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MUMBAI: Narendra Alambara has called it a day at Starcom MediaVest Group where he was working as VP. Alambara will be joining Tamil newspaper Daily Thanthi...
MUMBAI: WPP, the world‘s biggest advertising group, has posted a net profit of ?916.5 million for the fiscal ended 31 December, up 38.7 per cent over...
MUMBAI: Nimbus Sport, the marketing partner of Indian Hockey Federation promoted World Series Hockey, has roped in Vodafone and Imperial Blue as associate sponsors for the...
MUMBAI: Dhiren Amin has joined McCann Erickson as group planning director. Amin will be heading the planning function in Mumbai at McCann. He will report to...
MUMBAI: Making an exception for India, mobile phone manufacturer Nokia has appointed Euro RSCG 4D to handle its digital mandate. Globally, Wunderman has been the agency...
MUMBAI: Online travel agency portal Cleartrip.com has awarded its social media duties to digital marketing agency Webitude. Before this, the site’s social media duties were handled...
MUMBAI: Jyothy Laboratories has awarded the media planning mandate for the recently acquired Henkel portfolio to DDB Mudra Max following a multi-agency pitch. LMG has been...
MUMBAI: Following 3.8 per cent growth in 2011, global ad spend is expected to grow by 4.9 per cent in 2012 to $465.5 billion, according to...
MUMBAI: Zee TV has made it to the top 3 after seven months. As per TAM data (C&S, HSM, 4+), in the week ended 25 February,...
MUMBAI: PepsiCo India has launched a new ad campaign on Football in India. This is the first time the food and beverages major has rolled out...
MUMBAI: Lynn Brindell will join CNN Worldwide as senior VP of marketing, it was announced by CNN Worldwide executive VP, CMO Janet Rollé. Brindell will work...
MUMBAI: Korea’s total advertising spend for 2011 has jumped 10.9 per cent to $8.46 billion, according to an estimate by Cheil Worldwide. This is the second...
MUMBAI: Novartis India has handed over its media duties to MediaVest Worldwide which belongs to the Starcom Mediavest Group (SMG). The account size in India is...
MUMBAI: Sabuj Sengupta has quit Dentsu Creative Impact as Sr VP and ECD. Sengupta had joined on 1 July 2011 and was heading the creative for...
MUMBAI: The Indian Premier League franchise Kings XI Punjab has awarded its creative duties to Saints and Warriors. The incumbent agency on the account is Fisheye...
MUMBAI: Omnicom‘s big push in India continues as it wants to dig deep into the fast-growing emerging markets amid slowdown worries in the U.S. and Europe....
MUMBAI: Sahara India Pariwar, a major business conglomerate, today announced that it will provide support the upcoming ‘Indian Masters Polo‘ which is scheduled to be played...
BANGALORE: Jaguar today announced a new future-looking global marketing and brand strategy that it says will add fresh impetus to its evolving product-led revitalisation programme. Simultaneous...
MUMBAI: Digital agency Red Digital created the second TweetMob on 24 February for Mirinda. With the hot Indian summer approaching, PepsiCo has launched a new campaign...
MUMBAI: Pulp Strategy Communications has won the digital account of Barista Lavazza following a multi-agency pitch that started in December 2011. The account will be handled...
MUMBAI: Indian milk co-operative Amul Monday strengthened its connect with sports by announcing its sponsorship of the Indian contingent to the London 2012 Olympic Games by...
MUMBAI: Aegis Media’s Vizeum India has appointed Anand Kumar as associate general manager – engagement planning for its newly launched active consumer engagement service. Based in...
MUMBAI: Bates India has named Ranjan Kapur as chairman of the agency. This is in addition to his current role as WPP India country head. At...
MUMBAI: IPL franchise Delhi Daredevils, which did not have a good outing in the previous edition of the event, today unveiled its plans to engage with...
MUMBAI: Mogae Media has appointed Atishi Pradhan as chief strategist. Based in Delhi, Pradhan is joining in from Contract Advertising where she was working as senior...
MUMBAI: Dentsu India Group has appointed Shouvik Sarkar as ECD of Dentsu Marcom. Based in Mumbai, he will lead all creative deliveries at the agency’s Mumbai...
MUMBAI: In a move to reinforce its presence in the APAC region, DDB Worldwide has announced that chief creative officer Amir Kassaei will be establishing DDB‘s...
MUMBAI: US-based ad holding company Interpublic Group is targeting an organic growth of 3 per cent as its first six months are going to be impacted...
MUMBAI: Hair removal brand from the house of Reckitt Benckiser, Veet, has started the Glamour Campaign with a nationwide survey to reveal trends in hair removal....
MUMBAI: SUV manufacturer Mahindra & Mahindra (M&M) announced the launch of its new television commercial (TVC) for the recently introduced model of its brand Xylo. While...
MUMBAI: The absence of the cricket World Cup, a less heavy calendar for Dhoni and his boys and the uncertainty over the Indian team‘s future performance...
MUMBAI: Polaris India will launch a new television commercial for Polaris Sportsman 90 and RZR 170. The TVC will go on air on Cartoon Network and...
MUMBAI: Japan‘s advertising expenditure in 2011 totaled 5,709.6 billion yen, a decrease of 2.3 per cent compared with the previous year, according to a report released...
MUMBAI: The PGA Tour and FedEx Corp. announced a five-year extension of the shipping giant‘s umbrella sponsorship of the FedExCup, effective 2013 through 2017. The FedExCup,...
MUMBAI: TV Today’s flagship Hindi news channel, Aaj Tak, has emerged as the most trusted brand across the television as well as news channel category, according...
Mumbai: Fevicol is rolling out an integrated marketing campaign to promote its ‘fast-setting‘ white adhesive, Fevicol SpeedX. Created by O&M, the 25-second TVC will go on...
Mumbai: SUV manufacturer Mahindra & Mahindra (M&M) has launched a new TVC for the recently launched new Xylo, conceptualised by Interface Communications. Fashion photographer Atul Kasbekar...
Mumbai: Direct Marketing Association: India (DMA: India) has donned a new ‘avatar‘ for its corporate brand to mainstream direct marketing as an overarching arm of marketing....
Mumbai: Axis Bank has announced the launch of a new brand campaign- ‘Badhti ka naam zindagi‘. The older positioning of the brand was ‘Apka Solution‘. Created...
MUMBAI: According to digital marketing and media research firm eMarketer, Facebook trounced Google in 2011 with 14 per cent of total US online display ad revenues...
MUMBAI: Full service digital agency BC Web Wise has won the digital account of Nilon Enterprises for its Nilon range of processed foods. The agency will...
MUMBAI: DDB Mudra has completed the last leg of its restructuring, a process that started in November 2011 after Omnicom took majority stake in the Anil...
MUMBAI: Japanese tyre manufacturer Bridgestone India has upped its marketing spends by 20 per cent to Rs 300 million this calendar year with 40 per cent...
NEW DELHI: The Government is considering raising advertisement rates of the Department of Advertising and Visual Publicity (DAVP) from Re 1 per second to Rs 4...
MUMBAI: Star Movies, which will air the Oscar Awards on 27 February live at 6 am with a repeat at 8 pm, has lined up a...
MUMBAI: Mudra Institute of Communications Ahmedabad (MICA) has appointed Nagesh Rao as director. Rao is joining in from the Indian Institute of Management, Ahmedabad, India (IIM-A)....
MUMBAI: Global sport lifestyle brand Puma has roped in Bollywood actor Chitrangada Singh as brand ambassador for its ‘running and fitness’ category. The actor was present...
MUMBAI: Vizeum has been appointed as the media consultant for BSA Hercules Chennai Cycling 2012, scheduled to be held on the 26 February. CRX Sports, a...
MUMBAI: Leading Hindi general entertainment channel (GEC) from Star Network bouquet, Star Plus, has gained 25 GRPs in the week ended 18 February. As per TAM...
MUMBAI: As part of its pursuit to expand offerings in India, Draftfcb+Ulka Wednesday announced the launch of its analytics agency – Asterii Analytics. The agency will...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
