ITV

Category: Marketing

  • Shoppers dance to Mars tune with surprise flash mob

    Shoppers dance to Mars tune with surprise flash mob

    MUMBAI: Talk about a beauty spot! Mars Cosmetics took festive celebrations out of the makeup aisle and into the mall with a surprise flash mob that turned an ordinary Saturday into a showstopper.

    Dancers mingled with shoppers before breaking into a high-energy routine that had the crowd clapping, filming, and sharing the spectacle in seconds. The activation wasn’t just about performance, but about spreading joy and bringing people together, echoing Mars’ vision of beauty as an experience, not just a product.

    “This initiative was designed to celebrate the festive season while surprising customers with something beyond the ordinary,” said Mars Cosmetics business administrator Rishabh Sethia. “The overwhelming response has been truly rewarding, and we aim to bring similar engagements to other malls.”

    The flash mob quickly lit up social media, with videos of the spontaneous dance drawing views far beyond the mall floor. It showcased the power of authentic, emotion-driven marketing, leaving shoppers with more than just shopping bags, they carried home a story to tell.

    One of India’s fastest-growing homegrown beauty brands, Mars Cosmetics continues to redefine self-expression with innovation, affordability, and experiences that connect with the community in unexpected ways.
     

  • Indusind Bank celebrates festive joy of giving with ‘Account bada toh dil bada’

    Indusind Bank celebrates festive joy of giving with ‘Account bada toh dil bada’

    MUMBAI: This festive season, Indusind Bank is making generosity go viral! The bank has launched its new campaign ‘Give More Get More’, built around the touching theme “Account bada toh dil bada”: a reminder that when savings grow, so does the ability to spread happiness.

    At the heart of the campaign is an emotional film that follows a humble baker and his son. The story shows how the son, empowered by Indusind Bank, fulfils his father’s lifelong dream of owning a bakery shop. The moving narrative underlines the campaign’s philosophy: financial growth isn’t just about wealth, it’s about the joy of giving.

    To complement the film, the bank is rolling out festive offers across its products and services, including: up to 50 per cent off on processing fees for loans such as home, vehicle, personal, and loan against property, and special debit and credit card deals across 15 plus leading brands like Vijay Sales, Goibibo, Zomato, and Bigbasket.

    The campaign also extends to a series of short, snappy digital films released on Instagram, Facebook, X, Linkedin, and Youtube. These spotlight Indusind Bank’s offerings, from instant loans to Indie for business, showcasing how the bank makes everyday banking simpler and more rewarding.

    With ‘Give more get more,’ Indusind Bank is reminding customers that the festive season is not just about receiving, it’s about giving more love, more joy, and more reasons to smile.

     

  • Siddharth Suri returns to Moët Hennessy India as managing director

    Siddharth Suri returns to Moët Hennessy India as managing director

    MUMBAI: The champagne is flowing again. Siddharth Suri has been appointed managing director of Moët Hennessy India, marking a homecoming to the LVMH-owned spirits house where he previously spent over five years. Most recently business head for away-from-home, restaurant and travel retail at Hindustan Coca-Cola Beverages, Suri brings extensive leadership credentials from across the luxury and fast-moving consumer goods sectors.

    His career spans more than 20 years in sales, marketing and business development. At Diageo India, where he worked for four years until early 2024, he served as national head of strategic key accounts and country lead for Middle East, Africa and Asia-Pacific emerging markets, driving international sales from Dubai.

    Suri’s earlier tenure at Moët Hennessy included roles as sales director for India travel retail and domestic markets, overseeing operations across India, Sri Lanka, Maldives, Bangladesh, Nepal and Bhutan. He also held senior positions at Pernod Ricard India, including head of region operations and head of sales operations in New Delhi, and at PepsiCo India, where he rose to general manager for market development in Mumbai and zonal sales head for Maharashtra and Goa.

    A graduate of the International Management Institute with a postgraduate diploma in sales, distribution and marketing operations, Suri has built a reputation for transforming and scaling businesses across India and emerging markets.

  • Valvoline Cummins launches India’s first full synthetic CK4 engine oil

    Valvoline Cummins launches India’s first full synthetic CK4 engine oil

    MUMBAI: Keeping engines running smooth and clean! Valvoline Cummins India has unveiled ‘All fleet full synthetic CK4’, the country’s first full synthetic CK4 engine oil for next-generation commercial vehicle diesel engines.

    Designed for modern heavy-duty diesel engines, the new oil delivers 60 per cent cleaner pistons and 60 per cent better wear protection than standard CK4 oils. Compatible with BSVI engines and backward-compatible with BSIV, it allows fleet operators to use a single, advanced oil across all platforms.

    The oil’s high viscosity index ensures optimal thickness under extreme temperatures, while excellent low-temperature performance minimises friction and wear during cold starts: a crucial advantage for fleets in North India. Its strong oxidation stability and lower volatility reduce oil consumption and extend service intervals, offering both longevity and cost efficiency.

    Valvoline’s ‘CK4 full synthetic’ is also fully compatible with modern after-treatment systems including EGR, DPF, SCR, and DOC. Its low SAPS formulation prevents filter blockages, maintains emissions compliance, and supports peak engine performance across new and legacy vehicles.

    Valvoline Cummins India, managing director, Sandeep Kalia said, “The launch of Valvoline ‘CK4 Full Synthetic,’ a first in India, underscores our commitment to innovation. Designed for demanding conditions, it offers cleaner engines, longer drain intervals, and stronger wear protection, helping fleets reduce downtime and improve efficiency.”

    The product is now available nationwide through Valvoline Cummins India’s authorised dealers, fleet workshops, and commercial vehicle service centres.

     

  • Saffola launches AI campaign urging consumers to have a ‘Heart to Heart Talk’

    Saffola launches AI campaign urging consumers to have a ‘Heart to Heart Talk’

    MUMBAI: Saffola, the health-focused FMCG brand from Marico Limited, has launched an AI-powered campaign this World Heart Day to help consumers gauge the true age of their hearts.

    Titled ‘Heart to Heart Talk,’ the initiative encourages people to pause, reflect, and engage in a personal conversation with themselves about lifestyle habits that affect heart health. By scanning a QR code, uploading a selfie, and answering a few simple questions on Whatsapp, users receive a personalised AI-generated video revealing the gap between their real age and indicative heart age.

    According to the Indian Council of Medical Research- India Diabetes (ICMR-INDIAB), one in four Indians has high cholesterol, one in ten is diabetic, and one in three is hypertensive. Even active, young adults may unknowingly put their hearts at risk through daily stress and unhealthy choices.

    Marico Limited, CEO – India core business, Ashish Goupal said, “Saffola has always aimed to inspire consumers to take charge of their heart health. ‘Heart to Heart Talk’ is a moment of truth, helping people reflect on how small lifestyle habits can impact well-being and empower them to take meaningful steps towards a healthier tomorrow.”

    Conceptualised by team WPP, the campaign includes a digital film depicting a young man caught in unhealthy routines, from breakfast pakodas to late-night junk food. At each step, he is confronted by the reflection of his older self, demonstrating the long-term effects of poor habits. The film highlights ‘Saffola Total Heart Pro’, enriched with Oryzanol to help reduce cholesterol, and shows it being used in everyday cooking to promote healthier choices.

    With this initiative, Saffola continues its long-standing mission to promote wholesome living and make heart health awareness both personal and engaging.

     

  • WPP Media blends mischief and curiosity with ‘Horlicks Chhoto Byomkesh’

    WPP Media blends mischief and curiosity with ‘Horlicks Chhoto Byomkesh’

    MUMBAI: Detective stories just got a Horlicks twist. WPP Media has teamed up with Horlicks and Hoichoi to launch ‘Horlicks Chhoto Byomkesh,’ a branded content initiative that reimagines Bengal’s beloved detective in his childhood. The campaign marries the legacy of Bakshi with Horlicks’ brand values of curiosity and growth.

     
    Led by team Fulcrum, WPP Media’s dedicated HUL team, the series demonstrates how culturally resonant content can turn a brand association into a meaningful entertainment property. By spotlighting Bakshi’s early years, the initiative builds an organic connection with Horlicks’ ethos while celebrating Bengal’s collective memory of the detective. 

    Directed by award-winning Kamaleswar Mukherjee, the series stars Aarush Dey as young Byomkesh and Priyanka Sarkar as his mother, Sulochona. Anchored around Durga Puja, it leverages the cultural festival to amplify impact while creating a social-first, digitally amplified experience that resonates with families across Bengal. 

    WPP Media South Asia, president – client solutions, Amin Lakhani, said, “This first-of-its-kind AFP showcases how creativity, data and cultural insight can deliver impactful brand stories.”  HUL, executive director, foods, Rajneet Kohli added, “Byomkesh Chhoto Byomkesh inspires kids’ curiosity and love for problem-solving while connecting with families in a unique way.” 

    Hoichoi, co-founder, Vishnu Mohta said, “Byomkesh is a beloved character for all ages. We’re thrilled to bring a fresh, reimagined version of this iconic detective to our audience.” 

    Premiered on 24 September 2025, Horlicks Chhoto Byomkesh is more than a branded content initiative, it’s a cultural moment, showing how insights, storytelling, and platforms can come together to create lasting consumer connections. 

  • Tulips launches adult diaper pants with Boman Irani as new ambassador

    Tulips launches adult diaper pants with Boman Irani as new ambassador

    MUMBAI: Tulips has officially entered India’s adult hygiene category with the launch of Tulips adult diaper pants, roping in Bollywood veteran Boman Irani as the face of its new ‘Life par full control’ campaign. The initiative seeks to start a national conversation and tackle the stigma around adult diaper use.

    The diapers feature an aloe vera–coated inner sheet for comfort, advanced leak protection for up to 10 hours with an acquisition deposition layer (ADL), odour lock technology for day-long freshness, and tear-away side panels for easy removal. Designed in a unisex pull-up style across all sizes, they resemble regular underwear, offering dignity and confidence to users.

    Speaking at the launch, Tulips, director, Rahul Jain explained, “Lifestyle-related health issues mean many seniors face urinary incontinence, yet only 2 per cent of the Indian market adopts adult diapers. Our short film with Irani encourages seniors to see diapers as a tool for independence, not a symbol of dependence.”

    Boman Irani added, “Age should not mean limitation. Tulips adult diaper pants allow seniors to live with comfort, independence and self-respect.”

    Tulips has a legacy of innovation, from introducing India’s first 100 per cent flushable wet wipes in 2017 to developing Covid swabs during the pandemic. With over 60 million units sold annually across 17 countries, the brand continues to prioritise real-life solutions and consumer trust.

     

  • Groom and glow with Peesafe’s Furr festive campaign

    Groom and glow with Peesafe’s Furr festive campaign

    MUMBAI: Talk about a festive face-lift! Furr, the premium grooming brand from Peesafe, has rolled out its DVC campaign Get ready with Furr, helping everyone achieve instant confidence and festive-ready glow.

    The campaign spotlights Furr’s most-loved products including Bamboo charcoal nose strips for speedy blackhead removal, Acne relief patches that tackle breakouts overnight, and the Dual head face razor for a smooth, radiant finish in minutes. The brand promises fast, effective grooming without compromising on comfort or skin safety.

    Founder Vikas Bagaria says, “With Furr, grooming is about simple self-care that boosts confidence. Get ready with Furr encourages quick, easy routines that make you feel your best without stress.”

    The broader product line includes underarm roll-ons, rechargeable trimmers, callus removers, foot care kits, bikini line razors and moisturising shaving foam, all dermatologically tested and designed for convenience. Fast-commerce platforms like Blinkit, Instamart and Zepto make it possible to be festive-ready in minutes, even amid last-minute celebrations.

    This campaign reinforces Furr’s mission to make grooming inclusive, safe, and effortlessly effective. As the festive season kicks off, the message is clear: glow on your terms, fast and confidently, with a little help from Furr.

  • Shryoan and abcoffee stir up matcha magic

    Shryoan and abcoffee stir up matcha magic

    MUMBAI: When skincare gets a caffeine kick, you know the beauty world is brewing something bold. Shryoan Cosmetics has teamed up with abcoffee in Gurugram to serve up its latest creation, the Super matcha pore tightening serum, and it promises to tighten more than just your daily routine.

    Unveiled amid swirls of artisanal matcha lattes and glossy skincare talk, the serum takes its cue from Camellia sinensis leaf extract (aka matcha), Niacinamide and a dose of natural moisturising factors. The recipe? Smaller pores, balanced oil, quenched skin and a luminous finish, all bottled for just Rs 199.

    “Super matcha is more than a serum, it’s a celebration of modern, multitasking skincare,” said Shryoan co-founder Drishti Madnani, adding that the serum’s fun, accessible vibe is every bit as important as its results.

    By mixing skincare with café culture, Shryoan’s launch felt less like a beauty pitch and more like a lifestyle experience, the kind where antioxidants, wellness trends and a silky finish collide over a matcha latte.

    With this collaboration, Shryoan signals that beauty is no longer confined to the vanity mirror; it’s about immersive, everyday rituals. And if this launch is anything to go by, the brand is just warming up before frothing up more trend-savvy skincare concoctions.

  • Nike promotes Anagha Alreja to lead global brand creative voice

    Nike promotes Anagha Alreja to lead global brand creative voice

    OREGON: Anagha Alreja has been promoted to director of global brand creative for brand voice at Nike, expanding her remit from regional oversight of Asia-Pacific and Latin America to worldwide responsibilities.

    The appointment, effective September 2025, elevates Alreja after 16 months as creative director for brand voice across Nike’s APLA markets. She has spent nearly 13 years at the American sportswear giant, climbing from head of brand communications in India to increasingly senior creative roles at the company’s Beaverton headquarters.

    Alreja brings two decades of marketing experience with marquee brands including an eight-year stint at Walt Disney Co, where she served as senior manager for franchise marketing in Mumbai. The Cannes award winner describes herself as driven by consumer insights and strategy, with a particular interest in media and technology innovations.

    Her promotion comes as Nike continues to invest heavily in direct-to-consumer marketing and brand storytelling across emerging markets, where the company sees significant growth potential. Alreja’s track record spans traditional advertising, digital marketing and collaborative leadership roles.

    Before joining Nike in 2013, she also worked in marketing and sales at Real Image Media Technologies in Mumbai’s metropolitan region.