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MUMBAI: Ohana Media, a provider of audience marketing solutions for emerging markets, announced the launch of Ohana Social Benchmark and Ohana Social Analytics solutions for the...
MUMBAI: In its endeavour to engage its ever-growing fan base, Indian premier League (IPL) franchise Chennai Super Kings (CSK) has launched a fan engagement contest for...
MUMBAI: Media house Dainik Bhaskar has entered into a strategic alliance with Bridgestone World Series Hockey. In addition, the media behemoth has signed on as the...
MUMBAI: The consumer electronics and IT giant Sony India has appointed Hakuhodo Percept as the creative agency following a multi-agency pitch. The account size is pegged...
MUMBAI: New technologies such as personal video recorders (PVRs), Internet-delivered video, tablets and smartphones, coupled with burgeoning up-take of digital terrestrial television (DTT), are increasingly impacting...
MUMBAI: Sulekha.com, a digital marketplace for local needs, has unveiled a new corporate brand identity. The change reflects Sulekha.com’s new avatar as an e-commerce company focused...
MUMBAI: Saatchi & Saatchi chief strategy officer Sourabh Mishra has been taken on board as Sorento Healthcare Communications’ business strategy consultant. Sorento Healthcare Communications specialises in...
MUMBAI: Fashion innerwear brand Euro, from the house of Rupa & Co, has launched a campaign with a view to reinvigorate its brand presence in partnership...
MUMBAI: Standalone health insurance company Apollo Munich in partnership with Mudra Max executed an event to promote the company‘s health insurance project by creating artificial snowfall...
MUMBAI: World Series Hockey co-promoter Nimbus Sport has roped in Bridgestone as the title sponsor of the franchise-based hockey league for the first season of the...
MUMBAI: Mobile service provider Vodafone has once more unleashed its canine mascot on its audiences in a series of TVCs that focus on the quality of...
MUMBAI: Imaging solutions provider Ricoh India has awarded its media duties to Aegis Media‘s Vizeum India. The account will be handled out of agency‘s Delhi office...
MUMBAI: Goafest 2012‘s organising committee announced the launch of the programme named ‘marketing wizards‘ for delegates under 30 years belonging to the member companies of the...
MUMBAI: Tushar Dhingra has joined Sandeep Goyal‘s Mogae Media as chief delights officer. Dhingra moves in from Big Cinemas where he was working as COO. Based...
MUMBAI: Lumata, a global provider of mobile marketing, advertising and loyalty technology, has appointed Anil Garg as the MD of its Indian operations. Garg joins in...
MUMBAI: Family salon and spa and a pan-India brand in the hair and skin care service industry Naturals has signed up Bollywood actress Genelia D‘souza as...
MUMBAI: Ozone Media announced the appointment of Chetana Anagol as vice president – operations and delivery. Anagol will play a vital role in the expansion strategy...
MUMBAI: In order to promote its latest fiction property Punarvivaah, Zee TV has launched an interactive print campaign to elicit response from the readers. The channel...
MUMBAI: Madison World‘s out-of-home arm, MOMS Outdoor Media Solutions, has been retained as the media agency by innerwear manufacturer Dollar Industries. Confirming the news to Indiantelevision.com,...
MUMBAI: 9X Media, the music entertainment network which operates three music channels, has now launched an online store, Mezza9X, which offers branded merchandise of the group....
MUMBAI: In line with its plans of opening 30 outlets over five years, yuth entertainment channel, Channel [V], has opened the second outlet of its café,...
MUMBAI: Car manufacturer Maruti Suzuki is set to flag off its annual desert motorsport event, Maruti Suzuki Desert Storm, on 20 February from New Delhi. In...
MUMBAI: The ongoing ODI Tri series between India, Australia and Sri Lanka has delivered a TVR of 2.12 for the first three matches. There is a...
BANGALORE: The Chhattisgarh Tourism Board (CTB) plans to spend Rs 100 million towards advertising and marketing during the next fiscal starting 1 April. Over the past...
MUMBAI: Two veterans of the advertising world in India have joined hands to launch a creative agency by the name of Company. While Bhupal Ramnathkar has...
MUMBAI: After previously serving as the brand ambassador of the Indian hockey, actor Suniel Shetty has agreed to become the face of Indian professional hockey league,...
MUMBAI: Professional Golf Tour of India (PGTI) is scouting for a title sponsor after telecom major Aircel pulled out of the deal. Aircel has decided to...
MUMBAI: European media communications group Publicis Groupe has bought back 18 million of its own shares from Dentsu for a total price of 644.4 million euros,...
MUMBAI: Fruit-flavored carbonated soft drink from the Coca-Cola Company, Fanta, has unveiled its new campaign, ‘Taste that makes you jump‘. The campaign has been conceptualised by...
MUMBAI: Silverstone-based Formula One team Sahara Force India has announced that Aethra, a leading auto parts manufacturer based in Brazil, has joined the team as an...
MUMBAI: Getting the attention of the youth segment is important as they are the opinion makers today, said Focus Circle Brands director-client servicing and digital strategy...
MUMABI: Today’s India is seeing things it has never seen before – medals in Olympics, cheerleaders in cricket, kissing scenes on national television, fairness creams for...
MUMBAI: Turner Broadcasting System Asia Pacific has announced the appointment of Glenn Bartlett as creative director, to lead the company‘s on-air and off-air creative direction. Based...
MUMBAI: Madison Media Group’s Platinum Media has won the media planning and buying account of Dixcy Textiles. The account is estimated to be around Rs 250...
BANGALORE: Tata Motors Ltd. (TML) will be initiating a mass media communications campaign for the new variant of its Sumo- Gold over the next few days....
MUMBAI: Colors is one step behind Sony Entertainment Television, the closest it has got to this year as it strives to occupy the No. 2 spot...
MUMBAI: Continuing with its growth and expansion plans, Carat Media Services has launched its South operations with its regional office in Bangalore. Joydeep Raha has been...
‘Market research biz in India is Rs 10 bn‘ Posted on 15 February 2012 Majestic MRSS has launched in India, hoping to fill in...
MUMBAI: The Omnicom Group has posted a 10.3 per cent jump in its net income for the fourth quarter of the fiscal ended 31 December 2011....
MUMBAI: Consumer products and services group, Marico Limited, is acquiring Set Wet, Livon, Zatak and certain other personal care brands currently owned by Reckitt Benckiser (RB)....
MUMBAI: Red Digital has bagged the social media mandate of Pepsico’s Mirinda. The agency will build and execute social media strategies that will help Mirinda brand...
MUMBAI: Media ad sales will grow by 8.7 per cent in net terms this year against the background of a slowing economy with the real GDP...
MUMBAI: ZenithOptimedia AVP Rakesh Singh is joining mediaReach OMD, media specialist unit of OMD, as head of media planning in March. He is currently serving his...
MUMBAI: Media agency Mindshare has appointed Anupriya Acharya as leader team Unilever – South Asia. Acharya takes charge from 16 February and will lead team Unilever...
MUMBAI: BBC Worldwide has appointed Rohit Gopakumar as VP, South Asia for BBC Advertising. Based in Mumbai, Gopakumar will be responsible for generating local and International...
MUMBAI: Youth believes in being fluid, different, and in a way is ‘Never Still’. India has the largest number of youth. 80 per cent of India’s...
MUMBAI: China’s mobile marketing company, Madhouse, announced the launch of its India operations on 14 February to capitalise on the demand for customised mobile marketing solutions....
MUMBAI: Wipro Consumer Care and Lighting has relaunched its soap brand, Santoor, which includes introduction of new fragrance, shape, packaging and formulation. Wipro Consumer Care &...
MUMBAI: PepsiCo India has appointed Homi Battiwalla as EVP- Colas, Hydration and Mango Based Beverages. Battiwala takes over from Sandeep Singh Arora who is not working...
MUMBAI: Nilesh Vaidya has moved on from Network Advertising where he was working as ECD to join Rediffusion Y&R as executive creative director. Based in Mumbai,...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
