This is the first time the newspaper brand has appointed agencies...
MUMBAI: The International Olympic Committee (IOC) and McDonald‘s Corporation have announced that McDonald’s has extended its global sponsorship agreement until 2020. The announcement was made at...
MUMBAI: Sandeep Pathak and Sonal Dabral are moving on from their positions at Bates India as the agency reshapes following the network repositioning at the end...
MUMBAI: The theme of Goafest 2012, to be held on 19-21 April, will be ‘Magic of ideas.‘ In line with the overall festival theme, Goafest 2012...
MUMBAI: Colors, the Hindi general entertainment channel from the Viacom18 stable, is leaving no stone unturned to market its soon-to-be-launched sports entertainment reality show, Ring Ka...
MUMBAI: Wiesner Worldwide Kreations (WWK) has entered into a licensing agreement with kids entertainment channel Nick to sell Keymon Ache products in India. WWK is a...
NEW DELHI: The Indian Broadcasting Foundation (IBF) is launching a countrywide awareness campaign to apprise viewers of television about the benefits of digitisation. The campaign is...
MUMBAI: Raj Kamble, managing partner at BBH India, has called it quits. Russell Barett, who served in the agency as executive creative director up till now,...
MUMBAI: Ending his 5-year stint at Bates, Sandeep Pathak will be stepping down from his post as CEO. The news comes amidst media reports of Bates...
MUMBAI: DC Entertainment, a Warner Bros. Entertainment company and home tobrands DC Comics, Vertigo and Mad, has revealed a new brand identity. The new identity is...
MUMBAI: Puma has announced a long term partnership with Indian swimmer Rehan Poncha. Poncha will sport Puma accessories and fitness, training and lifestyle apparel for all...
MUMBAI: Media technology company, Komli Media, has announced the launch of Komli Labs, a centre for research in advertising sciences. Srinivasan H Sengamedu (SHS) has been...
MUMBAI: Dentsu India Group has appointed Soumitra Karnik as national creative director. Karnik joins Dentsu India from his creative consultancy company. Dentsu India executive chairman Rohit...
MUMBAI: For television broadcasters hit by a slowdown, this is a piece of bad news. FMCG major Colgate-Palmolive India has reduced its ad spend by 10.86...
MUMBAI: Private life insurance company, HDFC Life, is launching a new ad campaign to raise awareness about online term insurance plans and the easy mode to...
MUMBAI: Dentsu India Group has appointed Suresh Mohankumar as national planning head at Dentsu Communications. Mohankumar will lead strategic planning and brand management at Dentsu Communications...
MUMBAI: DDB Mudra Group has handed over the responsibility of heading Tribal DDB India operations to Venkat Mallik. He will also continue to lead RAPP India....
MUMBAI: The social and mobile media revolution is changing the way people communicate, look at brand and media, seek information and purchase goods. This is forcing...
MUMBAI: In a tough economic slowdown year, Havas Media had to ride through a quieter phase of growth as it parted with the Maxx Mobiles account,...
MUMBAI: Volkswagen India has recently launched it‘s ‘once-in-a- lifetime‘ offer on the Volkswagen Polo and Vento. The communication has been conceptualised by DDB India. The idea...
MUMBAI: US online ad spend that grew 23 per cent to $32.03 billion in 2011 is expected to grow an additional 23.3 per cent to $39.5...
MUMBAI: The free online classified site OLX.in has launched a new TVC, created by Saatchi & Saatchi, to take its ‘Bech de’ campaign further. It is...
MUMBAI: US broadcaster Fox, 19 Entertainment and FremantleMedia have announced that Ford, Coca-Cola and AT&T will return as the official sponsors for the 11th season of...
MUMBAI: Karbonn Mobiles has announced its association with the 5-match Test series between Indian men and South African men and a 4-match series between Indian women...
MUMBAI: Online luxury retailer Net-A-Porter has selected Havas Media‘s MPG and Media Contacts as its media agencies of record for the EMEA and APAC region. MPG...
MUMBAI: Mindshare, a GroupM company, has announced that its Indian operation will become the network‘s Mobile Marketing Centre of Excellence. India operations will act as a...
MUMBAI: In a bid to further engage with its viewers and build brand affinity, English movie channel Pix has announced a new marketing initiative – ‘Big...
MUMBAI: Delhi-based agency Eleven Brandworks has won the creative duties of liquor company Modi Illva India‘s whiskey brand Rockford Reserve and its vodka brand, Artic. The...
MUMBAI: Ogilvy & Mather has acquired a 33.3 per cent position in STW’s leading digital communications firm, DTDigital. STW Group owns 66.7 per cent of Ogilvy...
MUMBAI: Digital marketing agency Webchutney has won the digital mandate in social media for Japanese technology and appliances brands, Sansui and Kelvinator. The objective will be...
BANGALORE: Nokia and Tata have retained their position as the top two trusted brands in India this year, according to a recent brand study. Anna Hazare...
MUMBAI: Star India’s strategy of having a strong second general entertainment channel, supporting its flagship Star Plus, has finally started working. Life OK, the four-week-old channel...
MUMBAI: Brand solutions company, Brand Harvest, has established a new identity and positioning for Rajiv Gandhi Jeevandayee Arogya Yojana (RGJAY). Among the several agencies’ presentations, logo...
MUMBAI: Publicis Groupe has acquired independent French digital agency, Mediagong. Mediagong will be aligned with Leo Burnett France, one of the top 10 full-service agencies in...
MUMBAI: Dentsu India has made two senior level appointments. It has appointed C.P. Arora as Group chief financial officer and Suprotim Day as chief films officer....
MUMBAI: Several generations of marketing and management students have been brought up on the mantra of 4Ps framework: Product, Price, Placement and Promotion. But Pinstorm founder...
MUMBAI: Ahead of the release of the movie Agneepath, Dharma Productions has collaborated with fast food chain McDonald‘s to roll out a promotional activity. McDonald‘s India...
MUMBAI: Faced with severe competition from strong rivals like Discovery and NGC channels in the infotainment genre, late entrant History TV18’s strategy of offering the most...
MUMBAI: Media agency MediaCom India has executed activation for the car freshener brand Ambi Pur. The idea was to explode the low involvement air-freshener category, by...
MUMBAI: Nokia India has joined hands with Indiatimes Shopping for the launch of Nokia‘s online store- NokiaShop. The new online shopping portal will deliver mobile devices...
MUMBAI: In a first of its kind move, telecom giant Bharti Airtel has awarded its entire advertising inventory management to Sandeep Goyal-promoted Mogae Media. A senior...
MUMBAI: History TV18, a joint venture between A+E Networks and TV18, is targeting to launch two more language feeds as it expects a wider regional presence...
MUMBAI: Saatchi & Saatchi has launched a TV campaign for Otrivin, a nasal decongestant spray from Swiss healthcare major Novartis. The campaign is based on the...
MUMBAI: Viacom18’s flagship Hindi general entertainment channel (GEC) Colors has delivered the best fiction launch campaigns in 2011 across Hindi GECs, while Kaun Banega Crorepati (KBC)...
NEW DELHI: Following the Telecom Regulatory Authority of India’s (Trai) directive on usage of SMS for promotional messages, marketers plan to increase their budgets towards email...
MUMBAI: Jagran Prakashan’s tabloid iNext has launched a new campaign to make inextlive.com the “news website of choice for the youth”. Created by Mudra Max, the...
MUMBAI: Kotak Life Insurance has launched a new 360 degree advertisement campaign spanning TV, radio, digital media and outdoor hoardings across the country. JWT is the...
MUMBAI: Creative agency Leo Burnett has launched the new campaign for McDonald‘s, which is based on the concept ‘happiness doesn‘t come with a price tag’. McDonald’s...
MUMBAI: Greenply Industries has re-appointed e-business solutions and software development company, Olive e-Business, as its digital partner. Greenply Industries VP- marketing Alex Joseph said, “Digital medium...
MUMBAI: MediaCom has bagged the media duties of KDD India following a multi-agency pitch. The business will be managed out of MediaCom’s Bangalore office. KDD India...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
