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MUMBAI: Global advertising agency Ogilvy & Mather announced the launch of Social@Ogilvy ,a worldwide practice connecting all of the agency’s social media experts to deliver solutions...
MUMBAI: The 54th edition of Grammy Awards became the second most watched show in the history of the popular music awards event with a total of...
MUMBAI: Coca-Cola India is in process to revive the clear-lime drink brand Citra in India and has already deployed it in its pilot run. The brand...
MUMBAI: Vivaki Nerve Centre head Pavan Chandra has moved on from the research and development section to join Mogae Media as chief intelligence officer. Mogae Media...
MUMBAI: Shah Rukh Khan and Juhi Chawla co-owned IPL franchise Kolkata Knight Riders has got a new brand identity starting season 5 of the IPL. Created...
BANGALORE: Online fashion and lifestyle products retailer Myntra.com (Myntra) will launch a TVC and online campaign in April-May this year. Myntra had earlier twice launched TVC...
MUMBAI: The Hindi GEC (general entertainment channel) genre has seen a 6.5 per cent fall over the prior year due to audience fragmentation particularly in the...
MUMBAI: M&C Saatchi has won the creative mandate for W, an Indian contemporary ready-to-wear brand for women. TCNS Clothing Company CEO Anant Daga said, “We were...
MUMBAI: European communications company Publicis Groupe has posted a 7.3 per cent rise in consolidated revenue in 2011 to 5816 million euro compared to 5418 million...
MUMBAI: Calling 2012 a transition year, PepsiCo announced that it will be adding to the advertising spends kitty. In a strategy to position itself for growth,...
MUMBAI: Aviva India launched a new brand campaign exploring father and child relationship. The TVC was released on 7 February. This 35-second TVC, which will be...
MUMBAI: Pernod Ricard India’s liquor brand, Seagrams Royal Stag, has roped in Bollywood actor Shah Rukh Khan to join its bevy of brand ambassadors. SRK will...
MUMBAI: US kids broadcaster Nickelodeon is headed to Toy Fair 2012 with a toy portfolio, based on entertainment brands for preschoolers, kids, and tweens. Nickelodeon will...
MUMBAI: Percept H has conceptualised a new TVC for Good Morning International Tea. The new TVC is a morning scene of a couple making their morning...
MUMBAI: Creative agency Dentsu Marcom will be in charge of all campaigns for Canon India for the year 2012. Confirming the news to indiantelevision.com, a spokesperson...
MUMBAI: Bajaj Auto‘s Discover the commuter master brand has come out with a new campaign that is conceptualised and executed by Ogilvy Mumbai. Bajaj Auto president...
MUMBAI: Skoda Auto India has launched a new ad campaign for Skoda Rapid. Titled ‘Big Fat Indian Wedding’, the campaign encapsulated the proposition of ‘Being Thoughtful’....
MUMBAI: Global multi-country market research agency and business intelligence unit, Majestic MRSS, has launched MRSS India to service Indian clients‘ market research requirements both in India,...
BANGALORE: Automobile major Mahindra & Mahindra Ltd (Mahindra) will be launching a new campaign, including TVCs’, over the next few days for its upgraded SUV Xylo....
BANGALORE: Fashion and lifestyle large format department store chain Shoppers Stop plans to spend around Rs 500 million towards marketing and communications. This fiscal the chain...
MUMBAI: Avantgarde, a Munich-based communications agency, is setting foot in India as it seeks to focus on fast-growing emerging markets with slowdown impacting the most matured...
MUMBAI: Concept Group has revamped its digital arm, Concept Digital. The division under managing director Kushal Sanghvi will be renamed as Spiider Digital Hub. Sanghvi has...
MUMBAI: Dentsu India’s full service media agency Dentsu Media has been awarded the media duties for Indo-Nissin Foods, the Indian subsidiary of Japan-based Nissin Foods Holdings....
MUMBAI: Microsoft Corporation India today announced the appointment of Ybrant Digital Limited as the sales house for the cities outside Delhi-NCR, Mumbai and Bangalore even as...
MUMBAI: Business conglomerate Sahara India, which has interests in finance, real estate and media, has renewed its sponsorship deal with Hockey India, the governing body of...
MUMBAI: Two of the top three general entertainment channels, Sony and Colors, have lost eyeballs while genre leader Star Plus has seen a mild gain in...
MUMBAI: Amul has launched a three-minute unedited version of its signature folk song titled ‘Mero gaam kathapare‘. Through a month-long campaign, the song will be marketed...
MUMBAI:Marussia F1 team has announced that Monster.com, a leading job portal, has come on-board as global online recruitment partner. As per the deal between two parties,...
MUMBAI: Celebrating its second anniversary in style, Scarecrow Communications Ltd. announced the launch of a design division by the name Scarecrow Designs. The new division will...
MUMBAI: Creative agency Saints and Warriors has bagged the creative duties for packaged tea brand Wagh Bakri’s second brand, Mili. The agency’s Mumbai office will handle...
MUMBAI: The Integer Group, a sister agency of TBWA and a key member of Omnicom Group Inc, has announced its official launch in India. The promotional,...
MUMBAI: Central Cottage Industries Corporation (CCIC) has empanelled seven agencies to handle the creative business. Span Communications, Crayons and Promodome have won the account. The four...
MUMBAI: Team One Advertising has won the creative duties for innerwear manufacturer V Star. The total media spend is around Rs 60 million. V Star belongs...
MUMBAI: After working for over a year at JWT Delhi as VP and ECD, Jaideep Mahajan has called it a day. Mahajan had joined JWT Delhi...
MUMBAI: DDB India has won the creative duties of the Mumbai-based property developer, Nirmal Lifestyle. The size of the business is estimated to be in the...
MUMBAI: Joining its peer Colgate-Palmolive, FMCG giant Hindustan Unilever Ltd (HUL) has cut down its ad spends in the fiscal-third quarter ended December amid pressure on...
MUMBAI: Star India has announced the launch of a digital solution, ‘Star Content Live‘, that will provide its advertisers and business partners a tapeless TV commercial...
MUMBAI: Digital Entertainment Business of Reliance Group, BigFlicks, has unveiled a new ad campaign to increase awareness and promote ‘online Movies on Demand service‘ – BIGFlix+....
MUMBAI: Super Bowl XLVI has become the most-watched television programme in U.S. history and the highest-rated Super Bowl in 26 years, according to fast national data...
MUMBAI: Premier League club Aston Villa has inked a record new sponsorship deal with Macron, Italy‘s premier technical sportswear label and official kit manufacturer for the...
MUMBAI: Vandana Das, who was president and branch head at Ogilvy‘s sister agency Brand David, has joined the DDB Mudra Group as president of Delhi branch....
MUMBAI: Disha Communications, Chennai has won the creative and media duties of FAIRPRO 2012 after a multiagency pitch contested by Cedilla Communications, Layam Advertising, and Fifth...
MUMBAI: Financial services company ING has awarded Law & Kenneth the creative duties for its life insurance arm, ING Life. The media spend on this account...
MUMBAI: Indian Tourism Development Corporation (ITDC) has opened up its Rs 600-700 million creative account to 12 agencies. The empaneled agencies are Impact Advertising, Adfactor Advertising,...
MUMBAI: Rubberwala Housing and Infrastructure Ltd has appointed AMO Communications Mumbai as its creative partner. The win comes on the back of a multi-agency pitch. The...
MUMBAI: Carat India has appointed Himanka Das as senior vice president west. He will report to Carat India managing director Kartik Iyer. Das has an experience...
MUMBAI: Media agency Mindshare’s Chennai has added Tamil Nadu-based real estate developer SPR&RG Constructions to its client portfolio. The mandate involves handling the media strategy as...
MUMBAI: Noshe Group has bagged the advertising duties for Dainik Bhaskar’s online portal, dainikbhaskar.com. The agency will be responsible for strengthening the dainikbhaskar.com brand. It will...
MUMBAI: Rediffusion Y&R has won the creative duties of East Indian cement brand Lafarge India, following a multi-agency pitch.. Ogilvy is the incumbent on the business....
MUMBAI: The Ministry of Health and Family Welfare’s (MoHFW) tobacco control campaign has launched a music video ‘Life Se Panga mat Le Yaar‘. The track of...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
